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Ankita Derasaria: Design Peacock Name: Ankita Derasaria Business Name: Design Peacock Location: Mumbai, India Establishment (Year): 2016 Profession/ Specialty: Interior Designing Website : www.designpeacock.com Social Media : LinkedIn Company Detail: From professional office spaces, retail formats to the size of the customers' homes, Design Peacock is ready to revitalise the space. The company is a full-service interior design firm involved in projects from concept to completion. They also have offerings that can be tailored to your requirement and provide appropriate solutions. They take on Projects like luxury residential, corporate offices and institutions and retail work. Apart from offering services for the feasibility of the space, design and build are tailor-made to the requirement of the end-users and clients. Unique Selling Proposition / Competitive Advantage: Design is a really exciting process and the company believes that a productive and dynamic space is born with a journey of exploring, engaging, brainstorming and having a lot of fun! This process involves filtering, again and again, to bring out the best for their customers. They have faith that creative designs are the result of meaningful dialogue and trust between the interior designer and client. Thus, their team is involved in deeper research with their clients to understand who they are and listen to things that are unsaid for them. The company calls this a mindful design. They ensure to communicate well and keep transparency with all their clients. Every client will stay informed about what is happening with their project through weekly emails and calls as necessary. This process can be overwhelming but the Design Peacock tries their best to keep it smooth and clear. Challenges Faced During The Journey: Be it professional or personal life, challenges are a must for growth. That’s why Ms. Ankita Derasaria recalls saying that she faced various challenges while establishing the company. From a 1-person company to now having teams for all specific jobs and designers and 3D artists the business has come a long way. The way to overcome challenges is to keep moving even if sometimes one doesn’t see any immediate growth. She also said that she had many instances of giving up, but she made sure to keep herself close to people who would motivate her to keep going since people are always a key strength. A belief that Ms. Ankita Derasaris and her firm follows is that everything is about people, it is never about things outside. All interaction is about the magic of the human touch! Advice For Other Women Entrepreneurs: Entrepreneurship is a ship where lots of waves will be hitting a person; so always be prepared for it. Ms. Ankits Derasaria would like to leave a note to all the fellow women entrepreneurs with the following points:- 1. Have Faith in yourself and your idea, every time you doubt it you reflect it out in the world as well. There will be instances where you will lose faith, then just hold on to anything that gives you the strength but even if you fall then rise up again. 2. You cannot do it all - Even if you don't get a 100% result sometimes it's okay. A 78% is better than no participation. So share your responsibility and involve people, don't do it all alone. 3. Something will be left out - Keep your spirit up even when something is left out. There will be times you will lose out on certain things personally and professionally. Basically, it takes time to chew the elephant, you can't go all together. So be ready to let go of things when they don't pan out.

Ar. Akanksha Mishra: SpaceUnfold Ventures Pvt ltd Name: Ar. Akanksha Mishra Business Name: SpaceUnfold Ventures Pvt ltd Location: Pune, India Establishment (Year): 2012 Profession/ Specialty: Architect and interior designer Social Media : Instagram Company Detail: Spaceunfold Ventures PVT LTD is into architecture and interior design services. They handle projects throughout India and are present Internationally as well. Unique Selling Proposition / Competitive Advantage Innovation and creativity are the main USP of SpaceUnfold Ventures Pvt Ltd. the company’s brilliant project management techniques and accurate project estimation make them stand tall amongst all its competitors. Mrs Akanksha Mishra says that her company’s structure and highly qualified and efficient team is her core strength. Challenges Faced During The Journey: In the early days, Mrs Akanksha Mishra realised that she was a great designer but not very great in business back then. So, she worked on her weakness over the years and overcame many obstacles. Working with a System is the key to productivity and success. Today she is proud that she realised this in her very early days and that helped her grow the business. Advice For Women Entrepreneurs: Stand committed to your ambitions. No matter what hurdles one faces, remember there is always a solution waiting to be discovered. Mrs Akanksha Mishra also mentions to be aggressive and focused towards your dreams and make them work no matter what it takes for that. Also, It’s ok to be a Rebel- Be a great one!

