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Great Companies: How did you get your idea or concept for the business? Dhara Patel : Imagine this: a family entrenched in business for over 30 years, and there I was, the black sheep seeking something different. Growing up surrounded by my family's construction business, I often encountered poor quality renderings that left much to be desired. Witnessing this gap between what was needed and what was available ignited a passion within me for better quality and accessibility in 3D rendering and VR technology. I realized that small businesses, like my dad's, could benefit immensely from high-quality visualizations to stand out in the market. That's when the idea struck: to make 3D rendering and VR accessible for businesses of all sizes, empowering them to lead in their respective markets. And thus, the vision for Outer Realm was born - to democratize cutting-edge technology and redefine the standards of visualization in the luxury real estate sector. Great Companies: What are the various services provided by Outer Realm? Dhara Patel : At Outer Realm, we offer comprehensive, all-inclusive packages designed to elevate the luxury real estate experience. From stunning 2D images and captivating 360 tours to dynamic video fly-throughs and immersive virtual reality tours, we provide everything developers and builders need to showcase their projects with sophistication and realism. Our aim? To increase the emotional connection for clients, facilitating faster buying decisions. Great Companies: What makes Outer Realm different from hundreds of other similar service providers? Dhara Patel  : Here's the scoop: while others may dabble in 3D rendering and virtual reality, at Outer Realm, we offer more than just services – we offer experiences. With our all-inclusive packages encompassing everything from 2D images to immersive reality tours, we provide a seamless journey for our clients. Our laser focus on luxury real estate ensures we understand the market intricacies like no other, and our commitment to pushing technological boundaries ensures every project is not just remarkable, but truly unforgettable. By enhancing the emotional connection for clients, we facilitate faster buying decisions, setting us apart from the rest. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Dhara Patel  :Ah, the struggles! One of our main challenges revolved around helping customers recognize the necessity of our product in accelerating their potential buyers' decision-making process. The reality is, the current generation of buyers is increasingly visual, yet the real estate industry hasn't quite caught up. As a result, our clients were experiencing slower sales due to a lack of visual engagement. Navigating through the complexities of high-end architectural designs was tough, but bridging the gap between traditional sales methods and modern buyer expectations proved to be our greatest hurdle. However, with unwavering dedication to quality and innovation, we embraced this challenge head-on. We fostered a culture of continuous learning and adaptation, educating our clients on the power of immersive experiences in amplifying emotional connections and expediting sales. Through persistence and creativity, we not only overcame this obstacle but emerged stronger than ever, equipped to reshape the industry's landscape one immersive experience at a time. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Outer Realm? Dhara Patel  :In five years, Outer Realm will be the undisputed leader in luxury real estate visualization. We envision expanding our reach globally, collaborating with top-tier developers on iconic projects, and pushing the boundaries of what's possible in the realm of 3D rendering and virtual reality. With innovation as our compass and luxury as our backdrop, the future looks nothing short of spectacular. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Dhara Patel  :Here's the golden nugget: never lose sight of your niche. In a sea of competition, it's your specialization that sets you apart. So, hone your craft, embrace your uniqueness, and never underestimate the power of passion. Oh, and invest in a good pair of virtual reality goggles... trust me, they'll come in handy! and it never hurts to embrace the chaos, learn from your mistakes, and never underestimate the power of a good laugh... preferably over a cup of coffee. Website : www.outerrealmvr.com

