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Name: Rose Fass Business Name: Fassforward Consulting Group Location: Pelham , USA Establishment (Year): 2001 Category: Training & Coaching Profession/ Specialty: Professional Business training, coaching, and consulting Website: https://www.fassforward.com/ Social Media : https://www.linkedin.com/in/rosefass (personal) https://www.linkedin.com/company/fassforward (business) Company Detail: For 22 years, fassforward Consulting Group has been the How-to: lead people, tell your story, and advance your business company. Specializing in training and coaching around Leadership and Storytelling, the company has journeyed through two decades filled with growth, transformation, and continuous learning. Continuously refining content, sharpening approaches, and enhancing unique intellectual property, they teach CEOs, executives, directors, managers, and other professionals the skills they need to be more effective leaders, addressing cultural challenges, improving customer and employee experiences, and providing immediate lift. Leaders choose fassforward Consulting Group because they aren't just any consulting company, they're The How Company: How to build capabilities How to align strategies How to upskill leadership How to address leadership and skill gaps How to present a compelling story How to use storytelling tools to be a more effective communicator How to have better leadership conversations How to help clients learn, lead, and communicate more effectively Believing that every engagement is worthy of fresh, top-to-bottom thinking to turn any challenge into an opportunity for true leadership, personal growth, and ultimately, organizational success, they aim for everyone they work with to feel respected and ready to put their new knowledge to work to drive themselves and the organization forward. They don't just improve the client, they improve their business. Unique Selling Proposition or Competitive Advantage: Many firms offer training, coaching, and personality tests such as DISC and Myers Briggs to focus on the WHAT. However, fassforward Consulting Group focuses on the HOW: How to inspire people, manage work, shape the culture around you. How to build credibility, communicate effectively, and influence through storytelling. How to drive transformation in your business. How to create thinking partnerships to help you work in new ways, with better outcomes. With a refined approach, 22 years in the making, and over 20 years of experience working with world-class Fortune 500s, they have created a set of tools and a rich, unique IP that they apply to everything they do: Thinking Pattern (How you think, moving from problem-reacting to creating outcomes) Conversation Pattern (How you have conversations, framing a point of view and moving people to action) Presentation Pattern (How you message and present, it's not the best ideas that win, it's the best packaged ideas) Rapid Insights (360 Interviews conducted with peers, directs, and upper management. Feedback is organized into a rapid insight synthesis that outlines key areas of strengths and opportunities) Providing practical, can-do, how-to's to move from vision to reality, they help clients learn, lead, and communicate more effectively. Tirelessly researching to prepare and interviewing countless employees in the workplace, from CEOs all the way down to administrative assistants, their executive coaches, facilitators, and other team members have logged decades in the corporate world, navigating the people, politics, and personalities in boardrooms and conference rooms across the globe. They're 100% referral-based, with clients bringing them along on their leadership journey, time and time again. Challenges Faced During the Journey: The typical challenges that come with moving from a corporate executive role to starting a business from scratch and building it to where it is. Without the financial deep pockets, mistakes are costly and can't easily be covered up. Getting the right talent in place is crucial, as average doesn't work in a startup. Overcoming the fear of the unknown and taking calculated risks are necessary steps. For example, in their first year, 9/11 happened, and their only client had to cut their budget by a third. Despite desperately needing additional business, they walked away from subsequent client opportunities knowing that the wrong business would hurt their brand and future growth. Advice for Women Entrepreneurs: Common sense is your best guide. Put together your value proposition: what makes you unique, how are you different from your competitors, and why would clients do business with you. Go out and secure your first client. Be choosy and build a reputation, touching a client every day, and never compromising on the deliverable.

Name: Caroline Garnham Business Name: Caroline's Club Location: London , United Kingdom ( UK) Establishment (Year): 2021 Category: Training & Coaching Profession/ Specialty: Membership club for private client professionals, online training program, CPCP accrediation, global gold standard for communication and collaboration Website: https://carolines.club Social Media : LinkedIn Company Detail: Caroline's Club is a club for private client professionals where they can network strategically, learn how to communicate effectively, and win business through collaboration. The online training program provides a CPCP (Complete Private Client Professional) accreditation, which is the global gold standard for private client professionals who want to collaborate and communicate what they do for their clients in a way that will be remembered. Unique Selling Proposition or Competitive Advantage: Private Client Professionals spend 20% of their time networking, and 85% say that it produces a low return on investment. Caroline Garnham, as a private client lawyer, but was trained as a psychologist, provides members with a training program to make and smash goals through a few simple techniques and tips. There are several directories such as Spears and publications providing private client awards, but none give training and the tools needed to network strategically and efficiently. Challenges Faced During the Journey: Setting up her website and integrating it with a membership platform, mastering the skills of SEO and social media, setting up podcasts published on Apple iTunes and Spotify of award-winning private client professionals, which have been hugely popular, and sending out a weekly newsletter. Advice for Women Entrepreneurs: Sometimes it may take a little time - but they can do it!

