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Great Companies: How did you get your idea or concept for the business? Mohammad Fayaz Sheikh: From the age of 10 I was experiencing different types of business work. I have worked in many companies from school time so I decided to become an Entrepreneur. and The idea and excitement to learn me the new technology and the new businesses led me to enter in the field. Firstly, I gained experience in an IT Company from Nagpur by working for 2 years then I Started my own Firm Named SHRAVTECH SOLUTION In 2017 then after the settling the IT Firm i started 2 More firms Named THE RIGHTWAY CONSULTANCY AND SERVICES Which Works in Corporate Training and Placements and FS FINANCIAL SERVICES Which works on PAN India level Providing Loans to customers at their Doorstep. All my 3 Firms Running Successfully all over India all these companies are aligned in FAYAZ SHEIKH GROUP OF COMPANIES. Great Companies: What are the various services provided by Fayaz Sheikh Group of Companies? Mohammad Fayaz Sheikh: It is divided into mainly 3 Firms Shravtech Solutions- Which Works in the Complete IT Solutions Like Website Development, Android App Development, Software Development, Digital Marketing, BULKSMS etc. The Rightway Consultancy And Services- Which Provides Training and Placements on PAN India Level. FS Financial Services- Which Provides Loans at their Doorstep on PAN India Level. Great Companies: What makes Fayaz Sheikh Group of Companies different from hundreds of other similar service providers? Mohammad Fayaz Sheikh: We Provide all the services at their doorstep. Our Services are feasible and very pocket friendly as per market. We Deliver the best of us in the service. We believe in family policy that's why we don't make customers, we make family. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Mohammad Fayaz Sheikh: I faced my challenges as i quitted the job. The family was not supporting me but I took the risk and started the firm with believing in myself. the financial losses, expenses and the very pick time i faced. But patience and believing like a rock helped me to surpass those challenges and bad times. and now Alhamdulillah I am successful and started 2 more Firms and Running Successfully. I have been Recognised by many Organisations and received many awards for my Firms and Recently I Have Received the Global Fame Award By the Hands of Neha Dhupia(Bollywood Actress). I have also Featured in many Business Magazines and Media. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Fayaz Sheikh Group of Companies? Mohammad Fayaz Sheikh: I am working consistently for the growth and in the upcoming 5 Years I want to open many branches in Maharashtra and India. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Mohammad Fayaz Sheikh: Stay Confident, Have Patience, and take Calculative Risk.

Great Companies: How did you get your idea or concept for the business? Abhinav Pradhan: My mother has spent her entire professional life in schools as Teacher and Principal ,additionally i have the experience of working with some of the best educational companies of the country. So we are grateful to this industry who has nurtured us. We are blessed to work and uplift the standard of education practices. Great Companies: What are the various services provided by Myedubag? Abhinav Pradhan: We are a school education focused company working in online and offline segments. We have our books which are prescribed the schools and our personalized live classes are endorsed by kids/parents across India and UAE. We have a team of teachers who work with us to teach these kids in a personalized manner. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Abhinav Pradhan: Challenges and struggles are part of the life of every human so we also face them regularly like any other human. But our determination and persistency keeps us focused and therefore we keep working. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Myedubag? Abhinav Pradhan: We will surely become one of the top 3 school education companies in coming years in terms of volume and Revenue. But our objective is to remain fully committed company for all the stake holders associated with us. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Abhinav Pradhan: Have conviction and be regular in working. Your offering to the customers should remain of high utility for them.

