Name: Kanika Nandurdikar
Business Name: NIHKAN superfoods brand
Location: Mumbai, India
Establishment (Year): 2021
Category/Industry: Legal & Accounting and Finance, Insurance
Profession/ Specialty: Chartered Accountant
Company details:
Innovative healthy, Gluten-free & Vegan Superfood products, including instant dehydrated sprouts, sprouted flours of millet & pulses. Green banana flour and its by-products.
Unique selling proposition/ competitive advantage:
100 % natural, high nutrition- high fibre and protein, gluten-free innovations, millet innovations. Especially catering to people with intolerance to Gluten.
Challenges faced during the journey:
Bringing awareness among people is the biggest challenge. Making a new brand and making it visible. Taking care of all licensing and labelling requirements in food products for exports is very important, and it takes much research and knowledge acquisition.
Advice for women entrepreneurs:
Focus on consistent learning. Don’t try to compete with others, do it at your own pace.