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Name: Sanmeet Kaur Business Name: Sunson Trainings Location: Delhi, India Establishment (Year): 2015 Category/Industry: Training & Coaching Profession/ Specialty: Training & Coaching Company Detail: A reputable business coaching and corporate training company is Sunson Trainings. The founder, Mrs. Sanmeet Kaur, is a business coach and motivational speaker. In the next two years, the organization aims to assist at least 20,000 SME business owners in growing their sales, increasing profits, and operating their businesses in autopilot mode. It is assisting businesses, government and semi-government agencies, small and medium-sized enterprises, colleges, and schools in identifying their areas of strength and improvement to achieve greater success in their professional and business lives. Unique Selling Proposition or Competitive Advantage: Sunson Trainings stands apart from other companies because it chooses to work one-on-one with clients to deliver the required results rather than working in groups. It doesn't believe in imparting knowledge; instead, it favors implementations at the client's end, allowing for quick outcomes. Many of its clients have received business counselling from reputable organizations, but they still opted to work with Sunson Trainings because they learnt from them but did not receive the support needed to put what they learned into practice in their organizations. As a result, they view Sunson Training as a lifelong support system that will help them achieve their goals. Challenges Faced During the Journey: She was completely broken when she learned that her son had a brain tumor. She tried for nine months to save him, but it was too late. She had little hope in her life now, so to boost her confidence, she started listening to so much motivational material that eventually she began motivating others. After a while, she realized she had the ability to uplift and support others, so why not put her 13 years of education to work by assisting individuals—including business owners—in overcoming obstacles and suffering? She began coaching business owners as a result. Advice for Women Entrepreneurs: You will encounter challenges in life, and you will frequently believe that nothing is possible. Yet, you must stand up for yourself and act. One last thing that I want every young lady to know is that you should know your strengths and what your one area of expertise is so that you may use those skills to help others. As soon as you fully comprehend, practice and perfect that ability before moving on. Regular skill improvement will result in improved outcomes.

Name: Divyaa Business Name: GURUKULAM The Shloka Learning Centre Location: Bangalore, India Establishment (Year): 2014 Category/Industry: Education and Learning Profession/ Specialty: Education and Learning Website: www.shlokapreneurdivyaa.com SocialMedia: LinkedIn Company Detail: Bangalore is home to numerous music, dance, art, and yoga schools, so why not a shloka school that tries to keep our children updated on cultural knowledge? That is why GURUKULAM - The Online Shloka School was founded. The main goal of the school was to preserve traditional roots to harness a market that had not yet been explored. Education in Sloka. GURUKULAM today is the first of its kind ONLINE SHLOKA SCHOOL which caters to kids across the globe. Unique Selling Proposition or Competitive Advantage: First-of-its-kind online shloka school. Challenges Faced During the Journey Marketing and outreach efforts were the biggest challenges. Advice for Women Entrepreneurs: When you are passionate, adapt it to your line of work.

Name: Maria Jose Castro Business Name: Pancake Location: San Jose, Costa Rica Establishment (Year): 2020 Category/Industry: Construction, Real Estate and Architecture Services Profession/ Specialty: Interior Designing Company details: Interior design has been typically seen as something available for only the top 1% of the population. Pancake aims to include the next 29% bracket, making interior design accessible while eliminating the frustration of furniture purchasing. Our fast, fun, and painless virtual design experience allows users to co-design their space with an expert interior designer, in real-time and with the option to use the furniture in just one click. Unique selling proposition/ competitive advantage: The fastest, easiest, and most enjoyable way to design any space in real-time, always on a budget, and with actual products from great furniture brands. We not only deliver great design, but we do it 40x faster and 5x cheaper than anyone. Challenges faced during the journey: The biggest challenge has been the financial downturn that started right when we went out for our Seed Round, especially after a very successful Pre-Seed round process. Pre-Seed funding was supposed to be all destined to software development. However, the challenging times forced us to stretch our dollars to the max and not only double or runway be able to invest some money in promotion for brand positioning. Disrupting an industry by offering a service that has typically been available for the top % of the population has signified lots of questions from industry professionals, companies in the market and Venture Capitals. So being able to demonstrate the potential for growth by transitioning from relying exclusively on a DTC strategy through social media channels to B2B strategies has been an important step for the company as well. Advice for women entrepreneurs: It is okay to be scared or afraid of doing something. Use this as motivation. There's always a chance things will not go the way to plan them to go, but some chances are they will. You will never know if you don't try! Give the team the importance they deserve. Culture is key during good times but especially important during the not-so-good ones. “In times of crisis, there are two types of people: the ones that cry and the ones who sell tissues. Which one do you want to be?” – something that my co-founder's mother said to him once and we constantly remind ourselves of.

