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Great Companies: How did you get your idea or concept for the business? Neeraj Gupta: I conceptualized the idea for Salonist after a memorable trip to Singapore. So, the story goes like this. In 2015, I went to Singapore and met my friend who owns a salon in Paragon. While reminiscing about the good times during the dinner and discussing business stuff, he brought up the managerial issue he was facing with his salon. The major problems he was facing were inventory management, appointment scheduling, and managing multiple branches. After that, I wanted to explore the situation myself so I visited the other salons in the nearby locations. With my brief research, I observed that most salons were carrying on their operations manually and this conventional method was getting in their way. I realized that this can be resolved with management software that can streamline their operations. This will leave plenty of time for them to work on expanding their business and work on other strategies. I came back with the idea to make a salon management software and upon returning I discussed it with my core team. With the hard work and dedication of our team, we launched Salonist in 2017. Great Companies: What are the various services provided by Salonist Neeraj Gupta: Salonist is feature-rich software that covers all aspects of salon management and operations. From appointment booking and payment to reporting and staff management, Salonist is capable of offering all the benefits. The software contains advanced features like point of sale, reports, analytics, staff payroll, customer management, inventory management, and marketing automation. With aid of these tools, one can boost overall productivity and streamline salon operations. With the online booking and payment system salons can revolutionize their scheduling process and client management. Plus, it allows salons to integrate their booking page with social media handles as well, expanding their reach. Whenever a client comes in touch with the salon services regardless of the platform, they can directly reach the booking page. For staff management, it has an automated payroll that helps calculate and prepare salaries taking into account attendance, working hours, and commission. It also allows salon managers to get the staff login information and control their access authority. Apart from the operational features, Salonist also undertakes the reporting task and provides detailed reports about every aspect of the business. This helps keep track of all the development and also to gauge the overall performance. Another incredible segment of features Slonist offers is the automated marketing functions. These work to improve the salon’s online presence and broaden its reach to be closer to the potential customers. It also assists in maintaining good customer relationships and attracting more customers by automatically reaching out to customers with promotions and offers. Great Companies: What makes Salonist different from hundreds of other similar service providers? Neeraj Gupta: Salonist was founded with the motive of providing beauty and wellness businesses with the best tools to increase their productivity and profitability. So far, we have aided over 10,000 salons worldwide with the impressive qualities of our salon management software. With an extensive list of features and quality services, these salons are flourishing in the beauty and wellness industry. Being a customizable software, Salonist gives salon owners the freedom to completely get it under the skin of their salon. This isn’t the case with a lot of management software out there. Salonist focuses on making the client experience better while giving salon owners the right tools to manage their own operations efficiently. Moreover, we have an experienced crew working diligently to improve the software experience and add more advanced features. These unique features and a hardworking team are what separate us from the crowd. And we have made salon management easy for varied beauty and wellness businesses in 60 countries. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Neeraj Gupta: The service industry is on a steady upsurge and we’re constantly in the process of evolving to help SMEs and salon chains through Salonist. We observed that most of the management solutions in the market were based on old technologies tracing back to the ’90s. So, our primary focus was on building a reliable cloud-based CRM solution In the time between 2015, the year this idea was conceived and in 2017, when we launched our salon management software, we incorporated everything. Our energy, knowledge, and experience all came together to build Salonist. It is an all-inclusive software that offers marketing abilities, streamlines operations, provides analytics & reports, and has a mobile app. Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for Salonist? Neeraj Gupta: We have many strategies that we are planning to put into practice to highlight and improve Salonist’s advantages. We are expanding our team, adding more features to our products, and properly optimizing our services. When we look 5 years down the road, Salonist will have a greater and more satisfied customer base. Great Companies: If you had one piece of advice for someone just starting out, what would it be? Neeraj Gupta: Keep your customers in mind while making every decision because they made you who you are. Stay updated with the trends and developments in your industry. Lastly, keep working hard to raise the bar despite the problems and hardships.

