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Great Companies: How did you get your idea or concept for the business? Aman Moudgil: I am also a co-founder at a leading Project Management Consulting company based in India and have been aligned with the construction sector also. When we got this opportunity; wherein the Spanish major, Orona S. Co op was looking for partners for the Indian market (which happens to be the 2nd biggest Elevator market in the World and coincidentally ORONA was not present here that time) we knew the gap in the market and hence were interested in pursuing this venture. As we were always atuned to sourcing elevators for our projects, we were already aware of the Industry's potential and the areas of concerns with current competition. Furthermore, the customer's perspectives and the pain points dealing with lift companies is something that made us think beyond what OEMs would be aligned pragmatically. Furthermore, ORONA's philosophy of customization and inherent flexible approach in working closely with its customers and with an approach to be closer to the customer's wish list (in terms of design, aesthetics) and above all technically superior product (EN81 certified with Green certification ISO 14006) made the marriage an automatic affair. Great Companies: What are the various Services provided by Gilco Global Pvt Ltd Aman Moudgil: Gilco Global specializes in mobility solutions like elevators, car elevators, automated car parking solutions, moving walks, dumbwaiters, escalators, car docks, etc. Each of its product and service is designed ensuring highest quality and to meet the requirements of the urban infrastructure. By offering customized solutions, the company aims at catering to the likes of hotels, commercial sectors, residential & housing structures, hospitals, industrial sectors, etc. Also, we deal in emergency mobility equipment like Escape chair, Escape mattress, etc which are crucial in rescue operations in public buildings (Hospitals, Schools, Colleges, etc). The brand’s construction background gives it an upperhand at handling client issues with ease and efficiency. The company also provides automatic baggage handling systems, mechanical sweepers, gate seating, baggage scanning, and specialized equipment for ground handling for the aviation sector. “We are committed to sincere business and customers’ satisfaction with strategic alliances with leading solution providers from Europe & Australia,” says Aman Moudgil, Founder & CEO of Gilco Global. Great Companies: What makes Gilco Global Pvt Ltd different from hundreds of other similar service providers? Aman Moudgil: Firstly, with us offering such a wide range of mobility solutions, I am not sure of any competitor who has such a wide range of solutions available under a single roof. Moreover, if we speak of the elevator business alone, some USPs offered by us include: We are offering a European product at competitive prices. Being European they conform to the latest standards as per the Lift/ machine directive and hence carry with them an assurance of quality, safety and comfort. We also offer comprehensive support to our customers by helping them execute preparatory works (if necessary) to integrate a mobility solution within their facility. With our in house installation and maintenance team, we are able to render efficient services to our customer through our minimal response times. Furthermore, our in house team assures quality deliverance of our solutions. A wide range of solutions makes us competent to offer mobility solutions to our customers in a very diverse environments and even in buildings/ structures with no earlier provision. We have several success stories in this domain. From the economic sustainability perspective, we aim to achieve even more competitive and efficient vertical transport solutions. Moreover, we promote the research capacity of collaborating companies to generate high added- value products and services. Great Companies: What are the struggles and challenges you face? Aman Moudgil: In our journey spanning close to 8 years in the Indian market and experience beyond waters, we have seen the metrics changing when it comes to struggle/ challenges which i feel are constant and a symbol of growth instead. This reminds me of tidal waves which is filled with energy which can only be harnessed by a turbine which faces them. The business environment in recent times has been very intense with a lot of challenges right from increased business competition with several players in almost all developed sectors to unprecedented situations arising amid the pandemic, construction activity bans due to environmental impact and changes in cost structures, unlimited liability of the leadership, etc. I feel that such volatile environment has made CEOs and leaderships to continuously evolve their strategies along with changing business dynamics and environment which cannot be possible with a casual attitude. We have also accepted these with open arms but with a vision to spot the opportunity that these challenges bring with them. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Gilco Global Pvt Ltd? Aman Moudgil: We understand that India is a price sensitive market and to compete with our peers we should ensure that our products are reasonably priced. Despite the fact that we are a 100% imported European technology and all our components are produced at factories following International standards, we are successful in supplying European technology in India at a very competitive price band w.r.t our Industry peers. It is due to these landslide benefits that we passed the litmus test during our initial setting up of India operations and hence were successful in bagging several good references to bank upon during our initial days in India. Adding, we have already started gaining mileage with our elevators now running in maintenance in various Hospitals, Commercial Malls, Residential complexes, Private Homes and Factory complexes. To capture the market more uniformly, we are putting our focusing of four models of products very aggressively, X-10 which is a Machine room less Gearless model for private homes and small buildings, X-27 is a model meant for requirements specific to multi storeyed high rise residential buildings, X-18/28 for healthcare/ hospital requirements and X-16/26 model of lifts for commercial malls/ Public buildings. While our presence is currently limited to Delhi/ NCR, Mathura, Bhiwadi, Bangalore and now in Chandigarh, our focus is on expanding operations in cities including Chennai, Mumbai, Kolkata and also presence in other Tier-II/ III markets which are highly promising. Apart from Building mobility solutions, where we have a strong presence in the Indian market, we are keen on promoting our world class aviation solutions in the airport sector in India which is poised to grow due to the government’s strong initiatives to render connectivity to every remote part of the country under the ambitious UDAN scheme. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Aman Moudgil: It cannot be better than the famous quote by Steve Jobs – ‘Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma’ which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. Website : https://www.gilcoglobal.in/ Facebook : https://www.facebook.com/gilcoglobal/ Linkedin : https://www.linkedin.com/showcase/gilcoglobal Instagram : https://www.instagram.com/gilcoglobal/ YouTube : https://www.youtube.com/channel/UCF-c3D7AKIJTjj-maLyZnig

