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Kameswari Susarla, Founder at The Swan Books on Wheels- The Mobile Library

Great Companies: How did you get your idea or concept for the business?

Kameswari Susarla: We observed and felt in current situation it becomes difficult for children and senior citizens it becomes difficult to step out and borrow books. Our service supports reading by providing Library experience at the door step. Also during our childhood we used to borrow books from Mobile library.

Great Companies: What are the various Services provided by The Swan Books on Wheels- The Mobile Library

Kameswari Susarla: Library Services for all genres are available, including fiction, nonfiction, autobiography, leadership, and children's books. You can borrow magazines both in English and in regional languages.

Great Companies: What makes The Swan Books on Wheels- The Mobile Library different from hundreds of other similar service providers?

Kameswari Susarla:

Unlike other companies in the segment, we provide customers with a mobile library experience at their doorstep. We offer children, adults, and senior citizens easy access to books at their doorstep. Every week, we visit around 20+ apartments across Bangalore.

Great Companies: What are the struggles and challenges you face?

Kameswari Susarla: We created the Mobile library to empower women as well. All of our staff are women. Getting skilled staff is a major challenge, especially those who know 4 wheeler driving. Second, getting the apartment association to permit the mobile library to promote reading. Few apartment associations charge fees, but the majority don't.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Swan Books on Wheels- The Mobile Library?

Kameswari Susarla: By enabling easy access to reading material, our vision is to empower, enrich, enhance, and energize lives. During the Library Period, the Mobile Library is stationed at schools and we support schools through this endeavor. We also promote reading in organizations as an important part of their Learning and Development activities. In the next 3 to 5 years, we hope to open branches in more cities.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Kameswari Susarla: Experiment and find out for yourself

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