Name: Shubhangi Gupta Business Name: SportVot Location: Mumbai, India Establishment (Year): 2019 Category/Industry: Advertising & Marketing Profession/ Specialty: Marketing Company details: SportVot is a platform that provides an online channel to live stream sports games and help discover sports talent from the grassroots of India. Over 99% of the sports matches in the world (not just India) have no form of digital/live coverage. A traditional broadcasting setup involves dependency on external service providers for expensive hardware, multiple complicated software and apps, and a special arrangement for OB vans. This makes the digitization of local games very difficult and hence has no visibility to local talent. There is a need for a cost-effective streaming platform that undertakes the needs of teams, franchises, and fans. SportVot enables streaming with the least amount of resources and has a rich layer of tools overlay to edit, analyse, and share the videos across various channels. SportVot has streamed over 25,000 sports matches so far, has featured over 135,000 athletes and has over 50M in viewership. The aim is to eventually become an end-to-end digital + physical sports platform providing athletes with better visibility and opportunities and creating a talent pathway that helps them take the next step in their careers. Unique selling proposition/ competitive advantage: The EU platforms in our space and quite a few scattered channels on Youtube have shown the demand for local sports content consumption. But the biggest challenge today is still to make broadcasting/streaming cost effective and accessible. There is already an "outside broadcast" economy existing in countries like India, Aus. Especially in in India a lot of cable operators whose businesses have now gone bust (thanks to Jio) are now venturing out into alternative businesses. With mobile internet data rates in India being at an all-time low, these operators have now resorted to youtube broadcasting as an option. There are a couple of challenges here: Discovery & generating revenue out of youtube is challenging Youtube or Facebook weren't meant for primarily streaming sports, which requires interactive scorecards, multiple video mixing, and other nuances related to a quality broadcast. This leads to them using expensive software and hardware. SportVot partners and empowers these operators with the right tools and technology that have been developed in-house to ease their operations also create a brand for themselves and generate that added revenue out from the viewership. What both of them do is just provide the platform but not the end-to-end service (which in most cases is the issue in India) also they are neglecting major stakeholders of the ecosystem in the form of these operators/local operators. This is what we believe is going to help us scale better. Challenges faced during the journey: The most difficult challenge was to scale. Acquiring mass sports properties across different cities of India has been a difficult journey. Although, our strategy of making the broadcasting setup so easy that even a young student can broadcast any game - to acquiring multiple local YouTube broadcasters by offering our broadcasting tech for free to exclusively stream on our platform, made us reach where we are standing today. Advice for women entrepreneurs: Giving up is easy. The key is to look at the long-term goal. Respect - freedom - Self Dependence

Name: Tejal Vasa Business Name: Spirit of Life Training Consultants Location: Mumbai, India Establishment (Year): 2012 Category/Industry: Training & Coaching Profession/ Specialty: Training Consultants Company details: Working with corporate educational sectors, since 15yrs we are into learning and development corporate educational consultants. Unique selling proposition/ competitive advantage: ROI, Consistency, Upgraded Product and services, Credibility. Challenges faced during the journey: Patience and Knowledge is the Key, challenges we faced in capturing and making in the market. Advice for women entrepreneurs: Keep working, keep learning, keep upgraded, Market knowledge, people management and public relationship Patience is the key ...and lastly Never give up.

