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HB Designovations LLP - One of the most promising SMEs Brands to watch for in 2022




Company Name: HB Designovations LLP


Founder’s Name: Tuhin Verma & Nidhi Verma (Partners)


Company Detail: HB Designovations LLP, a complete Branding and Design Communications firm that's dedicated to inspiring consumerism and building sustainable brands through Design Management. It is comprised of a dynamic team of multidisciplinary professionals who engage in Strategic Design Thinking to shape the future of brands using proprietary tools.


They like to be referred as RAW - Rapid Action Workers, like honey-bees themselves. They work hard towards their (clients') objectives and develop solutions for a dynamic brand & customer ecosystem.


1) Brand Concept Development, Brand Naming

2) Brand Positioning & Tag Line

3) Brand Identity Design (BrandSTYLE Matrix – DNA Framework, Logo, Stationery and associated collateral)

4) Complete Portfolio Visual Architecture, Segmentation by Design and Product Packaging Design Graphics, Variating and Adaptations, Artwork preparation and Mock ups

5) Retail Visibility Solutions – POSM

6) Website design

8) Packaging Structure Design and Gifting solutions

9) Brand Identity Guidelines & Manual


Location: Mumbai, India


Establishment (year): 2010


Employee size: 1-10 employees


Funding (type): Self-Funding


Business models: Business to Consumer (B2C)


Business Category: BRANDING & DESIGN COMMUNICATIONS FOR CORPORATE + PRODUCT (FMCG) BRANDS


Top reasons why customers choose to do business with them:

A. In-depth Knowledge on consumer product categories,

B. Innovative & Trend Setting Design Management Solutions,

C. Quick TAT,

D. Vast Experience from MNC’s to SME’s – in creating, building and managing brands by design,

E. Passionate, Agile, Smart & Experienced Team of bees.


As a result of the recent pandemic, how did they modify their business practices:

The last two years have been tough for many small - boutique design studios. Just like everyone else, they have had to learn to adapt to the new reality. It was in their people, clients', and stakeholders' interest that they quickly embraced design by technology for a seamless operation. The Design Managers and Designers were taught how to adapt to CIDP - Computer Interactive Design Process. It is a very difficult tool for creative process management and is relatively new (to designers). The process has enabled them to reduce the (TAT) time of delivery to their clients and involve more people and thoughts into the evaluation process, resulting in more purposeful and innovative solutions.






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