Great Companies: How did you get your idea or concept for the business? Jordan Statham: We deal primarily with electricity (electrical conduction) and heating/cooling/air conditioning (thermal conduction), Hence our name - The Conduction Company However, 80% of our clients have completely forgotten high school physics - so they might not understand our name. What they DO understand: - The Conduction Company employ the greatest tradespeople on the face of the planet. - The Conduction Company consistently blow peoples minds with the level of service they provide. - The Conduction Company leaves other trades companies in thick trails of dust. Great Companies: What are the various services provided by The Conduction Company Ltd Jordan Statham: Our core staff are fully registered and licensed electricians and inspectors We can install, repair, maintain or report on anything that involves cabling/wires. When we started we were strictly focused on providing electrical solutions In the early days, we’d often hear this type of thing from our clients: ‘Wow, you guys are so professional - not to mention, good looking - you make the whole process so very simple. I wish all tradespeople were like you’ We would hear this over and over and over again. We thought to ourselves, why cant other tradespeople operate like we do? What if we were to hand select only the finest tradespeople known to man, school them on our ultimate processes? We could do it WAY better than anyone else who has ever lived. SO - we now have an extensive network of trusted tradespeople at our disposal Many of our clients now use us to handle the whole project Because they know if TCCO handle it, they are in the safest of hands. WHAT WE DO: - Air Conditioning - Ventilation (extraction and positive pressure) - CCTV and Cameras - Security Systems and Alarms - Power Supplies - Lighting Design - TV, AV, Aerials and Satellites - Building and Electrical Inspection - Certification - Maintenance of all types - Generators and Backup Supplies - Data, Phone and WiFi Project Management Includes - Building Repairs and Maintenance - New Building (LBP) - Building Reports - Plumbing - Gas fitting - Roofing / Guttering - Commercial Air Conditioning - Landscaping, decks and fences Great Companies: What makes The Conduction Company Ltd different from hundreds of other similar service providers? Jordan Statham: After talking to our clients, we’ve discovered the biggest issue they have with tradespeople: Most are great at what they do, but they've spent exactly zero minutes focusing on the client experience. We have used a feedback loop (we’ll ask after every job) to refine and modify our systems and processes. What's the result? Ultimate service from the second you call us, right through to when our tradespeople are waving goodbye after thoroughly cleaning up after themselves. Seriously - we are second to NONE. You only need to read a couple of our reviews as evidence. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Jordan Statham: We struggle with being asked for autographs constantly. We struggle to get people off the phone when they’re telling us how great their experience was. We struggle knowing that people are still using substandard services, when we exist and we’re just a phone call away. It's a challenge to find anyone who comes even close to our level It’s a challenge living with the knowledge that we have reached absolute mastery of our respective trades. It’s a challenge to find the Apple TV remote in our house with 2 toddlers. It has been lost for almost 3 months. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Conduction Company Ltd? Jordan Statham: Growth has been exponential for us thus far. We expect no different moving forward. Current trajectory = global domination within 5 years. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Jordan Statham: The numbers are sacred. Know thy numbers Website : https://www.tcco.co.nz/ Social Media : Facebook | Instagram | LinkedIn

A good story has a blend of six components: time, place, main character, a goal, an obstacle and events. Stories have the potential to establish trust and form deeper connections between the teller of the story and its audience by exploring realities everyone can relate to. People make most decisions from their subconscious and emotional brain functions; by creating an engaging narrative, stories can guide individuals towards making favorable decisions as they identify with specific circumstances. A well-crafted story should be able to calm and illustrate the value that a company offers through contextualization. An original tale is more easily remembered and captivates customers to form long-lasting associations with the product or service being marketed. Sales calls can be challenging, so it is important for salespeople to remain self-motivated. Remind yourself of the value you bring through recalling a time when you helped to improve a customer's experience. Think about how the problem arose in the first place, what solutions did you provide to solve it and how did the customer respond when presented with your proposed solution? This story can serve as motivation to help remind yourself why our sales calls are focused on delivering excellent customer service. Crafting stories that highlight how you and your business help people can build a strong rapport with potential clients. Develop narratives from their perspective to demonstrate the solutions you bring to industry-related problems. A good story has six facets: time, place, main character, a goal, an obstacle and events 1. Time Time is an essential facet of any good story because it adds depth to the narrative and informs the readers when important events happen. The beginning of your story should introduce when and where the story takes place, allowing the reader to better understand the story’s context. It also allows you to create suspense by using flashbacks or foreshadowing elements of what may come. 2. Place The setting or place in which a story occurs plays an important role in defining and developing the plot. The environment can be as simple or complex as you need it to be and can influence how a character behaves, decides, and reacts to various situations throughout the narrative arc. 3. Main Character One of the most important participants in a good story is its main character, which often provides readers with whom they must identify or invest themselves in for successful storytelling—an essential element that makes reading enjoyable and worth one’s time. A strong protagonist helps carry the plot forward, depending on their goals, feelings, abilities and willingness to take risks that either propel or impede their journey toward a resolution. 