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Interviewer : What are the company’s activities ? Mr. Khadhka: We help Indian tourists across Nepal, Tibet and even the Kailash Mansarovar yatra. Our basic purpose for being here is to find new customers and partners, while our presence in Delhi has been effective for quite long, we are now seeking to do the same in Mumbai.

Interviewer : What Agile is all about ? Mr. Sharma : Agile are into waste plastic converting manufacturing systems. They were at the event to promote their machinery and the company is based out of Navi Mumbai, in 2007. There's a lot of scope in the industry.

Interviewer: What is company about? We manufacture machines for building material, cement among others. The company is German, but based in Baroda. We're to supply our packing machines.

Interviewer : What Awals is all about ? Mr. Deep: AWALS creations create products targeted toward unleashing the creativity of children, with their diverse range being built for the same. Their business was established back in 2006 by Mr. Darwinder Singh of Delhi. Even traditional toys such as the hopping horse comes with a creative touch from the AWALS’ brand, with it being a product that the child can modify based on their preferences, be it a rocking platform or a bouncing one, and most of their flagship products encourage and promote the same creativity. Interviewer : what are the company’s future plans? Mr. Deep: AWALS pride themselves on the number of new innovations they put out for the market each and every year, with an ode to this being the fact that they'll launch more than 50 to 60 products next year, each engaging toddlers in creative activities through their forming years, for that something the AWALS’ brand considers an essential educational procedure. Their primary purpose for being at this event is extending their brand image and establishing the AWALS name to previously unknown partners.

Interviewer : what is company all about? Mr. Singh : Cinebels provide audio/visual solutions and are the distributers of two brands in India, Klipsch, which is an American brand, and Triamo, which belongs to Denmark. They are pan-India suppliers for their products and exclusively responsible for these particular companies in our nation. The company is from Bangalore, but they also have offices in Mumbai, Ahmedabad, Chennai, Gurgaon, and Hyderabad. We also sell projectors. The company is 60 years old, although the audio line is only 20 years old.

Interiewer : What Nitta’s all about ? Mr. Biswas : Nitta is a Japan based company and has factories all over the world, in countries such as Holland, Germany, Italy. Their primary goal is to manufacture belts and have been doing the same for the past 123 years. These are for various industries like textiles, food industry, pharmaceuticals, packaging and distribution, as per the guidelines provided by FDA. The company was established at India in 2012, and since this event is concerned with packaging and also features a lot of conveyor belt manufacturers like us, it's indeed a good place to showcase our products and find newer partners to supply our belts.

Minimizing price conflicts in strategic marketing Price conflicts are inevitable when it comes to a competitive market structure, except for Oligopoly where the few sellers with closely identical products try to use methods other than price cutting to compete. The marketing department of any organisation has the crucial responsibility of being the HR to the products being held out for sale. What the product can do, how is it different from the competing products already available in the market and mostly, what it can't-do, to a keen observer. Often it is seen that brands wage a full-fledged price conflict with the competitor as a way of marketing their own product, and this applies only to normal commodities and not luxury items, because of the Snob effect. Price is basically made up of two components-cost and profit margin. A firm has to cover its average variable cost to stay in business in the long run. Reducing the price of a commodity might mean lower profit margin or cost-minimizing techniques of production, the latter being more suitable. While marketing a product, a consumer's basic requirement is seen as larger quantity at the lowest price. However, the commodity can be marketed for having features not found in any other in the market. For example, the telecommunication giant Airtel's marketing as "Promises", like promising to add on the previous remaining mobile data to the present one, or even the test by Oopna which declares Airtel to be the fastest mobile network. Airtel does not need to provide free calls or mobile data to lure customers into its subscription-a promise and a test is enough. What price conflicts do is distort the free market demand and supply structure-the kind that causes deadweight losses when the government tries to intervene. Price is a signal for both consumers and producers to make decisions regarding consumption and production, and these, when distorted, affect producers more because consumers confused between two companies in price conflict will move on to another competitor, which might be inferior and might not have endorsed it's product enough. Also, the momentary shift of consumers to the lower priced product during a particular period of time makes the buyer base of price conflicting companies very shifty, buyer base being the main source of feedback for their product to develop.Price conflicts must be minimized and considered the last option when the product features aren't securing enough market share for the company.

