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  • Great Companies

Jasmine Cannon - Great Companies Women Entrepreneur Award Winner 2023

Name: Jasmine Cannon

Business Name: The Sapphire Community Group

Location: London, United Kingdom

Establishment (Year): 2018

Category/Industry: Social Enterprise and NGO

Profession/ Specialty: Business/ CEO of Charity

Social Media: Linkedin

Company Detail:

The Sapphire Community Group is an inclusive organization dedicated to bridging the gap between a fragmented generation. Their mission is to empower individuals to embrace their true selves and build a stable and united community. The group provides mentoring, coaching, literature, entertainment, events, and workshops to individuals aged 5 to 30 globally. The company has over seven years of experience and has worked with over 5000 young people from minority and disadvantaged backgrounds in Southwark, Islington, Tower Hamlets, Hackney, Lewisham, Greenwich, Camden, and Lambeth. The organization aims to provide a voice to the voiceless and equip young people to pursue their passions.

Unique Selling Proposition / Competitive Advantage:

The organization has established various academies that cater to the specific interests of its participants. Their Wellbeing Academy is focused on mental health, housing, soup kitchens, and related services. The Employability Academy provides resources for career readiness, workshops, resume building, apprenticeships, and job opportunities. The Literature Academy supports upcoming writers with writing resources and support. The organization strives to create a space for young people in the community to have access to various resources and opportunities. They also provide free trips, food, and support to families in need.

Challenges Faced During The Journey:

The team faced several struggles in terms of funding and human resources, but they remained dedicated to their cause. They worked together to spread their message and provide support to those in need. Through networking, they were able to establish partnerships and offer apprenticeships to expand their team. Despite the challenges, they continued to work tirelessly to serve their community.

Advice For Women Entrepreneurs:

It is important to take breaks, as overworking can have negative effects on the body and mind. One should not be afraid to lean on their team or someone they trust for support. Short-term goals can also help in making the workload more manageable. It's essential to rest and recharge to avoid burnout.



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