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  • Writer's pictureGreat Companies

Linda Lobato Franco: Winner of the 2024 Great Companies International Women Entrepreneur Award



Name:  Linda Lobato Franco

Business Name: Machina Wearable Technology

Location: Mexico

Establishment (Year): 2011

Category: Retail

Profession/ Specialty: Wearable Technology

Social Media: Linkedin


Company Detail:

Machina Wearable Technology is an advanced smart streetwear clothing brand launched in 2011 in Mexico City, with bases in Taipei and San Francisco. Founded on the belief that fashion technology should be functional, intuitive, and aesthetic to enhance lives, Machina focuses on embedding electronic components into various fabrics and apparel across industry verticals such as sports, lifestyle, healthcare, military, gaming, and space, maintaining the highest quality standards.


Over the years, Machina has cultivated a unique balance between local and international influences, innovation, and fashion.


Unique Selling Proposition or Competitive Advantage:

Machina distinguishes itself through its remarkable manufacturing process and deep understanding of the smart clothing industry, enabling the embedding of electronic components into various fabrics and apparel across multiple industry verticals, all while maintaining the highest quality standards.


Challenges Faced During the Journey:

Key challenges include manufacturing and team building.


Advice for Women Entrepreneurs:

Women entrepreneurs are encouraged to step up, speak up, and take credit for their work. Seeking mentors and surrounding oneself with powerful women is crucial. Persistence, resilience, and breaking through perceived barriers are essential.






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