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  • While working in the team, we should keep our ego away.

    कभी कभी अपनी तारीफ करने मई संकोच नहीं करना चाहिए When you are working with a team,the thing that should matter the most is the winning capability and not egoistic nature of having your dominance in every decision making. So, rather show teamwork than ego to benefit more.

  • Why does your business need a newsletter?

    Jun 22, 2017 Every business owner wants to keep in touch with its clients and nurture their relationship with prospects. In order to market your brand and products online, any businesses forget about the power of email as a marketing channel. Here are 5 reasons why every business should have a newsletter. Newsletters create more personal and intimate connection by being in contact with them on a regular basis. This influences the customer to make him more interested in the functioning of the business. It can act as a great reminder about the existence of your company. And a customer is more likely to rely on the business with which he has already shared hi experience and knows is there on the top of their inbox. A newsletter can increase your visibility to the target market. Creating a value based, great content newsletter and the word would spread and your company will be talked about. Newsletters are not dependent on any social media trends or terms of use. They belong to the company and you need not report to anyone or be answerable for anything. Newsletters can also help saving money by nurturing existing leads. As it is a known fact, maintaining existing customers is cheaper than finding new ones, so it would be a better option to take care of the existing customers and make them feel special. Hence, building relationship with your clients, customers has become crucial in this age of social media. Companies who embrace relationship building as a part of their marketing activity are far more likely to generate customer loyalty and repeat business.

  • How To: Cut Down Business Costs in 10 Easy Ways

    Jun 21 2017 1.Alternate advertising: heavy expenditure is incurred by business firms on advertising. Through alternate means of advertising this cost can be reduced to bare minimum. Social media platforms like Facebook and Instagram can be used as effective means of interactive advertising. Products can be advertised through collaborations with brand specific blogs and YouTube channels. For example: Approaching Fashion Bloggers and You-tubers to advertise latest beauty care products and fashion trends. 2.Reducing permanent staff: Employing permanent staff adds to the total fixed cost incurred by the firm. If the size of permanent staff is limited, then the wage bill can be reduced. Employing freelance employees or interns for seasonal works or outsourcing seasonal work to agencies when required is a viable strategy. For example: websites like Internshala, freelancer, LinkedIn, letsinterns etc can help you hire employees for short term. 3.Outsourcing: big firms who are running short of funds can outsource certain departments such as customer care, marketing, designing etc. to other firms or consultants outside to avail the service at a much lower price. 4.Small things matter: going paperless, recycling, selling scrap or second hand computers and furniture can save some precious bucks. Reducing electricity wastage, making maximum use of natural light in the office and using cloud storage for record keeping are few ways of cutting down small expenditures that can cause a difference in offices where capital is short. It can be beneficial in the long run. 5.Get techy: harnessing technology can reduce expenditure significantly. Using email, video conferencing and file sharing can save money spent on avoidable business trips. Using customized software to maintain records and accounts can save salaries of a few employees. 6.Repair instead of replacing: purchasing new office equipments such as computers and other electronics and even office furniture is a big part of the firm’s expenditure. Instead of replacing items that are not heavily damaged or totally worn out, repairing them is a better option for any business which aims to cut costs. 7.Bulk is good: bulk production reduces the marginal cost considerably while the price remains the same, this increases the profit margin of the firm better returns directly imply better growth for the business. Bulk production requires capital initially but once the production line is up and running cost minimization is drastic. 8.Long term contracts: vendor, sellers and suppliers are more often than not willing to enter in long term binding contracts for lesser monetary consideration. Long term contracts cost the firm much lesser than the expenditure they would incur if they have short term based or order based contracts. 9.Employee retention: retaining employees for long term saves the company training cost, cost incurred while giving the joining bonus, cost of conducting the recruitment drive etc. 10.Inventory management: managing inventory on the basis of demand can help cut costs of stocking the inventory. It will also make accounting of stock easier and the cost incurred due to damage of stock due to its storage beyond the shelf life will be completely nullified.