Sanjana Thakur - Charismastreet Name: Sanjana Thakur Business Name: Charismastreet Location: Thane, India Establishment (Year): 2017 Profession/ Specialty: Fashion Designer, Architect Website : https://www.charismastreet.com Social Media : LinkedIn Company Detail: Charismastreet is a premium couture brand. Their design philosophy is to explore wadrobe staples through the purpose of originality alongside the use of India's indegenous textiles. With over 1500+ happy clients across 10 countries. They specialise in Bridal and wedding wear, Pret and Corporate wear, designer masks. Unique Selling Proposition / Competitive Advantage They have a wide variety of new designs that they make as per the current trends and true to their brand aesthetics. Their embroidery and designing are well known that incorporates have deeproted love for indian craftmanship with modern aesthetics and silhouttes that is loved by the contemporary bride. They customize outfits as per the occasion for the client that fits their requirements and budget. They are a body positive brand that believes in feeling confident in your skin. They cater to all sizes and suggest colours and silhouttes that would make a person comfortable, feel beautiful and channel their inner Charisma. Challenges Faced During The Journey: During Covid, in the year 2020 put severe stress on the business as operations were not allowed due to the increasing number of cases. It became hard for small businesses to sustain. They spent those months designing a wide range of masks that are embroidered as well as printed, breathable with adjustable straps. They received great love from their clients for them. It was appreciated by all and kept them going in tough times. Also during the work from home days, they made designs for their new collection. It was a great period for reaching new creative heights. So, Ms. Sanjana Thakur guesses that every dark cloud has a silver lining. Advice For Women Entrepreneurs: To build on your creative strengths. Knowledge is power. Have an open mindset, keep learning. As for entrepreneurship it is important to keep going when things get hard and not give up easily, says Ms. Sanjana Thakur.

Mehnaz Munshi - Techysquad Name: Mehnaz Munshi Business Name: Techysquad Location: Ahmedabad, India Establishment (Year): 2014 Profession/ Specialty: IT Website : www.techysquad.com Social Media : LinkedIn Company Detail: Techysquad is a web design agency helping businesses of all sizes get a better return from online activities. They design and build stunning bespoke websites and help with a wide range of online marketing strategies. Every website that they create is designed and built by their team of friendly web designers and one can have full content management so that they can update their website whenever they wish. They also have their own product as Forex CRM which is used by forex traders as a back office. They launched the product 3 years ago and received a great response for the same from all over the world. Unique Selling Proposition / Competitive Advantage: They are providing their services and products with 24x7x 365 days of support. They are having competitive pricing as per the market. Challenges Faced During The Journey: In a society where women are stereotyped as the ones who are meant to stay at home and put all their attention on their family, it is often looked down upon for them to venture out and establish a career for themselves. Not just that, even after establishing their business they often take more time than their male counterparts to gain trust and recognition from the public. A strong mind with firm decisions and self-confidence helped Ms Mehnaz Munshi overcome the obstacles. Advice For Women Entrepreneurs: Independence is very important for women or any human being. Be it finance or self-peace or anything one should be able to manage their own needs. Stay strong and firm and achieve big dreams, says Ms Mehnaz Munshi.

Stuti Agrawal - Prodigy Club Name: Stuti Agrawal Business Name: Prodigy Club Location: Surat, India Establishment (Year): 2021 Profession/ Specialty: Educationist Website : www.atprodigy.com Social Media : LinkedIn Company Detail: Re-imagining after school education in India.' They are a team of passionate and dedicated educationists working to make academics more relevant & interesting for kids to improve educational outcomes. Their focus is on experiential learning methodology where students of grades 1-10 understand the chapters through applied concepts, game-based learning and more importantly 'learning by doing. Unique Selling Proposition / Competitive Advantage: They have here transformed the entire CBSE syllabus of K10 into an experiential learning model. Students here understand their academic concepts by applying the chapters in real life, linking industry to academics, through gamification and performing many hands-on activities. Challenges Faced During The Journey: Scaling a physical model during pandemic times was an unanticipated challenge recalls Miss. Stuti. As a company they shifted to the hybrid model currently, making them sustainable for any unforeseen circumstances in future. Advice For Women Entrepreneurs: Play to your strengths! Stay true to yourself. Realize that what you are good at is often invisible to you, since it comes so easily. Craft a career that involves things you’re excited about and at which you excel. Lastly, remember it takes time. says Miss. Stuti.

Anuratti Vidyarrthi: Digital Raindrop Name: Anuratti Vidyarrthi Business Name: Digital Raindrop Location: Delhi, India Establishment (Year): 2017 Profession/ Specialty: Digital Marketing Website : https://digitalraindrop.in/ Social Media : LinkedIn Company Detail: Digital Raindrop is a leading digital marketing agency that offers exceptional services to clients globally. Their services include website development, social media management, search engine optimisation, graphic designing and online reputation management. Unique Selling Proposition / Competitive Advantage Digital Raindrop believes in helping the brand/company grow organically within the minimum amount spent. Their clients have experienced a variety of their services as they keep coming for one service after the other. Challenges Faced During The Journey: The main challenge Anuratti Vidyarrthi had to overcome was to reach where she is to go out and network. Being a person who started this journey on her own, each step taken was a challenge that was defeated by confidence and hard work. Advice For Other Women Entrepreneurs: The only advice Anuratti Vidyarrthi would like to give to the entrepreneurs out there would be to grab the opportunity everyone gets. A golden opportunity will be right at your door, open that door and see the positive effect of it.