Name: Katie Kravit & Julie Steinhagen Business Name: Ugly Wolf Location: Dallas, Texas and New York, New York , USA Establishment (Year): 2018 Category: Advertising & Marketing Profession/ Specialty: Branding Agency Website: theuglywolf.com Social Media:LinkedIn Company Detail: This award-winning, full-service strategic brand design agency, based in both New York and Dallas, stands out in a field where despite over 50% of design students being female, they are part of the rare 0.1% of female agency owners. Rejecting the binary of ugly and pretty, this agency employs strategic thinking to create dynamic, emotionally resonant brands and stories that resonate with audiences. Unique Selling Proposition or Competitive Advantage: The agency prides itself on its deliberate small size. Unlike typical agencies where clients may pay for senior expertise but receive work from junior designers, this agency ensures that clients work directly with experienced professionals from start to finish. Their approach is highly personalized, offering full attention to each client. They operate as collaborative partners, blending a casual, yet professional style. With a mix of in-house and in-agency creative backgrounds, they provide the best of both worlds, acting as an extension of the client's team.The agency is flexible in its operations, customizing teams and quotes for each project to precisely fit clients' needs. This scalable approach, along with the option to bring in subject-matter experts, ensures a tailored creative solution for each client.As a full-service studio, the team handles all aspects of the branding process, from strategic formulation to visual identity design, and brings brands to life by meeting clients wherever they are in their journey. Challenges Faced During the Journey: The agency began in New York and expanded cross-country, adapting to remote collaboration even before the onset of a pandemic, economic turbulence, and rising inflation. These challenges were met head-on, and the agency thrived, relying on word-of-mouth referrals, a testament to their quality service and strong client relationships. Additionally, the founders balance the demands of young motherhood with business leadership, a proud achievement in both their professional and personal lives. Advice for Women Entrepreneurs: The agency encourages women entrepreneurs to embrace opportunity with a resounding "yes." They advise women to pursue their vision of success, both professionally and personally, and to design the life they've envisioned. This mindset of seizing opportunities and defining personal success is central to their philosophy and success.

Name: Katrina Purcell Business Name: Katrina Purcell LLC Location: New York , USA Establishment (Year): 2023 Category: Consulting Profession/ Specialty: Fractional Chief of Staff Website: https://katrinapurcell.com/ Social Media: Linkedin Company Detail: The first 20 years of the company founder's career were spent working in technical operations roles across various organizations, including as Chief of Staff at two tech startups. This experience highlighted the necessity of their unique skill set in minority-led organizations, non-profits, and those lacking access to affordable services. The company focuses on assisting seed to series C tech startups and non-profits to create efficient growth and scale. Services include strategic planning, operational excellence, product roadmaps, agile tech transformation, and capital raise support, all with the mission to deliver tailored solutions that drive tangible results and unlock full potential. Unlike a typical consultancy, this company actively engages in the trenches with clients from evaluation through implementation, ensuring smooth transitions and the effective application of recommendations. Unique Selling Proposition or Competitive Advantage: The company's offering is distinct due to the founder's approach of bringing an external perspective to organizations, combined with hands-on mentoring and execution alongside their teams. This contrasts with other consulting firms that might provide recommendations but leave implementation to the client. Operating as a fractional COO or executive advisor, the founder embeds within businesses, bringing plans to life and fostering team growth. This approach allows clients to benefit from the founder's extensive experience, applying best practices tailored to their needs at a cost-effective rate compared to full-time hires. Challenges Faced During the Journey: A significant challenge encountered during the company's inception was overcoming the fear of the unknown. Entrepreneurship demands comfort with defining personal success, self-accountability, and self-motivation during challenging times. The founder suggests joining a community of like-minded entrepreneurs for guidance, support, and brainstorming, emphasizing the value of shared journeys in entrepreneurship, even when individual goals differ. Advice for Women Entrepreneurs: The key advice from the founder is for women entrepreneurs to become comfortable with their personal definitions of success, aligning them with what brings joy and fulfillment. It's important to not be swayed by external definitions of success, as true happiness comes from aligning personal goals with inner feelings. The founder encourages taking risks and following one's passions, underscoring that this internal drive can sustain entrepreneurs through difficult periods.