  • 7 Qualities by which a True Sales Leader can be differentiated from any other

    Jun 20 2017 Being a salesperson is difficult but being a sales leader is different challenge altogether. The top 7 traits a true sales leader must have are: 1.Confidence: what definitely tops the list is confidence. It is a must required quality. Being in the field of sales implies overcoming all barriers and reaching out to people at all costs. Confident leaders build confident salespeople. For building a well functioning sales team the leader must be willing to take risks, be experimental and outgoing all this requires confidence. 2.Master changing situations: market is ever fluctuating, and salespeople must know how to deal with the continually varying market. The skill is not learnt in a day, a good sales leader must know how to train their team to adapt to the changing market conditions. 3.Available: team leaders and managers are often busy with handling paperwork and administrative formalities, being available for attending to the team’s queries and doubts whenever they need is also extremely important. Leaders who are too busy often forget that leading a team requires being with them and not just pointing them in a direction. 4.Organized: A team can function systematically only when they follow a well designed plan. Only a well organized leader can design a clearly laid out plan so that a team can go along that line. A clumsy leader cannot manage their own self let alone leading a team. 5.Motivating: A true leader needs to push their team from time to time. Boost the morale of their team and push them to improve. The leader must appreciate, reward and even criticize the performance of their team members whenever needed. 6.Ambitious: In uncertain market situations it is the ambitious vision of the leader that leads the team forward. If the leader is ambitious then the team also holds hope the high spirits of the leader lighten up the team’s spirit. 7.Firm: being a leader is a tough task especially because a good leader must know how to strike a balance between flexibility and firm decisions. If the leader is too flexible team members may disregard his/her authority completely and the entire team management would go haphazard and sales cannot be made in chaos. "Be a Sales Rock-star. Make Competition Irrelevant" By Suneil Stanly A Small Business Coach who's on a mission to help small business owners make more money, find more time.

  • Befriend your enemy: How to Deal with Difficult People

    Jun 19,2017 In every workplace, one needs to face difficult coworkers. The way we handle them can affect our job, our advancement, and even our health. Here are 8 ideas for dealing with difficult people: 1.Judge and analyze the signals people send: Reading the body language, the eyes and hands of the individual, and analyzing it carefully followed with a proper interpretation helps identifying the intentions of the opposite person position, with less risk of confrontation. 2.Ask questions instead of making statements: Difficult people often have strong opinions. And it’s better to ask questions to point out the person’s fault rather than making statements. This way, one helps the person to recognize the issue in his or her own 3.Ensure Understanding and Communication: effective communication is always important, but not more so when dealing with difficult people because an argument might develop while a communication breakdown. One should always listen and understand carefully and expect the same from the opposite side. 4.Don’t take things personally: At times people are difficult just because of who they are and not because of their particular reaction to a specific individual. In such cases one should always avoid taking their attitude and comments personally, lest it would make dealing with that person only harder. 5.Be assertive: Simply stating reasons and arguments instead of attacking the other person can be a helpful approach to deal with difficult people. Neither being a doormat, nor being as rude as the other person, just sticking to the facts and arguments and being professional. 6.Overcome fear of Confrontation and Conflict: Confronting a coworker is not easy but required if one stand up for rights at work. The confrontation can be regarding sharing credits for work accomplished, coworker habits and approaches that are irritating and sloppy. 7.Team up with Coworkers: Every worker wants to be well known and liked among the people in the company. Building alliances at work is a smart, effective behavior to develop a positive coworker relationship. Such alliances also become important to confront difficult or destructive coworker behavior in the workplace. 8.Develop effective work Relationships: A job, even a career can be ruined by the relationship one develops with their coworkers at work. One cannot succeed unless they learn how to build a positive relationship with their colleagues, however impressive their educational qualification, experiences are. Dealing with difficult coworkers, bosses, customers, clients, and friends is an art worth perfecting. Dealing with difficult situations at work is challenging, yet rewarding.