Great Companies: How did you get your idea or concept for the business? Smita Jain Roy: For as long as I can remember, ever since a child, I was highly fascinated by clothes, styling & creating new looks. As I grew up, even with limited resources around, I always used to find a way for creating new looks & experimenting with my dressing. I always used to get complements for my dressing & I loved helping my friends & cousins with their wardrobe. I was very clear about two things from the beginning, first being that I had to turn into an entrepreneur at some point in my life & the second being the dream of owning my own fashion label someday; though it was a long road to where I am today. After completing my Business Degree followed by a Degree in Fashion from Delhi, I worked with a few export houses as a trainee but did not pursue it further as I received a lucrative opportunity in the Corporate World, working in Media & Marketing where I worked for various companies for around 14 years only to leave it behind & start my brand ‘The Silhouette Store’ in 2016...it was destined. Great Companies: What are the various Services provided by The Silhouette Store Smita Jain Roy: The Silhouette Store is a home-grown brand, which was launched on Myntra in late 2016, we are a premier Women’s fashion brand, proudly Made in India, that offers unique styles to the modern /urban women, we offer sophisticated outfits at competitive prices which can be owned by women of different genre to create a unique personality of their own. We have recently launched the website & are branching out into many other categories including premium, featuring fusion wear, plan is to soon launch resort wear and other lifestyle products. Other than the Indian market, we are also retailing through premium ecommerce brands like Neom & similar in UAE & offline customers through platform like Zilingo. Great Companies: What makes The Silhouette Store different from hundreds of other similar service providers? Smita Jain Roy: Our USP lies in the styles we choose & create, If you explore our website you can clearly see that our styles clearly stand out of the cluttered market in ecommerce market. We ensure that the silhouettes are flattering on customers with different body shapes & enhances their personality. The customers who are constantly on a lookout for unique styles are our TG. Great Companies: What are the struggles and challenges you face? Smita Jain Roy: The journey has been rather challenging. The business required a lot of working capital & for many years, whatever we earned went back in the business. We had to be very patient to get where we are today. When I look back at the journey which had its share of rise & fall, the road has not been easy. We faced many challenges, from financial struggles, vendor issues and human resource/skilled personnel issues but everyday has been a new learning as well. If someone asks to do it all over again I would, without any hesitation do so! Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Silhouette Store? Smita Jain Roy: We have already invested 5 years in this brand, & have presence on all major ecommerce platforms, having fulfilled more than 1.5 lac orders till date & still counting. The next big focus is to further build on the website & venture into new categories reaching out to a much wider audience growing the brand 10 folds from where it is today & making it a household name when comes to fashion. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Smita Jain Roy: I would say, If you have a great idea & a passion strong enough to see it through, you can definitely make it, all you need it the strong willpower & the lots of patience. If you have a dream you should definitely work to chase it as we just have one life & there shouldn’t be any regrets! Self-motivation is the key. You won’t be successful without it! Website : https://www.thesilhouettestore.com/ Instagram : https://www.instagram.com/the_silhouette_store/

NutnBolt is an exceptionally renowned business management start-up in the F&B industry. It provides an end-to-end restaurant management guide and execution services to help a restaurant learn new strategies and adapt to the digital shift. Nutnbolt becomes the white collared team for its restaurant partners and takes the complete responsibility of growing the restaurant. Founded in 2019 by Arpita Aditi, this start-up has taken the food industry by storm. It is located in Bangalore, Karnataka and is servicing restaurants PAN India. Arpita Aditi was an employee of Swiggy in Bengaluru as the National Partnership Manager. During her tenure at Swiggy she met large teams and held meetings with the national chain CEOs. She said that these large businesses had ample resources to guide and execute plans on their behalf so as to boost the growth of the company. In start-ups however, these resources lack. As a result the newly formed food hubs make slower progress, sometimes even no progress at all. Before the online shift of the entire food industry, the small and medium-sized restaurants had been doing quite well on their own. They ran a conventional brick and mortar restaurant business. They successfully ran their businesses by applying business plan and wisdom. But with the digital shift, their entire effort of running a business seemed to go in vain. It made it difficult for them to adapt to these technological advancements. Arpita, in an interview, said that because of the digital shift, dine-ins started vanishing, the delivery aggregators demanded high commission and it became a pain to reach their third party contact. Wisdom was now replaced by digital marketing strategies, following latest market trends, cloud kitchens, new apps, knowing and targeting the right audience, etc. With so much to cope up with, these small players found it harder to keep up and compete. The small restaurant owners would handle everything on their own- from supply chains, management of their staff members, accounts, customer service, customer satisfaction, etc. To unlearn and relearn everything from became an added burden to these owners. Arpita said that the need of the hour was to create a solution for this unfair prejudice and visible informational asymmetry. Along with her partner Niteesh Jaiswal and Narendra Malhotra, she founded her business venture in 2019. Niteesh was her previous colleague at Little App, and had later founded Octo Internet which created POS systems and worked towards digitizing the cafeterias of the corporates. Narendra Malhotra is a veteran of the FnB industry and was at the CXO level at Pizza Hut, Future group, Olive group. Arpita had worked with Narendra when she was with Swiggy and he was the CEO for Oriental cuisines. They together grew his brands by more than 2X in less than 6 months. The whole purpose of launching the business was to support and explore creative food concepts as well as boosting the business of existing restaurants by getting in touch with entrepreneurs, restaurants, etc. It helps brands grow their reach efficiently, build network and increase market knowledge while minimizing the risks that come while launching a business. NutnBolt provides a comprehensive package to its users, which differs vastly from its competitors. All other brands are focused on tech-only solutions. NutnBolt not only provide with growth and delivery strategies, but also undertakes execution level responsibilities for all its on-board clients. Another advantage of its clients would be that they are provided with an Omni-platform outlook. In the last two years Nutnbolt has managed end to end business of 100+ restaurants and has generated 30 cr+ incremental revenue for them. Nutnbolt is now on the mission to launch their own chain of Umbrella brands which will fulfil the gap in the supply of regional everyday meals in India. They would be using the existing infrastructure and kitchen capabilities of small and medium restaurant to fulfil the orders thus giving restaurateurs a better ROI on their assets. NutnBolt is currently a team of 22. Though the number seems less, all the employees are highly experienced and educated, making this venture a success on a daily basis. The brand is growing at the rate of 30% month to month. The website of the company is made as user-friendly as possible. It has variety of options for its clients’ and is visible on the top of the website. It starts with a brief introduction about this company so that people can have knowledge about its functioning right in the beginning. Under the service section, one can see services provided in various fields like business solutions, tech solutions, and Marketing and documentation ninja. This wide spectrum helps clients choose what suits best for them. NutnBolt not only provides solutions but strategies to enhance the restaurants’ outlooks. This is visible through their services in food packaging. If the packaging looks like efforts are put in to impress customers, half the battle is won already! The packaging makes food instragram-friendly, in return increasing the reach of the restaurant’s name. The same is done with the food photographers they provide. The more delicious a platter looks, the more the chances of customers buying them. It also increases one’s appetite, assuring more profit to the food outlet. NutnBolt, founded by Arpita Aditi, is a revolution in the food industry, and bliss for restaurants with limited resources. With their creative ideas and unique strategies, clients’ can now face business threats with ease.