Name: Julia DeNey Business Name: Sense-ational You Location: Cambridge, Massachusetts , USA Establishment (Year): 2020 Category: Retail Profession/ Specialty: Adaptive Fashion Design Website: https://shopsenseationalyou.com/ Social Media: LinkedIn Company Detail: Sense-ational You specializes in creating adaptive apparel for autistic children with sensory regulation needs, enabling them to thrive in various settings. Sensory challenges can lead to difficulties in focus and learning, as well as disruptive behaviors. Sense-ational You addresses this issue through clothing designed with hidden functionality, allowing children to feel confident and be themselves. The apparel is free of sensory irritants like tags and bulky seams, and many items incorporate sensory tools, such as compression and sound-reducing features, helping children remain regulated wherever they are. The company was founded by Julia DeNey, a Cornell University graduate with a Bachelor of Science in Fashion Design and minors in Business and Human Development. Julia's experience as a special education para exposed her to the unmet clothing and environmental adaptation needs of neurodivergent students. This insight led her to leverage her expertise to devise a solution. Unique Selling Proposition or Competitive Advantage: Sense-ational You stands out by offering clothing that incorporates essential sensory tools into stylish garments. Innovations include the first hoodie with a sound-reducing hood for children sensitive to noise and a unique compression-lined shirt for proprioceptive input. Additionally, the clothing features built-in fidgets and is designed to promote independence through magnetic closures and elastic waistbands, aiding children with fine motor skill challenges. Sense-ational You is the sole brand addressing neurodivergent children's needs to this extent while maintaining sensory-friendly and fashionable designs. Challenges Faced During the Journey: Julia's initial challenge was the risk associated with the variety of garment options produced for the first launch. She aimed to provide color and sensory feature choices, leading to a substantial inventory for a new small business. The less-than-perfect launch resulted in excess inventory, prompting Julia to tap into her network and seek new connections for guidance. She learned the value of starting with a few signature products to better gauge customer feedback. To address these challenges, Julia left teaching to concentrate on Sense-ational You, engaged in entrepreneurship communities, expanded her network, and outsourced services like SEO and email marketing. She also enhanced her presence in autism-focused social media and sought advertising on disability platforms. Julia's approach to overcoming these obstacles involves building relationships with therapists and parents, focusing on strategic decision-making and brand loyalty. Advice for Women Entrepreneurs: Julia advises women entrepreneurs to persist and have faith in their abilities. Overcoming failures and dead ends is a critical part of entrepreneurship. It's crucial to remember the driving force behind starting a business and to let that passion guide all actions. Building a solid response to skeptics, especially from older generations who might favor traditional corporate paths, can turn doubt into support. Additionally, finding supportive communities, either online or in-person, is invaluable for referrals, advice, and camaraderie. The support of fellow entrepreneurs, even from different industries, can be a significant asset in navigating the entrepreneurial journey.

Name: Stephanie Jiroch Business Name: Female Founders Alliance of Nevada Location: Reno , USA Establishment (Year): 2023 Category: Training & Coaching Profession/ Specialty: Business Development Training Platform Website: www.ffanv.com Social Media: LinkedIn Company Detail: Female Founders Alliance of Nevada (FFAN) is dedicated to providing comprehensive educational resources and fostering strategic networking opportunities tailored specifically for female entrepreneurs in Nevada. FFAN organizes monthly, quarterly, and annual digital and in-person educational events, networking sessions, and business development training to support female entrepreneurs in developing, launching, and scaling their ideas. As a membership-based organization, FFAN uses an online platform to deliver top business resources to this growing segment of founders. Launched in Q4 of 2023, FFAN has witnessed exceptional interest from Nevada-based female entrepreneurs. Nevada, being a designated tech hub, serves as a launchpad for entrepreneurial endeavors to boost the economy, and FFAN aims to support female business owners in the state to achieve their business goals. Unique Selling Proposition: FFAN distinguishes itself as the first digital training platform in Nevada dedicated to female founders. The organization focuses on supporting and empowering female founders, aiming to boost women-owned businesses in the state. This makes FFAN the first female-focused platform for entrepreneurs in Nevada. Challenges Faced During the Journey: The founder of FFAN, being a woman and business owner herself, is well-acquainted with the unique challenges in the female founder space. With a decade of experience working with multiple start-ups, she has observed the difficulties women encounter in raising funds and accessing resources for business building. This experience has been integral to the platform's development, and there is a concerted effort to collaborate with other organizations in Nevada to enhance access to resources. Advice for Women Entrepreneurs: Women entrepreneurs are encouraged to trust their instincts and not shy away from taking calculated risks. It's emphasized that the most significant opportunities often exist just outside one's comfort zone. Therefore, women should approach the unknown with confidence and curiosity.