Name: Natasha Taylor Business Name: House of Wellbeing Location: Oxted, Surrey, UK Establishment (Year): 2019 Category/Industry: Health & Wellness Profession/ Specialty: Wellbeing - Hypnotherapy Company details: House of Wellbeing is a leading UK digital hypnotherapy & guided meditation platform. We license our existing audios out to other partners over an agreed period of time, so they can incorporate them into their own digital solutions or apps - boosting their well-being offer quickly. We work with Virgin Atlantic, Breethe, Westfield Health, Mindvalley, Roundglass, Perkbox, Dorchester Hotel Collection, Selfridges, Global Radio, Gaia, Omnicom Media Group, Polypipe, and many more. On our digital platform and app, we host over 140+ different meditation & hypnotherapy audios to help people change the way they think and feel about an existing behaviour, belief, phobia, fear or thoughts that they no longer want or need, such as; Better Sleep, Relaxation & Calmness, Anxiety, Stress, Increase in Exercise, Cutting down on Sugar, Emotional Eating, Eating More Healthily, Positive Thinking, Self Esteem, Motivation, Insomnia, Confidence, Youth-focused audios, Depression, Losing Weight, Morbid Thoughts, Claustrophobia etc. Unique selling proposition/ competitive advantage: There are lots of meditation companies on the market, but they are less hypnotherapy focused. Our audios are slightly different from meditation alone because we use powerful therapeutic tools, including cognitive behavioural therapy, neuro-linguistic therapy, visualization and of course, hypnotherapy. This combination makes our audio so powerful and hugely effective at helping people change how they feel about specific issues. Challenges faced during the journey: The two founders Sophie Fox & Natasha Taylor are both trained hypnotherapists who met in 2005 and fast became best friends. They set up the business in their 40's whilst looking after their children. Both Sophie & Natasha have twins and 5 children in total. They worked part-time on other work - to grow House of Wellbeing until it was successful. They have never gone down the funding route, and are growing their business organically, which is always a challenge - but they are proud of how far they've come. Advice for women entrepreneurs: Do something you are passionate about, keep a good work/life balance, and partner with those you work well and compliment your strengths with.

Name: Neelanjana Choudhury Business Name: Metaskills Recruitment and Training Consulting Location: Bangalore, India Establishment (Year): 2018 Category/Industry: Human Resources and Consulting Profession/ Specialty: Recruitment Consultancy Company details: Our goal at MetaSkills Recruitment & Training Consulting is to establish ourselves as a superior boutique firm in the field of Leadership and IT recruitment. By sourcing top-tier talent, we assist companies in resolving their recruitment-related issues, enabling them to achieve their goals. When building productive relationships, we always refer to a quote by Suzy Kassem: ‘Treat your relationship as if you are growing the most beautiful sacred flower. Keep watering it, tend to the roots, and always make sure the petals are full of colour and are never curling. Once you neglect your plant, it will die, as will your relationship.’ By following this guidance when managing relationships with my clients, we have been able to not only improve client satisfaction but also increase revenue. Our approach to recruitment is rigorous yet simple and focuses on resolving “real-world” problems in this space. At Meta Skills Consulting, we prioritize providing meticulously screened candidates to minimize rejection rates and maximize productivity. The firm was founded by Neelanjana Choudhury, an accomplished HR and IT industry professional with extensive corporate experience and international certification in Soft Skills training and recruitment. Unique selling proposition/ competitive advantage: At the core of our recruitment philosophy lies a rigorous, yet uncomplicated approach that seeks to address practical challenges in the industry. Our focus is on presenting thoroughly screened candidates to minimize rejections and improve overall productivity. Quality is our top priority, as demonstrated by our remarkable 99% candidate selection rate across all positions, including those in service and product-based companies. What sets us apart is that our team comprises entirely of women who have successfully restarted their careers after taking extended maternity breaks. Despite the challenges of a prolonged career gap, their zeal for recruitment remains unparalleled. Challenges faced during the journey: During our early years, acquiring clients was a major obstacle, as candidates typically gravitate towards established and credible brands. However, by initially partnering with small start-ups, we gained invaluable insights into the market and its intricacies, which bolstered our confidence. Through persistence and unwavering dedication to client satisfaction, Metaskills has now evolved into a trusted recruitment partner for industry leaders, while simultaneously collaborating with promising start-ups. Our commitment to delivering exceptional outcomes remains unwavering. Advice for women entrepreneurs: Success is the result of hard work and perseverance, as there are no shortcuts to achieving one's goals. It's never too late for women entrepreneurs to resume their careers after extended breaks, and we take pride in our all-female team while encouraging other women to join us on our mission. To promote both personal growth and business development, it's crucial to read extensively, experiment, and explore new frontiers. Building a strong brand requires consistent effort and leveraging social media platforms like LinkedIn to establish valuable connections. “Success does not mean never falling. It does mean that you refuse to give up every time you fall”.