- A 360 Degree Social Media Marketing| Branding| Trademark & Copywrite IT JUST BEGAN “We build good connections all day, every day”- we network and share a hassle free solution for social media! Content is like a poem, because it should be overwhelming, soothing and smooth to read; just like a poem. Broadly, the way of doing things at the house of Social Media Experts is brainstorming about the ideas, avoiding monotony of thoughts, and doing the homework in a proper manner – means studying the market and its various prospects. SME (Social Media Experts) is the name , based out of Ahmedabad, Gujarat. Social Media Experts fulfills the need of Digital Marketing for various businesses and organizations or even individuals. They also help the mission driven non-profit organizations regarding all their social and digital media requirements. Customer satisfaction is considered to be the apex goal of this young startup. They like to call themselves the people who work to extend others’ businesses. Extending the business means, uplifting the business in the world of social media, and making it reach the big consumer base that is present there. This new startup helps the businesses in through digital marketing in increasing search rankings and directing organic traffic towards the client’s site or social media page. Increase close rates which results in shortened sales cycles. They optimize the client’s website for lead generation and sales enablement. And lastly the Social Media Experts team will also develop an alignment between sales, marketing and the business motive or organizational vision. SERVICES THEY PROVIDE ● Branding - Through all the available digital media resources at disposal, Social Media Experts creates a brand image for the client. As we all know, social media plays a significant role in building or breaking a brand’s identity, hence, Social Media Experts takes this job at hand very seriously. ● Creative - Among the creative services, Social Media Experts can write and manage blogs for clients. Visit any website of any business or organization, a blog section would be mandatorily present there in almost all cases. Because the blog speaks a lot about the work the company is doing and the field of its business etc. ● Content - Creating content for websites and apps is almost like a forte for Social Media Experts. Content creation is an important part of the business as it is the content which will be read by the consumers before subscribing to any service or making any purchase. List of Our services : (Business Needs) Brand Name Research & Suggestion ( 5 Level Research | International/National Level availability check | Category research and close competitor check | Tag Line | Brand Birth plan | Sub category | Alignment under mother brand, Concept –Theme – Story | QR Code Generation with Logo | Digital Business Card | Logo 2D/3D | Logo and Stationary | Smart Business card | Handy Website | Website Content of 1000 Words | Application Development Start up | Animated Logo -10 to 15 Seconds | Bifold Brochure | 5 Page Bifold 15 Page Brochure Or more – content designs | Animated Product Usage Video | Glimpse of Product service/Video | Festival Videos | Social media posters | Social Media 3D Posters Announcement Poster | Gift Voucher Designs | Trademark till registration | Bar code | Websites with UI/UX –Custom Content | Copywrites / CRM / E commerce | Social Media Packages –Lift | Elevator | Time machine | Wormhole THE SECRET OF THEIR STRATEGY Accepted, that the content is the all-time king, but what is also important is the process of creating that content. So, let’s dive a little into the process that the Social Media Experts team uses. Their process broadly consists of 6 stages, and they are: ● Know Your Product - There is a huge gap between thinking about the idea of the business one wants to do and actually making it happen. It’s very important to know the product or the service with which one is going to start. And here enters Social Media Experts with the concept of “know your product to sell your product”. ● Research - Without research there’s no way you can reach success, be it anything in life. Hence, Social Media Experts team gives immense importance on the part of doing well rounded research. Research about the market where the business is going to be placed is a pre requisite. Content can only be created based on proper research and homework. ● Creating the Content - The content is usually based on the research conducted and the homework done but it also depends on the target audience. The lifestyle, nature, income, education, psychology, location etc. of the audience must be taken into consideration while creating content, as that particular audience will at the receiving end of the content. The words of the content must strike and connect to the common people to get optimum results. ● Branding and Identity - For any business, big or small, old or new, having a brand identity is quite necessary. The brand image or identity is the face of the business that the consumers will come in contact with, hence, it is immensely important to create the brand identity through social media and other avenues. ● Development - Developing the brand name through social media and managing that image throughout is the expertise of Social Media Experts. Also, the development of online or web presence is dependent on the research done and the exposure the particular client wants to have on online platforms. ● Digital Marketing - Gone are the days when marketing was done in-person mode, or through television commercials or newspaper ads, today, the brands reach you through your mobile screens. And these ads are fed to you according to the choices you make on the internet. Digital marketing is an evolving arena of marketing and helps the businesses to have a good grip over its consumers.

GK Consulting is a consultancy firm serving its clients with Business Management Solutions, Learning Management Solutions and more. It has been assisting organizations put-forth their leadership skills and talents in accordance with their strategies. The quality of their intelligence is established in the diversity of their people, their pledge to the success of their clients, and their dedication to overcoming the toughest challenges. GK Consulting was established in 2010, with the intention of a culture of innovation, efficiency & continuous improvement, and has its headquarters in New Delhi, India. GKC has worked with more than 250 organizations, across multiple industries, offering solutions that are not only theoretical but with practical application. In the fast moving and changing world, the organizational vision requires alignment with the leadership capabilities and collaboration at the strategic, operational and at technological level. The dynamic environment and rapidly changing technologies have made the Growth models difficult & complex, that’s where GK Consulting participate & partner with organizations, with such complex implementations. GKC team believes in initially simplifying business practices and models and then eventually implementing them to enhance revenues for their clients. They are specialised and have been participating in growth of businesses and their expansion over a decade. They also came with certain methodologies that are easy to adopt and implement and at the same time are affordable in nature. They have been working for a wide range of diversity from likelihood projects in community building to Technological innovations in the agricultural sector. They have been providing a wide range of services including Business Management, Enterprise Management, Distribution, IT Services & Innovation, Business Legacy Management and many more. They have been helping businesses by providing various solutions, such as, access to technology, support to explore, and also to build the sales infrastructure through enterprise community, retail distribution, Digital Community and multi channel interface. The organization supports operations through various interventions including, something critical to the foundation of companies, that is, Building and Improving business models, Corporate Governance, Cost Management and Process Management. The experienced core group, enable organizations with the next step, to transform their business processes by making them more efficient, agile, measurable, transparent, and scalable. Then the addition of technological layer of enterprise wide applications that are innovative and enabling solutions that help the organizations to stay flexible and with the pace of ever evolving ecosystems. Customer acquisition is one of the biggest challenges and expensive too. Every brand looks to penetrate and make an entry in the circle of influence for the customers, while they are spoiled for choices, GKConsulting helps them to reach out to real customers by building up a multi-channel distribution system. A universe of handpicked technology & business partnerships helps GKC with quick implementations with RPA, Low Code-No Code frameworks, customer service infrastructure through AI/ML solutions, Industry 4.0 frameworks and many more GKC is inviting all entrepreneurs who are looking to expand, scale and take their business beyond current adherence. They are constantly upgrading their skills and technologies to ensure that they come out with best, unique, economic and efficient solutions for their clients and guide them to the right path of success and development.

