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Name: Mridu Jana Business Name: Eagross Wellness LLP Location: Bangalore, India Establishment (Year): 2016 Category/Industry: Health & Wellness Profession/ Specialty: Gluten-free, Vegan, Specialty Foods and Millet products Website: https://www.radixnutritive.com/ Social Media: LinkedIn Company Detail: As Radix Nutritive, an awarded winning Gluten-free brand, it is manufacturer of Gluten-free, Vegan, Specialty foods and Millet Products. Our Product categories span Bakery, Sweetshop, flour & Blends, Rawas, and Instant Mixes. Its products are processed in its exclusive gluten-free facility at Singanayakanahalli, Yelahanka, Bangalore - 560064. It is constantly backed by innovation by launching innovative food products catering to a wider customer base in pursuit of building a FOOD-CONSCIOUS SOCIETY. Its products are well received by customers considering that awareness about millets and their benefits is still budding in the minds of the masses. It takes pride in being an innovative food processing company carefully crafted to revitalize forgotten grains and reintroduce them to the urban population as a diet alternative. Unique Selling Proposition or Competitive Advantage: Millets are at the center of product development and innovation at Radix Nutritive®. To assist preserve the longevity of the product, naturally, its unique selling proposition entails purchasing unpolished grains from organic farmer federations and roasting them. It processes, packages, and labels the food in our dedicated gluten-free facility, ensuring that there is no cross-contamination with gluten. Each of its products has a clear purpose that motivates it. Challenges Faced During the Journey There were many unknowns throughout the first six months of her startup, as was to be expected. Her biggest problems were finding clear stand-up food pouches and organic raw materials. At the Bangalore International Trade Fair for Organics and Millets 2018, she found many of her answers. She made excellent links with organizations of organic millet farmers, pouch suppliers, and producers of food processing equipment. Minimum Order Quantity (MOQ) of suppliers is still a problem for startups. This leads her to suppliers who work with lower volumes, which raises the cost of acquisition. Advice for Women Entrepreneurs: When faced with obstacles in life, act bravely, remain composed, seek out possibilities, broaden your network, and maintain contact. There is never a good time to start; just get started with what you have and where you are. The shop floor or the job both offer opportunities for learning.

Name: Megha Bhati Business Name: Sociobliss Pvt. Ltd. Location: Mumbai, India Establishment (Year): 2018 Category/Industry: Advertising & Marketing Profession/ Specialty: Complete digital marketing strategy Website: http://www.sociobliss.com/ Social Media: LinkedIn Company Detail: Sociobliss is a melting pot of vibrant ideas blasting off together to produce superb customer experiences. Having faith in it, its clients allow our team to use their online environment for possible results. Its team works under the strategic guidance of a gap for brands for customer interaction while driving awareness, engagement, and conversions for its clients. It has built competence in interaction with a variety of audiences. Social media, Media Buying, and Planning its caliber to encompass them around your brand. Its digital solutions focus on a holistic approach across the web to achieve your advertising & marketing goals. Social media marketing, SEO, Performance marketing, Website development, and branding Unique Selling Proposition or Competitive Advantage: It tries and bridges the gap between brand and consumers with relevant storytelling and its core strength is ROI driven marketing which makes all the difference Challenges Faced During the Journey She started tiny, then started increasing gradually as the market was affected by digital marketing organizations. Making a name for oneself is quite challenging at first, and working for CVID for two years did make growth very slow, but her consistency in continuing to do well by her brands helped her achieve sustainable growth and longer retention. Advice for Women Entrepreneurs: The entrepreneurial journey is exhilarating. There are good days and bad days, so maintain equilibrium and keep going. Don't give up; keep swimming.