Name: Laura Fortey Business Name: REITIUM Technologies ltd Location: Vancouver, BC , Canada Establishment (Year): 2018 Category: Real Estate Services Profession/ Specialty: Real Estate Website: https://reitium.com/ Social Media: LinkedIn Company Detail: REITIUM Technologies (REITIUM.com) builds platforms using Distributed Ledger Technology to simplify and make investing more accessible. They focus on providing a safe, secure, and reliable marketplace for various investment types. Unique Selling Proposition or Competitive Advantage: REITIUM Technologies stands out in the Canadian market as one of the few companies offering this type of solution. Their competitive edge lies in their pricing and technological advancements. Unlike their competitors, REITIUM Technologies integrates digital payments into their platforms, addressing a significant industry frustration. Additionally, their referral program is designed to foster a two-sided marketplace. Challenges Faced During the Journey: As REITIUM Technologies has grown, sustaining the innovative spirit that initially fueled their success has been a challenge. To overcome this, they have focused on nurturing a culture of innovation, encouraging creative thinking among team members, and seeking continuous improvement and evolution. In the fintech and real estate sectors, dealing with complex regulations and ensuring compliance has been daunting. Addressing these challenges has required a thorough understanding of the legal landscape, proactive engagement with regulatory bodies, and often, seeking guidance from legal professionals. Another significant hurdle has been assembling a team aligned with their vision and equipped with the necessary skills. Overcoming this has involved strategic talent recruitment and fostering a workplace culture that motivates and supports employee growth. These challenges are common in the journey of successful entities, and overcoming them demands a mix of resilience, strategic thinking, and leadership skills. Advice for Women Entrepreneurs: For young women entrepreneurs, it's crucial to have confidence in their abilities. Understanding that failure is part of the learning process is important, as it offers valuable lessons that build resilience and strength. Building a supportive network, including mentors with similar experiences, can offer guidance and open new opportunities. Continuous learning is vital in the dynamic business landscape. Women entrepreneurs should stay curious and embrace new ideas that can advance their ventures. Taking calculated risks, managing time effectively to prevent burnout, and confidently advocating for oneself and one's vision are also important. Building a business that aligns with personal values attracts individuals with similar ideals. Promoting diversity and inclusivity can lead to innovation and reflects the diverse nature of society. As success is achieved, giving back to the community through mentorship, speaking engagements, or supporting relevant causes is beneficial. Ultimately, success in entrepreneurship is about defining it on one's own terms, staying true to one's values, and daring to create a unique path in the business world.