Great Companies: How did you get your idea or concept for the business? DINESH B THACKER: Establishment: - in 1971 our firm started in Bhuj named as “DINESHKUMAR MANSUKHLAL AND BROTHERS” Which is still running successfully as a parent company. Our firm is known for manufacturer representative and agency hub and also known for fire crackers dealer. We worked with many multinational companies of fast moving consumer goods and pharma companies like Procter and Gamble, Heinz India, Hindustan Pencils, union carbide, Eveready products, Glaxo pharma, Wood ward’s , Ttk pharma, and many other companies. Great Companies: What are the various services provided by LAKSHYRAJ QUALITY PRODUCTS PVT LTD? DINESH B THACKER: Later in 2000’s decade we decided to establish our own brand so in 2008 we applied for “LAKSHYRAJ QUALITY PRODUCT” under the firm name “SANJEEVNI TRADE CHEM GRUH UDHYOG”. In which we started manufacturing white cleaner, liquid soap, liquid detergent, toilet cleaner, agarbatties etc. Great Companies: What makes LAKSHYRAJ QUALITY PRODUCTS PVT LTD different from hundreds of other similar service providers? DINESH B THACKER: With our vision and hard work in just few years we became a very successful brand in our territory, so we expanded our business with the name of “SANJEEVNI TRADE CHEM” in the year of 2016 with proprietor firm. Once again with our vision and dedicated hard work our brand “LAKSHYRAJ QUALITY PRODUCT” became more popular and trustworthy brand in our territory. After that we received many repeat orders from our customers under the brand name of “LAKSHYRAJ QUALITY PRODUCT”. In 2020 when entire world hit by covid 19 virus and recession in all industries at that time our daily production capacity was around 3000 liters & it was running smoothly. During covid time we have received many orders via different market place like Amazon & Flipkart with maximum positive reviews from our buyers. Great Companies: What were the struggles and challenges you faced and how did you overcome them? DINESH B THACKER: In mid-2021, we “LAKSHYRAJ QUALITY PRODUCT” faced a shortage of production and we were not able to fulfill customer’s order as our production capacity was only 3000 liters per day and orders, we received was 4500 to 5000 liters per day. To fulfill customer’s demand and maintain their trust in our brand we decided to expand our production & we established our new factory with the capacity of 9,000 liters production per day. We register our brand “LAKSHYRAJ QUALITY PRODUCT” as a private limited company named “LAKSHYRAJ QUALITY PRODUCTS PVT. LTD”. We have created our own supply chain in various states of India. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for LAKSHYRAJ QUALITY PRODUCTS PVT LTD? DINESH B THACKER: Our main vision is women empowerment and give quality products to customers in a reasonable rate. With following our vision of “women empowerment” we have employed 90% women in our company. We also aim to supply our products in all states of India & globally too & we’re also looking forward to work with a different company which has good ethics and in-depth knowledge of customer needs along with better market research. Great Companies: If you had one piece of advice to someone just starting out, what would it be? DINESH B THACKER: JUST DO IT... AND BELIVE IN YOUR SELF.

Pencilbox is a highly reputed Indian design consultancy founded by Anuraag Singhal in May 2018. The company offers creative design and display solutions to businesses across the globe. Pencilbox integrates multi-sensory design experiences for branding, product designing, packaging, advertising, visual merchandising, store designing, exhibition designing, POSM designing, corporate gift designing, idea designing, and marketing campaign designing. If it has got ‘Design’ attached to it, Pencilbox can do it! The company's creative approach of blending aesthetic and functional aspects together sets it apart from the rest. Every project is infused with a fresh perspective and an artistic touch that captivates audiences. Pencilbox operates on a B2B model, collaborating with companies that seek to elevate their brand identity and communication strategies. The company operates as a trusted partner, ensuring a personalized touch to each project and a positive business outcome. Many reputed companies like Aditya Birla Fashion and Retail Ltd., StoreForce, Hadab, Apex, Harley Davidson, Reliance, Amway, etc spread across North America, Middle East, Australia, Bangladesh, and so on have benefited from Pencilbox’s design services. The founder's background, years of experience, and passion for creativity drive the company forward to its 6th successful year. As per Anuraag S, Pencilbox is not just a business; it is a journey of inspiration, transformation, and artistic innovation. With each passing day, Pencilbox continues to shine its creative brilliance, lighting up the world of Design and Visual Merchandising. Pencilbox's current endeavors are reaching a new pinnacle of design excellence with the upcoming launch of a book titled "30 Innovative Materials” for the Design Fraternity, scheduled to be released by November 2023. The book will showcase an array of 30 distinct, globally sourced materials complete with tangible samples, comprehensive vendor information, and their diverse range of applications. Marking Anuraag's fourth literary achievement, this publication further solidifies his status as the esteemed recipient of the 2023 Indian Book of Records award in the realm of Visual Merchandising. A true essential, this book is a must-have for all those eager to delve into the realm of Design and Visual Merchandising through the lens of innovative materials. Website: www.pencilbox.in