Great Companies: How did you get your idea or concept for the business? Pratap Chander Rao Kambley: After working for 25 years in the field of Bearings, Lubricants, Lubrication systems and condition monitoring catering to various Industrial cluster customers, always found a HUGE gap between the Products and Service knowledge level at operating and maintenance department which was not fully supported by most corporate due to frequent changes in the orginational leadership team strategies and gap to retain experienced manpower. This Service GAP was the main idea behind our business initiative. Great Companies: What are the various Services provided by Caravan Reliability Services Pratap Chander Rao Kambley: We offer complete solution for Rotating equipment's which includes Bearing life cycle management, Ultrasound Bearing and Lubrication inspections, Lubrication management, Air leakage monitoring, Thermography inspection, Endoscopy inspection, Laser shaft alignment service, Bearing failure analysis, Root cause failure analysis, Bearing mounting and dis mounting services, On site and Class room Trainings in regional languages to Engineers and maintenance teams. Great Companies: What makes Caravan Reliability Services different from hundreds of other similar services providers? Pratap Chander Rao Kambley: We at Caravan Reliability believe in providing COMPLETE Solutions to customers problem area and not just service. One STOP solution for bearings, lubricants, lubrication systems and condition monitoring with 25+ years of experience, segment and application knowledge to ensure always the machine is RUNNING. Our predictive maintenance service is the first in India using Ultrasound technology to detect the failures at very early stage, so that customers can prepare the maintenance activities well in advance before the catastrophic failure occurs Great Companies: What are the struggles and challenges you face? Pratap Chander Rao Kambley: We offer complete Solutions and total cost of ownership for our services which is a premium service and not all customers are willing to pay for it. Our focus also is towards the customers who see a real value engineering in our services and look for solutions to safe guard there assets. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Caravan Reliability Services? Pratap Chander Rao Kambley: We are planning to work jointly with major OEM and End users to offer complete solutions clubbing with there products. Working with machine rebuilders to provide Proactive service as key USP. Associating with Engineering colleges and Center for learning departments to impart our customized trainings to new joinees and workmen's. We plan to creat our own brand for Reliability Services for Customers who see value in our solutions and continue to provide service opportunities and think always Caravan Reliability a a ONE STOP solution for all rotating equipment problems. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Pratap Chander Rao Kambley: Creat your OWN path and never follow others. Your path should be unique and do differently. Never compromise on Charges and dilute your Value. Your value Your Price.

Great Companies: How did you get your idea or concept for the business? Shivang Desai : E-commerce returns cost only the US economy $428 Billion in lost sales in 2020. Globally, this loss is worth over a trillion dollars annually. 30%-50% on average of all apparel items bought online are returned which end up going to discount stores or are destroyed. This has a huge impact on the environment. My cofounder, Chandralika, and I both realized just how much wastage and losses businesses were incurring because people like us couldn’t decide what clothing would work best for us to purchase. We ourselves returned a lot of products we bought online because the information conveyed to us was either incorrect or inaccurate. This set the stage for our entry into the fashion industry and we sought to invent ways of tackling these problems we faced ourselves, and millions of other shoppers face every day when shopping online. Great Companies: What are the various services provided by Bigthinx Shivang Desai : Bigthinx's LYFSIZE AI software carries out a 3D body scan using only two photos from a smartphone and calculates 44 precise body measurements and body composition ratios with over 98% accuracy. These measurements replace the need to visit a tailor to get measured in person for made-to-measure clothing. They also enable us to match any shopper to their size in any clothing brand, anywhere in the world. Bigthinx’s LYFLIKE software goes a few steps further and uses a selfie of one’s face in addition to the body pictures to create a lifelike 3D virtual avatar that looks and measures exactly like the user. LYFLIKE also uses an automated AI based fashion digitalization pipeline which automatically recreates 3D digital clothing from normal photos to show how it would look, fit and drape as if in reality. In addition, our other services include digital showrooms and fashion shows for retail, as well as body scanning and fitness tracking for wellness. Bigthinx's products are used by the world's largest retailers as well as by independent designers and fashion brands alike to increase business productivity. Our software has driven the following business benefits for our customers across the globe: ● 70% reduction in e-commerce returns ● 20% average increase in order values ● 250% greater sales conversions ● Increased engagement and brand loyalty Great Companies: What makes Bigthinx different from hundreds of other fashion-tech companies? Shivang Desai : There are two big differentiators - our technology and our product suite. Our technology is faster, cheaper and more precise than comparable solutions in the market. Furthermore, a full service product suite for fashion retail means that fashion brands and retailers can get several deep-tech products, which are crucial to their online businesses, in one place. Rather than having to work with several different technology providers, they can work with just Bigthinx to provide their consumers with game-changing tech at a price point that is impossible to ignore. The proof is in our numerous recent achievements: Bigthinx cofounder, Chandralika Hazarika, was awarded the Accenture Ventures Women in Tech, 2021. Selected by CogX 2021 as one of the two top companies for the "Best AI product in Fashion" Selected by Samsung Next (Berlin) as one of the leading companies in the avatar synthesis space (alongside companies like Unity and Epic Games) Bigthinx awarded for the "Best use of AI in fashion" by Awards.ai London for the two consecutive years in 2019-20 and 2020-21. Bigthinx won the NASSCOM NIPP Retail-tech challenge 2021 Bigthinx won the award for "Best Innovation in Luxury Fashion" at The Mark Challenge, Monaco Great Companies: What are the struggles and challenges you face? Shivang Desai: Currently, the biggest challenge is educating the fashion industry about technology and how much it can benefit their businesses. Fashion has been a traditionally conservative industry but the pandemic has created a sea change. Fashion businesses are going digital, fast. But they are still largely unaware of the latest in technology and the business benefits that it can bring. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Bigthinx? Shivang Desai: We are now expanding our products to benefit not only the retail side of the fashion industry but also the whole supply chain, from design to manufacturing and even distribution. The goal is to help the fashion industry become more sustainable and more profitable. At the same time, we are taking our technology into the metaverse with forays into fashion and avatars for gaming, virtual interactions, and more. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Shivang Desai: Rather than chasing investment, focus on creating immense value for your customers. And that's much harder than you think it's going to be. But when you are successfully able to do that, investors will chase you.