Great Companies: How did you get your idea or concept for the business? Deepali Garg: Business Concept started with the desire to create something of my own, I was passionate to create kids products which are comfortable , stylish and loved by parents. I always used to admire all the kids of what they are wearing , how we can make it better and provide something which enhances their personality, whole look with touch of comfort and statement. Also wanted to provide the best of casual everyday clothing for my kids too. With this thought Kiddopanti brand was born, which aspires to reflect the kids inherit simple, fun loving, energetic, experimental, and happy nature. Great Companies: What are the various services provided by Krimson Apparels Private Limited? Deepali Garg: We design and manufacture Kids casual Clothing for boys and girls in the age of 2-14 category under the registered brand Kiddopanti. Which is currently sold on all major Indian digital Market place like Firstcry.com, Myntra.com, Ajio.com, Amazon.com, Tatacliq.com and also on our Website Kiddopanti.com. Great Companies: What makes Krimson Apparels Private Limited different from hundreds of other similar service providers? Deepali Garg: Our promise to ourselves and to all our customers to provide latest fashion Kids clothing at the best of quality and at affordable pricing all the year round and not at the time of end of season sale only. We offer wider range of bottoms in variety of colours. Customers can find matching bottoms for any colour top. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Deepali Garg: All Businesses comes with its own sets of struggles and challenges be it maintaining the price levels when cotton prices were shooting up, product mix changes during pre covid and post covid times, matching up customer demand for quick delivery etc. When the purpose is to serve customer in the best manner and as per their requirement, you are always able to find some or the other solution be it fast adaptation, reading into the early signals of change and aligning the supply chain accordingly, absorbing price hike in our margins etc to make a few. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for  Krimson Apparels Private Limited? Deepali Garg: With time we have discovered some Hero products which are volume drivers for us. We want to built in width and depth for those in the coming times and also increase its reach by going regional. We are parallel working on new set of products to identify new heroes in them.  5 years down the line looks very bright given the boom of e commerce and targeting for exponential growth year on year. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Deepali Garg: Only advise – once decided , give your 100% to it. When the sole purpose is to serve with whole heart, you will emerge as winner may be sooner or later. Website : https://kiddopanti.com/ Social Media : Facebook | Instagram

Great Companies: How did you get your idea or concept for the business? Kavita Singh  : I have embarked on the journey of starting an advertising agency driven by my passion for creativity and entrepreneurship. The dynamic landscape of the advertising industry presents ample opportunities for both my personal and professional growth, alongside the potential for financial rewards. In essence, founding this agency has enabled me to unleash my creativity, establish my unique brand identity, and contribute positively to businesses and consumers alike. Great Companies: What are the various services provided by Nimbupani Advertisers? Kavita Singh  : Nimbupani Advertisers provides a range of services including creative development, media planning, Retail Branding -Inshop Branding, POS, Video Production and event management Great Companies: What makes Nimbupani Advertisers  different from hundreds of other similar service providers? Kavita Singh  : Nimbupani Advertisers stands out from the competition due to its unique blend of creativity, strategic thinking, and personalized approach. Our team is dedicated to understanding each client's specific needs and delivering tailored solutions that drive results. Additionally, our commitment to innovation, quality, and client satisfaction sets us apart in a crowded market. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Kavita Singh  : I have faced various struggles and challenges during my journey, including: 1. Competition: In a competitive industry, standing out and acquiring clients can be challenging. Nimbupani overcame this by focusing on its unique value proposition, emphasizing creativity, personalized service, and results-driven approach to attract clients. 2. Resource Constraints: As a growing agency, Nimbupani faced limitations in terms of manpower, technology, and financial resources. It overcame this by prioritizing efficiency, investing in training and development, and strategic resource allocation to maximize productivity. 3. Adapting to Market Changes: The advertising landscape is constantly evolving with new technologies, consumer behaviors, and industry trends. Nimbupani adapted to these changes by staying abreast of market developments, investing in continuous learning and innovation, and being agile in its approach. 4. Client Expectations: Meeting and exceeding client expectations can be challenging, especially when dealing with diverse client needs and preferences. Nimbupani addressed this by fostering strong client relationships, maintaining open communication, and delivering exceptional service and results. 5. Scaling Operations: Scaling operations while maintaining quality and efficiency is a common challenge for growing agencies. Nimbupani managed this by implementing scalable processes, hiring the right talent, and investing in technology and infrastructure to support its growth. Overall, Nimbupani Advertisers overcame these challenges through a combination of innovation, adaptability, strategic planning, and a relentless commitment to delivering value to its clients. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Nimbupani Advertisers ? Kavita Singh  :In the next five years, Nimbupani Advertisers envisions significant growth and expansion across various dimensions: 1. Expanded Service Offerings: We plan to diversify our service portfolio to offer a comprehensive range of advertising and marketing solutions, including emerging 2. Market Expansion: Nimbupani aims to expand its presence geographically, tapping into new markets and reaching a broader clientele. 3. Strategic Partnerships: We plan to establish strategic partnerships with key industry players, technology providers, and media platforms to enhance our capabilities and reach. 4. Investment in Talent and Technology: Nimbupani will continue to invest in recruiting top talent and adopting cutting-edge technologies to stay ahead of the curve and deliver innovative solutions to our clients. 5. Focus on Sustainability and Social Impact: We are committed to integrating sustainability practices into our operations and campaigns, contributing positively to society and the environment while also aligning with the values of our clients. 6. Client-Centric Approach: Nimbupani will remain dedicated to prioritizing client satisfaction and building long-term relationships by delivering exceptional service, measurable results, and value-added solutions. Overall, five years down the line, Nimbupani Advertisers aims to be a recognized leader in the advertising industry, known for its creativity, innovation, and commitment to driving client success while making a positive impact on society and the environment. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Kavita Singh  : If I had to offer one piece of advice to someone, it would be to stay resilient and adaptable. Entrepreneurship is a journey filled with challenges, setbacks, and unexpected obstacles. It's essential to maintain a positive mindset, learn from failures, and be willing to pivot when necessary. Embrace change, stay flexible in your approach, and remain committed to your vision despite the inevitable ups and downs. Remember that setbacks are not failures but opportunities for growth and improvement. With perseverance and adaptability, you can overcome any obstacle and achieve success in your entrepreneurial endeavors. Website : https://nimboopaniadvertisers.com/

