Asha Panwar - Great Companies Women Entrepreneur Award Winner 2022
Asha Panwar: Orange Events and Entertainment
Name: Asha Panwar
Business Name: Orange Events and Entertainment
Location: Noida, India
Establishment (Year): 2005
Profession/ Specialty: Event Management
Orange Events and Entertainment is an event management firm based in Delhi and Noida. They provide services for corporate events, weddings, social and sports events. They also provide online or virtual events with the help of various software as well.
Unique Selling Proposition / Competitive Advantage
The company has experienced 16 years being in the market and having a credible pool of vendors, timely execution within a specific budget line.
Challenges Faced During The Journey:
There are innumerable challenges by the male-dominated industry, says Mrs Asha Panwar. She also mentions that this is an unorganised sector wherein even threats were thrown at her but with her strength, perseverance and passion she overcame all those. The pandemic too was the biggest hurdle but she bravely turned it into an opportunity by foraying in virtual events space. She then proudly continues as she believes - ‘The show must go on!’
Advice For Women Entrepreneurs:
Mrs Asha Panwar conveys to all the women entrepreneurs to go on and take the path with confidence and one’s belief.
‘Believe you can and you will do it. Never give up attitude with a go-getter will set you apart as there are no shortcuts.’