Great Companies: How did you get your idea or concept for the business? Juvas : We are in the electrical industry in India for 50 years and we use worked as distributor of multiple brand ,In 2014, we decided to market the product with our brand so we came up with our own brand JUVAS and became an independent company under professional management . Great Companies: What are the various Services provided by Juvas Juvas : Our services include: a. We supply KWh Meters to Electrical Board . b. We are a licensed electrical contractor and we provide installation services to various sectors like Industries, semi-government department, government department and private companies. c. We also supply our product to electrical distribution companies of various states. d. We also connect with different distributor of various networks to carry out a smooth processing of products . e. We also focus on planning and execution of beautification of parks, monuments and several government buildings. Great Companies: What makes Juvas different from hundreds of other similar service providers? Juvas : The things which make us stand in crowd is that there are very few industries while being a manufacturer they also focus on distribution network and in Installation, and other thing which give a bright light to our brand JUVAS is our team who always come up with innovative idea who always maintain the timeline and keep the company on their palm . Great Companies: What are the struggles and challenges you face? Juvas : Struggles and Challenges, Setting up an Electrical brand comes with numerous challenges. The main challenge faced by the electrical market is that a great deal of Research & Development went into giving the new innovation to product along with that they have to keep in mind about the environmental norms and new technology which incurred a good amount of cost but due to rapid change in technology the new innovation soon get obsolete and technology gets old and they have again start from the scratch Another challenge many company faces that they want to implement the idea of Made in India and want to make products from the material manufactured in India or available in India for the betterment of Indian Economy and to make the product at affordable price but due to lack of many products material company has to export from other countries which automatically lead to increase in cost of the product. Few importer from other countries supply their products at low price which affect the electrical market Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Juvas? Juvas : We are focusing on Products running on Solar energy. In the coming years, this shall become very prominent. Lighting situation in rural areas will We are focusing on Solar energy because it will also reduced dependence on foreign oil and fossil fuels and is pollution-free and causes no greenhouse gases to be emitted after installation In the long term, there can be a high return on investment due to the amount of free energy a solar panel can produce, it is estimated that in coming years the average household as well as industry will see most of their energy coming in from solar energy . We are planning to come with decorative light and to decorate our India like bride with our lights We are planning for getting partnership of the products from smart cities By looking into distracting changes in environment we planned to change the convectional fittings into led LED lighting is one of today’s most energy-efficient and environmentally-friendly lighting technologies. In an age where environmental responsibility is high on the agenda for most businesses, LEDs provide an attractive alternative to other forms of lighting Standard LED can be up to 80% more energy efficient than conventional, and waste far less energy than other styles of lighting LED lights however, contain no hazardous materials (so they are obviously much safer for the environment) and they do not require specialist disposal. This means there is no need to arrange for a vehicle to drive to the premises to collect and then dispose of them, so fewer emissions on the road are also produced In 5 years, our goal is brand recognition throughout the country and also broadening our channel to as many states as possible. Presently, we export our commodities to neighbouring countries and aim to increase our presence more in those countries as well as getting importers from other countries on board with us. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Juvas : One Piece of advice I want to deliver is that ("How you do it" is bigger than "what you do")

Small and medium businesses have faced a lot of challenges in 2020-2021. Global spread of COVID-19 has been the key contributor.. There has been a disruption in the way business is being done. Employees working from home is becoming a norm now. They now need remote management. Thus, technology adoption demands are increasing. Solutions to meet changing needs of Customers and Employees are in demand. This is driving new innovations that are gaining traction. Some Business Owners have already implemented solutions. And they are already seeing results that are encouraging. "Great Companies" brings you trends that Small Business Owners should watch out for. Experts Prediction for Small Business Trends in 2022 Providing services/sales through a hybrid of online & offline mode Every company and staff member of every organisation must understand the purpose of the organisation. It shouldn't merely be about numbers & generating more profits. The organisation must have a long-term vision, and it must benefit the larger good of the people. Going into 2022, every organisation that expects to be successful must learn the art of generating revenue by providing services/sales through a hybrid of online & offline mode. Cyril Prince Coach Cyril Prince Coaching & Training The giga economy a most happening trend 2021 exit post COVID world and 2022 will thrive normalcy with new rules of the game. To Mention a few, Online presence for business will be commodity, global raise of citizen development to ease out productivity and overcome technical dependencies, the giga economy a most happening trend, the realistic growth with predictive analytics, blockchain plus Cryptos attract larger investments, maximizing the NFTs drives the patents, K12 training will get a major leap with AR/VR/SR, sustainable and renewable energy innovation, Machine learning couples with data science facilitate Medical gadgets with deep analytics, nanotechnology will be foreground play for textiles, agriculture, medicine. With adversity transforming into disruption the local markets shrink totally for prosumers with lesser spends and campaigns, community engagement shall drive customer delight. Mani Kumar Lakkaraju Solworxs Business Services NoCode Solutions Select the Right Business Partner - Balanced Mental Health, to control self, Family and Team Members for all upcoming situations to. - Open Work Environment to work in Hybrid mode / Work from anywhere with targeted results for growth of self and the organization. - Digitalization, utilize available Cloud Technologies and social media for reach-ability to all customers with optimal operational costs and not on capital investments. - Training, Self and Teams skill development in new technologies to up lift the business and make your own space in the market with updated solutions. - Selection of Right Partners to Cooperate and integrate for reaching new heights of the business. Greeshmma Natraj Greeshma Nataraj Counselling Cafe Psychology Counselling Trends Some Positive, Some Negative The trends that I foresee for small businesses: Positive: 1. Technology – Technology will play an even more critical role in shaping businesses. 2. Empathy – The pandemic taught the employers and the employees about the importance of empathy. Business owners will use this skill while building their products & solutions. Knowingly or unknowingly, they will start using the principles of Design Thinking. 3. Collaborate – Many businesses realize the power of collaboration. We are going to see more mutually beneficial partnerships. Negative: 1. Short term over the long term – I have seen a few business owners focus more on the near term ignoring the long term. 2. Compromising Values – To stay afloat, some businesses are taking this route. If they see some benefits, they may continue. Aditya Kuchibhotla Aditya Kuchibhotla Business Coach 10 Trends for Rapidly Changing World These ten major trends provide a snapshot of how business operations are evolving to suit our rapidly changing world. Trend 1: Sustainable, resilient operations, Every organization must seek to eliminate or reduce the environmental costs of doing business. Decarbonizing the supply chain is a sensible place to start, but forward-thinking businesses are looking beyond the supply chain to improve sustainability across all business operations. And of course, sustainability is linked to resilience, since resilience means being able to adapt and survive for the long term. Any business that ignores sustainability is unlikely to do well in this age of conscious consumption. 