Varsha Madhyan: U.R.D.Ki ( You are the Ki) Name: Varsha Madhyan Business Name: U.R.D.Ki ( You are the Ki) Location: Goa, India Establishment (Year): 2019 Profession/ Specialty: Hospitality Social Media : Instagram | LinkedIn Company Detail: U.R.D.Ki hostel started with a vision of empowering individuals to understand that they are the key to everything they do in life and their ki is everything that can make it possible to achieve whatever they want. ​ The firm welcomes everyone with a non - judgemental mindset. For them, travelling is much more than seeing just places, it’s about the people everyone meets, the vibe that follows and the memories created. They try at being their customer's companions from self-doubt to self-discovery. They also have a team of individuals who have themselves gone through the same journey, and in between their journey, they came across those who gave them a ray of hope and for looking forward to being the same for their customers! ​ Last but not the least, the company is pronounced as, “You are the key” and you are assured to find your space, peace and most importantly, a smile at U.R.D.Ki hostel. Unique Selling Proposition / Competitive Advantage: The USP of U.R.D.Ki ( You are the Ki) is that they celebrate a person’s individuality and provide them with all the amenities to be relaxed and enjoy themselves. Challenges Faced During The Journey: According to Miss Varsha Madhyan, she first started hosting people in February 2020 without any idea of what was coming and soon in March, the pandemic hit us. She was concerned as the company was a hospitality venture that needed people to be physically present but the borders were closed for people to enter due to lockdown. So, she started focusing on people inside Goa. However, at that point in time, she realised that a lot of people were getting fired or furloughed and couldn’t afford the rent while the borders were still shut. As a result, she focused on those and helped them survive while they helped the business sustain at the crucial time and since then, she has focused on reducing the business’s overheads and achieving more revenue. Advice For Women Entrepreneurs: Miss Varsha Madhyan encourages everyone to try being friends with changing tides rather than fearing it. Eagles usually fly above the clouds while it rains while the rest of them hibernate. It’s the attitude that matters during tough times.

Avanti Deshmukh: Rental Furniture Name: Avanti Deshmukh Business Name: RentalFurniture.in Location: Pune, India Establishment (Year): 2018 Profession/ Specialty: Co-founder and Marketing & Communication Strategist Website : https://rentalfurniture.in/ Social Media : LinkedIn Company Detail: RentalFurniture.in is a home furniture rental company. They offer an attractive range of sofas, beds, dining sets, storage solutions and accessories at affordable pricing. Their happy customers love their quick service and great product range to choose from. Unique Selling Proposition / Competitive Advantage: The company focuses on ensuring great customer service quality stands out from their competition which the customers really appreciate. They also focus on ensuring high efficiencies which enables them to provide great products at very competitive pricing, making them one of the lowest-priced rental furniture service providers. Challenges Faced During The Journey: Initially, they had many working capital challenges like any other startup. They have been bootstrapped from day 1 and did not have any support to pump in any capital. Hence, they had to come up with a business model which supported their working capital requirements. Soon, they worked out many mathematical models and ensured they were implemented effectively. Advice For Women Entrepreneurs: Modern-day women entrepreneurs should focus on what they truly believe in, identify problems associated with them and offer solutions is what Avanti Deshmukh’s business mantra is.

Asha Panwar: Orange Events and Entertainment Name: Asha Panwar Business Name: Orange Events and Entertainment Location: Noida, India Establishment (Year): 2005 Profession/ Specialty: Event Management Social Media : Facebook | LinkedIn Company Detail: Orange Events and Entertainment is an event management firm based in Delhi and Noida. They provide services for corporate events, weddings, social and sports events. They also provide online or virtual events with the help of various software as well. Unique Selling Proposition / Competitive Advantage The company has experienced 16 years being in the market and having a credible pool of vendors, timely execution within a specific budget line. Challenges Faced During The Journey: There are innumerable challenges by the male-dominated industry, says Mrs Asha Panwar. She also mentions that this is an unorganised sector wherein even threats were thrown at her but with her strength, perseverance and passion she overcame all those. The pandemic too was the biggest hurdle but she bravely turned it into an opportunity by foraying in virtual events space. She then proudly continues as she believes - ‘The show must go on!’ Advice For Women Entrepreneurs: Mrs Asha Panwar conveys to all the women entrepreneurs to go on and take the path with confidence and one’s belief. ‘Believe you can and you will do it. Never give up attitude with a go-getter will set you apart as there are no shortcuts.’

