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  • HB Designovations LLP - One of the most promising SMEs Brands to watch for in 2022

    Company Name: HB Designovations LLP Founder’s Name: Tuhin Verma & Nidhi Verma (Partners) Company Detail: HB Designovations LLP, a complete Branding and Design Communications firm that's dedicated to inspiring consumerism and building sustainable brands through Design Management. It is comprised of a dynamic team of multidisciplinary professionals who engage in Strategic Design Thinking to shape the future of brands using proprietary tools. They like to be referred as RAW - Rapid Action Workers, like honey-bees themselves. They work hard towards their (clients') objectives and develop solutions for a dynamic brand & customer ecosystem. 1) Brand Concept Development, Brand Naming 2) Brand Positioning & Tag Line 3) Brand Identity Design (BrandSTYLE Matrix – DNA Framework, Logo, Stationery and associated collateral) 4) Complete Portfolio Visual Architecture, Segmentation by Design and Product Packaging Design Graphics, Variating and Adaptations, Artwork preparation and Mock ups 5) Retail Visibility Solutions – POSM 6) Website design 8) Packaging Structure Design and Gifting solutions 9) Brand Identity Guidelines & Manual Location: Mumbai, India Establishment (year): 2010 Employee size: 1-10 employees Funding (type): Self-Funding Business models: Business to Consumer (B2C) Business Category: BRANDING & DESIGN COMMUNICATIONS FOR CORPORATE + PRODUCT (FMCG) BRANDS Top reasons why customers choose to do business with them: A. In-depth Knowledge on consumer product categories, B. Innovative & Trend Setting Design Management Solutions, C. Quick TAT, D. Vast Experience from MNC’s to SME’s – in creating, building and managing brands by design, E. Passionate, Agile, Smart & Experienced Team of bees. As a result of the recent pandemic, how did they modify their business practices: The last two years have been tough for many small - boutique design studios. Just like everyone else, they have had to learn to adapt to the new reality. It was in their people, clients', and stakeholders' interest that they quickly embraced design by technology for a seamless operation. The Design Managers and Designers were taught how to adapt to CIDP - Computer Interactive Design Process. It is a very difficult tool for creative process management and is relatively new (to designers). The process has enabled them to reduce the (TAT) time of delivery to their clients and involve more people and thoughts into the evaluation process, resulting in more purposeful and innovative solutions. Website : http://www.hbeedesign.com/ Linkedin URL: https://www.linkedin.com/in/tuhinvermadm/

