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Great Companies: How did you get your idea or concept for the business? Biswajit Dutta: Nowadays, all products and services can be found online, but there are numerous platforms available for selling these products. This is beneficial for customers as they can purchase products from different suppliers at various prices on the same platform. Additionally, suppliers can sell their products on a large platform without incurring any marketing costs. With this in mind in 2018, I decided to create a platform - TripMyBudget.com and the tagline is "Ghoomo Jee Bhar Ke"" similar to eCommerce where travel packages can be sold in the same manner from different suppliers with different price options. This way, both customers and suppliers can find a solution to their problems. The company was officially registered in 2022. Currently, we are still in the process of developing our model. Great Companies: What are the various services provided by TRIP MY BUDGET ABS PVT. LTD ? Biswajit Dutta: TRIP MY BUDGET ABS PVT. LTD, is a leading travel booking portal, prioritizes its e-commerce model for booking travel packages, placing a significant emphasis on providing a seamless online experience. Our primary focus is on offering a wide range of tour packages, both domestic and international, along with additional services such as corporate bookings and hotel reservations. Great Companies: What makes TRIP MY BUDGET ABS PVT. LTD different from hundreds of other similar service providers? Biswajit Dutta: Our company, "TripMyBudget," operates as a unique E-commerce platform for selling travel packages, similar to popular platforms like Flipkart and Amazon. Unlike traditional travel agencies, our platform allows suppliers to directly interact with customers. Our primary goal is to cater to all types of customers, ensuring that their travel dreams are fulfilled within their budget constraints. Additionally, we aim to support local retail agencies and suppliers who typically have limited customers within their locality. By providing them with a larger customer base through our platform, we enable them to offer more affordable travel packages. This healthy competition among local suppliers ultimately results in cheaper packages with quality service for our customers. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Biswajit Dutta: During the initial stages of my startup, I encountered numerous challenges. Firstly, I needed to assemble a competent team to execute my plans. However, since I had no income at the beginning, I couldn't afford to pay any salaries. As a result, I proposed a partnership with zero investment to some acquaintances. Fortunately, two of my friends expressed interest in joining after hearing about my plan. However, the first 5-6 months were extremely difficult as we struggled to generate income without any marketing efforts. Unfortunately, we had no investment options as we came from middle-class families and there were no investors available in our small hometown. Consequently, after 6 months, my two partners resigned and joined another company. However, after 2 years, my company experienced growth with the support of my brother and wife. Currently, we are able to sell 20-30 packages every month without any investment. I am immensely grateful to my loyal customers who have placed their trust in me and supported the growth of my company. Many of these customers have referred my company's services to others, which has greatly contributed to our success. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for TRIP MY BUDGET ABS PVT. LTD ? Biswajit Dutta: Currently, my main target is on executing my comprehensive plan. Once this is completed, I will utilize social media to initiate meetings with potential investors in order to secure funding and propel my company to the next level. I aspire for my company's services to be accessible globally within the next five years, with offices established in major cities across India and around the world. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Biswajit Dutta: New entrepreneurs should have confidence in their abilities, be courageous in facing challenges, and be willing to take risks in order to succeed in their ventures.

Name: Sujal Shah Sheth Business Name: NewAge Fire Fighting Company Limited Location: Surendranagar , India Establishment (Year): 1986 Category: Manufacturing Profession/ Specialty: Manufacturing - Fire Fighting Equipment Website : www.newage-india.in Linkedin: Company Profile: NewAge Fire Personal Profile: Sujal Shah Sheth Company Detail: NewAge Group was founded at Surendranagar, Gujarat in the year 1960. It has more than five decades of experience in manufacturing various kinds of Fire Fighting Equipment and Fire Fighting Delivery Hoses. NewAge Group of Companies has factories spread over 50,000 square meters at Surendranagar/Wadhwan, Gujarat and employs about 500 people. It has its regional offices in different cities & states. Through an efficient network of agents, NewAge sells its Hoses, Equipment, and Vehicles throughout India. With more than 61 years of experience in selling its products abroad, NewAge now exports to 60+ countries worldwide. In 2003, NewAge successfully acquired Jayshree Textiles – A Division of Indian Rayon Corporation, an Aditya Birla Group company. In 2006, it acquired the Hose Division of another international group making the NewAge Group Asia’s largest producer for the Fire Fighting Hoses with daily production capacity of 20,000 meters. With a daily casting capacity of 3000 Kgs in its own foundry and machine shop, NewAge Group of Companies are fully self-reliant with complete backward integration. NewAge’s Fire Vehicle Division has been a trendsetter in the industry. Use of Subframe and Metacone for body mounting, superstructure from automobile grade – extruded aluminum profiles were a few innovations introduced to the industry by NewAge. These have now become a standard for all the users. NewAge introduced factory-built cabin extensions on fire trucks. Since its inception, NewAge has grown to become the only manufacturer in the subcontinent that provides the complete range of quality firefighting equipment ranging from Fire hoses, Hydrants, Water foam monitors, Foam equipment to Fire vehicles. It is undisputedly the leading manufacturer of these products. Worldwide we export our 200+ products i.e., Fire Hoses & Fittings, Monitors & Nozzles, Pillar Hydrants & Nozzles, Foam Equipments, Hose Reels & Cabinets & Accessories, Pumps & Accessories, Fire Vehicles, Flexible sprinkler connections and Miscellaneous Equipments. NewAge has been a regular supplier of approved quality-goods to sectors like Oil and Gas, Chemical and Fertilizer, Power Plants, Aviation Industry, Construction and Infrastructure, Port Trusts, Defense Establishments, and other industries. FIRE HYDRANT SYSTEMS: Hydrant systems are active re protection measure, consisting of a system of pipe work connected directly to water supply to each hydrant outlet and is intended to provide water for the fireman to fight a fire. NewAge® provides various ranges of fire hydrant equipment like fire hoses, hydrant standpost, valves, water monitors, etc. FOAM SYSTEMS: Foam systems Allow a specific amount of foam to be mixed with water through the fire apparatus pump mechanisms. Foam systems provide versatility and improved efficiency in the battle against dangerous fires. NewAge® provides a various range of foam equipment like foam branch pipes, foam inductors, mobile foam units, etc. FIRE SPRINKLER SYSTEMS: An active fire protection method, in which fire sprinklers are connected to water distribution piping system with adequate pressure and flow