The first 30 seconds

Make one person the keeper of the workplace

You have to stand out from the crowd

Encourage people to bring their personality to work

Always be prepared for an opportunity

Serve Coffee And Tea

Talk about customer service to your staff—a lot

Customer expectations are changing—we all need to change with them

Reward good customers

Do you over promise and under deliver?

Understanding finances—taking control of your business

It’s all about respect—if you don’t respect your customers don’t expect them to come back

Never lose touch with your customers

Making your business bigger than one person

Understanding the importance of systems

Take the time to get to know the people you want to build a relationship with

Make sure your team understands your corporate philosophy

Always check reference of potential suppliers

Is your business name telling the right story

Consistency and the power of branding

Who controls your corporate image?

What is your tagline?

There comes a time when you need to review your Corporate Image

Debrief staff after good and bad experiences

Ask a customer to come in and talk to your staff

Reward staff for outstanding customer service

Importance of Critical Thinking

Define your core business

Encourage your customers to give you their opinions

Take your staff to your competitors’ businesses

Communicate confidently with customers