4. Goal Another key feature of any successful story is a goal that drives your main character throughout their journey whether through adversity, testing relationships, accepting chances to reach that goal or rebuild from mistakes. Goals should be realistic yet unpredictable; something bold enough for readers to strive for together with your characters as they travel on their epic quest and adventure towards it—victorious or not! 5. Obstacles Most great stories contain obstacles that challenge heroes, like tests near forgone conclusions about bravery & courage under duress by antagonists; physical (and metaphorical) barriers representing those moments faced by real people striving towards something greater than themselves—both internally & externally reflective of who they are becoming vs who they were at the start of your novel's journey… obsticles add tension & anticipation your protagonists will have faced throughout their tribulation each wotstep of discovery unfolding along an age-old path told countless times through stories before it - still unlike anything else every other hero has faced! 6. Events Events shape our view on life while creating resolutions necessary so heroes can complete their mission after facing obstacles big & small along whatever heroic journey they embark on - no matter if it leads them into glorious triumphs & grand achievements which seemed so insurmountable insurmountable during dire struggles only moments ago! Events stand tall even though details vary across mediums - Television/Movies/Novels etc as each second counts within every scene playing out necessary climatic scenes understood only experienced differently dependent upon resonance between two viewers engrossed completely unaware another exists beyond this moment shared globally via storytelling from masterful writers channeling human emotions accurately depicted upon page words come alive cinematiclly vivid form powerful connections forming between strangers sealed indelibly ingrained new romantics inspired by true greatness accepted eagerly thrills audiences enthralled giving birth immortal tales forever etched well hearts given power this bond magical energies gifts humanity allows realizations unspoken prevail world closer ever hoped both liberated tightly bound futures shared brighter communal bonds formed existence lighter here we stay joyous peace.

1. Understand Your Audience Before you can capture someone’s attention and build trust, it’s important to identify your target audience. This means understanding their needs, pain points and motivations so that you can tailor your message specifically to them. Having this essential insight will enable you to craft content that truly speaks to them and create an emotional connection. 2. Establish Authority People need to believe in what you are offering if they’re going to make a purchase from you. Customers want to feel like they’re investing in an expert in the field- not someone who is just out for their money or selling something on a whim. You can easily establish authority by sharing success stories about customers who have been satisfied with your product or service before-this will help interested prospects understand how valuable your solution really is. 3. Show Value Make sure people know exactly what they are getting from your product or service and how it affects their lives for the better by highlighting any unique features or customer benefits associated with it. Showing value includes delivering content that educates consumers, offers special discounts/promotions, explains why different price points exist, and so on. By doing this, you demonstrate that what you offer is something worthwhile and can help people accomplish their goals more quickly or easily 4. Speak Their Language Don’t use jargon and industry terminology to try and sound “smart”- instead, focus on creating content that resonates with your target audience by speaking directly to them in a conversational tone of voice They don’t care about technical terms or abbreviations; instead they need clear descriptions of what it is that you do/sell in order to understand its potential value in their life or business operations 5. Build Relationships Building relationships involves responding directly when prospects reach out for sales inquiries or customer feedback– don’t let good leads go cold! Make sure customer experience is always top priority because how people remember interactions with companies speaks volumes about their perception of the brand itself . Don't forget about touchpoints like email marketing campaigns, social media posts, blogs etc- all these things combined will help build lasting relationships over time.. 6. Offer Solutions When coming up with options for clients/customers, make sure that there are multiple possible solutions available- this could mean different types of services offered at varying prices points so everyone has something tailored specifically for them within budget constraints Show prospects how each option relates back to solving their problem effectively while still being cost effective too ! 7. Follow Up It's important not to let leads slip through the cracks- be sure to follow up regularly via phone calls emails , text messages , etc This could involve sending materials such as brochures informational manuals videos relevant press releases etc all designed specifically around the person's interests preferences budget restrictions etc Doing this ensures everyone gets individually targeted material meaning more chances of closing deals successfully!