Great Companies: How did you get your idea or concept for the business? Mr. Laxmi Prakash Semwal : We got the idea of “Fostering farmers organisation with business rigour” from our experiences of working with small farmers collectives. The services provided by our company to farmers are: ICT enabled commodity trekking software for input application, production support system and harvesting. Marketing of farmers products at farm gate. Fair price based payment system and Financial adviser. Great Companies: What makes  FFT Himalayan Fresh Produce pvt. Ltd.  . different from hundreds of other similar service providers? Mr. Laxmi Prakash Semwal : The specific business model of partnership with farmers collectives makes our company different from other companies. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Mr. Laxmi Prakash Semwal :Through cross sectors collaboration approach we overcome the challenges of working with multi stakeholder company. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for  FFT Himalayan Fresh Produce pvt. Ltd.  .? Mr. Laxmi Prakash Semwal : Future plans. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Mr. Laxmi Prakash Semwal : Our advise for replication: Consider Happiness as impact of partnership based social businesses

Name: Julia Kessler Business Name: Nix & Kix Location: London, UK Establishment (Year): 2014 Category: Manufacturing Profession/ Specialty: Soft Drinks Manufacturer Website: nixandkix.com Social Media: Linkedin Company Detail: Nix & Kix, a B Corp certified and female-founded drinks brand, made its debut in 2017 with a resolute mission to redefine healthy refreshment and shake up the soft drinks market. Frustrated with a market saturated by major brands offering products laden with artificial ingredients and excessive sugar, Nix & Kix introduced a tantalizing alternative. At the core of their brand is a commitment to authenticity and enjoying life's vibrant flavours guilt-free. Their soft drinks, crafted with real ingredients and free from added sugar or sweeteners, offer a refreshingly different experience, enhanced by their unique zing. And what exactly is this zing? It's the bold and daring kick of cayenne, seamlessly infused into each beverage. This isn't just about adding flavor or a metabolic boost – it's their unique selling point, encapsulating Nix & Kix's essence and their dedication to innovative, health-conscious, and environmentally responsible refreshments. Unique Selling Proposition or Competitive Advantage: Their beverages stand out for their use of real, natural ingredients without any added sugars or sweeteners, offering a refreshingly distinct taste experience. The unique zing of cayenne pepper in every drink isn't just a flavour enhancer; it's their signature touch that differentiates their products and embodies their ethos—making Nix & Kix the choice for those seeking delicious, health-conscious, and environmentally responsible refreshments. Challenges Faced During the Journey: Julia Kessler was raised in East Germany and left school at 16 without obtaining a degree. At 20, she moved to a new country, the UK, where she has since completed both her Bachelor's and Master's degrees while working full-time. Resilience and perseverance have become second nature to her. Advice for Women Entrepreneurs: Her top piece of advice is to focus on one's strengths, trust one's instincts, and surround oneself with people who support and believe in them.