  • Agatha Sushila Anthony Dias, Founder at Amcha Ghar

    Great Companies: How did you get your idea or concept for the business? Agatha Sushila Anthony Dias: Life was going on smoothly. I was doing my final year of BSW at Nirmala Niketan College of Social Work in the year 1995. It was communicated to me by my seniors to have a detail report about the case of sexual abuse that occurred in my zone in my absence. While I was investing the whole case, a question was raised somewhere deep down corner of my heart, “Sushila you work for 8 hours a day and you go back home to a save environment but what happens to these girls at night, who do not have father figure in their families?” While interrogating the case I spoke to her mother, to my surprise I came to know, that she was aware about the whole situation but did not utter a voice, thinking that otherwise who will support her family. It was pathetic even to listen and very disheartening to believe. It was heart breaking news, how a mother can take things for granted. It came to me as a kick that shook my life. I was young and full of zeal, to serve the society. I took a challenge to do something for these girls. So, I left my job and made an investigation how to go to save these innocent angels from the street & the evil men. Then I told Mr. Dias (my husband) that why don’t we start a home for girls. He accepted the proposal. He went around with me to many existing NGO’s. I also talked to my sponsor who helped me for my final year hostel fee which was increased. Even Dagmar (My Education Sponsorer) accepted and liked my idea to begin a safe home for street girls. When I shared with my parents it was another shock for parents that now whatever you are earning will be spent for this new coming up project. Very soon I made decision not to have my own children that was another shock. My mother use to tell how many shocks will you gives us. I planned not to have a child of mine to avoid partiality and comparison. Maa didn’t understand my new decisions which were very abnormal. Anyway, I was unstoppable when I decided no one could stop me. Today I feel thank God I made correct decision that time. In the year 1996 we gave birth to our brainchild- an organization named as Amcha Ghar (The words “Amcha Ghar” in the Indian Marathi language means “Our Home”.) in a place known as Uttan in Bhayandar (west). It took lot of courage to establish HOME with the support of Mr. Dias. I had a desire & dedication but there was no fund. Mr. Dias supported my cause and invited likeminded people. With help of Mr. Dias we started home called Amcha Ghar on 14th April 1996. Great Companies: What are the various Services provided by Amcha Ghar Agatha Sushila Anthony Dias: Amcha Ghar, a Non-profit that works towards creating an impact at scale through its flagship programs in Uttan, Thane, and Maharashtra since 1996. We believe in model of aggregation and strategic partnership wherein, we work with key stakeholders including our beneficiaries, community and donors to create impact at a scale in the lives of the bottom of the pyramid (BoP). Amcha Ghar has been a catalyst in creating social impact & contributed towards sustainable development goals (SDG-2, SDG-4, SDG-5, SDG-6, SDG-8 and SDG-17) through its flagship programs. In the last five-year Amcha Ghar has transformed lives of 1,319,469 beneficiaries.(as of 31st March 2021) Amcha Ghar envisages a Nation where it accelerates inclusive growth for all by engaging key stakeholders to ensure all Individual and families achieve their full potential through education, economic stability and healthy lives. Our projects include the follows: 1. Access to Quality Education 2. Destitute Home 3. Nutritional Aid 4. Improved healthcare, WaSH and Sanitation 5. Sustainable Livelihood Great Companies: What makes Amcha Ghar from hundreds of other similar service providers? Agatha Sushila Anthony Dias: -We have crossed the milestone of 25 years of service to humanity -We are most credible and legally complied organization -We have impacted over 13,24,469 direct lives -We own multiple awards towards for kind of work we do for childcare and education Great Companies: What are the struggles and challenges you face? Agatha Sushila Anthony Dias: Challenges are part and parcel of life at every stage. I have different type of challenges. Initially biggest challenge was of existence and survival. Challenges of no document of children to admit in school. Challenges to bring them in my own homes, who don’t even know how to use the toilet. Challenges to balance your own emotions when you are left out, people didn’t understand what you are doing. This is first generation, where education is not there in their DNA, how challenging to discipline them with their handwriting, grasping, even to sit at one place. Girls at their adolesant especially girls of red-light area, its sometime difficult to explain and manage them. They have all desires but no study. They are super talented but no value for time and money, what is invested on them. But of course, 20% children really excel in their life. Bringing these children from street to corporate, yes, it is challenging, it’s just like a mother when she brings up a child in this world. Life of her challenges starts at the very moment she comes to know that she is pregnant. She is always worried about the proper care of growing child every moment she feels her child in the pregnancy stage. She gets worried if child doesn’t move in womb. Yes, same challenges start from the very moment with the thought of having an orphanage for girls, it remains till the founder is alive. Yes, girls go to school, difficulties in their subject, when they are looked down by their teachers or classmates, then their poverty consciousness. Very interesting a child in a home can have her own tantrum of age but not at the orphanage, at the orphanage all children should be smiling if one child is not smiling, she is having period pain, the other observer would say children are not happy. Just forgetting about their own children`s mood at home. Even we as adult sometime are happy and sometime lost, but at orphanage people expect all should be perfect. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Amcha Ghar? Agatha Sushila Anthony Dias: Apart from various Pan India projects, I believe that children of this age if freed from poverty consciousness, if worked out with their poor belief and turned into super codes or positive belief that they can change all old saying to new ones. Saying that you can make and create your destiny in faster and easy way. I am on my new mission to train them in this vision. I believe 100 % these children will do something extraordinary. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Agatha Sushila Anthony Dias: We all have come with some purpose on this planet and will go back once our purpose of life is over. All come on planet to neutralize their karma, if we understand this fact, we will live happily with whatever circumstances given and people given to live with. Heaven will be created on this mother earth. The philosophy of cause and effect should be the principle of life, as you sow, so shall you reap. Also, very importantly practice gratitude for each and everything both small & big. Website : www.amchaghar.org