  • A 10 Way Guide to Build A Successful Business

    Jun 18,2017 Being flexible and having good planning and organizational skills promote success in business. One can avoid living with a misunderstanding of making money easily and as soon of the initiation of the business by taking time and planning out all the necessary steps to achieve success. Here is an outline of some ways to help run an affluent company: 1.Getting Organized is an important key to be successful. A good way to complete tasks and stay on top of things to be done is to create a to-do list each day. With the completion of each item, checking it off would ensure that one is not forgetting anything and completing all the essential tasks for the survival. 2.The key to being successful is considering calculated risks and rewards to help the growth. If one is aware of the downsides and the worst-case scenarios, they’ll be prepared to take care of the risks and generate tremendous rewards. 3.Always looking for more ways to improve the business makes the company to stand out from the competition. Being open to new ideas and new approaches to the business influences the company dynamically. 4.Providing great customer service is important for a triumphant business. An impressed customer is more inclined to approach the business the next time as well instead of going to another company. 5.Building good personal relationships leads to a path of business success. Maintain friendly as well as professional relationships to have a support in down times and create opportunities that can make the difference between average and great success. Personal relationships are the most meaningful to people. 6.Many small business owners and entrepreneurs market themselves and do not consider outsourcing the job and they employ core staff to market the business even though those individuals don’t specialize in marketing. Dedicating a percentage to proceeds to professional marketing puts a better and consistent impression on the public. 7.Seeking Advice from experienced people and pollinating minds constantly by seeking sources of inspiration and wisdom. Seasoned elders in trade are often honored and willing to help if asked for guidance. 8.Many free resources are available that can help one become successful. There are non-profit organizations which offer free support. 9.One cannot afford to be rooted in the present and solely focused on the day-to-day activities. It’s important to keep an eye in the future, including upcoming movement. Without anticipating the next big thing, one is destined to fall behind. 10.Maintaining a healthy work-life balance is a necessity. Running a successful business requires a good amount of time and energy. It’s crucial to take care of one’s health and well-being, and the business cannot run without the entrepreneur. In most of the cases, success or failure is all about knowing the both the how and the why of taking action, and always being clear about which step to take next.

  • 7 Outstanding Benefits of an Employee Survey

    Jun 17,2017 Employees are the bedrock of an organization. Employee surveys are essential to know the condition of the organization. Ensuring good state of this bedrock is equivalent to a health checkup of the firm. Here are a few ways in which employee surveys can help you as a business owner: 1.Formulation of human resource policies: the human resource department of a firm can use employee surveys to better manage their workforce. They are aided by these surveys in understanding the needs of their employees and how can they create a better work environment to harness their maximum potential. 2.Employee retention: employee satisfaction surveys tell how satisfied an employee is with their work and work environment. If the results are favorable then it implies that the firm can successfully retain its employees on the other hand if the results are not favorable they can work to improve the situation. 3.Honest Feedback: anonymously answered employee surveys are a mirror to the firm as they show an honest image from the eyes of an insider. Working on this feedback and conducting such surveys regularly can strengthen a firm’s reputation in the employment sector and it can make the form a strong competitor in the industry. 4.Improve employee’s self-esteem: surveys show to employees that the firm is not inconsiderate about them. Surveys make them feel valued. When firm’s work on the responses elicited from surveys employees are made to feel cared for, this increases their self-esteem and positively impacts their work efficiency. 5.Serious offences can come to notice: serious matters such as those of sexual harassment or abuse or substance abuse are often not reported by employees directly due to hesitation or fear. Through surveys they may report such matters. These cases should be urgently and strictly dealt with or the employees may lose faith is the firm’s justness. The identity of the complainant must be kept confidential. 6.Transparency: employee surveys are a marker of a transparently working firm. Transparency in working is appreciated both inside and outside the firm. This builds the reputation and credibility of the firm in the market. 7.A different angle of view: instead of a top down view of the firm from a senior post, employee surveys allow senior executives to have a broader and more comprehensive view of the working of the firm from ground zero. This way the working of intermediate levels can also be checked.

  • Work smarter, not Harder!

