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  • Writer's pictureGreat Companies

Dana Chermesh-Reshef : Winner of the 2024 Great Companies International Women Entrepreneur Award



Name: Dana Chermesh-Reshef

Business Name: inCitu

Location: Brooklyn, USA

Establishment (Year): 2020

Category: Information Technology

Profession/ Specialty: Augmented Reality (AR)

Social Media: Linkedin


Company Detail:

inCitu brings future cities to life via augmented reality (AR), fostering collaboration around the process of urban change. They turn development and real-estate data into location-based AR experiences, accessible through simply a smartphone, on-site or remote.


They enable the AR through multiple SDKs and APIs, from native and web apps to integrations to existing platforms, providing clients an easy-to-integrate platform to streamline their projects and get community buy-in quickly and inclusively.


Unique Selling Proposition or Competitive Advantage:

inCitu's AR deliverables can come with interfaces or be integrated to existing products using native and web capabilities, providing clients with an easy-to-integrate AR platform to streamline projects and get community buy-in quickly and inclusively. Using inCitu, the whole planning cycle becomes more efficient, transparent, inclusive, and equitable.


They support policymakers, industry professionals, and communities to effectively collaborate on building a sustainable and affordable future for all.


Challenges Faced During the Journey:

They are currently engaged in two pivotal pilots within US cities: Washington DC (DOB), and Charleston SC (multi-stakeholders). In both cases, they utilized open data for new construction permits and ran them through their pipeline to generate multiple AR experiences of future structures at their designated sites.


Demonstrating their technology in a hyper-local context, showcasing a city's actual development activities in its actual streets (in-situ!), these paid pilots are their "foot in the door" to those cities and neighboring urban areas, unlocking opportunities in both the private and public sectors.


Advice for Women Entrepreneurs:

"It always seems impossible until it's done" - Nelson Mandela





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