Great Companies: How did you get your idea or concept for the business?
Deepali Garg: Business Concept started with the desire to create something of my own, I was passionate to create kids products which are comfortable , stylish and loved by parents. I always used to admire all the kids of what they are wearing , how we can make it better and provide something which enhances their personality, whole look with touch of comfort and statement. Also wanted to provide the best of casual everyday clothing for my kids too. With this thought Kiddopanti brand was born, which aspires to reflect the kids inherit simple, fun loving, energetic, experimental, and happy nature.
Great Companies: What are the various services provided by Krimson Apparels Private Limited?
Deepali Garg: We design and manufacture Kids casual Clothing for boys and girls in the age of 2-14 category under the registered brand Kiddopanti. Which is currently sold on all major Indian digital Market place like Firstcry.com, Myntra.com, Ajio.com, Amazon.com, Tatacliq.com and also on our Website Kiddopanti.com.
Great Companies: What makes Krimson Apparels Private Limited different from hundreds of other similar service providers?
Deepali Garg: Our promise to ourselves and to all our customers to provide latest fashion Kids clothing at the best of quality and at affordable pricing all the year round and not at the time of end of season sale only. We offer wider range of bottoms in variety of colours. Customers can find matching bottoms for any colour top.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Deepali Garg: All Businesses comes with its own sets of struggles and challenges be it maintaining the price levels when cotton prices were shooting up, product mix changes during pre covid and post covid times, matching up customer demand for quick delivery etc. When the purpose is to serve customer in the best manner and as per their requirement, you are always able to find some or the other solution be it fast adaptation, reading into the early signals of change and aligning the supply chain accordingly, absorbing price hike in our margins etc to make a few.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Krimson Apparels Private Limited?
Deepali Garg: With time we have discovered some Hero products which are volume drivers for us. We want to built in width and depth for those in the coming times and also increase its reach by going regional. We are parallel working on new set of products to identify new heroes in them. 5 years down the line looks very bright given the boom of e commerce and targeting for exponential growth year on year.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Deepali Garg: Only advise – once decided , give your 100% to it. When the sole purpose is to serve with whole heart, you will emerge as winner may be sooner or later.
Website : https://kiddopanti.com/