  • Kanishk Ravindran, Advocate at KR Associates

    GreatCompanies: How did you get your idea or concept for the business? Kanishk Ravindran: In India i believe that we have a large and unlimited scope in the Legal Field as there are many individuals, corporates, companies etc. who are constantly on the look out for good lawyers, and i personally believe in rendering professional services to such individuals is a service. I have often termed lawyers as "Lifestyle Doctors", the reason being that lawyers help set up a conflict free lifestyle by looking into your legal concerns. GreatCompanies: What are the various Services provided by KR Associates Kanishk Ravindran: We provide all kinds of legal services, including civil, criminal, corporate and family litigation as well as registration services, corporate drafting, startup services, agreements etc. GreatCompanies: What makes KR Associates different from hundreds of other similar service providers? Kanishk Ravindran: The quality of services provided by us has out matched many such legal establishments, we keep in mind our clients requirement and deliver more than just that. GreatCompanies: What are the struggles and challenges you face? Kanishk Ravindran: We face many struggles being in the legal field, we often confront clients who are not willing to pay for legal services. The legal infrastructure in india is off-late being developed and that being the case technical issues are always around the corner. GreatCompanies: How do you plan to grow in the future? What does 5 years down the line look like for KR Associates? Kanishk Ravindran: We look to cater to many more startups and assists members of the society with all legal concerns. GreatCompanies: If you had one piece of advice to someone just starting out, what would it be? Kanishk Ravindran: Start out with litigation the opportunities are unlimited.

  • Meenu, Founder at Doodlecorp Communications LLP

    Great Companies: How did you get your idea or concept for the business? Meenu : In 2007 when telecom companies were talking about 4 G and more bandwidth, there was also the foresight in the content industry that the need for streaming content was going to surge in 10 years. I was working at Oracle that time and saw the huge need for simplifying B2B conversations. I decided to tell the stories of upcoming businesses and large enterprises as my niche through Doodlecorp Great Companies: What are the various Services provided by Doodlecorp Communications LLP Meenu : We create business videos of all kinds in all languages for over 30 global and Indian brands Great Companies: What makes Doodlecorp Communications LLP different from hundreds of other similar service providers? Meenu : Video is a product created by creatives, we pride ourselves as strategists who understand business first and then use the best creatives to tell our stories Great Companies: What are the struggles and challenges you face? Meenu : In 2014 when we started back we had to educate customers to use video as a selling and communication tool over traditional methods as the need of future and now the challenge is to meet the growing unorganised market of video makers who customers cannot distinguish in terms of quality. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Doodlecorp Communications LLP? Meenu : The pandemic has freed the industry of the inhibition to use digital as its primary business modus operandi. We are helping large enterprises transition to shorter and smarter content in the space of Trainings and selling tools Great Companies: If you had one piece of advice to someone just starting out, what would it be? Meenu : It’s like dreaming with your eyes open and feeling no need to sleep again. And you actually don’t 😊 Website : https://www.doodlecorp.net/ Social Media : YouTube | Twitter | Instagram | LinkedIn