    Jun 17,2017 Since the work environment is full of noises and distractions which deviates the concentration of an individual from their task, it is important to strategize and plan to boost productivity. It’s necessary to adopt a proactive approach and manage workspace in a way that helps clear one’s mind to give their best. Here are 10 ways to increase productivity at work: 1.Track and limit the time spent on tasks: It is important to accurately estimate time taken to complete a task and minimize the excess time spent on it. Being able to complete the required task in less than the expected period motivates the worker and hence improves productivity. 2.Save the pessimistic or leisure thoughts for later: The human tendency to process their personal thoughts while working on an important project is quite common amongst workers. To avoid such distractions one should jot these thoughts down on a paper and save it to ponder about it later. This way an individual has a highly productive level of concentration and it also prevents mental exhaustion. 3.Avoid multitasking: Multitasking reduces creativity, causes a higher ratio of mistakes and makes it harder to remember important details. One might be confident about their ability to work on more than one activity simultaneously to save time, but instead it diminishes their productivity hence wasting time. 4.Eliminate inefficiencies: At a workplace there are always some tasks that do not require one’s individual attention and even does not has to be performed everyday. There are many tasks one simply doesn’t needs to do, and it may be possible to minimize others. Also some tasks, which do not require one’s personal attention, can be delegated to others. 5.Productivity tools: With the advancement in technology, many tools have been launched to enhance the productivity and make work easier and accurate. Some of them are Rescue Time, Sanebox, TextExpander or FastFox, Gmail, etc. 6.Dealing with interruptions: Interruptions usually disturb the work flow and reduces efficiency. It is important for a worker to find ways to tackle such interruptions. The ways differs with the intensity of interruption and human behavior. 7.Being proactive instead of reactive: Plan your schedule daily and what work is to be done in advance, instead of changing plans according to incoming phone calls and emails, dictating how to spend the day in an unorganized manner. Set the tasks to be carried out during the day. This allows the worker’s mind to be more creative and efficient. 8.Taking Regular Breaks: Scheduled breaks are the most important because it helps building up concentration levels and being more creative. Taking short breaks during long tasks helps maintain a constant level of performance, lest it leads to decline in performance. 9.Setting Deadlines: While stress is considered to be a bad thing, a manageable level of self-imposed stress can actually be helpful in giving focus and meeting goals. 10.Hold Standing Meetings: Standing Meetings can result in increased group participation, decreased territoriality, and improved group performance. Since meetings are usually avoided and ignored, standing meetings can prove to be a better idea. Being more productive at work isn’t rocket science, but it only requires being more deliberate with time management. One only needs to be more cautious and considerable of his actions according to the working environment and obtain the maximum output with the minimum of efforts.

  • 10 Innovative ways of Obtaining the most from the Least!

    Jun 16,2017 Efficiency is the key to keep pace in an increasingly competitive world for a small and medium sized business with limited resources. Running a business with limited resources is a challenge but it is not impossible. 10 creative ways to think outside the box and perform entrepreneurial activities successfully even with limited resources: 1.Focus on the core activities: One should not forget the aim of setting up a business in order to expand and grow through acquisition of companies with a different objective only to discover that that it does not work well. Sticking to the core business would lead to the growth of the company with limited cash. 2.Keeping a minimal staff: Hiring a full-time staff for small business activities is overrated and costs a whole lot of money. Outsourcing can prove as a better option for the things which cannot be done by the existing staff members and paying freelancers for the extra projects important for the growth of the company. 3.Making it easy to work together: Smooth collaboration with between employees, partners, suppliers, and customers is a sure shot to boost efficiency while reducing cost. 4.Reducing Unproductive Travel Time: Time spent on the road is time lost. A networked phone solution that offers video calls and Web Conferencing helps reducing time and expense of travelling to offsite meetings and training sessions. Technology can be used to save time as well as resources. 5.Effective Planning: Effective planning is the key to managing slimmer resources. Thinking outside the box with a possibly fewer staff and stretched resources is a must for drawing out productive strategies. 6.Being more communicative: Inspite of having a clear goal, a good communication strategy within the company brings people along utilizes the limited resources to the fullest and efficiently. 7.Maintaining a Budget: With a tighter budget, every rupee counts. Loose controls will cost money that could be spent on other projects. 8.Judicious Use of Resources: Thinking smartly with finite resources becomes a necessity. There is no room for wastage, so one needs to plan carefully to put the resources to their best use to have a maximum effect. 9.Keeping the Workplace lean: A successful image in every area of the business needs to be maintained for the purpose of customer-facing. On the other hand, companies with limited resources would do well to keep the office as lean as possible so that valuable capital can be invested where it is most needed to enhance customer experience. 10.Giving full information access to the employees: It helps saving time and cost to reach out for information from a far away source. The cost wasted in acquiring such information can be put to alternative purposes resulting in growth. Many businesses have sustained in the market even without the access to unending supply of resources. Having limited funds does not need to be the death nail of the business, if one knows how to manage it well.