Name: Dr. Anneli Driessen Business Name: International Metaphysical Academy Inc. Location: Victoria BC , Canada Establishment (Year): 2009 Category: Education Profession/ Specialty: Metaphysical Education Website: www.metaphysicalacademy.com Social Media: LinkedIn Company Detail: Dr. Anneli Driessen has been a leader in personal and spiritual development for over three decades. As a clinical therapist, business consultant, mentor, and master-certified coach, she has impacted CEOs and C-level executives across North and South America, Asia, and Europe with her expertise. Holding the title of Master Certified Coach (MCC), Dr. Driessen has shared her knowledge in coaching at the University of Victoria, BC, Canada. Her dual PhDs in Metaphysical Science and Holistic Life Coaching reflect over 35 years of dedication to metaphysical scholarship. She gained recognition as an ordained Metaphysical Minister in 2007. In 2009, Dr. Driessen established the International Metaphysical Academy in Victoria, BC, Canada (www.MetaphysicalAcademy.com). The Academy serves as a platform where scientists, mystics, philosophers, and spiritual leaders converge to disseminate new metaphysical knowledge and practical tools, aimed at enhancing consciousness and promoting a good, honorable life. It emphasizes critical thinking, personal responsibility, and love.Dr. Driessen developed a comprehensive metaphysical educational program, offering 300 hours of content primarily aimed at leaders from various sectors. This program equips them with tools for positive organizational, shareholder, and community impact. She is also working on a new module, adding 60 hours of fresh metaphysical education. The program is inclusive of all religious and spiritual orientations. Her publication, "Spiritually-based Leadership – Seven Keys to Your Spectacular Life" (Third Edition), offers guidance on personal and career growth through divine principles and universal ethics. Dr. Driessen's contributions extend to the bestselling book "The Gift from the Universe through Women that Lead," where she shares her story and vision. She is currently co-authoring "The School of Hard Knocks – Handbook for Success - Written by Entrepreneurs for Entrepreneurs." Contact: www.metaphysicalacademy.com anneli@metaphysicalacademy.com www.mindspirit.ca www.annelidriessen.com Unique Selling Proposition or Competitive Advantage: The Academy's unique approach combines cognitive focus with a comprehensive metaphysical study program, applicable to daily life. Evolving over nearly 29 years, the curriculum offers a distinctive and research-intensive "Practical Philosophy." The educational content transforms lives, with a five-year commitment from students. Testimonials highlight the program's impact on personal and spiritual intelligence, contentment, inner confidence, truth discernment, value recognition, consciousness expansion, knowledge, faith, and commitment to one’s soul's advancement. The shared vision aims for global unity, respecting diverse spiritual, cultural, and economic paths. It advocates for knowledge, forgiveness, humility, and honor in a society where governments serve people, and everyone contributes to the common good with love, goodwill, and intelligence. Challenges Faced During the Journey: A continual challenge is helping people discern between spiritual hype and genuinely valuable teachings, emphasizing the importance of investing in one's soul and spirit. Advice for Women Entrepreneurs: Dr. Driessen advises women entrepreneurs to have a clear vision and mission, persevere, seek education and mentoring from the best in their field, ensure their products and services enhance the world, and maintain faith in themselves and God.

Name: Melissa Gray Business Name: The Law Spot Location: Dallas , USA Establishment (Year): 2022 Category: Legal & Accounting Profession/ Specialty: Attorney Website: www.thelawspot.com Social Media: LinkedIn Company Detail: The Law Spot is a forward-thinking legal firm aimed at bridging the gap between DIY legal and expensive law firms. This innovative firm empowers small to mid-size businesses and entrepreneurs by offering comprehensive legal strategies and protection. With services encompassing strategic business planning, intellectual property, and asset protection, The Law Spot is committed to supporting the growth of its clients and securing their innovative ideas and legacies for the future. Unique Selling Proposition or Competitive Advantage: The Law Spot distinguishes itself through its commitment to leveraging technology to enhance the value and accessibility of its legal services. This firm focuses on client empowerment, equipping them with the knowledge and tools necessary to protect their business interests. Clients are drawn to The Law Spot for its personalized approach, efficiency, and the innovative solutions it provides to complex legal challenges. Challenges Faced During the Journey: The journey of building The Law Spot was marked by challenges such as navigating a competitive legal landscape, establishing a brand presence, and adapting to the evolving needs of clients. A significant challenge was the integration of advanced technology into traditional legal practices to create a more client-centric experience. The firm's perseverance and dedication to innovation have led to its recognition as a modern legal service provider. Furthermore, the firm's founder, Melissa Gray, juggled her role as a young mother of three children, aged 7, 6, and 2, with her professional ambitions, demonstrating her commitment to both her family and her career. Advice for Women Entrepreneurs: The advice for young women entrepreneurs from The Law Spot is to embrace resilience and adaptability. The entrepreneurial journey often presents unexpected challenges, and the ability to pivot and persevere is crucial. Women entrepreneurs are encouraged to cultivate a network of mentors and peers for support and guidance. Above all, they should believe in their vision and their ability to turn it into reality.