rate. Sprinklers consist of glass bulb filled with glycerin-based liquid which expands at appropriate temperature and breaking the glass to activate the sprinkler head. NewAge® provides Fire sprinklers, Alarm check valve and flexible hoses. FIRE RESCUE VEHICLES: Rescue fire trucks are specialized vehicles designed to provide support in rescue operations. NewAge® provides customized fire rescue vehicles and accessories as per the requirements of the various fire departments and clients. Unique Selling Proposition or Competitive Advantage: Having a complete range of firefighting equipment, from fire hoses to fire trucks, positions the company uniquely in the market. Here's how this breadth of offerings can be advantageous: One-stop shop for customers: By offering a comprehensive range of firefighting equipment, the company becomes a one-stop shop for customers' needs. They can procure all their firefighting equipment requirements from a single source, simplifying the procurement process and potentially reducing costs associated with dealing with multiple suppliers. Synergy in sales and marketing: With a complete range of products, the company's sales and marketing efforts can be more streamlined. Bundled packages or promotions that encompass various firefighting equipment can be offered, encouraging customers to purchase more items from the company. Enhanced customer relationships: Being able to fulfill all of a customer's firefighting equipment needs fosters stronger relationships. Customers may value the convenience and reliability of dealing with a single supplier for their diverse requirements, leading to increased loyalty and repeat business. Competitive advantage: Being the only company with a complete range of firefighting equipment gives the company a competitive edge in the market. It sets them apart from competitors who may offer only a subset of products, allowing them to attract customers who prioritize convenience, reliability, and comprehensive solutions. Cross-selling opportunities: Offering a wide range of firefighting equipment opens up cross-selling opportunities. For example, customers purchasing fire hoses may also be interested in related accessories or equipment such as nozzles, fittings, or hydrants. By cross-selling complementary products, the company can increase revenue per customer. Vertical integration potential: Having a complete range of firefighting equipment enables vertical integration opportunities. For instance, synergies between different product lines can be developed, manufacturing processes can be optimized, or opportunities for diversification within the firefighting industry can be explored. Brand strength and market presence: A comprehensive product portfolio reinforces the company's brand strength and market presence. It signals to customers that the company is a leader in the firefighting equipment industry, capable of meeting a wide range of needs with high-quality products and services. Overall, having the complete range of firefighting equipment provides strategic advantages that can contribute to market leadership, customer satisfaction, and business growth. It allows the company to offer holistic solutions, differentiate from competitors, and capitalize on opportunities across the firefighting industry. Challenges Faced During the Journey: Manufacturing faces a variety of challenges, which can vary depending on the industry, location, and specific circumstances of each manufacturing operation. Some common challenges include: Global competition: Manufacturers must compete with companies around the world, some of which may have lower production costs, access to cheaper labor, or government subsidies. This can put pressure on profit margins and require constant innovation to stay ahead. Supply chain disruptions: Events such as natural disasters, geopolitical tensions, trade disputes, or pandemics can disrupt the supply chain, leading to delays in production, shortages of raw materials, or increased costs. Technological advancements: While technological advancements offer opportunities for increased efficiency and productivity, they also require substantial investments and may require retraining of the workforce. Keeping up with rapidly evolving technologies can be challenging for manufacturers. Labor shortage: Many manufacturing industries are facing a shortage of skilled labor, particularly in specialized fields such as engineering, machining, and advanced manufacturing. This can lead to difficulties in finding qualified employees and may require investing in training programs. Regulatory compliance: Manufacturers must comply with a wide range of regulations, covering areas such as worker safety, environmental protection, product quality, and trade regulations. Keeping up with these regulations and ensuring compliance can be complex and time-consuming. Rising costs: Manufacturers face rising costs for raw materials, energy, labor, and regulatory compliance. Managing these costs while remaining competitive in the market can be a significant challenge. Quality control: Maintaining consistent product quality is essential for manufacturing success, but it can be challenging to achieve, particularly when dealing with complex production processes or relying on suppliers for key components. Cybersecurity risks: As manufacturing becomes increasingly digitized and interconnected, manufacturers are becoming more vulnerable to cyber attacks. Protecting sensitive data, intellectual property, and critical infrastructure from cyber threats is a growing concern. Sustainability: Increasing pressure to reduce environmental impact means that manufacturers must find ways to minimize waste, reduce energy consumption, and adopt sustainable practices throughout their operations. This may require significant investments in new technologies and processes. Market volatility: Fluctuations in demand, changes in consumer preferences, and economic uncertainty can all impact the manufacturing sector. Manufacturers must be agile and adaptable to respond to these changes effectively. Addressing these challenges often requires a combination of strategic planning, investment in technology and infrastructure, collaboration with suppliers and partners, and ongoing efforts to develop the skills and capabilities of the workforce. Advice for Women Entrepreneurs: As an accomplished woman entrepreneur, Sujal Shah Sheth has valuable insights to share with other young women. Here's some advice you might consider: Believe in Yourself: Have confidence in your abilities and value. Trust your instincts and don't be afraid to take calculated risks. Set Clear Goals: Define your professional and personal goals clearly. Break them down into smaller, achievable steps and work towards them consistently. Build a Support Network: Surround yourself with mentors, peers, and friends who support and inspire you. Networking can open doors to new opportunities. Continuous Learning: Stay updated with the latest trends and technologies in your field. Invest in your education and skills to stay competitive. Work-Life Balance: Strive for a balance between your professional and personal life. Take time to recharge and prioritize your well-being. Embrace Failure: View failures as learning experiences. They can provide valuable insights and help you grow stronger. Give Back: Use your success to uplift other women. Mentorship and support can make a significant impact on someone else's journey. Stay True to Yourself: Stay authentic to your values and beliefs. Let them guide your decisions and actions. Remember, your journey is unique, and there's no one-size-fits-all approach to success. Adapt these principles to suit your individual path and circumstances.