Experts predict that the small business trend in 2023 will be an increase in remote work, with many more businesses allowing employees to work from home. In addition, there will be a growing focus on e-commerce, as more businesses move their operations online and specialize in selling products or services digitally. Furthermore, automation tools and artificial intelligence will become increasingly popular to reduce costs and increase efficiency. Finally, cloud computing will be the essential technology for small businesses, giving them access to powerful computer networks for storage and communication without needing costly physical infrastructure. 1. Data Landscape Change By 2023, the small business data landscape is predicted to completely change due to the new updated regulations coming into place regarding collecting customer information. Companies will have no choice but becoming much more aware and responsible when collecting and using customer data, leaving small businesses needing to urgently rebuild their processes and privacy policies within very tight timelines. - Sunil Stanly 2. Automation & Artificial Intelligence Small businesses are being pushed by digitization and automation to increase their efficiency in different aspects from sales to after-sales service. In terms of artificial intelligence technologies like natural language processing, machine learning and virtual assistants are predicted be become mainstream within smaller companies which can help them tasks such as customer support or marketing assistance. - Manoj Kulkarni 3. More Opportunities for Remote Workproof Culture We have already seen the beginning of remote working culture during the pandemic era where offices have embraced a flexible approach to digital workspace and this trend is only going to further develop in the next couple of years. Small businesses are one step ahead here because they tend to be early adopters of new tools, leading them towards even bigger success for 2023 and beyond with this flexible remote approach in place. - Asad Kadri 4. Video Conferencing Solutions & Digital Payment Technologies We will see an explosion in both video conferencing software solutions and digital payment technologies as many small businesses embrace both areas so they can better interact with their customers online and securely transfer money at any time or location. These two developments will undoubtedly form an important part of how a small business evolves over time if they want top remain competitive on the market by 2023. - John 5 Smart Marketing Strategies Digital marketing strategies are evolving faster than ever before, so it if small businesses want to stay on top they need to keep up with its demands or risk getting left behind. By 2023 we predict that smart marketing strategies such as SEO optimization, enhancing buyer personalization through machine learning algorithms and increasing mobile applications usage by driving experience through mobile interactive advanced features will become increasingly important for many small business owners who want increased profits – not just recognition - in this highly competitive marketplace period.. - Paresh Gandhi 6 Emphasis on Product Quality & Service Excellence Standards Although product quality has always been paramount importance amongst consumers seeking reliable service options together with cost effective procurement treatments, this level of excellence standard often associated with larger organizations incorporating advanced manufacturing systems it set up within operations standards till now have proven too expensive lots SME's structure making impossible reaching same consumer level expectation expectations unless following newer tech trends available right now coupled intelligent automated tracking systems costs implementations far less expensive ideal scenarios mentioned previously today case scenario that won't happen again come 2021-2022 year mark - Manish Shukla 7. Social Selling Social selling involves using social media platforms for marketing products or services as opposed to traditional methods such as print or radio advertisements. Social media has become a powerful tool for small business owners nowadays due to its low cost and extensive reach capabilities allowing them to connect directly with their target audience without going through intermediaries such as advertising agencies or retail stores. As technology evolves, so does social selling so experts predict it will continue strong in 2023 offering numerous benefits for smart entrepreneurs willing to master it correctly. - Anil Thomas 8. eCommerce eCommerce has flourished over recent years with customers shifting away from physical shops towards online shopping due to convenience factors involved like access from any location, discounts and promotions offered online only etcetera . In 2023 experts expect a significant growth in eCommerce sales as more people shop online than ever before making it yet another opportunity for small business owners looking into capitalizing on new trends opening up by technology advances especially those in digital payments which are also becoming easier than before for consumers worldwide . - Munib Rais 9. Sustainability Initiatives Sustainability initiatives involve protecting the environment by aiming at zero waste production practices and minimal resource consumption associated with the activities conducted within company’s framework . Much like automation was discussed earlier , sustainability projects will be key in coming years both from a financial standpoint due regulatory measures presented consumer preferences changing direction towards sustainable goods being purchased out of conscience increasing demand rate associated with this matter . - Sunil Panday 10. Specialization in Niche Markets As competition rises amongst businesses globally, strategic mindsets have evolved generally implementing specialization tactics within particular market segments known popularly under term ‘niche markets’ . Experts predict that targeting areas previously considered too small will produce higher returns over efforts put on innovation chasing difficulties enclosed among all sort problems neglecting possible goldmines present within smaller markets charged less competition . - Nitish Dhabolkar 11. Connected Experiences Experiences can make all difference when aiming success related particularly customer base ; delivering unique experiences beyond what before expectation reducing frustration experienced while waiting yet improving overall satisfaction rates hooked effectively onto product or service injected accurately quality levels expected today understood properly connecting emotionally detail received indirectly during path followed executing strategy right track repeating itself starting tremendously improved results afterwards moving project - Sandeep D

