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  • Writer's pictureGreat Companies

Shanthi Rajan: Winner of the 2024 Great Companies International Women Entrepreneur Award




Name: Shanthi Rajan

Business Name: Linarc

Location: Beverly Hills, California , USA

Establishment (Year): 2019

Category: Information Technology

Profession/ Specialty: Software Publisher

Social Media : Linkedin


Company Detail:

Linarc is a collaborative platform for the construction industry. Their solutions help contractors streamline operations and deliver projects on time, within budget & highest quality.


Unique Selling Proposition or Competitive Advantage:

Linarc revolutionizes construction project management by offering unmatched real-time collaboration, automation, and analytics, delivering unparalleled efficiency and flexibility. The platform not only enhances project outcomes but also maximizes ROI through superior customization, user experience, and a strong focus on sustainability and security.


Challenges Faced During the Journey:

As an entrepreneur who did not work in construction, understanding the construction industry's unique challenges, processes, and people was pivotal. Beyond grasping the sector's nuances, the key hurdle was connecting with decision-makers, showcasing Linarc's value through its ability to seamlessly integrate into existing workflows, enhance efficiency, and drive significant cost savings. Building trust through transparency and tailored solutions proved crucial in navigating the traditionally tech-cautious domain, ensuring Linarc emerged as not just a tool but a transformative industry solution.


Advice for Women Entrepreneurs:

Entrepreneurship is an adventure where the companions one chooses can significantly enhance both the journey's pleasure and its rewards. Selecting the right co-founders and team, deeply comprehending the customer, rapidly reaching the market, and continuously innovating and pivoting are key to navigating this path successfully.






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