Name: Aishwarya Wagh Business Name: Flying Birdie Location: Pune, Maharashtra, India Establishment (Year): 2021 Category/Industry: Manufacturing and Retail Profession/ Specialty: Fashion Design Company details: Flying Birdie is a brand founded by Aishwarya Wagh in the year 2021. Aishwarya Wagh is a fashion designer, and her vision is to let everyone pick designer pieces in a pocket-friendly way. She ensures that her customized outfits are available in every size and shape. Unique selling proposition/ competitive advantage: Sustainable Challenges faced during the journey: Aishwarya mentions team training as the major challenge faced in her journey. Advice for women entrepreneurs: Aishwarya boosts women by saying, “Follow your passion.”

Name: Kanika Nandurdikar Business Name: NIHKAN superfoods brand Location: Mumbai, India Establishment (Year): 2021 Category/Industry: Legal & Accounting and Finance, Insurance Profession/ Specialty: Chartered Accountant Company details: Innovative healthy, Gluten-free & Vegan Superfood products, including instant dehydrated sprouts, sprouted flours of millet & pulses. Green banana flour and its by-products. Unique selling proposition/ competitive advantage: 100 % natural, high nutrition- high fibre and protein, gluten-free innovations, millet innovations. Especially catering to people with intolerance to Gluten. Challenges faced during the journey: Bringing awareness among people is the biggest challenge. Making a new brand and making it visible. Taking care of all licensing and labelling requirements in food products for exports is very important, and it takes much research and knowledge acquisition. Advice for women entrepreneurs: Focus on consistent learning. Don’t try to compete with others, do it at your own pace.

Name: Pradnya Kakade Singh Business Name: The Brand March Location: Pune, India Establishment (Year): 2016 Category/Industry: Advertising & Marketing Profession/ Specialty: Branding and Digital Marketing Company details: We at 'The Brand March' work on a Sustainable Branding Ecosystem approach. Branding for us is discipline. We enable brands to carve their niche in the growth-driven ecosystem. Our approach is to build a sustainable brand for our clients across their value chain. At The Brand March, we offer a spectrum of results-driven branding and digital marketing solutions for industrial, manufacturing, retail, health & wellness, education & training, and professional segments. Our services expand across India, the USA, UAE, and Germany. Our Services: Brand identity creation and positioning Social Media Strategy & Engagement Online Ads Campaign Management Website and App Development 2D and 3D animation video. Unique selling proposition/ competitive advantage: We’re a creative and technology-driven branding and digital marketing company. In the fast-paced world where from proposal making to project execution, everything can be standardized and automated, we take a personalized approach. Our methodology is designed for your strategy. We invest our time in understanding and building rapport with our clients. Understanding the space from where our clients operate gives us an edge to align to their thought process, their products, or services to ultimately their target audience. Once we sync, we then gear up for delivering results. Challenges faced during the journey: The branding and digital marketing industry have grown multifold over the years, especially during the pandemic. Organizations are now shifting their focus to brand-related communication. As mentioned, branding is discipline. To build it, we need patience and perseverance. In the fast-paced, instant gratification and impulsive world that we live in today, we expect the same and quick results in our branding journey. Today, clients expect a lot from digital, be it sales, lead generation, brand, or engagement. At the same time, I see the patience, consistency and budgets required to meet these expectations don’t justify it. Branding is a long-term game, and to sustain it, we need to follow its rules. While working with companies, we first educate them about our approach, educate them on the processes and why it’s important to be consistent and finally, our approach to arriving at the desired objective. Advice for women entrepreneurs: Being an entrepreneur is wearing multiple hats. I would like to urge young entrepreneurs to take ACT. In the dynamic world that we live in today, we are flooded with ideas. But taking that first step towards realizing your idea, no matter how small, is important. The first step will make all the difference. Another thing is being consistent. Entrepreneurship looks exciting because people out there see you grow. However, behind this success, there is a lot of hard work, compromises, frustrations, learnings, and so much more that moulds and blends you into a beautiful sculpture. So yes, it’s an exciting journey, and what's important is having fun and enjoying it. You don't need to look serious about working. You need to be sincere about it.