Name: Pooja Jain Business Name: Kineer Services Pvt. Ltd. Location: Pune, India Establishment (Year): 2018 Category/Industry: Education and Learning Profession/ Specialty: Skill Development Website: https://www.kineerblessed.com/ Discovery coverage ''Bharat kay Mahaveer'' https://www.youtube.com/watch?v=kVgVuYfeFP0 BBC coverage https://www.youtube.com/watch?v=M0oeN_yJw3k Company Detail: To create a paradigm shift for people in sexual minorities, Kineer Services Pvt. Ltd was founded. It strives to protect the emotional and physical health of this underserved population in addition to aiming to provide members of sexual minorities with possibilities for respectable employment. Along with her team Kineer, Pooja has been trying to advance and mainstream India's marginalized transgender minority. Around 450 transgender people have benefited from her work on Project Trans-formation, which has helped them develop their skills and find employment. Unique Selling Proposition or Competitive Advantage: It aids in the integration of the transgender community in India. Challenges Faced During the Journey To mention a few, there is prejudice, discrimination, and taboo that were the biggest challenge in her journey. Advice for Women Entrepreneurs: She advises every woman to open her wings and soar high.

Example # 1 Subject Line: Introducing Our Services to Dear, My name is and I am a representative from. We specialize in providing (service/product) solutions tailored to individual businesses and have served a large number of clients with success. I wanted to reach out to you as I believe our services may be beneficial for (Business Name). We take pride in personalizing our services, ensuring that companies can make the most of the excellent (services/products) we have available. From what I have read about your business, employing our help could be just what you need. If you’d like to learn more about what we do, I'd be happy to provide a free consultation and discuss further how we can help. Shall we schedule a call at your convenience? You can also visit our website for more information about us - www.mycompanywebsite.com I look forward to hearing from you soon! Best regards, Example # 2 Subject Line: Increase Your Business Performance with Our Services Dear, Are you looking for ways to drive more conversions and leads for your business? We are and we specialize in providing holistic digital solutions that help businesses take their performance to the next level. We would be happy to show you how our services can boost your visibility, increase website traffic and generate more leads so that you can achieve maximum growth opportunities. We understand the challenges businesses like yours face every day and provide only top-tier strategies to ensure success. Let us know if this is something you might be interested in exploring further. Thank you for your time and consideration! Sincerely, Example # 3 Subject Line: Generating leads in your niche with great content? Dear, I hope you are doing well. My name is, and I'm the founder of. We specialize in creating high-quality content that helps boost business visibility on search engine result pages (SERPs) and generate organic leads. With our expert knowledge in SEO strategies, our team can help you develop a comprehensive plan to increase your presence within your niche and drive more clientele your way! We understand how busy you may be, so let us take the burden of content creation off of your shoulders. Whether it’s curated blog posts or website page content optimization, our team has the experience and knowhow to produce engaging material that will attract customers to your site and power growth for your business. Would it be possible to schedule a brief call at some point soon so that we can discuss potential opportunities further? I am confident that we can work together to create an effective SEO strategy tailored to you specific needs. Thanks for taking the time to read this message, and I look forward to hearing from you soon. Best Regards,

Are you a savvy salesperson or marketing professional? If so, you know that building a prospect list is essential for making direct contacts with potential buyers. To maximize your results and help ensure high conversion rates, it’s important to build highly targeted prospect lists. Here's a step-by-step guide on how to create specifically tailored prospect lists that will lead to an increase in sales opportunities: Define Your Ideal Customer Profile Start off by creating your customer persona. Establish the goal of your targeted audience, focusing on factors such as age, job role, income level, professional affiliations and other interests. This framework helps you understand who your ideal buyer is and develop an accurate picture of their needs–which leads to more effective segmentation criteria. Conduct Research Into Your Target Audience This step requires doing some research into the people you are targeting⁠— including things like what channels they use to interact online, the information they are seeking out, the problems they need solved, and where they go to find those solutions. You should also research trends related to their industry or profession so that you can create timely offers specific to their needs in order to turn them into customers more quickly. Create Segmented Lists Once you have identified all relevant criteria for your target audience and done the research necessary for developing effective offers, it’s time to start creating segmented lists so that you can target each group with specific messaging. You may need multiple segmented lists depending on what each list’s intended purpose will be (e.g., one list of prospects within a certain market sector and another list of warm contacts). Additionally, consider using both internal sources (such as current customers) as well as external databases when creating these lists—the key is assembling detailed profiles that contain pertinent data points about each contact in your list(s). Develop Optimal Distribution Programs Finally, once the lists have been created it is important to establish an ongoing plan for distributing them effectively in order for them remain current with changing market dynamics over time––this includes devising email campaigns tailored specifically for each segmented group along with timing considerations related when best send each message; this could also include implementing SMS marketing campaigns whose directed messages further refine interactions with individual targets thus increasing conversion rates over time.