Name: Chanda Singh Business Name: XP&D Platform Location: Mumbai , India Establishment (Year): 2019 Category: Advertising & Marketing Profession/ Specialty: Experiential & Digital Marketing Website: https://www.xpandd.in/ Social Media : Linkedin - chandasingh | xpandd Company Detail: A new-age experiential platform in a digital ecosystem. Set up in 2019, XP&D drives the change; where experiences live beyond events. XP&D leads transformation in outreach; building digital communities where Facebook and Twitter don’t have relevance. Most importantly, XP&D brings to all digital platforms – the power and reality of human experience. They have been lucky to have done some of the most pioneering work in the industry since. Under XP&D, flagship events from executing World Cup 2023, IPL & WPL Opening ceremonies to the Hockey World Cup, the Khelo India Youth Games, the National Games, among others, have been executed. Corporate clients include Asian Paints, Tata Motors, Mercedes, Microsoft, HDFC, Coca Cola, BMW, Victoria's Secret, Thermofisher, BlueStar, and a host of others. From opening and closing ceremonies to corporate shows and launches, XP&D has a specialized team that includes some of the best in the industry. On the digital front - they have handled among other campaigns, the marketing and digital campaigns for the ICC World Cup 2023, Hockey World Cup, and the first-ever Women’s Premier League garnering 30MN views in 30 days. Their in-house content agency, Spotlight, handles stand-alone films, 360-degree content, dome content, and other specialized content - it has created the first-ever anamorphic installation in the country and specializes in AR, VR, mapping, and animation films. Unique Selling Proposition or Competitive Advantage: Their core value - O2O2O (Offline to Online to Offline). Their product platform blends offline to online to offline (O2O2O) at its core – to deliver beyond only on-ground or digital. Challenges Faced During the Journey: Chanda Singh comes from a family of doctors, engineers, and agriculture. To choose a path of media & marketing and to break the norm was a challenge. While her parents were thoroughly supportive, for a small-town girl, the hustle-bustle of Mumbai was challenging enough to continue living here and to prove to her parents that she can do it. She started in this industry as an intern. While she was blessed to have seniors/bosses who gave her the platform to keep rising, it was a challenge to keep proving herself in the male-dominated industry. From clients to industry experts, proving her skills & capabilities to them regularly was a challenge which she accepted. From spending nights on-site to learn the nuances of production detailing to spending nights and learning the mediums and tools to market her product, she managed to showcase her strengths to the world. Being accepted as a leader was her goal and she thinks she achieved it at a very early stage in her life. Being a people person helped her to understand the strength of working as WE vs ME. Overall it has been a great and a thankful journey. Advice for Women Entrepreneurs: There is no bigger power than self-belief. Manifest and they will achieve their dreams, big or small. Work on themselves first and allow their strengths to take over their weaknesses. Invest in themselves and learn everything they couldn't while they were studying. Broaden their knowledge base - learn from people/peers, learn from their strengths, learn from around the world, from work experience, from life experiences. Then believe in their people, their team, and in teamwork. Their people/team will help them scale new heights and achieve the impossible while they focus on showing them the right path and ways to achieve it. While they do so, do not forget that their strongest pillars of support & strength are their loved ones & their family so spending quality time with them is imperative.

Name: Iris Z N Mhlanga Business Name: Nozizwe Mother Of Nations Trust Location: bulawayo , Zimbabwe Establishment (Year): 2018 Category: Social Enterprise and NGO Profession/ Specialty: NGO Social Media: Facebook Company Detail: Nozizwe Mother Of Nations Trust, under the leadership of Iris Mhlanga, caters to the underprivileged, disabled, widowed, orphaned, and other marginalized members of society by providing financial and material support. The Trust offers assistance such as food parcels, wheelchairs, blankets, medical supplies, clothing, and psychosocial support to those in need, particularly the destitute. In collaboration with Mustard Seed Communities Children's Home in Bulawayo, Zimbabwe, the Trust runs a soup kitchen initiative, feeding 1200 vulnerable children daily from Monday to Saturday. Additionally, it sponsors tuition for 1000 orphans in and around Zimbabwe. Unique Selling Proposition or Competitive Advantage: The trust distinguishes itself by providing assistance to vulnerable communities, empowering them to become self-sustaining. Challenges Faced During the Journey: Funding remains the greatest challenge, but with the support of the community and well-wishers in cash or kind, the Trust is able to make a significant difference. Advice for Women Entrepreneurs: Iris Mhlanga's advice to young women is to speak out, speak up, and support fellow sisters. She believes in rising by lifting others.