Every successful business story follows the same classic narrative structure: a hero, an obstacle, struggles to overcome the obstacle and a concluding lesson. This structure is often referred to as “the hero’s journey” and it can be used as a powerful tool for telling your own business stories. Identify Your Hero The first thing you need to do when crafting your business story is identify your hero. Who is the protagonist in your story? Who will be fighting against the obstacles and struggling to reach their goal? Is this character a customer, an employee, or someone else entirely? Don’t forget that your hero doesn’t have to be human! It could also be an organization or product that serves as the protagonist of your story. Present an Obstacle Once you’ve identified who is going on this ‘journey’, you can start thinking about what challenge or obstacle they must face in order to reach their desired outcome. This obstacle should be daunting enough to make it interesting but not so difficult as to become insurmountable. What problem does your hero need to solve in order for them succeed? Depict Your Hero's Struggle At this point, you get into the nitty gritty details of how your hero overcomes their obstacle. All good stories require convincing characters and believable stakes — so make sure that you set up clear motivations and ideals for those involved in the struggle by fleshing out the details of each scene with vivid descriptions and realistic dialogue. Keep track of time too; readers will appreciate being able to follow along with events in chronological order rather than hearing something akin to “and then he did this… somehow… randomly…" Provide a Meaningful Conclusion Finally, make sure that your conclusion is satisfying and meaningful. Nothing kills a good narrative faster than a weak ending; if we invested time into reading (or listening!) all throughout this story, we also want something worthwhile at the end! The modern consumer looks for value even beyond entertainment – make sure that comes across crystal clear from your resolution. Although all successful stories may follow similar templates, there really isn't any one definitive formula for creating great business stories; use these elements as guides, but feel free express yourself creatively during each step too! As long as there's solid structure behind it all and readers comprehend its intended message – whatever that may be – then you're well on our way towards making impactful business stories!

1. Connect with an Audience on an Emotional Level Stories that touch upon shared human experiences help to create emotional connections between readers and the literature, which can often lead to a trust being formed. These stories allow people to relate to the characters involved and allows them to put themselves in the protagonist’s shoes — thus empathizing and developing a bond with someone who may in fact be no more than fictional! 2. Create Brand Loyalty When readers form an emotional connection with a narrative it gives them a relation with its representation – whether this be a large commercial brand or even small independent businesses. By revealing these details of your brand, customers will be left feeling as if they know you and understand more about the company – creating customer loyalty that is far more sincere than simple brand awareness. 3. Surprises are Fun for Everyone Involved By sharing stories that paint pictures of our lives and inspire new ideas, you’ll also surprise your readers by revealing insight into yourself or your business they wouldn’t have had otherwise. This keeps them guessing while still allowing them to get a real understanding of what you’re sharing and how you’re connecting with them on an emotional level. These engaging stories will keep readers returning over time because they have something new to look forward too each regularly scheduled post. 4. Everyone Enjoys Twists We all love interesting plotlines, ending twists, suspenseful moments, cliffhangers – all these nuances found in stories make for great plotlines that can draw readers further into the story and tap into their emotions which build trust through anticipation for more of the story line! With several posts stretched out over time being able to provide multiple plot twists makes for continuous intrigue from beginning till end (wherever that may be!). 5. Tap Into Every Day Life Through Storytelling Everyone encounters different experiences throughout their lifetime; tapping into those shared elements gives readers insight into familiar situations -allowing people to manage potential problem areas in life by drawing parallels between narrative elements of stories compared everyday real life experiences! It builds deeper levels of understanding between those reading the story – deepening trust along the way! 6. Let Your Brand's Personality Shine Through Features & Characteristics Found Within Your Storyline This will enable consumers not only relate themselves but their values as well when checking out what comparisons can be made between their own characteristics found within their own story lines! Utilizing these types of traits strengthens relationships between people/businesses through storytelling as it creates further points of contact which build trust!! 7. Build Brand Authority & Credibility With Diverse Assortments Of Narratives Creating multi-layered storylines give breadth & depth when relating information needed for comprehending certain topics making it simpler for others to get the full gist without needing extra resources or seeking out additional explanation outside sources such as interviews etc... Focusing on diverse subjects matter enables you ascertain authority within numerous interested fields while increasing relationships built & trust attained through reading each one