Are you having trouble figuring out who your ideal customers are? Identifying your ideal customer is one of the most important steps when starting or growing a business. Knowing who your target audience is essential for crafting engaging marketing messages, creating innovative products, and improving customer service. Here are a few tips to help you identify your ideal customers and dive even deeper into their needs and interests. Create Personas Creating buyer personas will help you identify the types of people you’re trying to target with your product or service. A buyer persona is simply a semi-fictional representation of an individual in your target market based on real data that you gather from surveys, interviews, focus groups, etc. With these profiles created, it should be easier to determine which channels and strategies would be most effective when reaching out to them. Conduct Market Research By conducting market research such as collecting online surveys or sitting down with potential customers, you can gain more insight into who they are and what their needs are. It’s also important to look at any current customer data that might be available – this can provide valuable feedback about which channels have been successful in acquiring leads and customers in the past. Look Through Social Media Tools Analyzing social media tools such as Twitter Insights or Instagram Insights can give you insights into who is already engaging with your brand on different social media channels. Additionally, many platforms offer targeted advertising options where you can select the demographic information (age, gender, location) to hone in on the right audience for your business. Research Competitors It’s valuable to look at what other companies in the same industry are doing when building up their own customer base so that you can steal any good ideas they might have had while avoiding anything they may be doing wrong — all while staying true to what makes your own business unique! Plus, tracking competitors also allows us to stay ahead of the competition by introducing new features or initiatives before others do so. Interact With Your Current Customers Lastly, it’s always important not to forget those we have acquired! If possible, directly interact with existing customers via email surveys or social media polls and ask for feedback about how satisfied they are with our services/products or ideas for improvement if needed . This will also provide an opportunity for us to show our appreciation towards them too!

Name: Supriya Sikhwal Business Name: CCM Location: Kolkata, India Establishment (Year): 1993 Category/Industry: Advertising & Marketing Profession/ Specialty: Advertising Agency Website: https://ccmindia.in/ Social Media: LinkedIn Company Detail: CCM is the best in class advertising agency offering pan India hyper-localized campaigns and delivering maximum ROI to clients. They offer services like media buying & media planning in newspapers, radio, tv, cinema and outdoor, creative designing, translation services, PR and digital and social media marketing. Unique Selling Proposition or Competitive Advantage: They believe in simplicity and are always focused on growing. Their company culture is to develop deep and meaningful relations with their clients and vendors and cross pollination of their groups which allows them to develop and create in a way others cannot. They believe in saying no to thousands of projects so that they can focus on the ones that are truly important and meaningful to them. They don't settle for anything less than excellence in every group of the company and have the self honesty to admit when they are wrong and the courage to change. And she thinks regardless of who is in what job, those values are so embedded in the company culture that CCM will do extremely well. Challenges Faced During the Journey: She was just out of college when she lost her father who was also the father of CCM. So her brother and she both couldn't learn much from him. They both started working together and figured out everything and now their client retention rate is 95% and people come back to them for the kind of service they receive. Advice for Women Entrepreneurs: It is important for us to have good knowledge on the topics of our business and how the world at large adds to it. Being an owner she knows how each and every department functions because she have worked in all the departments and has started her way from the bottom. So she knows the challenges people face in every job and the ways to get it done. A smile can win the world within us and outside too.