Name:  Linda Lobato Franco Business Name: Machina Wearable Technology Location: Mexico Establishment (Year): 2011 Category: Retail Profession/ Specialty: Wearable Technology Website: http://www.machina.cc Social Media: Linkedin Company Detail: Machina Wearable Technology is an advanced smart streetwear clothing brand launched in 2011 in Mexico City, with bases in Taipei and San Francisco. Founded on the belief that fashion technology should be functional, intuitive, and aesthetic to enhance lives, Machina focuses on embedding electronic components into various fabrics and apparel across industry verticals such as sports, lifestyle, healthcare, military, gaming, and space, maintaining the highest quality standards. Over the years, Machina has cultivated a unique balance between local and international influences, innovation, and fashion. Unique Selling Proposition or Competitive Advantage: Machina distinguishes itself through its remarkable manufacturing process and deep understanding of the smart clothing industry, enabling the embedding of electronic components into various fabrics and apparel across multiple industry verticals, all while maintaining the highest quality standards. Challenges Faced During the Journey: Key challenges include manufacturing and team building. Advice for Women Entrepreneurs: Women entrepreneurs are encouraged to step up, speak up, and take credit for their work. Seeking mentors and surrounding oneself with powerful women is crucial. Persistence, resilience, and breaking through perceived barriers are essential.

Name:  Angie Holzer Business Name: WikiCharities Location: Bountiful, USA Establishment (Year): 2021 Category: Social Enterprise and NGO Profession/ Specialty: Nonprofit Management Website: www.wikicharities.org Social Media: Linkedin Company Detail: WikiCharities is the largest open-access nonprofit database in the world. It currently hosts 2.1 million charities in its database, with each charity having its own webpage. WikiCharities works to provide transparency to charities worldwide by offering nonprofit validation to enhance trust and reduce fraud in the nonprofit sector. Unique Selling Proposition or Competitive Advantage: Nonprofits can purchase validation services that help increase trust, leading to greater support from donors and volunteers. Libraries and companies can also access the advanced data portal for more in-depth searches and data analytics on nonprofits globally. Challenges Faced During the Journey: The current challenges include raising awareness about WikiCharities' mission and finding partners to expand its outreach. Advice for Women Entrepreneurs: Women entrepreneurs should explore their passions and interests and seek ways to pursue those dreams by engaging with other innovative thinkers and mentors.

Great Companies: How did you get your idea or concept for the business? Amore Philip: Ultimately, the idea or concept for starting and launching my business came about after I was laid off from a corporate position during the 2008 economic downturn. I decided that I no longer wanted to work another job, so I contacted my network in the entertainment and fashion industry. Long story short, I started helping these entrepreneurs and small brands plan and produce social and fundraising events and film screenings. It was at the beginning of Facebook and MySpace. I started leveraging Facebook to increase event attendance and was quite successful. I would get 200 -300 to attend an event with short notice. I was then asked to help find sponsorships; I got media and product sponsors for the events, and then people started asking me to help them do the same. A few years later, I started my agency from my apartment. My big WHY was to start a business to show my then 4-year-old daughter that she had a choice in a career path that was right for her. Great Companies: What services are provided by Apples & Oranges Public Relations? Amore Philip: AOPR provides Public Relations strategy and event experiences for service and product-based brands looking to increase brand awareness as they enter, expand, and grow. Great Companies: What makes Apples & Oranges Public Relations different from hundreds of similar service providers? Amore Philip: AOPR meets you where you are? We work with brands based on their company stage, so our strategy is specific to their current situation and overall growth goals. We do not apply a one-size-fits-all. Great Companies: What were your struggles and challenges, and how did you overcome them? Amore Philip: One of my most significant challenges was managing and using finances to make better business decisions. In addition, building a solid infrastructure was another big challenge. Getting this right took me years, many courses, lots of trial and error, and outrageously costly mistakes. When COVID hit, I took the time during the pandemic and focused on building my financial and internal infrastructure. That was one of the positives that came out of COVID for me. I have since implemented systems and processes that not only strengthen my infrastructure but also help to provide a better shareholder (employee, vendors) and customer experience. Because I acknowledge and take action, I am on track to scale and grow. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Apples & Oranges Public Relations? Amore Philip: 5 Years from now, AOPR will be positioned as one of the go-to PR agencies in North America. We will be known for our ability to create memorable PR campaigns and experiences that have taken startups from unknown to industry-recognized. As a result, conglomerates and industry giants such as WPP, Publicis, or similar would want to acquire the agency. I plan to replace myself with a new CEO and focus on building international and global partnerships. Great Companies: What would it be if you had one piece of advice to someone just starting? Amore Philip: Starting a business can be an exciting and rewarding experience, but it can also be challenging and risky. Here are a few pieces of advice to keep in mind: Firstly, think about what it is that you want and the reason you are doing it. Everything will take time; don't rush things, as it leads to costly mistakes that can potentially ruin you financially, spiritually, and emotionally. Once you are clear on what you want to do, identify three key people, whether competitors, industry leaders, mentors, or organizations, and learn from them. Start with a solid business plan or roadmap, learn and understand your market as if your life depends on it, get a good accountant out of the gate (this is not an option), find a partner or strong team with similar interests and values, be adaptable, and stay focused and persistent. Remember that this is a journey, not a sprint. No matter what, quitting is not an option.