  • Rina Vivekanandan, Principal Consultant at Praaptii

    Great Companies: How did you get your idea or concept for the business? Rina Vivekanandan: My work over the past 30 years has stretched across multiple jurisdictions (United Kingdom, APAC and India) and various sectors (IT, education, hospitality and government services. This has given me the opportunity to work with a diverse and multi-generational workforce, enabling me to gain an insight into the nuances of human behaviour--that propelled some to excel and others to languish in their roles. This knowledge and my passion for teaching stoked the idea to start a business that leverages human skills and emotions -- to build well-rounded professionals. My friends Anna Mathew and Sawitha Harikrishnan, who share my passion for enabling growth in people joined me on this journey and Praaptii was born. Great Companies: What are the various Services provided by Praaptii? Rina Vivekanandan: I believe that professionals require a combination of hard and soft skills to build a successful future. Praaptii partners with the Kerala Government departments, educational institutions and corporations to impart soft skills and upskill their workforce and build well-rounded human capital. Our programmes leverage emerging skills (e.g. innovation, empathy etc.) that focus on self-exploration and competency building for personal and professional goal attainment. For educational institutions, our service offering includes generic modules on Self-Awareness, Managing Emotions, Communication, Emotional Intelligence, Being Agile, Time Management and Gender Sensitisation. The bouquet of services for corporations include Onboarding, Team Building, Workplace Etiquette, Unbox Your Thinking, Communication, Building an Agile workforce, to name a few. Our “Campus to Corporate” programmes are very much in demand across India; as a part of these programmes, we equip college students with employability skills for a smooth transition into the work life. Great Companies: What makes Praaptii different from hundreds of other similar service providers? Rina Vivekanandan: The future looks exciting with different working models – it could be work from home (WFH), work from anywhere (WFA), or a hybrid model. This requires a resilient and high performing team to work cohesively and deliver sustainable results. Therefore, it is imperative for organizations to equip their workforce with skills that enable them to relate to one another, and to their customers seamlessly. Emotional intelligence is the stepping stone for the development of these skills at the workplace. Praaptii helps businesses tap into the innate potential of the workforce through customized service offerings which help build and develop self-awareness and emotional intelligence. Great Companies: What are the struggles and challenges you face? Rina Vivekanandan: Research conducted by the likes of Harvard University, Carnegie Mellon Foundation and Stanford Research Centre state that approximately 85% of job success can be attributed to soft and people skills and 15% on technical capability. Yet, during the hiring process, the focus remains on hard skills as it is measurable unlike soft skills. . Despite being providers of niche services tailored to resonate with the digital future, a majority of our customers are yet to envision a need for skilling their team / students with soft skills. As a result, they are unwilling to pay for premium upskilling. We are therefore focusing a lot of our efforts towards building awareness among clients about the importance of these skills to the growth of institutions and corporations. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Praaptii? Rina Vivekanandan: With the pandemic changing the way business is done, our services are aimed at equipping businesses to meet the challenges of the future. With automation replacing many jobs, the skills that will be in great demand will be those that technology cannot replace. Though machines are taking over repetitive and basic cognitive functions, there are gaps in communication skills, critical thinking, unboxed thinking , ability to handle complexity, problem solving and innovation which will be the most sought after emerging skills. Our solutions aim to fill these gaps. Praaptii is currently exploring partnership opportunities with corporations in Singapore and the Middle East and we aim to have a presence across the globe in the next three years. We are already generating interest from corporates and institutions in Vietnam, Cambodia and certain African nations for our services. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Rina Vivekanandan: One of my mentors Genny Ghanimeh, founder of Mind Cloud Academy taught me that it is essential for each one of us to find our IKIGAI by aligning what we are great at and love to do, with what the world wants and can pay us for. My philosophy is the same - do research to see if there is a need for what you are good at and whether it can be monetised.