Name: Monica Oravcova Business Name: Naoris Protocol Location: Wilmington , USA Establishment (Year): 2020 Category: Information Technology Profession/ Specialty: Cybersecurity Website: naoris.com Social Media: Linkedin | Linkedin Company Detail: Naoris Protocol is the Decentralized CyberSecurity Mesh that protects devices across the digital world from cyber threats and associated risks while enforcing CyberSecurity standards. Unique Selling Proposition or Competitive Advantage: Naoris Protocol makes networks safer as they grow, not weaker. It turns each device into a trusted validator node, creating a Decentralized Cyber Security Mesh enhanced by SWARM AI's response to cyber attacks in milliseconds. It ensures trust of data and compliance with security standards. Challenges Faced During the Journey: Current centralized cybersecurity relies on a static, 40-year-old ‘single point of failure’ model, that can be easily exploited by blackhat hackers, rogue organizations and nation-state bad actors who attack economies, endanger democracies and threaten businesses large and small, while stealing personal and sensitive data. Global infrastructure, energy, supply chains, IT, financial, governmental, and military systems are constantly under some level of cyber threat or attack from malicious actors who can easily exploit the centralized approach. Advice for Women Entrepreneurs: Always believe in oneself and know that one is worth the opportunity which arises. They are on this journey for a reason and it is they, who were chosen to lead the development of the company, industry transformation, team development or fixing the customer pain. Their role as a female entrepreneur is crucial so they should not give up when the first hurdle comes.

Great Companies: How did you get your idea or concept for the business? S.Sankareswari: Right from an early age, I had an inclination to start a business. I previously worked for one digital marketing company and gathered ample experience. That was when I cultivated my passion to start my own business in digital marketing. Great Companies: What are the various services provided by Saijith Digital Marketing? S.Sankareswari: Saijith Digital Marketing services provides the following services: - Digital marketing - SEO - SMO - Website design - Facebook, Instagram Ads - Graphics design - PPC - Content writing - Videos production - YouTube advertising - GMB page - Digital marketing training Great Companies: What makes Saijith Digital Marketing different from hundreds of other similar service providers? S.Sankareswari: Each client is unique. We analyse their requirements thoroughly, and always come up with a customized plan for them. We make sure that they get good leads and better ROI. Ultimately, customer satisfaction is our top priority. Great Companies: What were the struggles and challenges you faced and how did you overcome them? S.Sankareswari: Digital marketing is always a dynamic industry. Its always necessary to keep ourselves uptodate with the new technologies and advancements in the field of digital marketing. So, having Saijith partnered with experts in this field makes us more proficient and rank high in this industry. We would often have to learn and explore the newest technologies and give the necessary training to our team. In this way, we also add new services to our company, in accordance with the latest trends in digital marketing. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Saijith Digital Marketing? S.Sankareswari: With the growth of AI in digital marketing, and other technologies, Saijith plans to incorporate these strategies and technologies in its marketing plan for serving our clients better. We also strive to make use of these features in our services, for clients, irrespective of the company size, and bring them better results. Great Companies: If you had one piece of advice to someone just starting out, what would it be? S.Sankareswari: Digital marketing is an ever-growing industry with lots of scope at the present, as well as the future. My only advice to the upcoming and buddy digital marketers would be to keep themselves uptodate with the latest trends and technologies. They should know more about their clients and understand their requirements, being more result-oriented. In this way, they can be stable in this field and reap more benefits. Website: https://www.saijith.in/ Social media: Facebook | Linkedin | Twtter

Great Companies: How did you get your idea or concept for the business? Sarthak Mittal: The idea for Young Leaders stemmed from a deep-seated belief in the power of innovation and the need to nurture the leadership potential of young minds. Recognizing the crucial role of youth in shaping the future, I founded the Young Leaders Foundation with the vision of empowering and inspiring the next generation of leaders through innovative initiatives and programs, I started my journey from class 10, felt that that should be support system for the students that enable them to think and create something great Great Companies: What are the various services provided by  Young Leaders? Sarthak Mittal: Young Leaders offers a comprehensive range of services aimed at fostering innovation and leadership among young individuals. Our offerings include mentorship programs, leadership workshops, innovation challenges, skill development courses, and community engagement initiatives. We strive to provide a holistic platform where young people can cultivate their talents, enhance their skills, and make a positive impact on society. Great Companies: What makes Young Leaders different from hundreds of other similar service providers? Sarthak Mittal: What sets Young Leaders apart is our unwavering commitment to innovation, personalized mentorship, and holistic development. Unlike many other service providers, we focus not only on imparting knowledge and skills but also on nurturing the individual talents and aspirations of each participant. Our programs are designed to be dynamic, interactive, and tailored to meet the evolving needs of young leaders in today's rapidly changing world, we have a community of 15000 students. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Young Leaders? Sarthak Mittal: In the coming years, we envision Young Leaders expanding its reach and impact exponentially. Our goal is to establish a global presence, reaching young minds across borders and cultures. We plan to diversify our offerings, incorporating cutting-edge technologies and innovative approaches to leadership development. Five years down the line, we see Young Leaders as a recognized leader in youth empowerment, with a thriving community of young leaders making a tangible difference in their respective fields and beyond. We will expand our community in offline mode and create young leaders for the society, we will put positive impact on our education system. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Sarthak Mittal: My advice to someone just starting out would be to stay true to your vision, embrace failure as a stepping stone to success, and never underestimate the power of perseverance. Building something meaningful takes time, dedication, and resilience. Surround yourself with a supportive network, be open to learning from both successes and setbacks, and always strive to innovate and make a positive impact. Trust in your abilities and believe in the journey ahead, even when faced with challenges along the way.