Great Companies: How did you get your idea or concept for the business? Dr Raja Rachuri: Organic & Herbal products have Zero side effects the public are suffering from chemical filled products,  we wanted to contribute to a Society without any side effects.That's how the ideation happened. Great Companies: What are the various services provided by  Herbz Life Retail Pvt Ltd  .? Dr Raja Rachuri: Natural , Herbal , Organic & Ayurveda, We do perform pulse diagnosis and identify the root cause of the ailments.We do home delivery HERBZ available online too www.Herbzlife.com Great Companies: What makes  Herbz Life Retail Pvt Ltd  . different from hundreds of other similar service providers? Dr Raja Rachuri: HERBZ USP is all 4 Assortments under one roof and the treatment is end to end , which means from Diagnosis to Cure and it's all done in a natural way, infact most of our treatment is done without medicines. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Dr Raja Rachuri: I'm the first generation businessman and lot of resistance from the family to start the business However when we started growing year on year then they all got convinced about the business model & Succes of the same. Initially we started this business as a Distribution house so we faced huge market outstanding and bad debts , Offlate we consolidated our business completely as Retail. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for  Herbz Life Retail Pvt Ltd ? Dr Raja Rachuri: We are currently offering Franchisee under ( FOFO Model (Franchisee owned & Franchisee operated) we have a target of 100 franchisee outlets in South India and to achieve 50 crores 3 to 5 years down the line. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Dr Raja Rachuri : I strongly recommend new starters to have complete understanding about the market & Potential of their product & services, Market research is the key for Success of any enterprise, equally understanding about the competition and a clear USP statement which steal the show.

Name: Tracy Cook Business Name: Blue Beam Marketing Location: Buckeye, USA Establishment (Year): 2021 Category: Advertising & Marketing Profession/ Specialty: Digital Marketing Website: https://www.bluebeammarketing.com/ Social Media: Linkedin Company Detail: Blue Beam Marketing offers full-stack digital marketing services, including paid advertising, email marketing, search engine optimization, and paid and organic social media. Tracy Cook felt stuck. She was unable to afford the life she wanted, and working a 9-5 made the idea of having a family feel impossible. Determined to make the life she wanted happen, she aimed to work from home, allowing her to work from anywhere and plan her day so she could have a family. In November of 2021, Tracy started Blue Beam Marketing and worked diligently while also maintaining a 9-5 job. By January, she was able to quit her 9-5 and focus on her business full-time. Since then, Tracy has increased her gross revenue to 97k per year. She moved to Arizona and purchased her first home. Tracy also had her first child six weeks ago today. Unique Selling Proposition or Competitive Advantage: Tracy has a sales background as well as an MBA in marketing. This blend of experience allows her to see advertising and website design with a unique perspective, providing her clients with amazing results. Challenges Faced During the Journey: As a child, Tracy had severe learning difficulties. Recently, while looking through her memory boxes with her siblings, she discovered that her struggles with reading and math were noted on her report cards year after year. When she was in 5th grade, a teacher actually called her stupid in front of the whole classroom. Tracy struggled with her learning issues all the way up to college, where she scored so low in her placement that she had to start in pre-algebra. Once in college, Tracy continued to have a hard time, but she was determined. She attended tutoring sometimes 20 hours a week to comprehend certain concepts. Since then, she found the right way of studying for her. Tracy consistently placed on the dean's list almost every semester and was in multiple honor societies. She now has 5 degrees, including a master's in business. Despite facing extremely complicated subjects, including qualitative biomechanics, physics, and biochemistry, Tracy aced all of them and now runs her own successful business. Advice for Women Entrepreneurs: Don't let anyone discourage you. Sometimes it's better not to tell people your plans. If you want it enough, there's always a way. Only worry about the things you can control and let go of the rest.

Name: Dr. Cynthia Knight Business Name: Choice Charter School Location: Union, USA Establishment (Year): 2022 Category: Education Profession/ Specialty: Education Website: www.choicecharterschool.org Social Media: Linkedin Company Detail: Dr. Cynthia Knight has created the first founding group charter school in Iowa, offering grades 9-12 to age 21 for young people in Iowa to earn a high school diploma. Unique Selling Proposition or Competitive Advantage: Choice Charter School is the first in Iowa founding group charter school. It is also the first in the nation to use the metaverse to provide education to students in America. The school stands out in its approach of individualized education and career pathways for its students. Additionally, providing mentors to all students is unique in Iowa. Challenges Faced During the Journey: This has been 13 years in the making. Dr. Cynthia Knight started with creating a program called Iowa Net High Academy. Then, she created a nonpublic school called Jordahl Academy. There has been a lot of resistance from the Iowa Department of Education to allow these entities to provide a quality educational experience for the youth in Iowa. Now in year 2 of the charter school, Choice Charter School, the first year of running the school was extremely difficult because being the first, there were many unknowns from the Iowa Department of Education. They required many reports, constant meetings/questions/demands, which in the second year are almost non-existent. Dr. Knight did not give up nor give in because the youth of Iowa need an alternative. Advice for Women Entrepreneurs: Keep moving forward and persevere. Do not ever give up, but find the things that work and keep moving forward.

