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Jul 25, 2017. . Business is not concerned with a unit; it takes multiple units to function together. To make all units work as per your demands is not possible however, if you are good at the art of negotiating then majority of your demands can be met. Negotiation is a process where two or more parties with different needs and goals discuss an issue to find a mutually acceptable solution. Here are some simple and quick tips that can help you negotiate well: 1.Set upper and lower limits: when you aim to look for a mutually acceptable solution for both the parties always keep in mind what is the highest and lowest point till which you are willing to go. This would help you give direction to the discussion and prevent hasty decision making leading to losses. 2.Communicate, not confront: do not confuse negotiation with confrontation. you should remain calm, professional and patient. Don't make it personal, and avoid becoming angry, hostile or frustrated, this will hurt your reputation and weaken your contacts in the market. 3.Prepare to be flexible but remain assertive: being rigid and stubborn will render the discussion futile. Be prepared to compromise and adjust on some points, but don’t be too adjusting, remember to keep your priority points straight and assert your views. 4.Background fact check: try to find out what are the weak and strong points of the other party and what their priority is. If possible look for leverage against them but NEVER try to threaten the other party, the discussion end then and there and can turn into a criminal matter. 5.Seek advice: if required or preferably do, seek legal advice on the matter at hand. You can also ask a legal professional to be present for the discussion. This would help you make a legally sound decision and also make your side’s demands weightier. 6.Write: make sure that whatever is the settlement agreed upon, it is stated in writing. This will help clear any future disputes and ambiguities of language. It will also lend legal validity to the settlement. 7.Benefit mutually: the whole point of a negotiation is to give both parties a chance to benefit. Take care that that end result gives some benefit to both the parties. The magnitude of benefit might differ but make sure it is not unfair to either party.

Interviewer: How did you come up with the idea of your company? Mr. Karma Bhutia: I’ve been in the IT industry for over 2 decades. I’ve seen a lot in those years. In 2004 I co-founded an IT services company and by March 2015 my company got acquired. We had built a reputation for ourselves by building a lot of cool stuff for many established companies like Apple, HP, SAP, Dell & startups like Cleartrip, HolidayIQ, TaxiForSure etc. My team and I had been providing IT services for over a decade and creating so much value for everybody else. I wanted to create something valuable and sustainable & that’s how iShippo.com started. Initially we started out trying to solve the logistic challenge that prevails in our country but we quickly realized that there were many security & regulatory hurdles that needed to be resolved before we could open it up to the public and hence we pivoted into a marketplace for hand crafted products because we realized that it was a completely undeserved market and we had the right skills, tools and the execution prowess to service this market. One of the most important lessons I have learnt is that a good team can lead you to success and a bad one to failure. Your team needs to be productive and efficient and you need to cultivate & hire A Players. You must work with a team with common vision and goals to smell success. Interviewer: What is your inspiration to generate new ideas? Mr. Karma Bhutia: Entrepreneurship is about creating, building and the thrill of solving problems that impact people’s lives Interviewer: What three things are most important to become a successful entrepreneur? Mr. Karma Bhutia: Passion & Drive are the only things that will sustain your business in the long term. Hence inculcate the same drive in your team mates and let them share the same dream. If your team doesn’t share the same drive you will never generate enough momentum to launch spectacularly There are no shortcuts - you have to keep improving, evolving & building. The moment you are thinking about shortcuts then you’ve probably given up. Always keep your ears and eye open to learn new things. Even though they might seem insignificant at first it will help you somewhere down the line in your entrepreneurial journey. Interviewer: How do you deal with failures and challenges in your business? Mr. Karma Bhutia: One of the challenges was dealing with an unorganized sector on the supply side, which was patronized by folks who don’t purchase unless they can touch or feel these products. As a startup there are a lot of moving parts when venturing out on your own: acquiring customers, acquiring sellers, balancing the marketplace (supply/demand), customer satisfaction, social media, marketing, etc. In my opinion having basic knowledge on best practices in these is crucial to running your business on a day-to-day operation but you still have to hire A players who are dedicate to their craft. Interviewer: What mindset one should have to help the company achieve huge heights? Mr. Karma Bhutia: There are no shortcuts - you have to keep improving, evolving & building. The moment you are thinking about shortcuts then you’ve probably given up. Hire ‘A’ players in your team even if it means giving an arm & a leg. Most of the times you might not find the right kind of talent in the mountains - never fear to tread far to seek the talent out. Always keep your ears and eye open to learn new things. Even though they might seem insignificant at first it will help you somewhere down the line in your entrepreneurial journey. Always be prepared to deal with the unknown. As an entrepreneur you will be faced with this question on a daily basis - quick thinking and effective decision making helps. Interviewer: What are some of your habits which helped you become a successful entrepreneur? Mr. Karma Bhutia: Always watch for opportunities Don’t take NO for an Answer Be open to learning Prepare short term daily goals and work on achieving them “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”― Bill Gates Interviewer: What would you advise budding entrepreneurs or the students who want to become an entrepreneur? Mr. Karma Bhutia: There are just so many variables at play that it is impossible to create a winning formula right out of the gate. There are definite things that you need to do: you need to know your product, how you want to sell your product, marketing ideas, etc. But it is really up to you on what you feel are the best ways to approach it, how you build, how you plan and how you execute to scale. You also need to listen to feedback and be open to changes – always. What it takes to become an entrepreneur is having a solid idea, determination, and ability to solve problems. There are so many resources available online that what you lack intuitively you can make up for by researching. The right attitude to have is to keep a curious mind. You will probably have a bad week, month, or even quarter when starting. If you are only focused on the negative things you are probably going to sabotage your own success. I think it helps to create some type of time line or plan to help your progress. You also need to have realistic goals and expectations. Keeping all that in mind you should coach yourself to Never Give Up. Interviewer: Define your life as an entrepreneur in one word. Mr. Karma Bhutia: Persistence India is the land of handicrafts & handloom with a rich tradition of indigenous art/craft in every part of the country. However, with the growth in globalization and availability of industrial goods from all across the world, the local artisans often struggle to find a market for their products/craft/skill. iShippo.com an online eCommerce marketplace where people connect to sell and buy handcrafted goods. At iShippo.com, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. https://ishippo.com #Handicartfs #Handlooom #iShippo