Name: Vaishali Kaushik Business Name: Spectral Consultants Location: Delhi, India Establishment (Year): 2002 Category/Industry: Human Resources and Consulting Profession/ Specialty: Talent Search & Executive Hiring Website: https://spectral.in/ Social Media: LinkedIn Company Detail: Talent Capitalization & Purposeful Community Creation. Providing Solutions to corporates >20 yrs. Helping clients to create great companies and people to potentialize their capabilities . Unique Selling Proposition or Competitive Advantage: Having taken a stand for growth for my client organizations; we practice community cohesiveness & resource capitalization to enhance performances. Challenges Faced During the Journey: Being first generation entrepreneur ; coming from service class family there have been humongous challenges during this journey of mine. Like building clients , teams, finances, structures , market presence, retainer ship & dynamic market challenges. Advice for Women Entrepreneurs: Yes, Rather just looking at financial growth, first learn to creating difference in humans around you , by making available opportunities, choices & possibilities to them.

Name: Dhanya Menon Business Name: Neptune Excellence LLP Location: Mumbai, India Establishment (Year): 2016 Category/Industry: Education and Learning Profession/ Specialty: Training and Development Website: https://neptuneexcellence.com/ Social Media: Facebook Company Detail: NEPTUNE EXCELLENCE believes that the only constant in anybody's life is change. Giving change the importance that it deserves, all the programs structured by Neptune Excellence are committed to bringing about a positive change in people, organizations and teams. The philosophy of change is not restricted to a corporate environment but extends to educational institutes and domestic front where enhancement of parenting skills and creating a positive mindset for teachers to bring about a positive changed environment. Unique Selling Proposition or Competitive Advantage: The Coach Training Program which is internationally recognized is a high-ticket program. But we at Neptune Excellence believe that every individual has the right to learn and grow in his/ her life. Hence the programs are priced at affordable prices. We are a company that does not look at participants as a way of earning money. We believe in developing long term relationships with our participants. Hence after the program also we stay in touch with them and provide guidance and support to them as and when they require. Challenges Faced During the Journey: We got into a market which had some established companies providing the same trainings. we stood out from everyone else only because we had the passion and desire to make a difference in people's lives. The start was tough but the belief in ourselves and our intentions kept us going. Advice for Women Entrepreneurs: I remember when I was in school & college the top ranks were always taken away by the girls. Today when I look at the corporate hierarchy I see the top management is dominated by Men. Where have all those rank holders gone? Why are they not to be seen? Being a woman I understand how this society expects women to take the responsibility of personal life as a top most priority, which I feel women do it beautifully. At the same time the girl who had topped her school has her dreams deep inside her waiting to soar high and fly. Don't let anything stop you. If a women wants to she can do wonders by balancing her personal and professional life. Don't allow the society to condition your mind.

Name: Kalyani Kulkarni Business Name: PeerLogic Systems LLP Location: Pune, India Establishment (Year): 2013 Category/Industry: Information Technology Profession/ Specialty: Software Development Website: www.peerlogicsys.com Social Media: LinkedIn Company Detail: PeerLogic is a technology start-up that provides specialized software development services for the new-age IP based communications applications and related systems. Their core competency is in developing enterprise, retail and carrier grade applications to facilitate different forms of peer-to-peer and group communications entailing traditional and VoIP telecom applications, web-based conferencing systems, live streaming of multimedia and mobility among others. Unique Selling Proposition or Competitive Advantage: PeerLogic enables Product Development Organizations in the US to reduce time-to-market by using their ready-to-use and highly customizable frameworks and experienced engineers, who work with customers full time as an extension of their development teams. Since their inception in 2013, their focus has been always on quality and timely delivery of the software. As a result, they have been preferred as a reliable and an efficient partner by their customers over our competitors. Challenges Faced During the Journey: Like for any smaller organization, finding the right talent remains arguably the biggest of challenges. Experienced professionals with sound technical background prefer working for bigger, reputed companies. Wooing them from such high-profile places to PeerLogic is tough and they continue to struggle to fill every role that they put out in the market. Growing business is a challenge for every enterprise but for them, even if they grow the business, they need qualified human capital to service the newly earned revenue streams. Advice for Women Entrepreneurs: If you believe in something then do not hesitate to go after it! But do not forget to do your homework....