  • Shivraj Parshad, Founder at Brevis Consulting

    Great Companies: How did you get your idea or concept for the business? Shivraj Parshad: As a former news editor, presenter and communication coach/trainer I witnessed first-hand how various business leaders and institutions fared in the court of public opinion. Realising that this was a niche that remained unaddressed both from the communicator and the audience perspective I set up Brevis, where brevity and real impactful communication became the centrepiece. Over time with the demand for Coaching and Mentoring growing, the idea morphed into providing a whole gamut of services with a focus on building a growth mindset with individuals, leadership or institutions, that required personal development to further their goals. The company is borne from experience, wisdom, and leadership in 3 key areas. Firstly, having been in the media; real-time experiences and perspective on people’s stories and retelling them, secondly, as a communicator being able to advise others on crafting their narratives and finally, as a presenter, giving them the tools and techniques to take charge and be fearless of public judgement or appearances. We built the practice, with the belief that for our clients, everyone they employ is a spokesperson. That for their businesses to thrive, their people are their ‘gold dust’. We offered, training for management across levels to speak to the media, public speaking workshops for any level, presentation skills and more critically crisis communication and management. Great Companies: What are the various Services provided by Brevis Consulting Shivraj Parshad: Brevis was set up with the understanding that in a post-millennial workplace - one has to be an early adopter to avoid the stress and complexity of meeting leadership/business/personal objectives. So, we offer solutions that are individualized or tailor-made across Coaching (Communication, Executive and Life), Training and Content Curation (Podcasts, Videos and Emceeing). Great Companies: What makes Brevis Consulting different from hundreds of other similar service providers? Shivraj Parshad: Given the breadth and depth of experience in specific industries over the last 3 decades, we work primarily with overwhelmed folks in the age range of 27-60 years old. These have been in the following areas: a. Shift driven, public-facing and multicultural fields like the Media, IT, Consulting and Manufacturing and not-for-profit sector b. Individuals or groups at the cusp of taking over as mid-level or senior management or looking at being more effective in leadership roles. c. Individuals grappling with professional and personal issues related to their sexuality or interpersonal relationship We stay laser-focused on helping overwhelmed companies, individuals, and institutions gain clarity on their current realities, goals, building a better vision for the future. At the end of the day, we share the same values: creating that authentic thought leadership through clear communication, strong interpersonal skills, and storytelling. Great Companies: What are the struggles and challenges you face? Shivraj Parshad: The first few clients we got at Brevis really came from word-of-mouth marketing. We began by doing email marketing with existing clients and prospective clients and announced we had arrived. Some of the prospective clients were discovered in the process of researching individual entities and organizations in the news for the wrong or right reasons. After all, this audience set needed the expertise I had to offer. However, now with a very cluttered coaching and training market the real challenge is commanding the value for the services provided. Setting ourselves apart as premium yet value added service providers remains the key challenge. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Brevis Consulting? Shivraj Parshad: The next 5 years will be critical in building expertise in Executive Communication and Leadership Coaching using new tools and strategies like NLP, Mindfulness and Neuroscience. The endeavour is to continue learning and developing our expertise to address the growing market need. The dream is to start a safe space and haven for individuals who strive for excellence irrespective of sexuality, financial struggle or position. Imagine, a river side haven with expert coaches and mentors who help them build habits that created a self-motivating, positive and influencing environment. The most critical being learning how to set boundaries, getting used to hearing the word ‘no’ when bidding for work and always seeing it from differing or different perspectives. A Brevis centre of excellence and wellbeing. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Shivraj Parshad: The one major piece of advice I would give to someone starting out is not to be reactive or hard on oneself. You don’t have to live up to everyone’s expectations and be good and perfect at everything. After all, you learn from what you see as failure. As my mentor once put it, the acronym for F.A.I.L is the First attempt in learning. So, keep at it. whether in the professional or personal sphere, if you hear a no or are challenged by clients or peers or near and dear ones, know that behind every behaviour may be an unconscious positive intention. Ultimately, flexibility in thought and behaviour has more influence, especially when you are challenged.

  • Scott Nadel, CEO at Universal Hospitality Solution

    Great Companies: How did you get your idea or concept for the business? Scott Nadel: My grandfather started in the hotel industry and I grew up around it. I wanted to have his legacy live on through me and I decided to form Universal Hospitality Solutions in order to do that. I learned so much from very talented people over the years and I wanted to take what I learned and utilize it to provide a superior service to those I service. Great Companies: What are the various Services provided by Universal Hospitality Solutions? Scott Nadel: Universal Hospitality Solutions provides complete lifecycle services for hotel owners and investors including hotel development and property management. Great Companies: What makes Universal Hospitality Solutions from hundreds of other similar service providers? Scott Nadel: We operate hotels in ways that put the customer experience first. With over 40 years combined experience, our partners have the deep insight into market conditions, construction, forecasting, sales and marketing, operations, staffing, management, hotel brands, and other areas necessary to maximize the revenue and profitability for any hotel project at any phase in its lifecycle. Great Companies: What are the struggles and challenges you face? Scott Nadel: Just like a lot of other companies COVID-19 created new challenges and forced us to adapt to a new way of business. Retaining and finding talent remains a challenge since COVID as well as the challenge of people wanting to travel and stay in a hotel. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Universal Hospitality Solution? Scott Nadel: To acquire more assets and help my clients grow their portfolios to their maximum potential. I would like our team to have more opportunities to be able to grow into leadership roles as well as get more involved with our local communities. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Scott Nadel: Stay persistent. You will have days of failure and days of success. All the hard work and effort will eventually pay off Website : www.universalhospitalitysolutions.com Linkedin : http://linkedin.com/in/scott-nadel-cha-b0697625