Name: Nabomita Mazumdar Business Name: Nabomita Location: Mumbai, India Establishment (Year): 2016 Category/Industry: Information Technology Profession/ Specialty: Information Technology Company details: About Nabomita.com, it is a platform for evangelism amplifying meaningful messages to society. We build Business communities both in online and offline format. We have built niche, closed, gated and even forums privy to few. We have managed communities as large as a million members and even more. The footprint in community building and management has been 3 million, 22 million, 1 million, 4.5 million and many smaller private communities. We create communities for brands, corporates, startups, and educational institutions. We evangelize cause, product, and practice. We built the largest community for HR & thereafter many business communities, connecting millions of businesses worldwide, solutions to their problems, impacting revenue in millions. We are a Media-tech firm with people working from different geographies. We evangelize cause, product, and practice for our client, where their target group of users or consumers turn into brand ambassadors for them. We have served Business, Finance, Retail, Investor and Health care companies build and manage communities preparing them for a client-ready market. We work both in niche and mass markets as community building depends on the product the client would sell. The number runs in millions both in terms of reach and cost. Unique selling proposition/ competitive advantage: We are a multi-channel Digital Platform for promoting business to the CEOs, Business Owners, and world at large. This is a digital platform that brings in news and knowledge related to business. We have insights shared by Industry Leaders who have listed their firms, built businesses, and managed different Revenue-Cycles. There are several segments addressing every area for business, including Government, Finance, Marketing, Legal and HR. We organize brainstorming sessions on business opportunities to survive the post-COVID situation. Policy makers and nation builders are a part of this initiative. CEOs and Business Owners engage in the platform, adding to the richness of the conversation. Every content created is with business in mind. This is a 24/7 platform with several initiatives managed on a daily/weekly/monthly/quarterly basis depending on the nature of the content. We organize it on a regular basis addressing every sector, challenges, and geographies. Challenges faced during the journey: I started my firm with zero capital, building it to what it is now. I have served the largest clients in the industry bootstrapped and working lean. Each of my products has been a pioneer in the market. We started building it when there was no demand for it. We created monetization and created profitable firms. When we started building communities, the word Media-tech did not even exist, not even in Silicon Valley. When our product ranked highest on Alexa Internet ranking, ahead of US Gov Website and PayScale Website, I was invited by Silicon Valley giants to brainstorm the disruption. Our journey has been eventful, from starting in India where the market was not even ready, to being celebrated by Silicon Valley and worldwide. I am grateful to have received two National Awards, including one from the President of India and the other Industry Awards, for the work I have delivered so far. Nabomita.com is a platform for evangelism amplifying meaningful messages to society. My current venture and its impact: We create communities for brands, corporates, startups, and educational institutions. We evangelize cause, product, and practice. We built the largest community for HR & there after many business communities, connecting millions of businesses worldwide, solutions to their problems, impacting revenue in millions. Nabomita.com is a Media-tech firm with people working from different geographies. We build communities both in online and offline format. We have built niche, closed, gated and even forums privy to few. We have managed communities as large as a million members and even more. The footprint in community building and management has been 3 million, 22 million, 1 million, 4.5 million and many smaller private communities. We evangelize cause, product, and practice for our client, where their target group of users or consumers turn into brand ambassadors for them. We have served Business, Finance, Retail, Investor and Health care companies build and manage communities. This gets them a client ready market. We work both in niche and mass markets as community building depends on the product the client would sell. The number runs in millions both in terms of reach and cost. We help companies scale up their