  • Mistakes That Entrepreneurs make and ways to avoid them.

    Jun 16,2017 We learn from our mistakes. Learning from our failures is also a secret of success. In addition to possessing a crucial set of skills, a good entrepreneur should have a good sense of judgment as well. Some of the most common mistakes that most businessmen experience and a suitable solution for them: 1.Setting unrealistic Financial Goals: Most entrepreneurs make the mistake of assuming their business will make immediate profit, but setting unrealistic goals will only lead to disappointment. Educating oneself with ways to build up business, and work on the eventual turnaround of profits prevents disappointments. 2.Getting influenced from the market: One of the most common mistakes new entrepreneurs make is trying to do what everyone else is doing. Instead of following the market, looking for untapped markets, under-served communities and unmet needs. This is where the greatest potential resides, as well as the least competition. 3.Financial over-reach: Quitting a day’s job and only source of income while only having the germ of an idea and no plan on how to achieve the objective. For those who manage to get investors or large loans early, there is a bad tendency to add people to the payroll without a clear plan on how to use them to increase revenue. Market Research and Product Reviews well before investing in manufacturing can be some solutions to the problem 4.Failing customer’s Expectations: Failing to deliver what people need is one of the biggest failure an entrepreneur encounters. The way to be successful is to reverse engineer what works and improve upon it. 5.Inability to focus on business principles: General business practices apply to all industries and sometimes entrepreneurs fail to follow these principles. Business owners must understand all aspects of business. If one lacks knowledge of a specific field, it might be wise to seek advisement. 6.Irrelevant Marketing and Advertising: Business owners usually forget to market their business brand, which has become the most crucial activity to reach out to more customers. Hence, a necessary effort needs to be taken to connect customers with the company. 7.Multitasking instead of Focusing: Businessmen have the tendency to be responsible for every aspect of the business just because they started it. It can prove detrimental to both the owners and the company. Instead the owner can focus its energy on one or two important things that are tailored to their special talents, and offer insight and fresh views to areas of the company that are not handled by them. 8.Underestimating competition: Competition is often ignored in the working of the business due to a sense of superiority and uniqueness of the owner which often leads to failures. Hence, it is important to understand the competitors and their strategies. Because they might have a better understanding of competition, it is not bad to learn from them. 9.Selecting the partner: Partners are the people who share their knowledge to the growth of business towards a common goal. But selecting a person as a partner without analyzing their character and personality. One should confirm that the person has at least knowledge about the business sector and willing to join. 10.Being Adaptable: A business should be dynamic in nature and the industry should be able to change with time. If one does not change with trend, they will be left out of the crowd. Hence, it is necessary to change and develop as the industry changes. 11.Selecting the Company type: There are different company registration types available to start a business, selecting the right type of business makes a lot of difference. 12.Setting Goals: It is important to have definite goal even before starting a business. And also the goals should be attainable. Fixing a target which is not attainable is of no use at the same time it should not be easy to achieve too. Entrepreneurs should be ready to learn from those who have already experienced such mistakes. And try adopting suitable corrective measures for the same.

  • Why ignoring business strategy will cost you sales?