  • Kameswari Susarla, Founder at The Swan Books on Wheels- The Mobile Library

    Great Companies: How did you get your idea or concept for the business? Kameswari Susarla: We observed and felt in current situation it becomes difficult for children and senior citizens it becomes difficult to step out and borrow books. Our service supports reading by providing Library experience at the door step. Also during our childhood we used to borrow books from Mobile library. Great Companies: What are the various Services provided by The Swan Books on Wheels- The Mobile Library Kameswari Susarla: Library Services for all genres are available, including fiction, nonfiction, autobiography, leadership, and children's books. You can borrow magazines both in English and in regional languages. Great Companies: What makes The Swan Books on Wheels- The Mobile Library different from hundreds of other similar service providers? Kameswari Susarla: Unlike other companies in the segment, we provide customers with a mobile library experience at their doorstep. We offer children, adults, and senior citizens easy access to books at their doorstep. Every week, we visit around 20+ apartments across Bangalore. Great Companies: What are the struggles and challenges you face? Kameswari Susarla: We created the Mobile library to empower women as well. All of our staff are women. Getting skilled staff is a major challenge, especially those who know 4 wheeler driving. Second, getting the apartment association to permit the mobile library to promote reading. Few apartment associations charge fees, but the majority don't. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Swan Books on Wheels- The Mobile Library? Kameswari Susarla: By enabling easy access to reading material, our vision is to empower, enrich, enhance, and energize lives. During the Library Period, the Mobile Library is stationed at schools and we support schools through this endeavor. We also promote reading in organizations as an important part of their Learning and Development activities. In the next 3 to 5 years, we hope to open branches in more cities. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Kameswari Susarla: Experiment and find out for yourself Website : https://theswanbooksonwheels.com/

  • Vanshika Chawla, Founder at Brush Up by Vanshika

    Great Companies: How did you get your idea or concept for the business? Vanshika Chawla: After I got back to India post completing my makeup course in London, I taught a makeup & styling workshop at my alma matter NIFT Hyderabad where I realised how much I loved teaching- making a difference and imparting the knowledge I had gained. Upon doing some research, we saw that there is huge gap in the education industry in India when it came to teaching Makeup. There were very few trained educators, most academies were not providing different brands for practice, no extra practice etc. We took all these things into account and that’s how Brush Up by Vanshika came into being. Great Companies: What are the various Services provided by Brush Up by Vanshika Vanshika Chawla: We provide various services like- Online & Offline Professional makeup courses, Online & Offline Self makeup courses, Nail art courses, Bridal makeup, Party makeup, Airbrush makeup. Great Companies: What makes Brush Up by Vanshika different from hundreds of other similar service providers? Vanshika Chawla: First and foremost, I am a trained educator with a Level 3 Award in Education and Training from City & Guilds, London- I am actually trained to teach the students. And most importantly, I teach all the courses myself! We also provide the best students with opportunities for freelance work and extra practice classes after the course is over. We have never taken more than 6 students in a single batch so that each students individual learning needs can be catered. We provide all the learning material and tools from budget to high end brands for the students to practice with and they also get exclusive discounts on numerous brands to build their kit with. Great Companies: What are the struggles and challenges you face? Vanshika Chawla: The struggles that every new business faces- competition, the pandemic and consumer behaviour! Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Brush Up by Vanshika? Vanshika Chawla: I have moved to Dubai briefly to figure out how we can expand and grow ourselves here. Along with a hunger to forever increase my knowledge in the field of makeup. In 5 years you will hopefully see Brush Up by Vanshika being global brand! Great Companies: If you had one piece of advice to someone just starting out, what would it be? Vanshika Chawla: Keep at it, be professional and keep learning!

  • Rabia Singla, Founder at The Moody People Co.