In this day and age, having a personal brand is invaluable. Developing a strong personal brand on social media can give you the right visibility to build credibility, generate leads, promote products or services, network with like-minded people, and increase overall career opportunities. Here are tips for building your personal brand on social media for beginners. Focus on Your Niche For starters, it’s important to define the type of content you’d like to present on your social media accounts and identify the specific niche that resonates with you. Identifying your niche will also help inform what platforms are best for you and where you should focus your time when posting content. Gain Expertise in Your Field People are drawn to individuals who have expertise in their field and can offer advice that others cannot provide simply by virtue of their previous experiences. Whether you gain expertise through years of work experience in a particular industry or through formal education, it’s important to be able to demonstrate an expert level of knowledge if you want to become influential in the space. Be Authentic The most successful trends today involve genuine authenticity rather than vanity metrics or fake followers. When crafting your message and identity online, consider how someone discovering your profile would think about what they were seeing - make sure it's reflective of who you truly are as an individual. Embrace what makes you unique by sharing information that goes beyond a job description such as hobbies, interests and any side projects that illustrate the many layers of yourself . Create Quality Content Quality over quantity is key here – put out high-quality content that speaks directly to your audience. This might mean engaging videos or podcasts about industry topics or creating helpful blog posts with creative visuals for more clicks and views. Whatever platform fits into your brand strategy should be utilized effectively by prioritizing quality over quantity when creating new posts . Engage With Relevant Influencers To grow faster on social media channels it could be beneficial to engage with influencers relevant to your own niche who have established communities of dedicated followers loyal to them already - especially at first before expanding into larger networks & organizations further along in the development cycle of your branding efforts. This could be accomplished by sharing their content or liking/commenting on their posts when applicable so that they notice & may reach out if they find value in the partnership potential between yourselves & them both organically & monetarily too . Work With Brands That Fit Into Your Brand Identity When looking for sponsorships or working with brands related (but not necessarily identical) to yours this could add value & diversify incoming offers/revenue streams available – not only monetarily but also elevating longterm prospects substantially once solid relationships with these big names are built up slowly through authentic interactions both ways respectively without overselling which rarely works well either unfortunately .

The quiet quitting trend refers to the a growing phenomenon in which employees choose not to formally announce their intention to resign. In this article, we’ll provide readers with insight into the world of silent resignations and describe ways for small business owners to manage them. Understand What Causes The Quiet Quitting Trend The first step to managing the “quiet quitting” trend is to understand what drives it. In many cases, employees have already accepted an offer from a new employer before they actually contact their current employer and inform them of their plans. This type of behavior might be driven by fear of retribution or disapproval - either from their bosses or co-workers - if they make an open announcement about job searching or leaving. Other causes may include a fear of conflict and not wanting to risk alienating important personal relationships at work. Be Ready To Spot It One way that small business owners can prepare themselves for the quiet quitting trend is to be on guard for it. While it isn't always possible to predict when an employee will quietly resign, there are some signs you can watch out for such as sudden changes in behaviour, a decrease in overall performance, and gaining greater job satisfaction elsewhere – all could signal an impending departure. Show Employees That Unsocial Resignation Is Not Acceptable By establishing guidelines and making it clear that unsocial resignation is unacceptable in your organisations culture this discourages employees from engaging in such behavior, allowing employers time enough time within reasonable limits given reasonable notice (written & verbal), from any prospective departure within the workplace. Even though many employees stay until after the closing date listed on their contracts sometimes due to pay structures based on milestones or other obligations, businesses need a reasonable amount of notice when one employee leaves so it that no abrupt gaps are left behind when replacements need expected hire into positions quickly! Create A Culture Of Open Communication Finally, small business owners should strive towards creating an open-communication culture between managers and staff members where there are no negative repercussions or judgement associated with discussing one's career goals/planning leading up till retirement as well as potential job aspirations outside of your organisation boundaries - so if any individual decides its time for them move DIGNIFYINGLY - everyone involved behind prepared both mentally & professionally!