Name: Natalie (Natty) Bernasconi Business Name: Social By Natty Ltd Location: Canterbury, Kent , United Kingdom ( UK) Establishment (Year): 2024 Category: Advertising & Marketing Profession/ Specialty: Social Media Marketing Website : www.socialbynatty.com Social Media : Linkedin Company Detail: Natty Bernasconi leads a pioneering social media marketing consultancy dedicated to demystifying digital strategies for aesthetic-driven creators and businesses. The core offerings center around personalized social media marketing coaching, strategic audits, and actionable content planning, with a particular focus on Instagram. The services are meticulously tailored to empower businesses in the skincare, boutique, coffee, and design industries, as well as motivated mothers eager to make their mark online. Natty Bernasconi prides herself on transforming the social media landscape into a comprehensible and manageable platform for her clients, emphasizing practical, no-nonsense strategies over fleeting trends. At the heart of the consultancy is the VIP Day—a comprehensive package that includes a deep-dive audit, strategy formulation, and a 90-day content plan designed to streamline and optimize the clients' social media presence. For those seeking ongoing support, the Monthly 1:1 Coaching and Strategy sessions offer personalized guidance to navigate the ever-evolving digital landscape. Additionally, the "Office Hours" provide ad-hoc, focused consultations for immediate strategic needs, while the Small Group Intensives foster a sense of community and shared learning in a more intimate setting. What sets the consultancy apart is not just the service but the approach: a blend of no-fluff, tested strategies tailored to save time, enhance productivity, and foster genuine connections online. Clients engaging with the services can expect to walk away with a clear, actionable plan that demystifies social media marketing and turns it into a powerful tool in their business arsenal. Results include enhanced online visibility, increased engagement, authentic brand storytelling, and a strategic approach to content that drives business growth. The approach ensures that clients not only understand the 'how' but also the 'why' behind each strategy, empowering them to take control of their digital narratives with confidence and creativity. Through personalized coaching and strategic planning, Natty Bernasconi helps clients achieve a tangible increase in their digital footprint, turning followers into loyal customers and amplifying their online impact. Founded on extensive experience as a digital nomad, educator, and mother, the consultancy embodies a commitment to authenticity, efficiency, and strategic clarity in a world overwhelmed by digital noise. Unique Selling Proposition or Competitive Advantage: What sets the consultancy apart is the fusion of Natty Bernasconi's diverse background and a uniquely holistic approach to social media marketing. Unlike other services in the market, she leverages experiences from a decade of nomadic living, years as a pre-school teacher, and being a mother to bring unparalleled depth and empathy to her coaching. This unique perspective allows crafting strategies that are not only effective but also deeply understanding of the challenges and aspirations specific to clients. The consultancy goes beyond mere strategy and content planning; it embodies a philosophy of digital wellness and mindful marketing. Natty Bernasconi recognizes the importance of mental health and work-life balance in the digital age, integrating these elements into coaching to ensure clients not only thrive online but also maintain harmony offline. Another distinct advantage is the emphasis on long-term relationships rather than transactional interactions. Natty Bernasconi invests in the success of her clients over time, offering continuous support and adaptation to the ever-changing digital landscape. This commitment to client success is mirrored in the "Office Hours" and Small Group Intensives, which are designed to provide ongoing learning and community support, creating a network of collaboration and mutual growth. Furthermore, the dedication to testing and applying strategies firsthand before recommending them stands out. This hands-on approach guarantees that the advice is not just theoretically sound but also proven in practice, offering clients a level of reliability and trustworthiness that is rare in the industry. In a market saturated with trend-driven advice, the grounded, tested, and empathetic approach makes the consultancy a beacon for those seeking not just to navigate the digital world but to excel in it with integrity and purpose. Challenges Faced During the Journey Navigating the path to where she stands today involved overcoming skepticism, personal health battles, and the daunting task of rebuilding her business from the ground up. From the very beginning, she was met with waves of doubt from those around her (including her mother and partner). Despite achieving significant success in her first year, the skepticism of others cast a long shadow over her accomplishments, challenging her resolve at every turn. Becoming a mother marked a pivotal chapter in both her personal life and her professional journey. She made the difficult decision to take 17 months off to focus on her mental and physical health. This hiatus, while crucial for her well-being, meant that her business momentum came to a complete halt. Returning in July 2023, she found herself starting from scratch, without the financial security she once had. The entirety of 2023 was a battle against financial instability, testing her resilience to its limits. The complexity of the situation was further compounded by her commitment to being a full-time stay-at-home mother, without a support network or childcare. Balancing the responsibilities of family and business often meant sacrificing personal time and rest, pushing her to master the art of juggling an array of demanding roles. Yet, it was through these challenges that her resilience, creativity, and dedication truly emerged. She didn't just return to her business; she rebuilt it to surpass its previous success, securing a stable income and a roster of loyal returning and retainer clients. This journey from financial instability back to stability is a testament to her unwavering belief in her vision, her work ethic, and her ability to foster trust and loyalty among her clients. These obstacles, while formidable, have shaped her into the entrepreneur she is today - a symbol of perseverance, adaptability, and the power of authenticity in the face of adversity. Her story is a powerful reminder that success isn't solely measured by the heights one achieves but also by the depths one has climbed from. Advice for Women Entrepreneurs: Embarking on the entrepreneurial journey as a woman is both a profound privilege and a formidable challenge. From her own path, rich with its trials, triumphs, and transformations, she offers this advice to young women aspiring to carve their niche in the business world or those already on their voyage: Embrace your unique perspective: Never underestimate the power of your unique voice and vision. The world of business thrives on diversity of thought and innovation. Your perspective