Jul 24, 2017 Here are some simple tips to help improve your business’s social media engagement. 1.Always reply: developing a website, page or public profile on social media is just the first step. You also need to keep replying to all responses, queries and feedback rose. Replying promptly adds to your reputation as a customer friendly organization. 2.Go on auto mode: to create a wide impact and reach users on a large scale, you can use various tools that have mass appeal. Bulk emails can help reach customers, you can also schedule posts according to your preferred time and it would go online automatically. This can save time and allow you to focus more on replying to responses. 3.Target: keep your target audience in mind and spread to social media platforms that your target audience is active on. Use the points you think would click with your target audience in your social media campaign. 4.Dynamism: when online think beyond posters and video ads, in short think beyond any campaign that you can run on any other medium. Go for new interactive tools. Use discount spin wheels, discounts on e-wallets, conduct contests about sharing posts, getting hits and likes, give e-vouchers and encourage satisfied customers to give feedback which you can share on the public domain. 5.Collect data: you can use your online follower’s database to get insights about who your customers are and their choices. You can also conduct surveys and build new advertising and sales campaign based on the feedback.

Jul 23, 2017 Finding new people to buy your product or service is an important part of the entire sales process. Selling products and services of a business is the core activity of a business. And there is consistent and strong competition emerging every day. And so it is important to devise strategies to boost up the sales of the company which also contributes to a proper functioning and survival of the firm. Some ways to boost the sales of the company are: 1.Generally people are more attracted by the usage and the benefits that the product would offer. A useful and adequate benefit derived from the product offers more potential for the sale of the products of the company. Target the market audience which would actually be able to extract the maximum utility of the product or service up to the level of their satisfaction of the money spend on it. 2.Identify the customer well; their requirements, their needs and their desire. A company tends to serve its market well when they know the demand and trend in the market. 3.Try evaluating and solving the problems your customers face. Helping them resolve their issues, contributes to a society welfare action. Helping the customers solve their queries regarding the products or services also motivates them to purchase the services contributing to the boost of the sales of the company. 4.Stating the advantage to the customers about why they should buy specially from the particular company, enabling them to reach a defined definition promotes quick and easy sales of the firm. Also focusing on the benefits of what makes the product better from others can also prove to be a solution to reaching out and helping to the target audience. 5.Encouraging the use of social media platform to market your products is a modernized way to broaden the reach of the company. Social media marketing has become a must these days to reach out to a huge customer base. There are many platforms online to spread a word about the business and its products. 6.Having a clear mission about the sales of the business and strategizing in a way of finding the best ways you can carry out the activity. Being able to identify the capabilities and talents of the individuals working in the firm also contributes in increasing the sales. 7.Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favorable attention. Diligent follow-through and above-and-beyond customer service are the keys to maintaining it. 8.Ask-listen-act: this is the success mantra for inducing good sales. The questions must be creative, relevant and direct to be able to identify your customers well accompanied with highly developed listening skills and an ability to act appropriately and according to the the customer and the want of the sale. 9.Taking the responsibility instead of the credit. To build a strong support team willing to go the extra mile when you need it, give your team the credit for everything that goes right, and take the blame when it goes wrong. 10.Focus on your goals. Test every activity for its importance and urgency. Create an ideal schedule, and test your actual time use against it daily.