Mi Tierra Latina Store Ltd is a Latin American Grocery Store located in Vancouver, Canada. It was founded in March 2021 by Alexandra Osan, Michelle Rustrian, Nilka Garcia and Sonia Zebadua, and aims to provide a culinary haven for enthusiasts seeking to explore the rich and diverse flavors of Latin American cuisine. At the heart of Mi Tierra Latina Store's strength lies its unwavering commitment to offering the most extensive and diverse range of high-quality products from various countries across the Latin American region. Focusing on nations like Mexico, Colombia, Brazil, Argentina, and more, the store transforms into a treasure trove of genuine ingredients and products. This distinctive selling point is further elevated by the personalized customer service and culinary expertise that distinctly sets Mi Tierra Latina Store apart from other specialty grocery establishments. The store takes immense pride in its integral role as a hub for Latin American culture within the community. By forging partnerships with local businesses and actively supporting the LGBTQ2+ community through events like the Pride Parade, they wholeheartedly embrace inclusivity and diversity. Mi Tierra Latina Store doesn't solely offer products; it curates an immersive experience through regular tastings and events that honor the rich culinary traditions of Latin America. This not only allows customers to explore new items but also provides an opportunity to deeply engage with the vibrant culture these products symbolize. Operating on a B2C (Business to Consumer) model, Mi Tierra Latina Store caters directly to individual consumers eager to embrace the authentic flavors of Latin American cuisine. The store's dedicated team, including four founders and fifteen employees, is united by their passion for sharing the essence of Latin America with the community. Stepping into Mi Tierra Latina Store is akin to embarking on a cultural expedition. The products are meticulously organized according to their countries of origin, facilitating customers in finding precisely the ingredients they desire. Additionally, the store's website serves as a valuable resource, providing recipes and cooking tips for beloved Latin American dishes, empowering customers to recreate these gastronomic delights in their own kitchens. Ultimately, Mi Tierra Latina Store serves as a living testament to the visionary outlook and dedication of their women-owned co-founders and their team. By curating an unparalleled assortment of authentic Latin American products, fostering a strong sense of community engagement, and ardently championing diversity and inclusivity, Mi Tierra Latina Store has successfully entrenched itself as a pivotal connection between Vancouver residents and the captivating flavors of Latin America. Website : https://mitierralatina.ca

Redian Software Pvt. Ltd. is revolutionizing the world of Information Technology from its headquarters in Noida, India. With a team of 130 skilled professionals, the company offers a wide range of services in the domains of ,Data Security, ERP Software Development, Banking Software Development, Insurance Software Development, Travel and Hospitality Software Development, Mobile APP Development in all the major technologies e.g (Android, iOS, React Native), making it a key player in the industry. The company operates on a unique business model known as B2B2C (Business to Business to Consumer), seamlessly integrating the products and services of other companies to provide comprehensive solutions that cater to a diverse clientele. Their core strengths lie in custom software development, mobile application development, and fine-tuned CRM services and solutions, setting them apart in the competitive IT landscape. Redian Software's portfolio is a testament to its expertise, showcasing successful projects in CRM, website development, e-commerce, and custom software development. Their solutions have transformed industries such as insurance, healthcare, travel, hospitality, banking, finance, education, energy, and retail. A significant milestone for Redian Software was the official partnership with ZOHO, Google Cloud, Salesforce, AWS Partner Network, Odoo CRM and Zuper a renowned brand with an impressive track record. This partnership empowers Redian Software to provide integrated ecosystems that streamline business processes, covering everything from financial records to marketing strategies. Redian Software Pvt. Ltd demonstrates its unwavering commitment to resolving critical business challenges through its inventive loan and payments management system. This system has been meticulously crafted to tackle the difficulties faced by small finance companies and SACCOS. By eradicating the necessity for manual paper or Excel-based tracking, this solution