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Ankita Derasaria - Great Companies Women Entrepreneur Award Winner 2022

Ankita Derasaria: Design Peacock

Name: Ankita Derasaria

Business Name: Design Peacock

Location: Mumbai, India

Establishment (Year): 2016

Profession/ Specialty: Interior Designing

Social Media : LinkedIn

Company Detail:

From professional office spaces, retail formats to the size of the customers' homes, Design Peacock is ready to revitalise the space.

The company is a full-service interior design firm involved in projects from concept to completion. They also have offerings that can be tailored to your requirement and provide appropriate solutions.

They take on Projects like luxury residential, corporate offices and institutions and retail work. Apart from offering services for the feasibility of the space, design and build are tailor-made to the requirement of the end-users and clients.

Unique Selling Proposition / Competitive Advantage:

Design is a really exciting process and the company believes that a productive and dynamic space is born with a journey of exploring, engaging, brainstorming and having a lot of fun! This process involves filtering, again and again, to bring out the best for their customers.

They have faith that creative designs are the result of meaningful dialogue and trust between the interior designer and client. Thus, their team is involved in deeper research with their clients to understand who they are and listen to things that are unsaid for them.
The company calls this a mindful design.

They ensure to communicate well and keep transparency with all their clients. Every client will stay informed about what is happening with their project through weekly emails and calls as necessary. This process can be overwhelming but the Design Peacock tries their best to keep it smooth and clear.

Challenges Faced During The Journey:

Be it professional or personal life, challenges are a must for growth.

That’s why Ms. Ankita Derasaria recalls saying that she faced various challenges while establishing the company. From a 1-person company to now having teams for all specific jobs and designers and 3D artists the business has come a long way. The way to overcome challenges is to keep moving even if sometimes one doesn’t see any immediate growth. She also said that she had many instances of giving up, but she made sure to keep herself close to people who would motivate her to keep going since people are always a key strength. A belief that Ms. Ankita Derasaris and her firm follows is that everything is about people, it is never about things outside.

All interaction is about the magic of the human touch!

Advice For Other Women Entrepreneurs:

Entrepreneurship is a ship where lots of waves will be hitting a person; so always be prepared for it.

Ms. Ankits Derasaria would like to leave a note to all the fellow women entrepreneurs with the following points:-

1. Have Faith in yourself and your idea, every time you doubt it you reflect it out in the world as well. There will be instances where you will lose faith, then just hold on to anything that gives you the strength but even if you fall then rise up again.

2. You cannot do it all - Even if you don't get a 100% result sometimes it's okay. A 78% is better than no participation. So share your responsibility and involve people, don't do it all alone.

3. Something will be left out - Keep your spirit up even when something is left out. There will be times you will lose out on certain things personally and professionally. Basically, it takes time to chew the elephant, you can't go all together. So be ready to let go of things when they don't pan out.



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