2: The balance between human workers and intelligent robots, 3: The shifting talent pool and changing employee experience. 4: Flatter, more agile organizations 5: Authenticity 6: Purposeful business Co-opetition and integration, 8: New forms of funding. 9: Storytelling & 10: Microlearning. Shreedhar Kaaranji SILVER FEATHER ONLINE BUSINESS COACH Be ready to learn, unlearn, and re-learn Small Business in 2022 will no longer exist if Small Business Owners change their Mindset. We are on the verge of the biggest opportunity post COVID-19. If Small Business Entrepreneurs are able to shift their paradigm and develop a success mindset, they can be play an integral part of India becoming a Trillion Dollar Economy. The Question is are we ready to learn, unlearn, and re-learn? Are we ready to plug the Knowing-Doing Gap? Are we ready to take Massive & Consistent Actions ? If yes. then 2022 is ours and Small Business will be history. Sidharth Shah Think & Grow Rich Academy Coaching & Training Hire Professional Coach, to sustain and upgrade your Organization Every entrepreneur’s efforts which they put in their organization to take their organization at certain level. We believe that human factor is the strongest factor responsible in success and growth. Now days in this corona pandemic situation, every enterprise has its own mind set up, planning, design as well as challenges to run the organization to sustain in market. Most of the organization facing problems in develop market, sales, after sales services, customer relation and many more era. Every entrepreneur is stuck off day to day, they don’t have a time to grow business. To sustain and upgradation every organization need a professional consultant or coach, they help them to opt-out from panic situations, they guide, support and implement in process of flow chart. Dharmesh Gajjar Dhamesh Gajjar - Train the Corporate Business Coach, Consultant, Corporate Trainer Business owners to jump the wagon of automations and AI I expect a lot of automations and AI based processes happening in the small businesses sector. Right from marketing to HR to finance, with so many simple solutions coming to market, it becomes sense for business owners to jump the wagon of automations and AI. The entire thing will drive the Digital Transformation wave forward with much more agility. Nidhi Vishnoi Irizpro Learning Solutions Online Technical Trainer Go Green Changes come with situation. Go Green (paperless especially in UAE), Digital Marketing and Artificial Intelligence these trends would be bang on for 2022, these would give a great path way for entrepreneurs. Regina Deepu FNR Corporate Service Provider Business Formation Expand in new markets/customer segments With many small businesses closed in 2020 and 2021, 2022 is going to be a challenging year as well. Aside from COVID restrictions, emerging technologies are putting pressure on SME’s. The top trends that can help small businesses respond to those challenges are: • Adapting and/or expanding your e-commerce efforts • Focus on retaining customers and delivering exceptional customer experiences • Expand in new markets/customer segments • Allow flexible/remote employment solutions • Use automation/AI powered tools Now, we understand that we can’t predict how this year will turn out but with the experience we have gained during the past 2 years we can be more prepared for unexpected situations. Stay as flexible as possible, don’t be afraid to try new approaches and be open to new possibilities. Thanasis Papapostolou AIP Consulting Ltd Customer Experience 8 Commandments for small businesses in 2022 1. Displaying Cyber-safe behaviors. An email ID that reads “Small.Business@gmail.com” tells me you are comfortable doing business over the public internet. “Thou shall get your own domain name.” 2. You do need to be findable online. “Thou shall have your own website.” 3. Create your professional brand. “Thou shall be active on Linkedin.” 4. Avoid paper. Soft copy proposals to e-signed invoices are the way forward. “Thou shall care for the environment.” But also shows you are tech savvy. 5. Quality cannot suffer at the hands of the accounts department. The only winner is your competition. “Thou shall not pinch Paisas and waste Rupees.” 6. Small companies should first adopt technology that creates greater effectiveness (read topline), before they look for technology to deliver greater efficiency (read bottom-line) “Thou shall worry about a healthy topline before worrying about a healthy bottom-line” 7. Be ahead of your competition when it comes to using big data and analytics. Todays business is a combination of electrification, automation, and artificial intelligence. “Thou shall look to the clouds for insight and wisdom.” 8. It’s not enough to think like a big company, you must behave like one. Else you will be limited to chasing the next customer, and the next, and the next. “Thou shall think big and act bigger” Bhaskaran Srinivasan Strategy Consultant, Leadership Coach, Trainer Business Zenz Strategy Consultant, Leadership Coach, Trainer 2022 will definitely be a year for getting the profits. I believe 2022 will be great in terms of everything because there was a lack in last one year. So the business men will work with the double loss power. Since 2021 was having recuperation, 2022 will definitely be a year for getting the profits. I think 2022 will be a great year. The manufacturing sector will do great in the year of 2022 because we are having problems with Chinese and so we have a problem with the imports and so this sector will do great. Healthcare industries will always do great. Traders and online shopping will do much better. More than that the local businesses where people provide services to the local people will do much better. Every sector will take out very well because once the economy opens up, everyone wants to take a piece of cake. Sidharth Saxena TMonks & Co Business Coach Tourism and Education sector will bounce back We have already suffered a setback. With a stable government, the small and mid- size business are supposed to do great. Now we can see a lot more boost in the service industry with more trained sales force, so keeping this in mind we will be able to see a greater shift towards service industry. Tourism and Education are two areas which will develop in 2022. In education, in the past, we have seen a lot of companies emerged and education related startups and similar trends will continue because covid has acted as a kickstart point for the shift from offline to online. So, I think these are the industries that will be benefitted in 2022. Vineeth Sharma Training Wizards Consulting Pvt. Ltd. Business Coach Small and mid-size businesses will comeback with full of energy. 2022 will definitely be a great year because due to the pandemic in 2020 and 2021, a lot of small and mid-size business has suffered a lot. Almost more than 50% of the business were shut. Actually after 2021, they started coming back. If you see the statistics 64% of the company owners maybe small or medium, but they are saying that they are ready to survive and they will come back strong. 2022 will be a great year for all small and mid-size business because of this pandemic a lot of people/customers have started doing small businesses due to the lack of job opportunities. Instead of searching for a job, they started their own businesses for example, freelancers or some small businesses. These kind of business and their surviving also we have seen. For instance, before 2 years, we used to order cake or pastries from a big company/shop and we take takeaways from that shop only. Due to the pandemic, we started ordering from the nearby shop. So that is why, the small and medium companies are coming back with a lot of energy and 2022 will definitely be a future for small and mid-size business because big businesses are already surviving and they have survived. So small and mid-size businesses will comeback with full of energy. Rinkal Shukla Kandor Trainings Business Coach The possible answer for 2022 looks optimistic From my view, last 2 years have been into the pandemic. It has been a blessing as well as disguise for some of the industries. The major benefit has gone to the online platform or people who have not explored themselves or what we call it, new normal. The trend for new normal was there and will be going to be there because this was something unexplored. By now, most of the teachers or students or companies who are not aware of there is an another way of doing the work also. So, industry wise focus, IT companies possibly they are the first one to take the section to make sure that they are carrying out the huge business pause to their