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Name: Misba Shah Business Name: Institute of Clinical Hypnosis and Related Sciences Pvt Ltd Location: Mumbai, India Establishment (Year): 2012 Category/Industry: Health & Wellness Profession/ Specialty: T&D for Mental Health Professionals Website: www.ichars.com Social Media: Linkedin Company Detail: Institute of Clinical Hypnosis and Related Sciences Pvt Ltd is a training and development organization offering practitioners’ certification and diploma courses for mental health professionals and life coaches. Some of the specialized courses offered to the participants are on anxiety, relationship and sleep counselling. Unique Selling Proposition or Competitive Advantage: Misha mentions the use of person centric, brief, and eclectic approach to work with the clients as her USP. Different approaches from psychology, integrated with modalities like NLP, CBT, Mindfulness, Clinical Hypnosis, and Metaphors are used in a structed way of working with clients. Challenges Faced During the Journey: Misha faced challenges in creating powerful contents, working with technology, and with managing and handling the team. Advice for Women Entrepreneurs: “Define your goals clearly, start this journey by taking small steps towards it, and notice how rewarding this journey can be and moves you closer to the goal,” was the piece of advice given by Misha to women entrepreneurs.

Name: Manju Mastakar Business Name: Armstrong Capital & Financial Services Pvt. Ltd Location: Bangalore, India Establishment (Year): 2010 Category/ Industry: Legal & Accounting and Finance, Insurance Profession/ Specialty: Investment Advisor Website: https://armstrong-cap.com/ Social Media: LinkedIn Company Detail: It is a financial services company that provides solutions in Financial Planning, Investment Management and Wealth Management. The company has a strong focus on sustainable investments and strives to make a positive impact on society. With a team of experienced professionals, Armstrong Capital & Financial Services Pvt. Ltd has established itself as a reliable partner for clients seeking innovative and customized financial solutions. The company is based in Bangalore India, and serves clients across various industries and sectors. Unique Selling Proposition / Competitive Advantage: Armstrong Capital And Financial Services' USP is its goal-based financial plan. The company's approach involves a comprehensive and personalized financial planning process that begins with understanding a client's past investments and identifying their life goals. Each client is assigned a Personal Investment Adviser, along with a Service Manager, and supported by in-house research and technology. The company's advisors specialize in various areas of financial planning, allowing them to provide customized solutions that meet their clients' unique needs. Armstrong Capital's holistic approach, specialized expertise, and personalized service differentiate it from others who offer more limited, transactional services. Challenges Faced During The Journey: When Manju Mastakar started her career in the capital markets in 1997, the dealing room was male-dominated and conversations were often filled with expletives and foul language, making the job even more challenging. Despite the gender inequality, she persevered and had to do a lot of research before making recommendations since information was not readily available over the internet at the time. By going to the library, reading books, magazines, and shareholder reports, making notes, and writing research reports, she gained the respect of their colleagues, boss, and clients. Through hours of hard work, continuous research, and customer focus, her recommendations eventually gained the attention of senior colleagues with over 10 years of experience who acted on her views and recommendations. Advice For Women Entrepreneurs: In advising young women entrepreneurs, it is important to recognize the incredible strength, resilience, and creativity that women have demonstrated historically in building successful businesses. The advice given is to first identify passions and interests, as focusing on what one is passionate about can provide motivation and energy. Further, it is recommended to invest in knowledge and skills through courses, books, and workshops, as well as building a strong network with other entrepreneurs, mentors, and potential investors. Believing in oneself is also emphasized, recognizing that setbacks and challenges may arise, but with the right skills, knowledge, and passion, success is achievable.

