Name: Supriya Sikhwal
Business Name: CCM
Location: Kolkata, India
Establishment (Year): 1993
Category/Industry: Advertising & Marketing
Profession/ Specialty: Advertising Agency
Website: https://ccmindia.in/
Social Media: LinkedIn
Company Detail:
CCM is the best in class advertising agency offering pan India hyper-localized campaigns and delivering maximum ROI to clients. They offer services like media buying & media planning in newspapers, radio, tv, cinema and outdoor, creative designing, translation services, PR and digital and social media marketing.
Unique Selling Proposition or Competitive Advantage:
They believe in simplicity and are always focused on growing. Their company culture is to develop deep and meaningful relations with their clients and vendors and cross pollination of their groups which allows them to develop and create in a way others cannot. They believe in saying no to thousands of projects so that they can focus on the ones that are truly important and meaningful to them.
They don't settle for anything less than excellence in every group of the company and have the self honesty to admit when they are wrong and the courage to change. And she thinks regardless of who is in what job, those values are so embedded in the company culture that CCM will do extremely well.
Challenges Faced During the Journey:
She was just out of college when she lost her father who was also the father of CCM. So her brother and she both couldn't learn much from him.
They both started working together and figured out everything and now their client retention rate is 95% and people come back to them for the kind of service they receive.
Advice for Women Entrepreneurs:
It is important for us to have good knowledge on the topics of our business and how the world at large adds to it. Being an owner she knows how each and every department functions because she have worked in all the departments and has started her way from the bottom.
So she knows the challenges people face in every job and the ways to get it done.
A smile can win the world within us and outside too.