Name:  Stephanie Robbins Business Name: Hyht Bites Location: Pacifica, USA Establishment (Year): 2020 Category: Food & Beverage Profession/ Specialty: Healthy, delicious, fun to eat fruit snacks Website: https://moonfruitsnacks.com/ Social Media: Linkedin Company Detail: Stephanie Robbins and her business partner started Hyht Bites from an inspired nugget of a conversation. As food marketers, they shared their frustration that their children only wanted sugar-filled snacks. This meant they would go home after a long day at work marketing food and then make their own homemade snacks for their children. Working for food manufacturers to help bring new products to market, they couldn't inspire the change needed to get the healthy products they wanted their children to eat. Realizing they couldn't make this change working for others, they set out on their own to transform snacks to be “good for you”, not just better for you. And they learned they were not alone, as 87% of parents agree that it’s difficult to find healthy snacks that their kids want to eat. So, this became their challenge, and they spent a year developing Moon Fruit, a crunchy, colorful snack that kids love, and it’s healthy. Moon Fruit is truly innovative in that it’s made from whole fruit, with no added sugar, and it’s colorful and fun to eat. They freeze dry Moon Fruit because freeze drying locks in about 97% of the fruit’s original nutrition. Moon Fruit was created from the ground up for kids with smoothie-inspired flavors, a crunchy texture, colorful, fun-to-eat, and space-themed packaging. At the same time, parents appreciate the short and clean ingredient list without added sugar, concentrates, pastes, or juices. Finally, parents can say an enthusiastic YES to snacks their kids want! Unique Selling Proposition or Competitive Advantage: Moon Fruit is the only crunchy fruit snack in the category, which is overrun with gummy and fruit leather options. Moon Fruit is also only made with real fruit, a touch of gluten-free oats, and nothing else. There’s no added sugar; in fact, there’s no added anything except fruit and gluten-free oats. Moon Fruit contains the equivalent of just over 1/3 cup of whole fruit per serving. Challenges Faced During the Journey: They started by self-manufacturing, but the only way to scale on their own is with expensive automation. They’ve had some equipment issues that have cut their capacity and hindered their growth at a critical juncture. But they have now moved to a co-manufacturer, which also presents some hurdles. However, they now have the resources with this partnership to scale as they grow. Also, introducing a new brand that is both innovative and unfamiliar in the marketplace is always a hurdle, but since the pandemic, it’s particularly difficult as they’ve not been able to sample and use some of the more classic methods of introduction. Stephanie Robbins and her business partner have spent many hours outside the front of stores handing out factory-sealed sample packs to introduce their product, along with some demoing in stores more recently. Advice for Women Entrepreneurs: This is a difficult road with high hurdles, but when women truly believe in what they are doing, it's all worth the hardships to see their ideas come to life. There is no better feeling than when they get a letter from a customer who truly loves their product.