Great Companies: How did you get your idea or concept for the business? Maulik Tanna: Since my college days I was very much keen to explore & use social media platforms as at that time Orkut and Facebook came into the picture. Later on, I started working in an academic field as an Assistant Professor for almost 9 years and during that time I was in charge of social media channels of my department in university where my interest turned into the passion for social media and that’s the moment when I decided to start my own venture of social media. Great Companies: What are the various services provided by SanBharti Digital ? Maulik Tanna: SanBharti Digital provides a many digital branding and marketing services in B2B segment like Social Media Marketing, Content Creations, Google Ads, Reels & Video marketing, Ads Design, Graphic Design, Website Design, Instagram AR Filter & Stickers creation, SEO, Email Marketing etc. SanBharti Digital also provides a training with certification programs for students who want to build their career in Digital Marketing Field. Great Companies: What makes SanBharti Digital different from hundreds of other similar service providers? Maulik Tanna: Usually we never compare our service with other competitors while dealing with customer. Our main USP is we’re more customer focused. We usually fill the gap between what exactly customer needs & what they have right now. Our primary process for any new customer is to first go through the standard audit of their existing social media channels and then we discuss more about customer’s expectations so that we can provide a fully customized service pack which exactly fits to their actual need. We also provide on paper commitments about our results which we deliver to client for their social media channels and at the end of each month we also provide a performance report. These all things make our customer very much convinced and we gain their trust easily. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Maulik Tanna: I think none of the business can be successful without challenges. At initial stage I also faced challenges about how to drive customers to my business and if anyone comes then how to convince them as everyone was asking us to show our past work portfolio and obviously this is the most crucial situation for any fresh business to convince customers with zero projects on records. Hence, I never distracted with these things and I kept showing my skills & service details on social media stories regularly and then the day came when phone started ringing for inquiries. I closed my first deal for social media marketing service and this is how my journey started. I strongly believe that we should showcase everything about our work, mission, achievement etc on social media to let the people know everything about you which makes your process very easy to convince them for deal. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for SanBharti Digital? Maulik Tanna: As we all know that in the technology world, everything updates so rapidly that a small gap in learning new things can throw you out from the market. To be align with a new age technology we have to evolve in our business in all possible ways. We already started using many AI (Artificial Intelligence) tools in our routine business operations which increase our value of service, productivity & we never running out of new fresh content ideas which is to be apply in our marketing campaigns. Secondly World also moving towards Metaverse technology which is used to give an immense AR & VR experience to the users on digital platforms so we have already jumped in that direction and exploring all possible ways which we can add into our service later on. A simple logic to grow our business is to give best & result driven experience with the help of new age technology. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Maulik Tanna: If you’re really looking for your own startup then I advise to study the market first and understand consumer’s behaviours & psychology in whatever industry you’re interested. Identify some successful existing players and see what’s are in high demand and what thing works well for consumers. Along with that create a best consumer focused business model where you’re not only providing service but also solving consumer’s problem. Second, the key factor to scale your business massively is technology. Try to apply technology as much as possible in your business functionalities whether its for marketing, research, communication, production, sales, service, data management, payment etc. This will help you a lot and last but not the least, keep learning new things for your business. The more you learn, the more you can grow.

Great Companies: How did you get your idea or concept for the business? Tejal Vasa: Work experience since 15yrs Great Companies: What are the various services provided by Spirit of Life Training Consultants Tejal Vasa: Training and Development Consultant's and Counselling's Great Companies: What makes Spirit of Life Training Consultants different from hundreds of other similar service providers? Tejal Vasa: Consistency, integrity, Market knowledge experienced faculties and consultants Great Companies: What were the struggles and challenges you faced and how did you overcome them? Tejal Vasa: Making name in the market is a bigger task , Consistency and good Will in the market requires lot's of hardwork, knowledge and experience, skills upgradation is compulsory Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Spirit of Life Training Consultants? Tejal Vasa: Sustainability of old clients, increases clientel, upgrading knowledge and skills, market experience and market value. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Tejal Vasa: Be firm in your decisions, keep learning take failure as lesson and learn from it , never give up