Name: Vandana Tolani Business Name: Convanto Location: Gurgaon, India Establishment (Year): 2014 Category/Industry: Legal & Accounting and Finance, Insurance Profession/ Specialty: Investment Banking Website: www.convanto.com Social Media: LinkedIn Company Detail: At their company, they're passionate about helping businesses of all sizes achieve their goals. Whether you're a startup looking to raise capital, or an established company seeking to expand into new markets, they have the expertise and experience to guide you through the complexities of business growth and development. Their approach is grounded in practical experience, and they draw on their deep expertise in operational growth to provide tailored advice and guidance. They can help you with everything from developing a strong brand identity and building a loyal customer base, to preparing a pitch deck that resonates with investors and raising capital to fuel your growth. In addition to capital raising, they offer a wide range of advisory services to help you execute your business plan and achieve success. Their team can help you with strategic planning, mergers and acquisitions, project planning, and more. They take a comprehensive approach to their work, understanding that each business has unique needs and challenges. They believe that the key to success is execution, and they work closely with their clients to help them implement effective strategies that maximize their results. Whether you need help with financial planning, business execution, or organizational growth, they have the expertise and experience to help you achieve your goals. So if you're looking for a partner to help guide you through the challenges of business growth, they'd love to speak with you. Their team is dedicated to helping businesses achieve success, and they're passionate about helping you achieve your goals. Get in touch with them today to learn more about how they can help you succeed. Unique Selling Proposition or Competitive Advantage: From mentoring business start-ups to advising on fundraising and brand positioning, her career has been focused on helping entrepreneurs achieve their goals. One of the most rewarding aspects of her work has been the difference she has been able to make in the lives of others. She has helped businesses of all sizes achieve their financial goals, from small startups to established enterprises. One of her proudest achievements has been her work with female entrepreneurs, who often face unique challenges in the business world. By providing guidance and support, She has helped many women successfully launch and grow their businesses. Additionally, She has been privileged to serve as a mentor, judge, and guest speaker at various startup events, where she has had the opportunity to share her expertise with the next generation of entrepreneurs. She believes that the key to making a difference in the lives of others is to truly listen and understand their needs. By taking the time to get to know each entrepreneur and their business, she is able to provide tailored advice and support that is specific to their unique situation. This approach has led to countless success stories, as she has watched businesses grow and thrive under her guidance. Overall, She is proud of the difference she has been able to make in the lives of others through her work. Whether it's by helping businesses achieve their financial goals or supporting female entrepreneurs in achieving their dreams, She is committed to using her expertise and experience to make a positive impact on the world. Challenges Faced During the Journey: Over the years, She has been fortunate enough to have a lot of exciting experiences in her professional life. One of her biggest achievements has been helping numerous businesses to raise capital and grow into successful enterprises. As an advisor, She has had the privilege of working with small, medium and large companies, helping them to find their product-market fit, and create successful branding strategies. Apart from that, she is also proud of her expertise in investment management, strategic planning, and execution advisory. She has had the opportunity to assist various startups in building high-performing teams, and developing innovative strategies that drive results. Over time, she has gained a reputation for her operational expertise in funding, creating value, and maximizing results. She has also been invited to participate in 200+ talks and events across numerous corporate and academic institutions as a mentor, judge, and guest speaker. It's always an honor to be recognized as a thought leader and to share her experiences and insights with aspiring entrepreneurs. She is passionate about helping businesses reach the right people and fulfill their business requirements. As a result, she has been featured in leading business news channels and publications like LATOKEN, Business World, and Business Outlook. It's always a thrill to see her work and insights being shared with a broader audience. She is proud of her team at Convanto, who have been instrumental in achieving these successes. Their dedication and hard work have been a driving force behind their growth and the successes of the businesses they've worked with. Advice for Women Entrepreneurs: As she reflects on her journey as an entrepreneur, She is grateful for the opportunities she had to create value for others. One thing that has inspired her throughout her career is the power of human connection, and how it can drive growth and success for businesses of all sizes. From the small startups to large enterprises, she has worked with a diverse range of clients, each with their unique challenges and goals. In her work, she has been fortunate to play a key role in helping clients raise capital, navigate mergers and acquisitions, and develop branding strategies that resonate with their target audiences. But what she is most proud of is the impact she has had on the lives of the people she has worked with. Whether it's coaching a new CEO through the challenges of managing a growing team, or helping a client achieve a long-held business goal, seeing others succeed has been one of the greatest rewards of her career. One of the things that sets her approach apart is her focus on collaboration and building strong relationships with her clients. Rather than seeing herself as an outside expert, she strives to work alongside her clients as a trusted partner and advisor, leveraging her experience and insights to help them achieve their goals. And while she is proud of the results she has been able to achieve, she knows that there is always more to learn and ways to improve. Looking ahead, she is excited about the opportunities to continue making a difference in the lives of others through her work as an entrepreneur. She believes that by staying humble, staying connected to her clients, and continuing to learn and grow, she can create even greater impact and help even more businesses succeed. Whether it's through expanding her own company or mentoring the next generation of entrepreneurs, she is committed to giving back and making a positive difference in the world around her.