as a woman, shaped by your experiences, challenges, and triumphs, equips you with a unique lens through which to see opportunities and solutions where others might not. Build resilience: Entrepreneurship is a test of endurance. There will be moments of doubt, failure, and critique. Cultivate resilience by embracing these as not just obstacles, but vital components of your growth. Every setback is a setup for a comeback. Resilience is your armour; wear it proudly. Trust your intuition: In a world brimming with advice and trends, it's easy to feel lost in the noise. Remember, your intuition is a powerful guide. If something doesn't feel right for your business, it likely isn't. Trust in your own insights and judgments - they've brought you this far and will continue to guide you. Seek mentorship and community: No one thrives in isolation. The wisdom of those who have walked this path before you is invaluable. Seek mentors who resonate with your values and vision. Similarly, build a community of fellow entrepreneurs. These networks provide support, advice, and sometimes, the necessary reality checks to keep you grounded and focused. Nurture your passion: Let your passion be the fuel that drives you, but also remember to nurture it. Entrepreneurship can be consuming; find ways to replenish your energy and reignite your passion. Whether it's through continuous learning, hobbies, or mindfulness practices, maintaining your mental and emotional well-being is paramount. Be authentically you: In a world crowded with voices and messages, authenticity is your strongest differentiator. Be true to yourself, your values, and your vision. Authenticity resonates; it builds trust and loyalty with your audience and clients. Never compromise on being authentically you. Embrace failure as a teacher: Fear of failure is a formidable foe. Yet, the most profound lessons are often learned in the aftermath of our greatest failures. Embrace failure as a teacher, not an adversary. It's a necessary step on the path to innovation and success. Lean into courage: Finally, lean into courage every day. Courage to take risks, to speak up, to stand for what you believe in, and to step into the unknown. Entrepreneurship is as much a journey of personal growth as it is of business. Let courage be your compass. To every young woman standing at the threshold of entrepreneurship or finding her stride within it, remember: Your journey is uniquely yours. It will be fraught with challenges, but each one holds the promise of growth, learning, and ultimately, success. Hold fast to your vision, ground yourself in your values, and let your journey unfold with resilience, passion, and authenticity. The world awaits the mark only you can make.

Great Companies : How did you get your idea or concept for the business? Dr Mariam Shaikh : The idea for my business, MS Education Consultants, stemmed from a deep-seated passion for nurturing young minds and supporting them in their academic and career pursuits. It all began with my journey in education, starting from owning a nursery in RAK to holding senior leadership roles at prestigious universities in Dubai. Throughout my career, I witnessed the profound impact effective education leadership can have on shaping the lives of students. A pivotal moment in my career was establishing the first Canadian University Branch Office in Dubai, a milestone achievement facilitated by collaboration and international partnerships. This experience fueled my desire to continue supporting students on a larger scale, bridging the gap between nations and establishing study destinations. Upon retiring from my role as VP at Amity University, Dubai, in January 2020, I initially planned to manage my home and art gallery in Mumbai. However, the unexpected lockdowns due to the global pandemic led to a period of reflection. I realized retirement wasn't ready for me, and I still had dreams to pursue. The isolation during the lockdowns reinforced my passion for education and mentoring. It became clear to me that starting my own consultancy was the next logical step. Drawing from my extensive experience and driven by determination, I decided to establish MS Education Consultants in Dubai, my home for 37 years. My passion for empowering students and shaping their futures is deeply rooted in my personal and professional journey. It's a fire that burns brightly within me, driving every decision, every action, and every endeavor I undertake. What fuels this passion is the sheer joy of witnessing students achieve their career aspirations and carve out their paths to success. It's the satisfaction of knowing that I've played a part, however small, in helping them navigate the often-daunting journey of education. But beyond the tangible outcomes, my passion stems from a deep-seated belief in the transformative power of education. I've seen firsthand how access to quality education can open doors, break down barriers, and empower individuals to reach their full potential. For me, MS Education Consultants is not just a business; it's a manifestation of this passion, a platform through which I can continue to make a meaningful difference in the lives of students around the world. It's a constant reminder of why I do what I do and a source of inspiration to keep pushing forward, striving to create positive change one student at a time. Great Companies : What are the various services provided by MS Education Consultants? Dr Mariam Shaikh : At MS Education Consultants, our primary focus is to offer a comprehensive solution for students seeking admission to universities in various countries including the U.K, US, Canada, Australia, UAE, Europe, Malaysia, and India. Through our partnerships with esteemed universities such as University of Guelph and Toronto Metropolitan University in Canada, Herriot-Watt University, Canadian University, Amity University and many others, we strive to offer students a diverse selection of courses and programs to suit their individual interests and career goals. By collaborating with universities across different countries and regions, we offer students a broader perspective and the opportunity to explore educational options in various international destinations. This exposure can broaden their horizons, foster cultural understanding, and enhance their global outlook. These universities are recognized for their academic excellence, world-class faculty, state-of-the-art facilities, and commitment to providing a holistic learning experience. Great Companies :What makes MS Education Consultants different from hundreds of other similar service providers? Dr Mariam Shaikh: MS Education Consultants specializes in guiding and advising students throughout the entire application process, helping them choose suitable and trending programs, providing insights into career prospects, facilitating internships abroad, assisting with accommodation both on and off campus, offering visa support, and addressing any other needs they may have to ensure their student journey is a remarkable one. What distinguishes us from other service providers is our extensive experience of 35 years in collaborating with leading international universities! MS Education Consultants has introduced a Cultural & Higher Education Experience Program, a week-long immersive