offices. Most of the travel cost will reduce in times to come. In recent times, people started believing that once you have met as I have worked for 26 years into the banking industry wherein the previous thought was to call and meet all your channels or your customers. So now possibly the thinking has been changed and now people believe that if we have met in, we can skip one or two months and you can contact on the zoom call or whatever mode available. The possible answer for 2022 looks optimistic, more excited and encouraging because we have gone through the rough patch of last two years. Despite the fact whatever people talk about the politics part and here and there, people are very optimistic and margins have improved no doubt, especially on a higher side but still since margins have improved the industries performing better, our census is an example of it and very possibly it’s not something called ‘balooning’, which is happening there which is the result of the profits getting improved in the bigger companies also. Possibly this benefit will be going to the Small and mid-size enterprises (SMEs) also on creating the demand. It’s like someone has taken a rest and now it’s ready for a more speedy recovery or speedy journey. So, the worst is over and something good will follow. So, I am quite optimistic for SME’s and almost all the sectors are optimistic in 2022. Sanjeev Chandhok MY DISHA (R) (GUIDANCE TO DISCOVER) (LLP) Business Coach Small Businesses need to be more technologically-driven 2022 seems to be a great year for small businesses to grow only if they anticipate system and process orientation inspired from big companies, which curtails the manpower dependency. Small Businesses need to be more technologically-driven as investments on manpower is not feasible to them in the long run. 2022 for small businesses should start with embracing cloud-based IT solutions like ERP, CRM, Task Management Software, Logistics Management Software. Since digital is the new buzz, Small Businesses shall adopt digitalization; they should focus on developing mobile-friendly websites, creating social media pages, constantly creating quality content for lead generation etc. 2022 marks the beginning of ‘Industry 4.0’, the next step in the evolution of manufacturing, which will take off IoT, Automation and Analytics. Rajesh Radhakrishnan - Cofounder and CMO VRITTI SOLUTIONS LIMITED Technology, Media and Marketing

Our old familiar world is disappearing fast. It is rapidly being challenged by technology led disruptions that re-shape business and social landscape. It is changing the way we think, live and work- and along with the impact of Covid, the recent disruptions have given a strong wake up call to businesses across the globe. Technology advances are taking us increasingly towards a reality where the divide between the digital and physical is blurring. The Metaverse is no longer science fiction: it is reality that has been embraced by forward thinking organizations. Facebook rebranding itself into Meta is in itself a clear reflection of the way businesses will engage with audiences of the future. For leaders, failing to pivot your organization can pose severe risks to businesses. The opposite is also true: tech led disruptions are reshaping business dynamics and can unlock tremendous value if executed timely and efficiently. This is where Brand Kiln comes in. Driven by Holistic Vision “They say that foresight is the ability to see beyond the second corner. To stay ahead in this rapidly changing world, you need a partner that can help you articulate your vision (with strategy), enable your workforce to deliver new asks (with eLearning), and ensure that your stakeholders resonate your brand values (with digital Brand Management). We aim to be such a holistic partner for brands across the globe” explains the company’s founder Manas Dewan. Founded in 2020, Brand Kiln (BK) has three areas of practice: BK Strategy: helps small and medium size organizations formulate a clear growth path BK eLearning: ensuring skilling and knowledge transfer via a comprehensive set of eLearning tools and technologies BK Digital Branding: delivering resonance with markets and customers via 360 suite of digital marketing and tech solutions Founded in Pune Brand Kiln marks the culmination of Manas Dewan’s global business leadership experience of 23 plus years with some of the best loved brands of the world. Brand Kiln’s co-founder Dr. Anuradha Bhonsale holds a PhD in Philosophy and is a renowned personality in the academia and social development sector. Together, the duo drives business vision for the company and its customers. In the relatively short period since inception, Brand Kiln has developed a wide footprint with clients across six countries and business networks in Australia, US and Middle East. Throughout this journey, Brand Kiln has stayed true to its core “We prefer value over volume- we prefer being boutique and working with a select customers while forming deep relationships. This has helped us grow at a steady trajectory and overcome market volatilities” explains co-founder Dr. Anuradha. Delivering Strategy, eLearning and Brand Solutions is a tall ask. In enabling this, the company relies on a team of 75 plus professionals spread across their three verticals to create a deep and wide set of solutions. Brand Kiln Strategy The services of this practice comes in when firms need help in scaling up their business. Whether you are a small firm with desire to create real impact, or an enterprise looking to break into the next level of business, the strategy vertical of Brand Kiln helps you prioritize and focus. In delivering this for clients, the company leverages the knowledge of subject matter experts as well as cross domain experience. Brand Kiln’s strategy practice help you make the critical interdependent decisions necessary to succeed in today’s complex and uncertain world. The team also supports the deep change management process that accompanies dramatic business performance. With experience across global markets, Brand Kiln also strategizes their client’s go-to-market strategy leveraging customer insights and automation. Brand Kiln eLearning As a full-service e-learning provider with a complete range of online solutions, Brand Kiln specializes in custom learning modules across a vast range of eLearning domains and technologies. Their clients rank among the world’s leading companies and also specialist training providers. The end to end eLearning services start with eLearning Consulting where specialists work with leading brands to define solutions for workplace performance improvement. It involves advisory regarding technologies, learning outcomes and methodologies for an enterprise’s learning roadmap. Development of Learning Management Systems is another area of specialization. From grounds up technical development or customizations of existing LMS platforms, the Brand Kiln team delivers a range of LMS solutions for clients. Custom eLearning modules form the core of the company’s eLearning capability. These comprise eLessons, videos, learning games, quizzes and exams as well as translation and localization services which are delivered to leading organizations across the world. BK Brand Marketing The Brand Marketing practice of the company delivers end to end digital brand solutions for clients. The fragmented nature of the marketing landscape necessitates brands to adopt multiple modes of interfacing with customers and stakeholders. Brand Kiln guides clients through the entire process and ensures delivery of key business goals. Brand consulting delivers media training, communications orientation and reputation management for companies. It forms the bedrock to a clear strategic roadmap to ensure market connect. As master storytellers and veteran wordsmiths, the team delivers content that motivates action and outcomes. With emotive design and content tailored for specific platforms, Brand Kiln helps clients win fans and admirers. The deployment of strategic content enables Brand Kiln to deliver websites, apps, integrations, advertising and inbound / outbound marketing to ensure that online business outcomes are achieved timely and systematically. Process defines progress A clear process for managing projects, a team of industry leading talent and willingness to go the extra mile for ensuring customer centricity- these are the differentiators propelling the sharp growth of this young firm. In the words of Brand Kiln’s co-founder Dr. Anuradha Bhonsale: “Most of the teams we work with are extremely smart. But even the most extraordinary teams need a seasoned partner in order to excel. We are positioned to be such an ally for firms from across the globe.” Brand Kiln ranks among the handful of firms globally that offer full-suite Strategy, Brand Solutions and e-Learning. One can only hope that it makes its name among the most renowned brands in the entire globe.