Name: Preeti Upadhyay Business Name: BRAINCODE Boost-a-Brain Location: Hyderabad, India Establishment (Year): 2022 Category/Industry: Education and Learning Profession/ Specialty: Scientific Counsellor Website: braincode.co.in Company Detail: BRAINCODE is a Hyderabad based certified DMIT (Dermatoglyphics Multiple Intelligence Test) Consulting Firm which is a biometric analysis based on the scientific study of fingerprints. DMIT is based on understanding from Neuroscience, Genetics, Dermatoglyphics, Psychology and Embryology. DMIT is developed through a scientific study of Finger Ridges and Brain. Unique Selling Proposition / Competitive Advantage: The firm does scientific counseling with out asking any single question from a person but through Fingerprint Analysis. This tells about their Inborn Talents and what they are good in through the blessings of their Genetics. Challenges Faced During The Journey: Very less people know about the importance and benefits of Fingerprint Analysis which decreases the popularity of the company. Advice For Women Entrepreneurs: Any piece of advice Preeti Upadhyaya would like to give is ‘Listen to your heart. You have got all the potential. Your Fingers are not only hold, cook or feed infact they are the best mentors about you. If you really want to be happy and successful, take your Passion as your Career.

Name: Sushma Jaiswal Meher Business Name: INCHES Healthcare Private Limited Location: Mumbai, India Establishment (Year): 1995 Category/Industry: Health & Wellness Profession/ Specialty: Doctor Website : www.incheslabs.com Social Media : LinkedIn Company Detail: Since 2000, INCHES Healthcare Private Limited has provided value-added services to the insurance sector. INCHES Healthcare offer specialized and knowledgeable inputs for functions like product design, underwriting, claims, legal, medical audit, risk management, and compliance. INCHES Healthcare have a staff of medical, legal, and forensic experts, an IT and analytical department, and a team for managing motor third-party claims. INCHES has handled over 1.6 lakh inquiries, examined 22 lakh claim files, and helped clients save millions of Rupees. INCHES Healthcare Private Limited want to encourage logical claim payouts and reduce fraud, misuse, internal leaks, and avoidable losses. Unique Selling Proposition / Competitive Advantage: In order to help insurance firms accurately assess and reduce risks, INCHES Healthcare Private Limited offers virtual clinical knowledge. The INCHES Healthcare team's decision-making is robust and well-informed because about 50% of them are medical professionals, and another team of MBBS doctors provides thorough medical views. INCHES Healthcare Private Limited has spent the last twenty years specializing in providing essential inputs for insurance risk management. To maintain Turn Around Time (TAT), a crucial component of their business, the underwriters receive training. Moreover, INCHES is accredited to ISO 27001:2013 and conforms with all security standards, including IS governance, endpoint security, application security, network security, vulnerability assessment, physical security/HR security, version controls, and incident management. Challenges Faced During the Journey: According to Sushma, when serving a niche market, the business demands perseverance and hard effort. Sushma Meher encountered many challenges and wanted to give up, but persisted and her perseverance paid off. INCHES Healthcare has left a lasting impression over the years and is now valued by the whole insurance sector. Advice for Women Entrepreneurs: “What is the one thing that makes you happy and ignites a fire within of you? You should concentrate your business efforts there! You should center your brand on who you are. Always be true to yourself; never attempt to imitate another individual. Integrity is crucial!” The quotations mentioned above are ones Sushma came across and live by, and she believes that it should be shared with all the aspiring woman business owners.

Name: Diana Magariu Business Name: Key One Realty Group Location: Dubai, United Arab Emirates Established (Year): 2007 Category/ Industry: Construction, Real Estate and Architecture Services Profession/Specialty: Real Estate Website: https://www.keyonerealtygroup.com/ Social Media: LinkedIn Company Details: Key One Realty is a full-service premier real estate solution provider of high-quality services, tailored to the needs of the customer. Our ability to develop and execute customized strategic solutions in support of clients goals to build long-lasting partnerships. Key One serves customers in buying, selling, and renting properties, property, and facility management and provides a variety of solutions through five unified divisions. The philosophy of the company is to love what you do. Her passion for real estate is what helped her develop this company. It also empowers us to network and build a network of professionals that they can rely on. Unique Selling Proposition/ Competitive Advantage: The company’s unique selling point is that they have every real estate service under one company. The customer does not have to find different companies when they want to expand their investment. The company also has dedicated account managers to provide customers with a personal experience. Challenges Faced During the Journey: The biggest challenge was being a Woman in an industry which is ruled by men. She is to tackle the industry alone as a Woman and as a foreigner as well. The company is still thriving because of our meaningful relationships with our customers. Advice For Women Entrepreneurs: Never give up on your dreams, one should work hard and push through challenges. If you set your mind nothing is impossible. We should also surround ourselves with people who appreciate who we are and love us as we are.