Name: Jhelum Ratna Business Name: Colage Communication Location: Mumbai, India Establishment (Year): 1991 Category/Industry: Advertising & Marketing Profession/ Specialty: Advertising film director and producer Website: www.colagecommunication.in Social Media: Linkedin Company Detail: Colage Communication is a Film Production House operating for over 20 years. Their work involves the Production & Direction of Advertising films, Corporate films, Digital advertising, Documentaries, Web series, Television shows, and Line production for Feature films.Just like their name their blend of work comes from an inventive collage of a team of creative Writers, accomplished Directors and experienced Production personnel. In short this whole nexus allows them to offer a “Concept to Final Film” solution to their clients. Unique Selling Proposition or Competitive Advantage: They create films with a tailor made creative strategy. Hence their films work for each brand. Whether it’s a product, service or pure entertainment film or series. With their experience and expertise clients get the benefit of their knowledge and specialised skills. Jhelum Ratna has directed over 1000 films and produced twice that number. Many of her films are with celebrities like Sonakshi Sinha, Shilpa Shetty, Milind Soman, Bipasha Basu, Neena Gupta, Trisha Krishnan, Pankaj Tripathi, Supriya Pathak,( Tv series of 12 episodes) , Anjan Srivastav ( Tv series of 8 episodes) Sachin Khedekar and several others. Sports stars she has shot with are MS Dhoni (13 films), Sania Mirza, Kapil Dev, Harbhajan Singh, Mahesh Bhupathi, Abhinav Bindra, Pankaj Advani, Ravi Shastri ( Tv series of 13 episodes) , Sunil Gavaskar. Challenges Faced During the Journey: When she started she was just one of a handful of women directing and producing. The crew was mostly men. Getting them to align with her creative vision and follow orders from a woman was the greatest challenge. Late hours and hard physical work were part and parcel of film making. It was an uphill task - but nothing ventured, nothing gained, and today the company flag is flying high. Advice for Women Entrepreneurs: If you are passionate about a specific career, work hard, enhance skills, reinvent yourself every day and you will succeed.