Name: Jhelum Ratna
Business Name: Colage Communication
Location: Mumbai, India
Establishment (Year): 1991
Category/Industry: Advertising & Marketing
Profession/ Specialty: Advertising film director and producer
Social Media: Linkedin
Colage Communication is a Film Production House operating for over 20 years. Their work involves the Production & Direction of Advertising films, Corporate films, Digital advertising, Documentaries, Web series, Television shows, and Line production for Feature films.Just like their name their blend of work comes from an inventive collage of a team of creative Writers, accomplished Directors and experienced Production personnel. In short this whole nexus allows them to offer a “Concept to Final Film” solution to their clients.
Unique Selling Proposition or Competitive Advantage:
They create films with a tailor made creative strategy. Hence their films work for each brand. Whether it’s a product, service or pure entertainment film or series. With their experience and expertise clients get the benefit of their knowledge and specialised skills. Jhelum Ratna has directed over 1000 films and produced twice that number. Many of her films are with celebrities like Sonakshi Sinha, Shilpa Shetty, Milind Soman, Bipasha Basu, Neena Gupta, Trisha Krishnan, Pankaj Tripathi, Supriya Pathak,( Tv series of 12 episodes) , Anjan Srivastav ( Tv series of 8 episodes) Sachin Khedekar and several others. Sports stars she has shot with are MS Dhoni (13 films), Sania Mirza, Kapil Dev, Harbhajan Singh, Mahesh Bhupathi, Abhinav Bindra, Pankaj Advani, Ravi Shastri ( Tv series of 13 episodes) , Sunil Gavaskar.
Challenges Faced During the Journey:
When she started she was just one of a handful of women directing and producing. The crew was mostly men. Getting them to align with her creative vision and follow orders from a woman was the greatest challenge. Late hours and hard physical work were part and parcel of film making. It was an uphill task - but nothing ventured, nothing gained, and today the company flag is flying high.
Advice for Women Entrepreneurs:
If you are passionate about a specific career, work hard, enhance skills, reinvent yourself every day and you will succeed.