Name: Dr. Mahalakshmi Anilkumar Business Name: Suparnas Management Consulting Pvt Ltd Location: Bangalore India Establishment (Year): 2018 Category/Industry: Professional and other Business Services Profession/ Specialty: ISO Management Systems (Governance & Compliance), Data Privacy, CMMi, Cyber Security & many more Website: www.suparnas.co.in Social Media: Linkedin Company details: The company specializes in designing, optimizing, and managing frameworks, management systems, and compliance requirements to help businesses excel. They prioritize trust, integrity, and professionalism in their work and offer proven solutions with a track record of understanding technical, security, and process requirements. Their experienced team provides customized business solutions and works closely with clients to enhance their framework, security objectives, and compliance. They cater to various industries and domains and focus on building excellent management systems with measurable impact. Unique selling proposition/ competitive advantage: Unique selling proposition or competitive advantage is an important aspect for any business to differentiate themselves from their competitors. Including compliance and governance with certified experts and qualified auditors as part of your selling proposition can help showcase your commitment to following relevant laws, regulations, and standards. This can be particularly important for businesses in heavily regulated industries or those seeking to build trust and credibility with their stakeholders. By prioritizing compliance and governance, businesses can position themselves as responsible and trustworthy partners. Challenges faced during the journey: As an entrepreneur, it is important to realize that having great knowledge of your product or service is not enough to build a successful business. Skilled and certified resources, sustainability, team building, branding, sales, and marketing are all essential components. Building a culture that values and utilizes technology, processes, and people is crucial to achieving long-term success. Advice for women entrepreneurs: To advance and thrive in life, one must avoid negative thinking and step out of their comfort zone. Being open to unlearning and relearning, taking calculated risks with a contingency plan, and learning from failures can all be key factors in achieving personal and professional growth.

Name: Rinky Gupta Business Name: Barker and Meowsky Location: Mumbai, India Establishment (Year): 2020 Category/Industry: Social Enterprise and NGO Profession/ Specialty: Business Social Media: Instagram Company Detail: Barker and Meowsky is your furry babies' home away from home, where they will receive the love and affection they deserve. Barker and Meowsky offers first-rate services, including daycare, overnight boarding, a spa, a pet cafe, pet birthday parties and celebrations, and much more. Unique Selling Proposition / Competitive Advantage: Barker and Meowsky are India’s first pet motel. They provide individual, sanitised rooms for each pet, with separate rooms for cats and dogs. They have a well-maintained and sanitised play area for dogs. They also specialise in pet events and celebrations. Challenges Faced During The Journey: The company began as a pet supply store, but quickly realised that there were too many of them. As a result, they began by addressing issues that they would confront as pet parents. This resulted in the establishment of India's first pet hotel. Advice For Women Entrepreneurs: Any piece of advice Rinky would like to give is ‘keep doing what you like and you will get there.’