    Great Companies: How did you get your idea or concept for the business? Rabia Singla : So, growing up I observed that few things grab our attention more as compared to others sitting on the same rack in a store. I have always seen a huge difference between the performance of premium/international brands and the other brands in the market. ‘Jo dikhta hai, wo bikta hai’, stays true till date. Premium brands stand out really well. Everything looks perfect about them. They are more visually appealing. What makes them different? It’s the mental and physical investment in the design, colorscheme, fonts that make up a Brand. There weren’t any good Creative Studios which were affordable and flexible. And those which were already there were charging hefty for their services and were located only in metro cities. So I decided to bridge the gap and take the studio to all those small cities and small brands which look up to the creative services as some fancy waste of money. And assist them in marking their presence in the digital space more effectively. Great Companies: What are the various Services provided by The Moody People Co. Rabia Singla : Ours is a B2B business. We offer Photography, Videography, Photo/Video Editing, Branding, Ad making, Social Media Creatives, etc. to brands and businesses looking to make big. To sum up, we are a ‘one stop shop’ for all your creative requirements. Great Companies: What makes The Moody People Co. different from hundreds of other similar service providers? Rabia Singla : What makes us different is the ‘personal connect’ that we offer. I personally take the queries and understand the requirements of our clients. I brainstorm every project and see all possibilities to turn the money that our clients spend on us into a successful investment. I offer my ideas, ask for references, see what’s workable and what’s not. I have a serious OCD for designs and visual alignments. So if anything goes off, it really keeps bugging me until it gets corrected. Secondly, we carry our office everywhere with us. We don’t have a fixed physical space for operations. This has helped us in cutting down our fixed costs big time and we are able to provide services at much competitive prices. We are operating virtually even from before Covid times. We are also able to set up our studio at our client’s space for Photo/Video Shoots. Which again cuts the courier costs and expensive items like jewelry are shot in front of our client’s eyes. So that our client can see the difference that we add through our skills when final images are delivered. The whole idea is to make the workflow more transparent and add an inclusive experience for our clients. They should know what they’re paying for and can understand our turnaround times well. And as the name goes, The Moody People, we design according to the mood of your brand, your business. Each project is handled exclusively and individually. Lastly, I do not consider the job done until and unless my clients are not happy with the outcome. So we offer a decent number of free revisions on one project. After all, what’s the point of our clients spending on us when their purpose is not solved. Building long term relationships with clients is something I thrive for while expanding our clientele too. Great Companies: What are the struggles and challenges you face? Rabia Singla : Indian businesses still underestimate the value of Good Design and Photography. They look to spend the least on Branding. They still don’t realize what wonders a good design or a professional photoshoot can do to their businesses. I have seen brands having so much potential in their products but performing poorly or unable to raise investments (recent reference, Shark Tank India) because they’re unable to stand out well on the digital front. Which is really sad. Besides this, clients bargaining like while street shopping and wanting big and bold logos on creatives are really a pain. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Moody People Co.? Rabia Singla : We are here for eternity, I don’t plan on visualizing just for the next 5 years. I can bet on our prices being the most competitive in the market while not compromising on the quality of work. Plus the business ethics and morals at The Moody People Co. are something which will ensure its success forever. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Rabia Singla : ‘Don’t let anyone tell you that you should quit.’ That’s it! Don’t leave until you’re happy and satisfied with your creation. Be it a photo, video, graphic or anything!

  • Keshav Munjal, Co-Founder at MCSAM

    Great Companies: How did you get your idea or concept for the business? Keshav Munjal : Payments & Fintech sector was reshaping itself and entering into a new boom in the early 2015s. B2B payments was a segment that was majorly untouched and everyone was focussed on solving B2C payment problems. We find that opportunity very exciting and focussed ourselves to create world class B2B payments & fintech products for our clients. Great Companies: What are the various Services provided by MCSAM Keshav Munjal : We are specialised in developing Payments & Fintech software products. Our major services includes : - Product Development - Software Consultancy - End to End Product Delivery Management - Integrations & Technical Solutions Great Companies: What makes MCSAM different from hundreds of other similar service providers? Keshav Munjal : We are niche oriented and our specialisation in the payments/fintech domain provides us an edge. Having worked with many major Payment companies and Banks in India, we understand payments processing from the core. Great Companies: What are the struggles and challenges you face? Keshav Munjal : The biggest struggle in today's time is to retain and hire the right talent. Other than that, the payments industry is evolving continuously and we always have to keep ourselves updated with the latest security measures, transaction methodologies, fraud detections & most importantly reducing the transaction failures. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for MCSAM? Keshav Munjal : We are aiming to become a one stop fintech solution provider company in the next 5 years. Currently we are developing our own Merchant Commerce Platform by the name PayTring. Our aim is to launch this product by 2022 end. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Keshav Munjal : Starting-up requires a lot of courage and perception. However there is no perfect plan or a recipe to start up, but if you have the right product at the right time then you can really create a difference. Just hang in there, never stop hustling and you will see people will start getting connected to your idea.