ushers in a revolutionary approach to financial operations management. It provides crystal-clear visibility into all transactions, loans, received payments, and closed loans. Redian Software's impact extends far beyond regional boundaries, with a global reach that serves clients from their headquarters in Noida, India. Our expertise also spans various industries: In the domain of Insurance solutions, we offer comprehensive digital solutions catering to insurance aggregators, underwriters, and brokers. Our tailored software solutions for Travel & Hospitality cater specifically to the needs of travel, hospitality, and tourism companies, facilitating their digital transformation. Drawing on our proficiency in Energy, we guide our clients in implementing optimal digital transformation solutions. Through these endeavors, Redian Software empowers businesses worldwide to excel in their digital journey. They are recognized as a trusted partner, committed to delivering cutting-edge solutions, fostering digital transformation, and addressing industry-specific needs. As the technology landscape continues to evolve, Redian Software remains at the forefront, adapting and innovating to ensure its clients thrive in the digital era. Their story is a testament to the power of entrepreneurship, innovation, and an unwavering commitment to driving positive change in the business world. Website : https://www.rediansoftware.com/

Black Cab represents a network of creative agencies situated in Mumbai, India. The company offers unmatched branding, innovative marketing strategies, and comprehensive solutions to businesses globally. Established in May 2017 by Aayush Bansal, Aayushman Sinha, Rishikesh Bhanushali, and Siddhartha Singh, Black Cab embodies the essence of creativity, innovation, and collaboration. Backed by a team of over 120 skilled individuals, this dynamic agency network operates under the framework of Limited Liability (LLP), ensuring a solid basis for growth and client satisfaction. The distinctiveness of Black Cab lies in its unique approach. Rather than merely providing services, the agency network nurtures brands from their inception to fostering unwavering brand loyalty. The founders' diverse backgrounds and extensive industry experience have given rise to a powerhouse that thrives on integrated 360-degree marketing solutions. At the core of Black Cab's Agency Network are its diverse array of creative, design, marketing, tech, production, and influencer marketing agencies. From the bustling heart of Mumbai to the corridors of New Delhi, Black Cab collaborates with brands, founders, and enterprises worldwide, delivering comprehensive media solutions that seamlessly integrate throughout the brand-building journey. The agency network places significant emphasis on research, strategy, and specialization, ensuring that each agency within the network is led by experienced founders possessing specialized skill sets. This approach guarantees that clients receive nothing short of the finest, tailored to their unique requirements. Black Cab's ability to furnish top-tier integrated and specialized services sets it apart, rendering it a dependable ally for businesses aiming to leave a lasting impact. As the sun sets over the city of Mumbai, the dedicated team at Black Cab relentlessly propels brands toward unprecedented success. With a reach spanning continents and an unwavering commitment to excellence, they are redefining the rules of the industry. The ascent of Black Cab serves as a testament to the potency of collaboration, innovation, and a dedication to exceeding brand expectations. The journey of Black Cab is far from complete. With unwavering focus on the horizon, they stand ready to confront novel challenges, pioneer groundbreaking campaigns, and elevate their clients' brands to even greater heights. Black Cab isn't just an agency; it's a driving force, reshaping the way the world perceives creative marketing. Website : https://blackcab.co.in/

Kiro’s Cleaning Experts stands as a respected company located in Sarasota, Florida, spearheading a cleanliness revolution for homes and businesses across Sarasota and Manatee County. Their steadfast commitment to delivering meticulous, high-quality, and dependable cleaning services has solidified their position as the preferred option for those in pursuit of an impeccably clean environment. Under the visionary leadership of Kimberly Zorrilla, Kiro's Cleaning Experts embodies an unwavering dedication to fulfilling their pledges. With a proficient team of 18 professionals, the company operates under the sole-proprietorship model, ensuring a personalized touch in every cleaning endeavor. Kiro's Cleaning Experts offers a diverse array of services meticulously customized to suit the distinct requirements of each client. Whether it's residential, janitorial, or commercial cleaning, the company acknowledges that a one-size-fits-all approach falls short. Their rigorous methodology and commitment to tailoring services guarantee that each client receives a superior, detail-oriented experience that consistently exceeds expectations. The defining strength of Kiro's Cleaning lies in their steadfast commitment to forging lasting relationships with their clients. Integrity