Varsha Madhyan - Great Companies Women Entrepreneur Award Winner 2022
Varsha Madhyan: U.R.D.Ki ( You are the Ki)
Name: Varsha Madhyan
Business Name: U.R.D.Ki ( You are the Ki)
Location: Goa, India
Establishment (Year): 2019
Profession/ Specialty: Hospitality
U.R.D.Ki hostel started with a vision of empowering individuals to understand that they are the key to everything they do in life and their ki is everything that can make it possible to achieve whatever they want.
The firm welcomes everyone with a non - judgemental mindset. For them, travelling is much more than seeing just places, it’s about the people everyone meets, the vibe that follows and the memories created. They try at being their customer's companions from self-doubt to self-discovery. They also have a team of individuals who have themselves gone through the same journey, and in between their journey, they came across those who gave them a ray of hope and for looking forward to being the same for their customers!
Last but not the least, the company is pronounced as, “You are the key” and you are assured to find your space, peace and most importantly, a smile at U.R.D.Ki hostel.
Unique Selling Proposition / Competitive Advantage:
The USP of U.R.D.Ki ( You are the Ki) is that they celebrate a person’s individuality and provide them with all the amenities to be relaxed and enjoy themselves.
Challenges Faced During The Journey:
According to Miss Varsha Madhyan, she first started hosting people in February 2020 without any idea of what was coming and soon in March, the pandemic hit us. She was concerned as the company was a hospitality venture that needed people to be physically present but the borders were closed for people to enter due to lockdown.
So, she started focusing on people inside Goa. However, at that point in time, she realised that a lot of people were getting fired or furloughed and couldn’t afford the rent while the borders were still shut. As a result, she focused on those and helped them survive while they helped the business sustain at the crucial time and since then, she has focused on reducing the business’s overheads and achieving more revenue.
Advice For Women Entrepreneurs:
Miss Varsha Madhyan encourages everyone to try being friends with changing tides rather than fearing it. Eagles usually fly above the clouds while it rains while the rest of them hibernate. It’s the attitude that matters during tough times.