To begin with any business it requires capital and when so much of capital is invested it is the need that the business will fetch a good profit. We all have heard about the principles of management and we try our best to apply it in our business as well. Planning, organizing, staffing, coordinating, controlling and decision making are some important management principles. When the manager of the firm is a good decision maker then the company can use the available resources with optimal use and can get a good gain. The firm shall see to it that they focus on how the consumer gets benefitted rather than focusing on the products attributes. Decades of research in cognitive psychology show that the human mind struggles to understand nonlinear relationships. Our brain wants to make simple straight lines. In many situations, that kind of thinking serves as well. If you can store 50 books on a shelf then you could store 150 in two more. Similarly, if the price of coffee is 30rupee then you can buy 5 coffee with 100rupee. But in business, there are many highly non-linear relationships and we need to recognize when they are in play. Even sometimes the experts also fail to take the concept into account. But when people do that they often end up making poor decisions. As Thomas Jones and W. Earl Sasser jr. Pointed out in their back in 1995, the relationship between customer satisfaction ratings and customer retention is often non-linear but in ways that vary according to the industry. In most of the situations, linear thinking will lead to errors. If the industry is competitive the manager will overestimate the benefit of increasing the satisfaction of completely dissatisfied customers. The point is that the managers should avoid making a generalization about Non-linear relationship across contents and work to understand the cause and effect in their specific situation. Training and building support system can be done. AI may be expensive but could be of great use. Data visualization which is low tech but very effective technology can be effective. In recent years number of professions including ecologists, physiologist has begun to routinely factor non-linear relationship into their decision making. Non-linearity is prevalent in all the business some way or the other.

Reaching higher goals in one's life would be his/her dream come true moment and for that it’s not a big deal to bet yourself to make the interviewers sell them on you, and convince them of your worth to their organization before you reach the point of salary negotiations. Actually the chances it being a 'yes' or a 'no' or a 'yes' superseded by a 'no' or vice versa, depends on the maturity of the interviewee/candidate. One must answer wisely and sensibly and must take on the risk of being rejected but not let their talent down rated. There will arise three kinds of problematic scenarios where within the scope of the interviewer the interviewee may go wrong. case 1: when the salary question bounces too quick into your conversation make it swiftly your way by making the recruiters realize that you are enough capable to handle things even when they are out of control. You could do so eventually when you know the exact pay scale of the position you’re being recruited i.e, the market value of your talent. This early questioning is a means of calculating the worth of you by the interviewers, they compare the actual talent to be paid off and your estimations. This early questioning may take on you on a leap or may get you all out of the game. In this stage they might be still confused between you and others so, go slow. They might get you wrong if you get on to the figures too quick without it being significant and also justified. So better be polite and gamble the best possible justified number based on your research (market values). Case 2: well, here it’s the inverse of case 1. The recruiters shed away the candidates who they think have gone wrong in making their standards as clear as required. They would prefer candidates who are deserving both ways namely technically sound and who are ideal for the pay scale. Now in this case if you step down, then you would be making nothing. So it’s better to make a good gesture of letting your exact needs and expectation front of them. now how to identify what the recruiters up to its quite simple go slow and smartly with a constant eye contact , be confident do not let the desperation of being placed come over your inner worthy knowledge. So do not let the bargain begin, if you are confident about your figures. Be bold and it will fetch you, as we all know luck favors the brave. The organization for sure will not like to fetch a brilliant with no guts to handle the pressure or stand on by their words. Case 3: this is one of the most common mistake done by the candidates - exaggeration! Making a fancy number is way tougher in real sense than in imaginations. And to do that one should really possess capability of making such efforts .so be honest with the interviewers .Do not over rate your performance but show your honesty , and your morale will be highlighted . And in same sense one should never settle for a low salary because that would make him pay a great loss which no one could imagine which lack of a satisfaction is in your professional life as well as its growth. And even you've made it with a low figure that would rarely lead you to a happy work atmosphere (scenarios) ahead. Finally, if at all you get a push back in raising your salary bar you can hit the bars like performance related bonuses etc. So be positive and don't let your brains sink in the waters of salary negotiation but be smart enough to pinpoint the thoughts efficiently with showing quality of your office etiquette.