business and turn around earning million-dollar revenues. We mentor CEOs, CXOs and startup founders. We are on Board to eminent Startup communities as Advisor and Mentor. We build technology products and communities that are ranked first in the world. Apart from Industry bodies we work closely with organizations such as the United Nation and ICT promoting women’s education in Technology and Management. As a TEDx Speaker, we have been addressing Forums across the world. We have been quoted on prominent national and international media including Forbes US. Nabomita.com is our platform to evangelize causes and issues such as Technology, AI, Future of Work, Investment, Startups, Employer Branding, Women Empowerment, Entrepreneurship, Gender Diversity and Equal Pay. Strategic Direction: Business decisions taken during the last year and a half have kept our revenue positive even under the pandemic situation. Building and managing a large network of Human beings Our expertise to scale up business digitally came handy while saving revenue in millions for our clients. Our experience in building direct-to-customer platforms and engaging through communities was quintessential to their growth. We have worked with countless companies to scale up both business and work design. This not just helped them stay afloat but ran a profitable business during the Pandemic. National Impact: I have mentioned the impact of my products earlier, here, I wish to mention the impact of my work other than my products. During the Pandemic, I am grateful to have been chosen as the National Chairman to Confederation of India Micro Small Medium Enterprises and International Council for Technology Management and Applied Engineering, a confederation of Industries and Business Owners supported by the Ministry of MSME. As the National Chief, my efforts fueled the economy for the industry along with my board and Ministry of MSME. I am also the Board Advisor to Asian-African Chambers of Commerce and Industry, headed by High Prince Dr. Leye Talpha Babalola. I am honored to have been the Council Advisor to the Board of All India Railway Council, where I am responsible for optimizing technology to increase the safety of women across the nation. Earlier I had joined hands with the Ministry of Women and Child Development, amplifying their messages to the business and society. I am grateful that I could be a part of great initiatives by the Ministry and build my nation. Innovation: I have been telecommuting since 2010, building the largest community to save millions for my client. Yes, I did it all from my living room. I have been seamlessly connecting Employers to Employees, Sellers to their customer-base, Problems to Solutions in the most appealing fashion. Staying on the top of emerging design of work earned me Thought leadership for Future of Work, worldwide. Grateful to Blue jeans Network and Silicon Republic Magazine for naming me as the top leaders for Future of Work, worldwide. Mastering the lean-model for business and optimizing technology helped us scale Direct-to-customer for our clients. Our strength in employing people with diverse backgrounds, working from different geographies, helped us in engaging the customer-base for our clients. Purpose-driven Leadership: From building a product which didn’t have any revenue model but a huge requirement by the users to creating monetization and a profitable firm out of it taught me valuable lessons. These business insights, I shared with communities of startups and Chambers of commerce to build the industry. I have been repeatedly sharing with companies and startups on identifying a solution to a problem faced by many and then figuring out how to bring in the revenue. I am grateful that my support and direction to the companies have earned them millions in revenue and gained funding for startups. Leadership beyond building your own company. It is about bringing up the industry altogether. I am grateful my thought leadership has been acknowledged worldwide with rankings and Industry Positions. Advice for women entrepreneurs: I say this as it guided me on my path, hope this will guide you too. Start up only when you find your 2:00 AM problem. Build only when you find that problem, that can keep you awake at 2:00 AM. That one problem, which will push you beyond every limit and you will happily stretch. It will ask you for every sacrifice that you will proudly make, only to solve the problem! I built my first product from my living room with no investment. My second product started the similar way. I still telecommute and remain bootstrapped. If I can do it, you too will. Find that problem that doesn't allow you to sleep at night and build a solution to it. The world is waiting to celebrate your hard work.