अपने व्यवसाय को एक व्यक्ति से बड़ा बनाना Don't make your business dependent on one person. Try to work under your company name rather than under the personal skills or name of an individual. This will bring long benefits for your organization.

सिस्टम के महत्व को समझना

Jul 22, 2017 A viable key to every conflict in business is negotiation. Even if a salesperson has properly qualified a prospect and correctly managed their expectations through the sales process, the deal can still end in a negotiation resulting in better outcomes. Through negotiating one is able to impart the understanding of an individual to the other and hence improves customer trust, satisfaction and sales in the long run. Here are some ways to negotiate well with your customers to increase the sales of your company. 1.Opting to sell the product or service first instead of choosing to negotiate before fixing the deal is a better option. The time after, once the sale is assured, is the best time to negotiate and inform you about the needs and requirements of the customer. Serving the customer according to their convenience makes them rely on the firm and hence increases the sales gradually. 2.Negotiating at the right time and at the right place also plays an important role in the smooth functioning and positive movement of the sales chart. Once you know your customer well, one can also be sure about the right situation and conditions of the customer to negotiate. Be sure to not manipulate the customer and not let it manipulate you, and simply understand the customer’s situation and serve them accordingly. 3.Let the customer set the conditions and the price they are willing to pay for the product. That instills in them a sense of freedom and that also makes them believe that you are willing to listen to the customers and consider their demands. Working according to the convenience of the client for the client is a better option instead of choosing your ways to make a condition suitable for them. 4.Walk away if necessary! Sometimes giving up is the solution to let the customer ponder about the actual value of the price. If not, in such a situation, one should keep in mind that the most profitable deals you’ll ever make are the ones you don’t get today. 5.Define the price you are willing to offer priorly. Setting the price in the heat of negotiation of the sale is the wrong time to do that. One might end up with a deal which is non profitable and incurs loss to the firm at that moment. Instead of that one should always be confident about the prices and conditions they are willing to offer and set a base and a ceiling to not get manipulated and also to not manipulate others.

Jul 21, 2017 These days everyone starts a business and runs a business website to be financially independent. Making money is, although, a tough task but a powerful way to make money online. For a beginner, the number of visitors is the most important factor in deriving good sales. The more the customers, the better your website ranks, sales, page views, etc. Some tips to convert the traffic on the website into sales are: 1.The speed of response to web inquiries will have the biggest impact on your success. Using the modern and accurate technological ways to rule out delay in the process and to immediately alert your staff members in real time via email, text messages, alerts, etc. is an option to promote sales. 2.It takes time to build contacts with the website leads, and so it is important and necessary on the part of the company to take multiple attempts and help accomplishing the leads into sales. Also maintaining these contacts for further operations and future deals in the business is also required. 3.It’s important to have an eye on those aspects which play a vital role for a website. Ensuring that the website is working well and carrying out functions accurately and is easy to access and use comes under the important aspects. Also a company should try sticking to its basic aim. That way, it is able to concentrate on the other aspects for increasing customers. 4.Include a contact number on your website home page to allow customers to a quick access regarding their queries and their purchase status. It leaves a good impression of the company’s website and has a positive influence on the customers overall. 5.Including an Opt-in form on homepage proves to be helpful. It ensures an enhanced conversion rate. Once the visitor is satisfied with your products and services offered, they would be willing to fill in their details, which can be proved helpful while contacting them in the future and informing them about new offers and hence to convert them into a customer. 6.Putting in videos which are interactive and speak to the audience makes them feel more involved and convinces them about the quality of the products and services offered by the company. It also helps in building trust within the customers. 7.Having an About Us page on your website motivates the customer to invest their time and trust in the company. The page makes the business even more reliable by providing a background and the functions and the aims of the company. This not only catches the interests of the customers but also inspires them. The company is more in the need of having customers and clients than the customers are in the need of the company, so it becomes important to realize their significance in the functioning and their role in increasing sales of the company and work towards their betterment. Trying to influence and inspire the already existing customers is considered to be a better option rather than making new customers. Already existing customers have a prevailing built in trust and no extra efforts need to be put in to convince them.

