Name: Aishwarya Lakshmi S
Business Name: Quillspire
Location: Coimbatore, India
Establishment (Year): 2022
Category/Industry: Advertising & Marketing
Profession/ Specialty: Content and Copywriting
Social Media: LinkedIn
Company Detail:
The company specializes in crafting compelling words and concepts that help clients win pitches. They work with clients to understand their businesses and develop the most effective approach to engaging with their target audience. Their services include web copy and content, blog posts and articles, email copy and newsletters, print copy, brand copy, and product descriptions. Their content is designed to stand out, gain credibility, and increase open rates. The company's goal is to help clients find their voice, create authentic content, and establish a credible and consistent brand identity.
Unique Selling Proposition / Competitive Advantage:
Content creation is often underrated, and this is why good products may perform poorly in the market. Effective copywriting is what ultimately persuades potential customers to make a purchase. Quillspire is a team of young professionals who blend pop culture with professionalism to create engaging and effective content. Quillspire's approach focuses on providing solutions to the customer's pain points, rather than just promoting products or services. By combating subpar copywriting, they stand out from the competition and deliver results.
Challenges Faced During The Journey:
Creating a portfolio in B2B is a challenging task that requires hard work and dedication. With a lack of a solid portfolio, getting clients was a difficult feat. Thus, working for free became the key solution. She strongly advises young professionals to work for free in the initial days to build a portfolio in B2B. After leaving a reputable MNC to pursue freelance work, she now leads a team of talented and creative heads. The power of words has played a significant role in her journey, as she believes that using words wisely can convert casual browsers into committed consumers, inspire trust, develop reputations, compel attention, and command action.
Advice For Women Entrepreneurs:
She shares her experience of facing similar challenges and overcoming them with determination. She encourages women to leverage their skills and create their own brands through freelance work, which she believes is a way out of the 9-to-5 rat race. Her advice is to learn a skill, put in the required effort and dedication, and earn money by working for interesting clients instead of settling for low-paying jobs.