Name: Jani Jermans Business Name: SJ Mobilita' Location: Bangalore, India Establishment (Year): 2017 Category/Industry: Legal & Accounting and Finance, Insurance Profession/ Specialty: HR and Legal Consultant Company details: About Ms. Jani Jermans: Ms. Jani Jermans has over 15+ years of experience in the International HR Services, Immigration and Travel field. She started her Immigration experience working at the British Deputy High Commission, Chennai and went on to lead the Global Immigration & Travel Department for various IT & FMCG Firms. Currently she is the founder of SJ Mobilita’. History: While leading the global immigration and travel in various industries, I saw there was no one single company who supported the corporate with their end-to-end requirements when they must depute employees overseas. For example, for one deployment overseas, the company must reach out to local law firms in the destination country for work permit processing, payroll companies to set up payroll, another person for audit and compliance etc. Some of the countries need local entity and labor quota to process work permit and corporate had to decline such projects as they were not aware that there are companies like ours who can support with the sponsorship where they don’t have local labor quota. Also, corporate must reach out to recruitment/staffing company to fulfil the local hires etc. So, it was a need of an hour to start a company which becomes a one stop solution for entire international requirements and that’s how SJ Mobilita’ was born in 2018. Unique selling proposition/ competitive advantage: Purpose, Vision & Goal: The purpose was to educate the corporates on the business compliance on their business travel and guide them to ensure they stay 100% compliant whether they are travelling on business trips or deputed on an international assignment on work permits. We have seen that the company getting penalized by Immigration departments like US etc for misuse of business visas as most of the companies process business visas like tourist visas and allow employees to do work (even if it’s for a shorter duration) and then they must pay a hefty fine of millions of dollars. So, it was important to bring awareness and educate the corporation not to take short cuts and stay 100% compliant. We are the only company providing end to end support for corporates for their international requirements which includes the following services on the International front: • Recruitment, • Staffing • Payroll • Immigration support for processing work permits (we can support for more than 150 countries) • Audit and compliance verification and validation • Sponsorship of work permit (if the client doesn’t have local entity in the destination country, this also depends on local country guidelines) • Consulate Interview Preparation • Guidance and support on consular documents requirements for various countries • Validation of Business Travel compliance • Support for Relocation • Support for setting up office in International locations • Legal support for any concerns in terms of local labor laws • Entire Travel Support for the company including business travel, Leadership offsites etc for both international and domestic locations, • Translation of documents in international languages • HR consulting on minimum wage policy • HR & Immigration policy guidelines • best practices, and any other service requirements for the corporate. On the Domestic side we support companies in their Recruitment, Staffing, payroll, compliance for expats employed in India, visa and travel support, FRRO Support, relocation support and any other support services. Challenges faced during the journey: There have been numerous occasions or struggles that were a learning experience for us over the years and we had to work our way through them. In one instance, we had a large client for whom we set up a full staffing implementation abscond after a month without paying anything for a month of effort for about 25 employees. It was a big setback for us as we had invested heavily in the setup and had to take the loss on ourselves. A big problem we face being a start-up is that we are competing with big and established brands in a lot of cases and must ensure that we are competitive without compromising on the quality of our offering. For example, we had to lose out on a project where we were cost-saving the client 20% of their expense, still they had to go ahead with another company just because of the brand even though their cost was way above ours. Another struggle we had initially was that when we started, we didn't have brand recognition and breaking into the market without that required a lot of effort from our side and collaboration with our clients. Once we had the first few clients’ onboard things became easier. Advice for women entrepreneurs: Dream and work hard to achieve that dream. Let no one stop you from achieving that, even if you fail, get up and try again. Never ever give up, no matter what. Once you have started focus on your product and give a quality offering, instead of focusing on growth immediately. Growth will come automatically with a quality offering. Too many companies focus on growth at the expense of a product. In addition, ensure that you never, ever compromise on your ethics and values when building up your company. This is the only thing which will guarantee your long-term success.