Kanika Nandurdikar: NIHKAN superfoods brand

Name: Kanika Nandurdikar

Business Name: NIHKAN superfoods brand

Location: Mumbai, India

Establishment (Year): 2021

Category/Industry: Legal & Accounting and Finance, Insurance

Profession/ Specialty: Chartered Accountant

Company details:

Innovative healthy, Gluten-free & Vegan Superfood products, including instant dehydrated sprouts, sprouted flours of millet & pulses. Green banana flour and its by-products.

Unique selling proposition/ competitive advantage:

100 % natural, high nutrition- high fibre and protein, gluten-free innovations, millet innovations. Especially catering to people with intolerance to Gluten.

Challenges faced during the journey:

Bringing awareness among people is the biggest challenge. Making a new brand and making it visible. Taking care of all licensing and labelling requirements in food products for exports is very important, and it takes much research and knowledge acquisition.

Advice for women entrepreneurs:

Focus on consistent learning. Don’t try to compete with others, do it at your own pace.