  • Subrata De, Founder at Swaranjali Delhi

    Great Companies: How did you get your idea or concept for the business? Subrata De: For the last two decades, it has been my dream to establish platform for the upcoming, budding and yet to be established artists of India to promote their talent and at same time preserve our rich cultural heritage for the next generation and so on.  Swaranjali is an organisation for Art & Culture. Registered under the society act of the Delhi Government in December 2003, (vide no S-47921, NGO Darpan Unique ID HR/2017/0118409, U/S 12A Income Tax Act 1961 Registration no- DEL - SR2394 -11092014, Donation Exemption Certificate U/S 80G under Income Tax act 1961.) Great Companies: What are the various Services provided by Swaranjali Delhi Subrata De:- The organisation is a collective representation of students / Artists of Indian classical Music & Dance, aimed at providing them a platform to exchange knowledge about various disciplines through Guru Shishya Parampara styles and encourage collaboration. Swaranjali organizes Baithaks, Concerts, Lec-Dem, Workshop for students several times a year to nurture talent by creating a performance space and inviting great Maestros/Gurus to listen to them , giving them guidance ,improving their skills ,knowledge to perform better. We at Swaranjali honour to our established Gurus/ Artists for their invaluable performances, their knowledge sharing with the juniors. Journalist and traditional classical Instrument Manufacturers in India are also equally honoured and rewarded. Swaranjali has organized many concerts of Indian classical Music and Dance in various cities of India. Every year Swaranjali hosts – “ Gharana Festival” , “NRI Music and Dance Festival” , "Shraddhanjali" ," Jharkhand Mahotsava", "Bhairvii", “Murchhana Festival”, Pravasi Bharatiya Sangeet Nritya Mahotsava , World Sitar Festival, Music without Boundaries, etc. During the Covid times we have supported 135 Artists in India. Great Companies: What makes Swaranjali Delhi different from hundreds of other similar service providers? Subrata De:- Swaranjali is not a commercial business oriented organisation. It’s a kind of Seva / Service towards preservation of our Indian classical Music, Dance forms with freelancers, unknown / yet to be established artists of various art forms aiming our cultural heritage, to be preserved and thrived with its purity. Great Companies: What are the struggles and challenges you face? Subrata De:- In ancient times there were “Court Musicians” at King’s court in their palace, now we do not have any companies/ sponsors to get financial support for such artists who are yet to earn Name and Fame. We need a common guild to raise our voice for our requirements, needs for all such performances with due respect. Govt has huge budgets for various domains  but it’s not yet focused on grooming Indian artists and art forms. Artists are still struggling for their platforms and being challenged in every step of their profession. Only influential and famed artists are getting their dreams fulfilled where as a vast population of artists are being deprived of their due recognition. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Swaranjali Delhi? Subrata De:- Swaranjali is willing to establish Classical Music /Dance ,as a kind of Startup India project for the next generation. Music is an internationally reputed, highly acclaimed subject for peace and harmony along with music therapy ,healing with Yoga. It has huge international market and demands. We wish Swaranjali  to thrive itself in the form of an Indian Music & Dance Research Centre , where each traditional form can be  taught with Guru Shishya Paramapara in a 4 to 7 years full time course for interested candidates. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Subrata De:- We request our honourable Govt of India  to initiate classical Music /Dance as a compulsory subject in Schools/ Colleges or Govt recognized institutions like any other degree or diploma courses( Pracheen Kala Kendra, Gandharva , Prayag Sangit Samitti etc etc ) so that students in music stream can also make their foundation strong and provide job opportunities for deserving candidates. Music will be a popular or interesting subject to willing candidates only they see their future secured opting it as a profession.

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