Jul 20, 2017 Online retail is an industry constantly changing to keep up with growing consumer demands for convenience. Customer service is one of the last areas that physical stores has previously held the advantage over online stores, but that advantage is quickly eroding as technologies such as live chat are becoming more prevalent. Some ways to put live chat to use to drive sales upwards: 1.It is the highest rated in customer satisfaction. People are more satisfied when someone answers to their queries personally and live in front of them. It is a human tendency to have a satisfaction with the solution of a problem only by noticing the expressions of an individual. Voices can be faked, but the facial expression comes what the person actually believes and cannot be falsified immediately. It also helps to build a personal relationship. 2.Be available to the customers when they actually require you instead of just going live during the working hours. That can instill a feeling of importance and priority in the customers. That way one is also able to learn the actual requirements and the real sales of a company. 3.​Having an instant contact with your customers is a good way to beat competition. Since, live chats are an untapped potential currently. Many people do not encourage its usage for the purpose of customer service or marketing. Hence, adopting a latest and trending innovation gives the company an edge. 4.A customized chat window on the website is a good way to enable customers to reach out to the company easily. It increases the probability of evoking trust in potential customers. This improves the customer reach by building trust and providing easy to contact information. 5.The live chat staff is well trained to expertly assist visitors with common questions or take their details so that a specialist can call them back. At the same time, the live chat agents escalate qualified leads to you immediately so that you can proactively ensure that a visit to your website translates to a sale. 6.The information gathered in the chat transcripts will highlight pitfalls in product or service. This enables to target these areas, improve on them and increase sales as a result. 7.Using the opportunity of using live chats to boost and popularize the social media platform of the company can also help one by letting the customers know more about the products and services offered. That can also lead to the conversion of a viewer to sales. Hence, live chat is the ultimate sales hack. The Live Chat service is fast becoming a must have on websites. This small yet effective addition promises not only to improve sales; it is cost effective at the same time.

Jul 19, 2017 The purpose of a good headline is to snag someone’s interest and keep them reading. They have to want to know what’s to come. They have to be curious enough or compelled enough or be interested enough to continue. A good headline must be promising, non-factual, tantalizing and should have the ability to tease our interest or attention. 5 important things to know about headlines that sell: 1.Headlines are not a place to be neutral. They should possess strong emotions either positive or negative, but attractive enough to pique one’s interest. A headline portraying a weak emotion is generally bland and does not gains much attraction and interest. 2.Stating the big benefit in headlines usually appeals a huge crowd. The first technique that one should always adopt is to transform the major benefit into a headline. That has the best chance of selecting the right audience and preparing them to respond accordingly. 3.Encourage the use of keywords. Keywords help to provide key information to the customers in a glance and motivate them to notice the content. 4.Sending an attractive message to the reader. That becomes important because the headline is the thing which would actually motivate the reader to shift to the content and read the whole of the article just to know the story or the secret behind such an influential headline. 5.Putting in a provocative question directly involves the reader. The question must be directly relatable in nature and prove to be of major benefit of the product. A headline is of crucial importance to the reader as well as the writer. It should not be ignored, instead devised carefully for an effective impact.

जिन लोगों के साथ संबंध बनाने के लिए आप चाहते हैं, उन्हें जानने के लिए समय निकालें Talk to your daily household people and interact with them to have a better understanding and build better relationships.

सुनिश्चित करें कि आपकी टीम आपके कॉर्पोरेट दर्शन को समझती है The philosophy of your business must be crystal clear to all your team members and to you too. This provides a better direction to reach your goal. If your goal is clear to you, all you need is to get a direction!