Name: Aishwarya Lakshmi S Business Name: Quillspire Location: Coimbatore, India Establishment (Year): 2022 Category/Industry: Advertising & Marketing Profession/ Specialty: Content and Copywriting Social Media: LinkedIn Company Detail: The company specializes in crafting compelling words and concepts that help clients win pitches. They work with clients to understand their businesses and develop the most effective approach to engaging with their target audience. Their services include web copy and content, blog posts and articles, email copy and newsletters, print copy, brand copy, and product descriptions. Their content is designed to stand out, gain credibility, and increase open rates. The company's goal is to help clients find their voice, create authentic content, and establish a credible and consistent brand identity. Unique Selling Proposition / Competitive Advantage: Content creation is often underrated, and this is why good products may perform poorly in the market. Effective copywriting is what ultimately persuades potential customers to make a purchase. Quillspire is a team of young professionals who blend pop culture with professionalism to create engaging and effective content. Quillspire's approach focuses on providing solutions to the customer's pain points, rather than just promoting products or services. By combating subpar copywriting, they stand out from the competition and deliver results. Challenges Faced During The Journey: Creating a portfolio in B2B is a challenging task that requires hard work and dedication. With a lack of a solid portfolio, getting clients was a difficult feat. Thus, working for free became the key solution. She strongly advises young professionals to work for free in the initial days to build a portfolio in B2B. After leaving a reputable MNC to pursue freelance work, she now leads a team of talented and creative heads. The power of words has played a significant role in her journey, as she believes that using words wisely can convert casual browsers into committed consumers, inspire trust, develop reputations, compel attention, and command action. Advice For Women Entrepreneurs: She shares her experience of facing similar challenges and overcoming them with determination. She encourages women to leverage their skills and create their own brands through freelance work, which she believes is a way out of the 9-to-5 rat race. Her advice is to learn a skill, put in the required effort and dedication, and earn money by working for interesting clients instead of settling for low-paying jobs.

Name: Jasmine Cannon Business Name: The Sapphire Community Group Location: London, United Kingdom Establishment (Year): 2018 Category/Industry: Social Enterprise and NGO Profession/ Specialty: Business/ CEO of Charity Website: https://sapphirecommunitygroup.org/ Social Media: Linkedin Company Detail: The Sapphire Community Group is an inclusive organization dedicated to bridging the gap between a fragmented generation. Their mission is to empower individuals to embrace their true selves and build a stable and united community. The group provides mentoring, coaching, literature, entertainment, events, and workshops to individuals aged 5 to 30 globally. The company has over seven years of experience and has worked with over 5000 young people from minority and disadvantaged backgrounds in Southwark, Islington, Tower Hamlets, Hackney, Lewisham, Greenwich, Camden, and Lambeth. The organization aims to provide a voice to the voiceless and equip young people to pursue their passions. Unique Selling Proposition / Competitive Advantage: The organization has established various academies that cater to the specific interests of its participants. Their Wellbeing Academy is focused on mental health, housing, soup kitchens, and related services. The Employability Academy provides resources for career readiness, workshops, resume building, apprenticeships, and job opportunities. The Literature Academy supports upcoming writers with writing resources and support. The organization strives to create a space for young people in the community to have access to various resources and opportunities. They also provide free trips, food, and support to families in need. Challenges Faced During The Journey: The team faced several struggles in terms of funding and human resources, but they remained dedicated to their cause. They worked together to spread their message and provide support to those in need. Through networking, they were able to establish partnerships and offer apprenticeships to expand their team. Despite the challenges, they continued to work tirelessly to serve their community. Advice For Women Entrepreneurs: It is important to take breaks, as overworking can have negative effects on the body and mind. One should not be afraid to lean on their team or someone they trust for support. Short-term goals can also help in making the workload more manageable. It's essential to rest and recharge to avoid burnout.

Name: Smita Goswamy Business Name: HR Solutions Location: Baroda Gujarat India Establishment (Year): 1998 Category : Human Resources and Consulting Profession/ Specialty: Executive Search | Recruitment | HR Consulting Website: www.hrsolutions.in Social Media: Linkedin Company details: With 25 years of experience in recruitment, executive search, and HR consulting, the all-woman team specializes in identifying and hiring the right talent for the BFSI industry in India. The company’s track record includes assisting in hiring over 13,000 candidates and more than 30 C-suite executives. The company is committed to delivering top-notch services to our clients while fostering a diverse and inclusive workplace. Unique selling proposition/ competitive advantage: HR Solutions aims to be an exceptional recruitment partner that builds a trustworthy relationship with its clients. The in-house talent acquisition team works closely provides reliable services and continuously upgrade the technology to meet the client’s needs. Challenges faced during the journey: Smita Goswamy had faced several challenges over the last 25 years, including balancing the roles as a mother, wife, and daughter while setting up and expanding the business, building client relationships and teams in difficult circumstances, keeping the company and team afloat during the 2008 recession, adapting to the virtual work environment during the pandemic, and ensuring the well-being of her team and investing in their training and infrastructure. Despite these challenges, she remained committed to her goals and succeeded in building an excellent organization that supports its clients even in the most challenging circumstances. Advice for women entrepreneurs: To succeed in entrepreneurship, it is important to believe in oneself and their vision, build a support system, embrace challenges as opportunities to learn, and keep updating skills through continuous learning. Success doesn't come overnight, so it's important to stay focused and never give up on one's dreams.