Aditi Holani: Shoulder Lab Clothing Name: Aditi Holani Business Name: Shoulder Lab Clothing Location: Kolkata, India Establishment (Year): 2013 Profession/ Specialty: Fashion Apparels Website : https://www.shoulderlabclothing.com/ Social Media : Instagram | LinkedIn Company Detail: The label envelopes stimulating thoughts, philosophies and juxtaposes those distinct characteristics together through various cutting styles thereby exploring the massive disparities that swarm around us and is constantly inspired by the free-flowing articulation of individuality. Our product line includes a variety of western wear clothing and we aim to bridge the gap between daily wear and occasion wear, thereby making fashion a medium of everyday lifestyle. The label was founded by Aditi Holani in 2013 and she debuted at the prestigious Gennext show at Lakme Fashion Week. Aditi Holani has trained under designers such as Alexander McQueen and Sophia Kokosalaki in London before pursuing her own label. Unique Selling Proposition / Competitive Advantage: The Design-Philosophy is ruminative and targets a customer who is relaxed yet unconventional in approach. Combining surface techniques with interesting details best describes the label in its entirety. A disparate approach through cuts, material design in collaboration with the Handloom clusters/NGOs is the USP of Aditi Holani’s Brand. Challenges Faced During The Journey: Sustainable clothing is usually higher priced due to more meticulous work and her biggest challenge was to make the price-sensitive customers worthy of their product choices and purchases. Advice For Women Entrepreneurs: The only advice Aditi Holani would like to give anyone is to be authentic and true to who they are and have faith in one’s processes. Lastly, she concludes by saying to ‘be yourself as everyone else is already taken.’

Agatha Sushila Anthony Dias Name: Agatha Sushila Anthony Dias Business Name: Agatha Sushila Anthony Dias Location: Mumbai, India Establishment (Year): 2021 Profession/ Specialty: Dream Coach Website : https://www.agathasushilaanthonydias.com/ Social : LinkedIn Company Detail: Agatha Sushila Dias is a passionate, goddess, divine diva, trainer, speaker and coach to manifest one's own dreams and mission to teach and train many more to fulfil their dreams, create happiness and spread the energy of happiness. She teaches people to change themselves in the subconscious mind which is 95% effective. She strongly believes that she is a particle of the universe that has all the qualities of the universe. She enjoys the feeling of being chosen, especially by the universe for different missions. Amcha Ghar (Our Home) is Agatha Sushila’s brainchild since 1996 where she gives a ray of divine light to the underprivileged human beings who are role models to this world with respect and dignity. She is Peace Ambassador at IWPG South Korea and Peace Advocate of HWPL, South Korea. She has been honoured by World Books of Records, London, titled as the Women to look up to in 2021 by Passion Vista Magazine and listed Top 10 Women Entrepreneurs by Forbes Magazine, awarded the Champions of Change by the Governor of Maharashtra. Unique Selling Proposition / Competitive Advantage To teach the world the Art of Manifesting their Dreams through the Law of Attraction and Mind shift. The above-mentioned phrase is the main USP of Agatha Sushila Anthony Dias. Challenges Faced During The Journey: Agatha Sushila Anthony Dias is on a mission to give happiness and spread happiness. She wants to tell this world to come out of scarcity consciousness to abundance consciousness. As she is aware of her higher purpose to make this world a better place to live in. Advice For Women Entrepreneurs: Agatha Sushila Anthony Dias humbly preaches all the women entrepreneurs to ‘Practice Gratitude.’

Ahamadhi Fathima: Homelife Interiors Name: Ahamadhi Fathima Business Name: Homelife Interiors Location: Chennai, India Establishment (Year): 2021 Profession/ Specialty: Interior Designing Social Media : Facebook | LinkedIn Company Detail: Homelife interiors is a future-ready company, having been a pioneer of the Smart Interiors concept since inception. The people at Homelife Interiors Provide turnkey smart interiors solutions which include customised kitchens, wardrobes, quirky stand-alone furniture, storage units, TV Units, Crockery Units, Prayer Units & much more for the home. They also cater to both luxury and value-for-worth requirements through a wide range of custom offerings. Unique Selling Proposition / Competitive Advantage Homelife Interiors are synonymous with trust, integrity, discretion and excellence and have a unique code of conduct. They believe that ‘Creativity Is About Perception, Craft, And The Beauty Of Imagination.’ They also provide their customers with a set of aesthetically pleasing but efficient solutions for better use of space. Challenges Faced During The Journey: Mrs Ahamadhi Fathima says that since it is new to the market, their challenges were:- 1. Winning Trust of Customers. 2. Fierce Competition. Advice For Women Entrepreneurs: Mrs Ahmadhi Fathima advises all female entrepreneurs to never give up and have confidence as only you can do it! She also preaches everyone to acquire knowledge of their field and frequently have brainstorming sessions to update themselves.