Name: Kalyani Kulkarni
Business Name: PeerLogic Systems LLP
Location: Pune, India
Establishment (Year): 2013
Category/Industry: Information Technology
Profession/ Specialty: Software Development
Social Media: LinkedIn
PeerLogic is a technology start-up that provides specialized software development services for the new-age IP based communications applications and related systems. Their core competency is in developing enterprise, retail and carrier grade applications to facilitate different forms of peer-to-peer and group communications entailing traditional and VoIP telecom applications, web-based conferencing systems, live streaming of multimedia and mobility among others.
Unique Selling Proposition or Competitive Advantage:
PeerLogic enables Product Development Organizations in the US to reduce time-to-market by using their ready-to-use and highly customizable frameworks and experienced engineers, who work with customers full time as an extension of their development teams. Since their inception in 2013, their focus has been always on quality and timely delivery of the software. As a result, they have been preferred as a reliable and an efficient partner by their customers over our competitors.
Challenges Faced During the Journey:
Like for any smaller organization, finding the right talent remains arguably the biggest of challenges. Experienced professionals with sound technical background prefer working for bigger, reputed companies. Wooing them from such high-profile places to PeerLogic is tough and they continue to struggle to fill every role that they put out in the market.
Growing business is a challenge for every enterprise but for them, even if they grow the business, they need qualified human capital to service the newly earned revenue streams.
Advice for Women Entrepreneurs:
If you believe in something then do not hesitate to go after it! But do not forget to do your homework....