Name: Shailja Singh Business Name: Shailjaz Art Factory Location: Lucknow India Establishment (Year): 2020 Category/Industry: Travel, Food, Event and Entertainment Art Profession/ Specialty: Senior Artist, Home Decor Expert Social Media: Instagram Company details: Shailja Singh, an artist and a person with great love for creating home decor products and upcycling items began her journey in the year 2020 with the support and motivation from her best friend, parents, and husband. She gained inspiration from the environment, improved her skills, and started to create unique fusion arts and decor products. Also, she generously organizes free workshops to pass on the knowledge to budding artists and help them grow. Unique selling proposition/ competitive advantage: Shailjaz Art Factory, a small enterprise specializes in unique selling propositions, including upcycling waste materials into useful products, budget-friendly pricing, and customized products for special occasions. She never turns down a customer assignment and always strive to deliver the best quality products. She emphasizes that her business model focuses on providing practical and personalized solutions for the customers' needs. Challenges faced during the journey: Shailja Singh had faced several challenges at the beginning stages of her journey, including finding the right art craft materials, art forms, supplies, and sales strategies. However, she overcame these hurdles by continuously upgrading her skills and learning from others. Although it was initially challenging to use social media tools for business, she had studied other successful individuals and implemented similar tactics to grow in the market. Advice for women entrepreneurs: It is important to recognize the value of unlearning and continuously upgrading one's knowledge and skills. Learning is an ongoing process that can bring numerous benefits and opportunities. Without the willingness to learn and improve, one may struggle to keep up with the competition and hinder their own progress.

Name: Pragati Agarwala Business Name: Three Fourth Solutions Location: Kolkata, India Establishment (Year): 2014 Category/ Industry: Advertising & Marketing Profession/ Specialty: Marketing & Public Relations Website: www.threefourth.in Social Media: Linkedin Company details: Three-Fourth Solutions (TFS) is a full-stack marketing agency based in East India that aims to provide a one-stop-shop for clients' marketing needs. Founded with the idea of simplifying the coordination and delivery of marketing solutions, TFS prides itself on consistently delivering creative concepts and solutions to solve business challenges. Despite starting with just three people in a small office, TFS has grown to become a uniquely competent MarComm agency. Unique selling proposition/ competitive advantage: TFS is a comprehensive marketing and communications agency located in East India, offering full-stack solutions for clients' digital needs. Their strength lies in providing end-to-end solutions all under one roof, whether it be PR and social media, SEO, website building, or integrated solutions. TFS has the expertise and knowledge to deliver effective digital solutions for its clients. Challenges faced during the journey: The biggest challenge faced by the team initially was the lack of formal education in marketing. They had to learn everything on the job, from the basics of digital marketing to performance marketing, media buying, print solutions, and video creation. Overcoming this challenge has helped them become a competent full-stack marketing agency that can provide multiple end-to-end solutions for their clients Advice for women entrepreneurs: There are certain challenges that women may face in the entrepreneurship space, such as having to live up to different standards than their male counterparts and being held to a higher expectations. However, it's important for women to trust their own voices and not hold themselves to unrealistic standards. By believing in themselves and focusing on their strengths, women can achieve success as entrepreneurs.