Our old familiar world is disappearing fast. It is rapidly being challenged by technology led disruptions that re-shape business and social landscape. It is changing the way we think, live and work- and along with the impact of Covid, the recent disruptions have given a strong wake up call to businesses across the globe.
Technology advances are taking us increasingly towards a reality where the divide between the digital and physical is blurring. The Metaverse is no longer science fiction: it is reality that has been embraced by forward thinking organizations. Facebook rebranding itself into Meta is in itself a clear reflection of the way businesses will engage with audiences of the future.
For leaders, failing to pivot your organization can pose severe risks to businesses. The opposite is also true: tech led disruptions are reshaping business dynamics and can unlock tremendous value if executed timely and efficiently. This is where Brand Kiln comes in.
Driven by Holistic Vision
“They say that foresight is the ability to see beyond the second corner. To stay ahead in this rapidly changing world, you need a partner that can help you articulate your vision (with strategy), enable your workforce to deliver new asks (with eLearning), and ensure that your stakeholders resonate your brand values (with digital Brand Management). We aim to be such a holistic partner for brands across the globe” explains the company’s founder Manas Dewan.
Founded in 2020, Brand Kiln (BK) has three areas of practice:
BK Strategy: helps small and medium size organizations formulate a clear growth path
BK eLearning: ensuring skilling and knowledge transfer via a comprehensive set of eLearning tools and technologies
BK Digital Branding: delivering resonance with markets and customers via 360 suite of digital marketing and tech solutions
Founded in Pune Brand Kiln marks the culmination of Manas Dewan’s global business leadership experience of 23 plus years with some of the best loved brands of the world. Brand Kiln’s co-founder Dr. Anuradha Bhonsale holds a PhD in Philosophy and is a renowned personality in the academia and social development sector. Together, the duo drives business vision for the company and its customers.
In the relatively short period since inception, Brand Kiln has developed a wide footprint with clients across six countries and business networks in Australia, US and Middle East.
Throughout this journey, Brand Kiln has stayed true to its core “We prefer value over volume- we prefer being boutique and working with a select customers while forming deep relationships. This has helped us grow at a steady trajectory and overcome market volatilities” explains co-founder Dr. Anuradha.
Delivering Strategy, eLearning and Brand Solutions is a tall ask. In enabling this, the company relies on a team of 75 plus professionals spread across their three verticals to create a deep and wide set of solutions.
Brand Kiln Strategy
The services of this practice comes in when firms need help in scaling up their business. Whether you are a small firm with desire to create real impact, or an enterprise looking to break into the next level of business, the strategy vertical of Brand Kiln helps you prioritize and focus. In delivering this for clients, the company leverages the knowledge of subject matter experts as well as cross domain experience.
Brand Kiln’s strategy practice help you make the critical interdependent decisions necessary to succeed in today’s complex and uncertain world. The team also supports the deep change management process that accompanies dramatic business performance. With experience across global markets, Brand Kiln also strategizes their client’s go-to-market strategy leveraging customer insights and automation.
Brand Kiln eLearning
As a full-service e-learning provider with a complete range of online solutions, Brand Kiln specializes in custom learning modules across a vast range of eLearning domains and technologies. Their clients rank among the world’s leading companies and also specialist training providers.
The end to end eLearning services start with eLearning Consulting where specialists work with leading brands to define solutions for workplace performance improvement. It involves advisory regarding technologies, learning outcomes and methodologies for an enterprise’s learning roadmap.
Development of Learning Management Systems is another area of specialization. From grounds up technical development or customizations of existing LMS platforms, the Brand Kiln team delivers a range of LMS solutions for clients.
Custom eLearning modules form the core of the company’s eLearning capability. These comprise eLessons, videos, learning games, quizzes and exams as well as translation and localization services which are delivered to leading organizations across the world.
BK Brand Marketing
The Brand Marketing practice of the company delivers end to end digital brand solutions for clients. The fragmented nature of the marketing landscape necessitates brands to adopt multiple modes of interfacing with customers and stakeholders. Brand Kiln guides clients through the entire process and ensures delivery of key business goals.
Brand consulting delivers media training, communications orientation and reputation management for companies. It forms the bedrock to a clear strategic roadmap to ensure market connect.
As master storytellers and veteran wordsmiths, the team delivers content that motivates action and outcomes. With emotive design and content tailored for specific platforms, Brand Kiln helps clients win fans and admirers.
The deployment of strategic content enables Brand Kiln to deliver websites, apps, integrations, advertising and inbound / outbound marketing to ensure that online business outcomes are achieved timely and systematically.
Process defines progress
A clear process for managing projects, a team of industry leading talent and willingness to go the extra mile for ensuring customer centricity- these are the differentiators propelling the sharp growth of this young firm.
In the words of Brand Kiln’s co-founder Dr. Anuradha Bhonsale: “Most of the teams we work with are extremely smart. But even the most extraordinary teams need a seasoned partner in order to excel. We are positioned to be such an ally for firms from across the globe.”
Brand Kiln ranks among the handful of firms globally that offer full-suite Strategy, Brand Solutions and e-Learning. One can only hope that it makes its name among the most renowned brands in the entire globe.
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