forms the bedrock of their approach, and they consistently deliver on their commitments, leaving homes and businesses radiantly clean. Each member of their team undergoes comprehensive training, ensuring dependable and consistent service. In the rare instance of unforeseen circumstances, they promptly dispatch another trained professional to ensure the client's cleaning needs are comprehensively met. Kiro's Cleaning adopts a competitive pricing structure, tailored based on factors such as the type of cleaning required, property condition, and size. They offer complimentary in-person estimates, fostering transparency and delivering exceptional value for the service rendered. Their focus remains steadfastly on delivering high-quality service that remains accessible to all. Flexibility stands as another foundational pillar of Kiro's Cleaning service. They adeptly accommodate clients' preferences, whether it involves their presence during cleaning or entrusting the space to their capable hands. Client comfort and satisfaction reign supreme, and Kiro's Cleaning takes careful measures to minimize disruption to daily routines. To provide further assurance of client contentment, Kiro's Cleaning extends an unwavering 100% guarantee on all their services. They employ a comprehensive checklist system for each type of cleaning, leaving no corner untouched. After completing a service, their meticulous team reviews each checklist item, ensuring that their exacting standards have been met. As a licensed and insured entity, Kiro's Cleaning prioritizes the safety and security of their clients. Upon request, they promptly furnish a copy of their insurance certificate, granting clients complete peace of mind. Though their primary focus remains on Sarasota, Kiro's Cleaning Experts occasionally extends their exceptional services to neighboring areas. Clients spanning Sarasota, Bradenton, Lakewood Ranch, Nokomis, Parrish, and beyond can relish the transformative difference that Kiro's Cleaning brings. Scheduling an appointment with Kiro's Cleaning is straightforward and convenient, with an understanding that plans can change. With just 24-hour notice, they adeptly accommodate scheduling adjustments, ensuring a seamless and hassle-free experience. Their professional staff embodies warmth, empathy, and efficiency, consistently prioritizing the needs and preferences of their esteemed clients. Kiro's Cleaning handles every minutia, enabling clients to unwind and savor their time as their space undergoes meticulous transformation. Their cleaning teams arrive fully equipped with essential tools, supplies, and an unwavering commitment to leave homes and businesses not only spotless but also revitalized. With Kiro's Cleaning Experts at the helm, Sarasota and Manatee County can anticipate nothing less than excellence. Their devotion to customer satisfaction, meticulous attention to detail, and professional demeanor position them as the foremost choice for all cleaning requirements. Those who opt to experience the transformative prowess of Kiro's Cleaning can indulge in a clean, hygienic, and immaculate environment that radiates brilliance. Website : www.kiroscleaningexperts.com

Name: Shannon Hernandez Business Name: Shannon Communications Group Location: San Antonio, USA Establishment (Year): 2021 Category/Industry: Advertising & Marketing Profession/ Specialty: Branding & Communications Website: https://shannoncomms.com/ Social Media: LinkedIn Company Detail: Formed in 2021, they've consulted with large organizations, non-profits, and small businesses alike. Their team has deep expertise - over their combined 50 years of experience they've a name for themselves creating game-changing communication initiatives that facilitate organizational growth for some of Texas' most beloved brands. Services Offered: Branding, Internal Communications, Social Media, Videography/Photography, Health & Wellness, Facilitation Unique Selling Proposition or Competitive Advantage: They offer a wide array of services because every organization is as unique as the people who work there, and the product or service they provide. They like to take a collaborative approach and work with you in order to connect the dots, and deliver custom solutions that work. Challenges Faced During the Journey: She’ve been a consultant for the past decade, and that definitely began at the right point in time for her. But she do wish that she had shifted my mindset from “independent consultant” to “consultancy” earlier in her journey for a few reasons. Initially when her client load would get to large she would have to turn down work – there just wasn’t enough of her to do it all. Once she shifted to the consultancy mindset, and started bringing on additional talent to help manage different aspects of projects, she was able to take on more and continue to build the Shan Comms book of business (and revenue) while maintaining a product standard she could be proud of. Advice for Women Entrepreneurs: It sounds cliche, but don't be afraid to be honest. Do what you say you are going to do, and when unforeseen things or obstacles pop up, be up front about it. That also includes being honest with what you need from your clients and employees in order to be successful.