THE BIRTH “We’ll take care of all your technology challenges” – a promise which soothes most of our hearts, as managing the tech or digital part of any business is quite a task. Hence, they say that they are your ‘technology partners’. Let’s have a look what this startup can offer us. This tech startup, called ChicMic, was not said to be discovered, but born, brought up and nurtured. It was the year 2012, when ChicMic saw the light of the day, born through the minds of two techies – Manish Gulati and Priti Mittal, in Punjab’s popular commercial hub i.e., Mohali. ChicMic, as written in big and bold in their official website, is an outsourcing partner in the field of app and game development. The team has developed more than a thousand apps, serving more than 500 clients. Today this company has a good hold of the mobile app, game and web app development services in the market, with a well experienced team of more than 100 developers and designers and managers. WHAT’S IN STOCK FOR CLIENT Here are the four main services that are offered: ● Mobile App Development – the well experienced and well equipped ChicMic team can develop mobile apps for both iOS and Android systems. ChicMic can work on various advanced and trending technologies such as Augmented Reality (AR), Virtual Reality (VR), Machine Learning (ML), Internet of Things (IoT), Cryptocurrency etc. and develop apps for these services. The team is also well-versed in different programming languages like Swift, Kotlin, Objective-C, Java, React Native, NativeScript, etc. as well as the latest strategies in mobile application development. ● Game Development – ChicMic is said to be an expert in this arena of creating next-level user experience in gaming. User experience is the primary focus of the company while working on game development, but this primary focus also comes bundled with good creativity, skill, imagination and technology. ChicMic has developed games for the web, iOS, Android and PC cutting across genres like including casual/ hyper-casual games, card games, board games, arcade games, strategy games and VR games. ● Web Development – ChicMic has been providing high quality web developing services to businesses from various fields. Keeping in mind that having a website is a mandatory pre-requisite for today’s growing business, ChicMic has put in a lot of effort in this area of work. The team is expert at using new technologies to customize everything from front-end to expert back-end programming that results in a highly dynamic, fully functional and interactive web solution. ● Design Services – ChicMic has got an award-winning Design team that excels in UI/UX for mobile apps and web apps that can help businesses to convert their visitors to loyal customers. Game graphics design is another area where ChicMic excels in with both 2D and 3D graphics design and animation. THE CHICMIC PROCESS Its not easy to be in business in an ever-growing industry of app and game development. You need to stand unique; you need to prove why you are different from others and what additional value you can offer to the client. Sometimes, for companies, it’s the best price they offer, sometimes it’s the best after sales service etc. Here in ChicMic, what they have highlighted for their clients to see themselves is the process in which they work. The process of working of a company speaks a lot about its hard work and the probable result it will give. And if the process is honestly shared with the clients, the company adds another layer of trust and transparency to their business. For ChicMic their process is broken down in 6 parts – Ideation, Conceptualization, Plan & Strategize, Development Cycle, Launch, Iterations. Ideation is the part where the credibility and validity of the client’s idea is measured. In Conceptualization, the team of ChicMic analyze, refine & elaborate the concept or the idea. Now, to Plan & Strategize, the important things to be done are project decomposition, resource allocation, project schedule and budget, and then all these aspects are studied, and a detailed strategized plan is laid in front of the client. Development Cycle is the part where the project managers include the team of design and development teams to move further with the project. Launch is done ChicMic by providing the best possible platforms for the app developed. Iterations is actually the work done by the team after the feedback from users start pouring in, and based on those feedbacks the required changes are brought in for the app. THE JOURNEY SO FAR It’s been almost 10 years in business. And finding your way through and surviving this cut throat competition in this capitalist world of businesses, where almost every day a new startup is being born to add to the existing competition. But ChicMic, because of the kind of expertise it had, was able to cut through all competition excel. Today ChicMic has earned excellence in the field of developing all types of mobile and web apps in all genres such as Business, Social Networking, Logistics, Finance, Education, Lifestyle, Healthcare, E-commerce, Travel, Utility, Sports, Health & Fitness etc. for clients ranging from small startup companies to big industry giants including Fortune 500 companies. ChicMic has developed games for all genres including Arcade, Puzzle, Strategy, Action, Racing, Board, Card, Casino, Sports, Trivia, Casual, Hyper Casual, etc.

STARTING WITH AN IDEOLOGY “There’s only one winning strategy that is to develop and engage the digital marketing strategies and creative solutions” – they believe in this ideology of business. They who? They are this startup company known as Marcomm Essentials. This is a digital marketing company, which creates digital marketing strategies and executes them for their clients. The company believes that businesses cannot be run with the presumption that ‘everyone’ is the consumer. Finding the right group of customers is as important as finding the right market for the business. They help businesses discover, target, develop, and persuade the particular group of people who are considered as the customer base for the company’s products or services. Hence, its very clear for the team of Marcomm Essentials that they need to increase the return of investment for their client by effective and efficient targeting of customers and brand image management. The employees of the company have got years of experience from various fields like retail, advertising, software, banking and education. Over these years of growth and success of the company has been able to establish itself outside India and take its work to different countries. It has its offices in countries like Australia, New Zealand and England. ARENA OF WORK For a digital marketing company, there are various areas of work. In today’s age of cut throat competition in this corporate world, it is really important to be ‘jack of all trades’. Hence, Marcomm Essentials have geared itself up with various services for its clients. The services are: Design Services Logo & branding - Logo is the primary identity of the brand which will travel a thousand miles to lakhs of consumers. It is the logo that most consumers remember, it is the logo that becomes a symbol for the company, so, having a logo that will not only give an identity but a voice to the company is essential. Brochure & Catalogue Design - Brochures and catalogues are important because they speak about your company on your behalf to almost all the first-time consumers. These brochures and catalogues create the first impression about the business. Having some exceptional brochures to represent company’s USP is important. Website UI - The content and look and the user experience of the company’s website will determine the amount of time and the consumer will dedicate to the site and amount of engagement the site can provide will be directly proportional to the number of sales. Marcomm essentials makes sure the site must have a professional look and engaging elements Packaging - Many a times the packaging sends a message to the consumers about a particular product and consumers are quick enough to assume the quality of the product or the service by the packaging. Marcomm Essentials provide innovative designs for product packaging, so that no wrong assumption develops. Development Services Website Development & Ecommerce Development - It is important for the website or the e-commerce site to be simple and user friendly. The website is the place which will maintain the online presence of the business and Marcomm Essentials gives attention to creating professional looking, simple and search engine and user-friendly sites. App Development - To make the business reach all the customers an effective and efficient app, both for Android and iOS is necessary. And here the team uses the latest tech for developing such apps. Landing Page Development - The landing serves a single and focused purpose for the company. And for Marcomm Essentials it is one of their core strengths to design beautiful and user-friendly one-page designs. Digital Marketing Services Search Engine Optimization (SEO) - People are going to search for various company websites before zeroing down on one. So, its important to make your website stand out from the rest by ranking it at number one position on Google. Pay-per click - Advertisements on the website are one of the primary sources for revenue generation, and Marcomm Essentials knows how to bring revenue to your business by showing ads on google to your target segment. Email Marketing - We often encounter personalized emails from various brands, informing us about their new launches. Marcomm Essentials help you in updating your customers about your services via email marketing. Social Media Marketing - Social media is another ever growing platform to find consumer based and advertise one’s business. It is the most cost-effective way of promotion. Marcomm team will carry out all social media activities required for bringing visibility to the client’s business. Traditional Marketing Services Events - Outdoor events in places like malls, colleges, offices, societies etc. builds a connect between the brand and the consumers and the brand gains effective attention. Marcomm Essentials works efficiently on this strategy. Outdoor Media - Outdoor media marketing is one such that connects the brand directly with the customers. We are into providing Any advertising done outdoors that publicizes your business's products and services Advertising And Promotion - OOH (Out of Home) Advertisements are still very influential in the market. Marcomm Essentials makes sure your business reaches your customer base via traditional marketing techniques like hoardings, bill boards, events and road shows. Intention is one thing, working on that intention and fulfilling it is another. Marcomm Essentials makes it sure that, they are able to identify the intention of the consumer or maybe implant an intention into the minds of the consumers, and then transform that intention into action, which in turn will be beneficial for the client’s business. This 5 year old company has been able to provide services to various other startups in setting up themselves digitally, which is a pre requisite in today’s businesses.