Great Companies: How did you get your idea or concept for the business? Kaur Reinjärv: The inception of GoGoNano stems from a deeply rooted passion for sustainability, nanotechnology, fashion, and the natural world. The company was founded in 2013 and brought its first solution to market in 2014. Our mission is to contribute to the preservation of the environment by offering eco-friendly solutions that address the challenges posed by our disposable culture. GoGoNano addresses this issue by empowering individuals to protect and extend the life of their possessions. Our innovative products eliminate the need for frequent replacement of goods, reducing overproduction, wasteful pollution, and ultimately, mitigating the negative impact on the environment. Secondly, our products are made with eco-friendly ingredients that are safe for both the user and the environment. We believe that it's possible to have high-quality products that are sustainable, and we are committed to delivering on that promise. Finally, GoGoNano is dedicated to education and empowering customers with knowledge about how to take care of their belongings in a more sustainable way. This is why we have a blog where we share tips and information about how to keep items clean, protected, and looking their best for longer. In conclusion, GoGoNano is more than just a business, it's a movement dedicated to promoting sustainability, environmental protection, and a better way of life. We believe that by working together and smarter, we can create a brighter future for ourselves, our children, and the planet. Great Companies: What are the various services provided by GoGoNano Kaur Reinjärv: Digital Trade Solutions OÜ operates under the brand GoGoNano, specializing in a range of water and stain proofing, as well as cleaning solutions. Our company is dedicated to developing environmentally friendly solutions utilizing nanotechnology to protect, preserve, and clean various materials. We prioritize the use of eco-friendly ingredients in all of our coatings and conduct rigorous testing to ensure their safety for our customers. Additionally, we maintain a highly informative blog where we educate our customers on the proper care and maintenance of their belongings, both in their homes and offices. Our solutions are easily accessible to all through our online retail platform. Great Companies: What makes GoGoNano different from hundreds of other similar service providers? Kaur Reinjärv: In our product development process, sustainability is a top priority and we strive to make our products as environmentally friendly as possible. Our coatings are biodegradable and pose no harm to the users or the environment. Our focus on sustainability has led to innovative solutions that reduce the amount of waste sent to landfills and the use of harmful chemicals in households. With the advancements in nanotechnology, we are able to enhance the longevity and cleanliness of products without the need for harsh chemicals. The main ingredient in our protectors is a silicon/silica polymer, derived from quartz, which is processed to create a hydrophobic polymer. This ultra-thin but strong and durable layer provides hydrophobic and stain-resistant properties. The active ingredient is safe and non-toxic, and the ingredients are derived from an abundant mineral that is known to degrade within 20-30 years. The co-solvent used is derived from natural fermentation and is added in small quantities, making it classified as a non-dangerous good. The solvents improve wetting, drying time, and application, especially on non-absorbent surfaces. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Kaur Reinjärv: One of the primary challenges encountered in building my business was effectively managing my time and resources. Initially, I had to handle various responsibilities, including bookkeeping, project management, web design and development, and marketing, all while operating on a limited budget. To overcome this challenge, I implemented a time blocking strategy, dedicating specific days to carry out each role and task. I invested a significant amount of time and effort in acquiring new skills related to marketing and business operations. As the business has grown, I have been able to delegate certain responsibilities to team members, allowing me to focus on my core strength, which is developing innovative and high-value solutions for our customers. I am eager for the opportunity to collaborate with a marketing manager in the future and entrust them with the responsibility of overseeing all marketing efforts for GoGoNano. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for GoGoNano? Kaur Reinjärv: GoGoNano is a dynamic and innovative business with a bold vision to become the premier eco-friendly nano coating manufacturer globally. Our aim is to educate individuals on sustainable methods for cleaning and protecting their belongings, enabling them to extend the lifespan of their possessions and enjoy more leisure time, while reducing cleaning time by 90%. Over the next five years, we plan to expand our operations into new markets, including the United States, Canada, Australia, and across Europe, while maintaining our current growth trajectory in Estonia. Our goal is to increase revenue ten-fold within this time frame, requiring accelerated expansion efforts both domestically and abroad. Our company is already generating profits, and we are committed to maintaining this growth trajectory through hard work and perseverance. We have a pipeline of new solutions in development, and our commitment to sustainable and innovative practices will ensure continued success. In addition to driving business growth, we are dedicated to supporting local communities through job creation in the field of nanotechnology. Our efforts are aimed at promoting sustainability and innovation for the benefit of future generations. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Kaur Reinjärv: To succeed in business, it is crucial to exhibit tenacity and perseverance. If you have a unique idea or solution and are driven by passion and conviction, it is essential not to lose sight of your goal, even when faced with obstacles and challenges. Along the entrepreneurial journey, there will likely be individuals who doubt or discredit your vision, and there may be times when progress seems slow or stagnant. However, it is vital to maintain a customer-centric focus, as this will help you stay motivated and steadfast in your endeavors. With persistence and determination, eventual success will be within reach.