Name: Emily McIntyre Business Name: Catalyst Trade Location: Portland, USA Establishment (Year): 2018 Category/Industry: Business Services Profession/ Specialty: Import/Export Website: www.catalyst-trade.com Social Media: LinkedIn Company Detail: Catalyst Trade is a boutique coffee sourcing and quality control company focused on Ethiopia and Peru, specializing in the most premium coffees. Their products have won many awards including at least one Good Food Award every year consecutive since 2018. Unique Selling Proposition or Competitive Advantage: They guarantee quality in a way most people can only dream of. And, everything they do benefits the producers of coffee in Ethiopia and Peru. Challenges Faced During the Journey: She has overcome so many challenges to reach her current state. These include: Being raised in a cult and taught she couldn't have an education or career, but founding her first business at the age of 13. Closing a $1.8M buyout with a hostile investor whose stated intention was to make her hurt. Leading and scaling a company in extremely challenging circumstances including COGS increasing more than 50% in 18 months, constant lack of finance access, and in an industry dominated by huge players. Navigating the extreme challenges of the pandemic with her business and growing it year over year. Advice for Women Entrepreneurs: Don't be afraid to fail, or to admit you don't know something. Raise your hand for the tough stuff that interests you, and then figure out how to over deliver. You have no idea how HUGE you can become until you get there.

Name: Katie Bramlett Business Name: WeShape Location: Santa Cruz, USA Establishment (Year): 2021 Category/Industry: Health & Wellness Profession/ Specialty: Health & Fitness Website: www.weshape.com Social Media: LinkedIn Company Detail: They Shape's mission to change HOW and WHY people exercise. HOW: redefining the standard from "calories burned" to movement and sustainable long term fitness. WHY: to cultivate self-acceptance and appreciation while they shift the value system from a culture obsessed with body image and a number on the scale. Unique Selling Proposition or Competitive Advantage: They have a technology driven product that can offer someone real time customization for an at home workout. Their brand focuses on the whole person and isn't just a workout; they acknowledge the emotional, psychological, and social/cultural parts that go into a human feeling well in their body. Challenges Faced During the Journey: She used to run a successful fitness company that was rooted in body transformation. She watched person after person lose weight and still feel terrible about themselves. she woke up to a bigger problem and new this industry needed change. They have faced many challenges along the way. Challenges ranging from people in their industry telling us that they won't be able to sell their product because it's not sexy, all the way to building a technology that worked and finding investors who wanted to support their mission. She (and my co-founder) have been self-financing a lot of this endeavor and she has really had to trust this process and know that their mission and vision will find a path. Advice for Women Entrepreneurs: Listen to the deeper part of yourself that is connected to your cause. Attempt to move mountains even when it doesn't seem possible. It's okay to go against the grain and pave a new path. We NEED more women to do this.