opportunity for students eager to gain valuable insights into future careers, and immerse themselves in Dubai's flourishing economy. This program offers participants the chance to explore renowned international university campuses in the UAE while experiencing the vibrant culture and rich heritage of the United Arab Emirates. We aim to empower young and adult learners through our dedication to integrating physical and virtual experiences, facilitating training courses by industry professionals, and supporting innovative learning programs. Our company recognizes the importance of staying at the forefront of educational advancements and offering students access to cutting-edge learning opportunities to equip them with the skills, knowledge, and global perspectives necessary to thrive in an interconnected world. Great Companies :What were the struggles and challenges you faced and how did you overcome them? Dr Mariam Shaikh :The journey from a well-established career to entrepreneurship wasn't without its challenges. Transitioning from a secure professional role to the uncertain terrain of entrepreneurship required a significant shift in mindset. The realization that there wouldn't be a monthly salary deposit brought about a new level of responsibility and urgency. However, drawing from my 35 years of experience in the education sector provided a solid foundation upon which to build my new venture. As a woman in business, I encountered a unique set of obstacles. There's often pressure for women to conform to stereotypical "male" attitudes in the business world. However, I remained steadfast in my belief that authenticity and staying true to myself were crucial for success. Overcoming preconceived expectations and earning respect as a female entrepreneur required perseverance and confidence in my abilities. Being a woman entrepreneur in Dubai, though, presented its own set of advantages and challenges. While earning respect can be a struggle in some environments, Dubai proved to be a supportive ecosystem for female entrepreneurs. The city's commitment to empowerment and its rapid growth provided a conducive environment for entrepreneurship to thrive. Embracing Dubai's ethos of empowerment and growth, I was able to navigate the challenges and leverage the opportunities presented by the dynamic business landscape. Overall, resilience, confidence, and a willingness to adapt were essential in overcoming the struggles and challenges I faced. Embracing the ethos of female empowerment in Dubai and staying true to myself allowed me to overcome obstacles and carve out a successful path as an entrepreneur in the education sector. Great Companies :How do you plan to grow in the future? What does 5 years down the line look like for MS Education Consultants? Dr Mariam Shaikh :In the future, MS Education Consultants aims to expand its reach and impact by focusing on several key initiatives. Five years down the line, we envision significant growth and development in our services and partnerships, as we continue to empower students and educational institutions worldwide. One of our primary goals is to extend our global reach and connect with students from diverse backgrounds and nationalities. We believe that education should be accessible to all, regardless of geographic location, and we are committed to providing comprehensive guidance and support to students worldwide. Through innovative digital platforms and strategic partnerships, we will leverage technology to reach students in remote areas and ensure they have access to the educational resources they need. Furthermore, we are dedicated to supporting young entrepreneur students, particularly women entrepreneurs, in pursuing their dreams and ambitions. By offering mentorship programs, training workshops, and networking opportunities, we aim to equip aspiring entrepreneurs with the skills and knowledge they need to succeed in the competitive business world. Additionally, we will continue to facilitate work placements and internships for students and recent graduates, bridging the gap between education and employment and preparing them for the challenges of the professional world. In the next five years, MS Education Consultants plans on collaborative initiatives to support strategically in the establishment of new foreign branch campuses of international universities in the UAE and to further expand our global outreach. We will also focus on expanding our range of services and solutions by developing innovative training programs, workshops, and mentorship initiatives that address the evolving needs of students and the job market. Our goal is to remain at the forefront of educational excellence, offering cutting-edge resources and support to empower students to achieve their academic and career goals. Great Companies :If you had one piece of advice to someone just starting out, what would it be? Dr Mariam Shaikh : As you embark on your journey, remember that finding a balance between your work and personal life is not just a luxury but a fundamental necessity for your overall well-being and long-term success. It's easy to get caught up in the excitement of starting a new career or pursuing ambitious goals, but it's crucial to prioritize self-care and maintain a healthy equilibrium between your professional endeavors and personal fulfillment. First and foremost, understand that success isn't solely measured by the number of hours you put into work. While dedication and hard work are essential, overworking yourself can lead to burnout and negatively impact your mental, emotional, and physical health. Therefore, it's vital to establish boundaries early on and set realistic expectations for yourself regarding workload and personal time. One effective strategy is to plan and organize your schedule meticulously. Allocate dedicated time slots for work tasks, but also remember to carve out time for leisure activities, hobbies, and spending quality moments with loved ones. By structuring your days effectively, you can ensure that you make progress toward your professional goals while also nurturing your personal life and relationships. Furthermore, surround yourself with a supportive network of individuals who understand and respect your need for work-life balance. Cultivate relationships with colleagues who share similar values and can offer encouragement and understanding during challenging times. Likewise, lean on your family and friends for emotional support and companionship outside of work. Remember that work-life balance is highly personal and may look different for everyone. Take the time to reflect on your own priorities, interests, and preferences to determine the lifestyle that aligns best with your values and goals. Whether it involves pursuing hobbies, engaging in physical activity, or simply relaxing and unwinding, prioritize activities that bring you joy and fulfillment outside of work. Lastly, don't underestimate the importance of self-care. Make time for regular breaks, practice mindfulness or meditation, and prioritize activities that nourish your mind, body, and soul. Recognize that taking care of yourself is not selfish but essential for maintaining your overall well-being and sustaining success in the long run. 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