Name: Aparnaa Sharma Business Name: Sprout Media Management Location: Dubai, Unite Arab Emirates Establishment (Year): 2018 Category: Advertising & Marketing Profession/ Specialty: Marketing Agency Website: https://sproutmedia.ae Social Media: Linkedin Company Detail: Embark on a journey where growth isn’t just a destination; it’s the essence of their partnership. As a forefront marketing agency in Dubai, Sprout Media specializes in crafting success narratives for daring brands. Their dynamic strategies adapt to digital trends, going the extra mile with personalized approaches. At Sprout Media, they thrive on the art of daring, shaping impactful campaigns that resonate. Success is not just a goal but their mission. Dive into their diverse portfolio of nurtured growth stories. Join them, and let’s redefine your experience in the realm of digital marketing with a touch of transformation. Unique Selling Proposition or Competitive Advantage: Sprout Media stands out for its innovative and dynamic marketing strategies that adapt to the ever-evolving digital landscape. Their team is constantly tuned in to emerging trends, ensuring clients stay ahead in the competitive market. Their diverse portfolio speaks volumes about their ability to nurture growth stories across various industries. They have successfully navigated and contributed to the success of brands in social media management, events, influencer marketing, videography & photography, performance marketing, and more. Challenges Faced During the Journey: In their pursuit, obstacles like navigating industry shifts and adapting to digital trends demanded resilience. Overcoming the complexities of personalized client approaches and shaping impactful campaigns required innovative solutions. The mission-driven commitment to success served as a guiding force, helping them transcend hurdles. Through cultural nuances in the Dubai market, they've carved a niche in transformative digital experiences. Conquering these challenges has been instrumental in defining their current position and shaping the narrative of Sprout Media. Advice for Women Entrepreneurs: Absolutely, for aspiring or existing female entrepreneurs, the advice is to embrace their uniqueness and cultivate resilience. In the dynamic world of entrepreneurship, be unafraid to take risks and innovate. Surround yourself with a supportive network, seek mentorship, and continuously learn. Embrace challenges as opportunities for growth and stay true to your vision. Strive for authenticity, and let your passion drive you. Remember, every setback is a stepping stone to success. Be bold, stay persistent, and pave your path with confidence and determination.

Name: Shanthi Rajan Business Name: Linarc Location: Beverly Hills, California , USA Establishment (Year): 2019 Category: Information Technology Profession/ Specialty: Software Publisher Website: www.linarc.com Social Media : Linkedin Company Detail: Linarc is a collaborative platform for the construction industry. Their solutions help contractors streamline operations and deliver projects on time, within budget & highest quality. Unique Selling Proposition or Competitive Advantage: Linarc revolutionizes construction project management by offering unmatched real-time collaboration, automation, and analytics, delivering unparalleled efficiency and flexibility. The platform not only enhances project outcomes but also maximizes ROI through superior customization, user experience, and a strong focus on sustainability and security. Challenges Faced During the Journey: As an entrepreneur who did not work in construction, understanding the construction industry's unique challenges, processes, and people was pivotal. Beyond grasping the sector's nuances, the key hurdle was connecting with decision-makers, showcasing Linarc's value through its ability to seamlessly integrate into existing workflows, enhance efficiency, and drive significant cost savings. Building trust through transparency and tailored solutions proved crucial in navigating the traditionally tech-cautious domain, ensuring Linarc emerged as not just a tool but a transformative industry solution. Advice for Women Entrepreneurs: Entrepreneurship is an adventure where the companions one chooses can significantly enhance both the journey's pleasure and its rewards. Selecting the right co-founders and team, deeply comprehending the customer, rapidly reaching the market, and continuously innovating and pivoting are key to navigating this path successfully.

Name: Dana Chermesh-Reshef Business Name: inCitu Location: Brooklyn, USA Establishment (Year): 2020 Category: Information Technology Profession/ Specialty: Augmented Reality (AR) Website: https://incitu.xyz Social Media: Linkedin Company Detail: inCitu brings future cities to life via augmented reality (AR), fostering collaboration around the process of urban change. They turn development and real-estate data into location-based AR experiences, accessible through simply a smartphone, on-site or remote. They enable the AR through multiple SDKs and APIs, from native and web apps to integrations to existing platforms, providing clients an easy-to-integrate platform to streamline their projects and get community buy-in quickly and inclusively. Unique Selling Proposition or Competitive Advantage: inCitu's AR deliverables can come with interfaces or be integrated to existing products using native and web capabilities, providing clients with an easy-to-integrate AR platform to streamline projects and get community buy-in quickly and inclusively. Using inCitu, the whole planning cycle becomes more efficient, transparent, inclusive, and equitable. They support policymakers, industry professionals, and communities to effectively collaborate on building a sustainable and affordable future for all. Challenges Faced During the Journey: They are currently engaged in two pivotal pilots within US cities: Washington DC (DOB), and Charleston SC (multi-stakeholders). In both cases, they utilized open data for new construction permits and ran them through their pipeline to generate multiple AR experiences of future structures at their designated sites. Demonstrating their technology in a hyper-local context, showcasing a city's actual development activities in its actual streets (in-situ!), these paid pilots are their "foot in the door" to those cities and neighboring urban areas, unlocking opportunities in both the private and public sectors. Advice for Women Entrepreneurs: "It always seems impossible until it's done" - Nelson Mandela