Name: Dr. Jennifer Hintzsche, Ph.D. Business Name: PherDal Fertility Science, Inc. Location: Dixon, Illinois, USA Establishment (Year): 2022 Category/Industry: Manufacturing and Retail Profession/ Specialty: Medical Device Manufacturer & Supplier Website: https://www.pherdal.com/ Social Media: LinkedIn Company Detail: PherDal is developing the first FDA-cleared, sterile, patented, assisted reproduction kit as an affordable, over-the-counter fertility treatment. After 16 months of unexplained infertility, their founder, Dr. Jennifer Hintzsche, used her Ph.D. in Biology and her husband’s mechanical engineering skills to invent a medical device that conceived their now 4-year-old daughter in just the second month of use. PherDal’s 200 proof-of-concept kits sold out in 90 days, with 34 reported pregnancies. A successful crowdfunding equity campaign further validated the company’s impressive growth and potential, securing over $630K for FDA clearance testing. In 2023, CEO Dr. Jennifer Hintzsche was named an emerging innovator at the Life Science Intelligence USA conference, one of LEK’s 4 FemTech Leaders to watch, and was a finalist at the prestigious SXSW Pitch competition. With a dedicated team of medical, legal, and health tech experts, PherDal Fertility Science is revolutionizing reproductive medicine by introducing the first and only sterile, FDA-cleared, over-the-counter infertility treatment offered without a prescription in 2023. Unique Selling Proposition or Competitive Advantage: The PherDal kit is a revolutionary fertility treatment that is undergoing FDA clearance to become the first over-the-counter assisted reproduction kit. Their patented sterile technology, specifically designed for intracervical insemination (ICI), sets us apart from other treatments. Currently, the first line of infertility treatment is typically an invasive and uninsured intrauterine insemination (IUI) procedure, which involves placing washed sperm into the uterus using a sterile device. However, their PherDal kit offers an alternative option by allowing people to try ICI at home, with the same sterile technology as the clinic, but before resorting to expensive and invasive IUI treatments. their kit, which is patented for its sterile technology just like the clinic, places sperm just 1 inch lower at the cervical opening. It has been proven to be just as successful as IUI and can be done in the comfort of your own home. No other insemination kit on the market is sterile or has received FDA clearance for at-home use. By offering the first safe, at-home, fertility treatment, PherDal is ensuring reproductive health equity for all. Challenges Faced During the Journey: She was kicked out of graduate school a year into her master's degree and told she wasn't smart enough to be there. Instead of walking away, she switched her focus and leaned into an emerging field that combines Biology & Computer Science, Bioinformatics. She received the first-ever doctoral degree in Bioinformatics from Northern Illinois University in 2014, following a Master's Degree in the same field. While at the University of Colorado Anschutz Medical Campus, she developed innovative software pipelines to analyze genomic data from thousands of melanoma tumors, leading to numerous grants, papers, and clinical trials on novel therapeutic targets. As the author of more than two dozen peer-reviewed scientific articles, her clinical expertise has been cited over 600 times in respected science journals like Nature. She was told that her skills wouldn't transfer into the 'real world' and that academia was her best option for a career. Unfazed by being doubted again, she left academia in 2019 to become a software analyst and developer in healthcare. Within four years, she rose to leadership positions at two pharmaceutical SaaS companies, most recently as Director of Product. In this role, she released three different apps within nine months that helped the business scale beyond 15M+ in revenue. In 2017, I was told that she was infertile. After 16 months of struggling to conceive, she was diagnosed with unexplained infertility and told expensive, uninsured fertility treatments were her only chance at conceiving. She refused to accept the diagnosis of "infertile." She took matters into her own hands, delving into the scientific literature and inventing the patented medical device, The PherDal Kit, with her mechanical engineer husband, Ryan. They used the kit to conceive their daughter in the second month of use. She founded PherDal (pronounced fertile but spelled with a Ph.D.) to provide others with an affordable and safe fertility option. The proof-of-concept kits she made sold out in 90 days, with 34 reported pregnancies. In 2022, having gained so much initial traction, they worked with the FDA to define how their new invention could be legally sold over the counter to millions struggling with infertility. She was told FDA clearance would cost around 5 million and knew only 2% of VC funding goes to women. So, instead,she turned to crowdfunding and started a grassroots campaign that now includes 433 investors who have invested over $630K into PherDal. By strategically using their funding, far less than what was projected they would need, they have now paid for all of our FDA clearance testing and initial inventory. She is grateful and proud to lead a team of medical, legal, and health tech experts to bring the first and only sterile, FDA-cleared, over-the-counter assisted reproduction kit to the market in Q4 of 2023. Advice for Women Entrepreneurs: A lot of people will tell you that you can't, but do it anyway. Fall, trip, get back up. Fall again, rise again. Only you truly know what success means to you so go get it.