    Jun 15,2017 All the business strategies that matters to a business increases the profit, fund, customers, sales, revenue, ranking and much more. Business strategy is a liable asset for a company’s overall growth. This is really important for sustainability and growth of the enterprises. Here, is a detailed analysis on why ignoring business strategy can cost you in sales? 1. The SEO Loss - Modern sales strategies such as Search Engine Optimization related to Social Media have a lot to offer for your company’s reputation. If any of your search result appears on 1 st page or say be the first result of a keyword analysis, then a large number of visitors would add up to your stats daily, As a result, there would be a high growth in sales and ignoring this particular fact can push your company into depressing financial reports. Branding, Planning and blogs play an important part to develop trustworthy image on the internet. 2. The Time strategy effect Business growth largely depends on focusing at the right selection at the right time. When we know the target audience, we can attract them according to sessions, seasons and even special days, events, festivals. And thereby, we can increase our regular customers and keep them happy as well. 3. Incapability of re-attracting newer customers can cause you instability in market and may result in 0% growths. 4. Even The content has a Say! Better content helps you attract newer generation faster than anything else. By strategizing this, we can have more audience in less amount of time. And ignoring this may result in very slow growth of out global audience. 5. Your competitors may win over you – Having perfect strategy and updating them often is really necessary. Not strategizing timely may throw you out of the competition in market. Your counterparts might win due to lower prices, cheaper raw material or better service. Any of this can be a drawback for your business. Hence, It is clear that if having business strategies may increase your sales exponentially, This is also a known fact that ignoring those can bring huge loss for you. So, invest a good time and money in strategizing your business! Because, it is the next big step that your organization needs. Image Sources: http://strategicplanningforgrowth.co.uk/business-success/ http://ua.seo-engines.com http://www.mimvi.com https://coschedule.com/blog/retain-current- customers/ https://donordreams.wordpress.com/tag/market-competition/

  • Business Marketing Doesn’t Have To Be Hard. Read These 10 Tips

    Jun 15,2017 Nowadays, you have many techniques to grow your business. As you see online marketing is the best platform to take your business to heights. Here are some tips and ideas that help you to achieve better sales result, hope you find it useful. 1. Content Marketing​ Imagesource:https://cdn.searchenginejournal.com/wpcontent/uploads/2017/04/Blogging-1.jpg Content Marketing is successful in every type of business from shoe designs to building designs. You visit many content marketing sites when you access the internet to explore new things in business and content marketing itself is a Marketing process which attracts new clients, sale leads, and subscribers. 2. Attend Networking Event or Create Your Own Imagesource:https://assets.entrepreneur.com/content/3x2/1300/20150911170456-young-entrepreneurs-business- network.jpeg Creating Events or attending it helps you to share your business ideas with different people around the world. They give you reviews which help you to improve your drawbacks and add something new. 3. Make volunteers to lead your Organization Image source: https://s3.amazonaws.com/oxfam-us/www/static/media/files/action- corps-flicker.jpg Business is not about to attend seminars, events but to lead your organization in a different manner and to attract new clients, acquainting your product with discounts attract more people and give you a better revenue. 4. Email Marketing Imagesource:https://3oft5w12rarx2d8xmh1netfr-wpengine.netdnassl.com/wpcontent/uploads/2016/02/josh-feb- blog-news- slider.jpg Email marketing is again a cost effective and powerful business tool. Sending weekly mails of new products or schemes to your daily customers keep you connecting with them. 5. Sponsor an Organization Image source: https://business-reporter.co.uk/wp- content/uploads/2016/04/pmi.jpg If you sponsor any organization, you will get exposure every time and if your product service is good, attendees always remember and appreciate your company. 6. Make your delivery options better than others If your delivery is fast and for random customers, they feel special and think ways to speed up your delivery process, that stands out you from your competitors. Imagesource:https://encrypted-tbn0.gstatic.com/imagesq=tbn:ANd9GcRxnVRKn7vZLMSXWG9fVE3X3kMnbI62CthPp2lAobD2RFQPqnaD 7. Always stay up to date on industry news Image source: https://www.gevme.com/blog/hubfs/blog_images/newsevents2.jpg Staying up to date with industry news gives you a better knowledge and content ideas to share with your customers. Some news and ideas are complicated for customers but you can break and service easily to your customers. 8. Talk to Visitors Image source: http://media.bizj.us/view/img/6447962/five*1200xx2125-1195- 0-111.jpg Visitors like to speak and want to know more about your products and schemes, so give them a proper response. A healthy interaction with your customers will increase the reach of your company. 9. Donate products for review Image source: http://img.huffingtonpost.com/asset/1910_1000/57c89240170000172ac7712f.jpeg You have much better chances for receiving reviews from customers. If you send product to test out, not only this is for review but it works as a little gift for them so they may interest in your product. 10. Focus on dissatisfied customers It is a common mistake by small business owners, they don’t focus on their marketing strategy. As a result, they face many client inquiries. To increase marketing sale you have to focus on dissatisfied people, with current provider.

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