Value proposition acts like a credo for the company’s product and should persuade them to choose that particular service or good so as to satisfy the customer’s needs by making a promising branding. Here are some propositions that are to be often considered while marketing: Knowing the market trends: It gives a clear picture of what-else has to be done to be as a leading company in that particular segment of services and it does include realizing the taste of the people with the changing lifestyles. For example, people now-a-days are becoming so conscious of their health preferring only organic intakes. In such cases if so our product is related to health, diet or fitness, better to involve such things in the marketing strategies. Never always lower the commodity’s price so as to attract mass number of customers. These days customers are very much interested to spend on items in the name of “Branded items”. So either reducing the price or offering some discounts frequently on the services may leave an opinion that reduction in price is due to the reduction in demand. Know our competitors and plan accordingly: If so you are a new entrepreneur, first get some clarity on your competitors and start branding accordingly with the marketing strategies of minimal amount. Unlike the well reputed companies, new startups can’t afford branding in the name of advertising using the well-known personalities. In such cases, technology plays a vital role in helping them to advance them into the people such as releasing relevant apps and having publicity via various social platforms. Strategies to be implemented for a better branding: One’s need is the other’s profit. The strategies that give profits to the companies or the entrepreneurs should be smart enough to be promoted which include the things such as knowing the NECESSITY, RIGHT AND SMART INVESTMENT and OFFERING UNIQUE SERVICES. Never see for opportunities just grab the need .Grabbing necessity means half work is done to be successful in a business. It is well explained with an example: Dabbawalas. It started with a great thought of transporting food which is still in use although started long back. Much competition in the names of food junctions, canteens tried to yank the business but, it still did not lose its market. This is because; it followed the unique technique of delivering home food which can never be dominated by the roadside canteens or restaurants. It followed the very less capital strategy which in turn is gained after service. Promoting the fame with some new ideas: To be a brand in the mouths of people, treat them special by asking them to give their feedbacks and by giving them the assurance of 24/7 availability. For the upcoming companies or new products/services, it is a new strategy to go into the people rather by using the same old formula of branding. Instead, do it in a reverse manner of attracting people by providing the techniques like giving sponsorship, internships. If so done using these, with no investment one can get better branding. Getting branding done with the mouth talk is a very good idea with little cost i.e. Maximum gain. In fact it would just cost the companies a certificate of excellence and it gifts them branding for free saving huge amounts of money on advertisings. Whereas for the students the same policy of branding themselves with free of cost helps better and it is done by writing blogs and articles etc and getting them public by posting in social media marketing yourselves in a unique and simpler way.

A company must identify its goals in all fields i.e. not only in product development in marketing and sales but also in human resources starting in the company and ending with the customer…...adding the human and personal touch all the way. To keep the success going the company should stress on consistency and perseverance. Along with that continuous rethinking and improvisation is the key to the definite rise of the organisation. Modern times mean media, especially social media. Good use has to be made of the current media scene. It is easier than before to connect to the audience wherein your target group lies. Connecting with the audience through their sensibilities, playing on their emotions will definitely help establish the business. Messages to them can be very easily put across to them through the internet, applications on the smartphone and not to forget the ever-dependable television. Print media is not to be left far behind. The company and its products have to be bombarded with the audience day in and out through advertisements…… the more, the better. The larger the advertisement, the better the visibility. Nothing like a small ditty to humor a meaningful sentence to remember to influence the customer. Remember that out of sight is out of mind. So never give the customer a chance to forget which is so easily done nowadays. One should know how to delegate the different aspects involved in developing the business. Juggling design, sales and marketing recruitment and accounts and finance will lead to a total chaos. Specialized services are freely available now and should be made use of generously and intelligently. Sustaining the business and its growth is another core issue of modern time commerce and trade. Customers have a very low loyalty threshold as well as a very low product retainable threshold. They forget very easily and move on smoothly to the next product and in the market which offers better, say, products along with better marketing and sales. So, the organisation needs to constantly reinvent itself and stay abreast of its competitors. It needs to retain the old customers, engage him in repeated and multiple sales as well as get hold of new customers. Last but not the least is the management of the firm by the owner or the leader or the manager. The higher-ups in the hierarchy have the great responsibility towards the firm and also to those working under them. It’s a matter of great organizational skills to balance the power of a manager and the need to get the work done through the whole team correctly and in time the manager has to be on his toes constantly setting an example on how the organisation needs to be run. He should be very flexible yet firm continually rethinking all principles and strategies that the firm runs on. Becoming complacent is the worst quality he can ever develop. His motto should be ‘not anything is enough.’

Oct 10, 2017 Hi there, this is your brain speaking. Just wondering what thinking mode you are operating in today? Seems simple, but it’s important to know what’s going on up there. Here’s why: Success in today’s hyper-competitive global economy depends on what’s happening upstairs in that frontal lobe of your brain where problem-solving, creativity and other cognitive functions take place. Our research with thousands of managers and individual contributors throughout North America and in 48 countries suggests that we need three to four times as many ideas every day to perform at peak levels in our work. Anything less than a constant flow of ideas won’t be sufficient as we enter a future of constant change. Fortunately, doing a quick, unannounced spot check on your thinking mode couldn’t be easier. Use the list below to identify which of the four dominant thinking modes you are operating in right now.