Name: Sarah Van Berkum Business Name: Luno Location: Santa Monica , USA Establishment (Year): 5 Category: Retail Profession/ Specialty: E-Commerce – Outdoor Camping Gear Website: https://lunolife.com/ Social Media: LinkedIn | Instagram Company Detail: Luno has the distinction of being the pioneering and most rapidly expanding brand in car camping gear. The company is on a mission to increase outdoor engagement by providing thoughtfully designed vehicle-based camping gear. Primarily recognized for its Luno Air Mattress, which swiftly transforms the back of an SUV into a comfortable bed, Luno offers an extensive range of products. These include window screens, pillows, fans, storage solutions, and more, suitable for various vehicles such as SUVs, trucks, and adventure vans. All products are designed in the USA, specifically in Bend, OR, by a team of skilled designers and engineers. At its core, Luno is focused on revolutionizing the outdoor experience. Unique Selling Proposition or Competitive Advantage: Distinguished from typical camping gear brands, Luno specializes in vehicle-based camping gear. Every item is crafted with an emphasis on craftsmanship, durability, and functionality, aiming for a lifetime of adventures. Luno believes in making camping easy, comfortable, safe, and accessible through car camping. The brand enables individuals to enjoy nature's beauty from their vehicles, offering user-friendly products, attentive customer service, and informative content for an enjoyable journey. Committed to environmental and social responsibility, Luno focuses on minimizing waste, using sustainable materials, and supporting environmental initiatives and DEI causes, pledging to donate 3% of annual profits. Challenges Faced During the Journey: Embarking on entrepreneurship presents various challenges, as highlighted below from a personal experience perspective: Embracing the Unknown & Overcoming Fear of Failure: Starting a business involves confronting fears and uncertainties. For the founder, the business becomes an integral part of their identity, and overcoming fear of failure is crucial. Launching Luno without e-commerce experience was a bold move, leading to extensive learning in social media management, customer support, and more. Reflecting on the early days shows significant achievements despite limited resources. These challenges shaped both the business and the founder's growth into a confident, empowering, and empathetic entrepreneur. Advice for Women Entrepreneurs: Stay true to your values and unique journey. Embrace your authentic self in your business approach and leadership style. Be your own advocate. Negotiate with confidence, showcase your achievements, and recognize your worth. Overcome imposter syndrome. Believe in your abilities and trust your instincts for success in entrepreneurship.

Name: Tracey Bambrough and Sara Marshall-Page Business Name: IVF Babble Ltd Location: London , United Kingdom ( UK) Establishment (Year): 2016 Category: Health & Wellness Profession/ Specialty: Healthcare Website: ivfbabble.com Social Media : Linkedin Company Detail: The organization is dedicated to assisting couples and individuals who face challenges in starting families, guiding them on their journey towards parenthood. This support encompasses a broad range of services designed to address the complexities of fertility issues. Unique Selling Proposition or Competitive Advantage: The organization is distinguished by its trusted community and access to leading experts in the field of fertility. It prides itself on providing comprehensive navigation services that lead to better support and outcomes for those struggling with infertility. Challenges Faced During the Journey: The founders, including Sara Marshall-Page, endured personal battles with fertility issues, misdiagnoses, and a prolonged fifteen-year struggle to become parents. Their experiences fueled a desire to effect change for the countless individuals worldwide facing similar challenges. The organization aims to educate and inform its community, empowering them to make informed decisions regarding their fertility journeys. Advice for Women Entrepreneurs: Women entrepreneurs are encouraged to pursue their passions, especially if they have a product or service that has the potential to significantly impact others' lives. Following one's heart in the entrepreneurial journey is emphasized as a key to making meaningful contributions and changes.

Name: Emily Gall Business Name: North of Eight Design & Marketing Location: Spooner, Wisconsin , USA Establishment (Year): 2019 Category: Advertising & Marketing Profession/ Specialty: Marketing Consulting and Web Design Website: Northofeightdesign.com Social Media : Linkedin Company Detail: North of Eight is a (nearly) full-service marketing agency based in the woods of Wisconsin. They offer comprehensive digital marketing solutions and branding. Unique Selling Proposition or Competitive Advantage: Their desire to help. The business partners were both burnt out marketers. Emily Gall left her corporate job and eventually built the agency she wished she would've had back then. She understands the struggles of being overwhelmed with work and not being able to deliver the best results. They provide the necessary help for clients to feel successful. Challenges Faced During the Journey: Certainly, everyone experiences struggles, and theirs aren't unique. Besides the challenges posed by COVID-19, Emily also went through a very difficult pregnancy that nearly shut down their business in the early days. Advice for Women Entrepreneurs: Emily's advice is not to scrutinize the journey of others too closely and to follow one's own path. She emphasizes that individuals are the sum of their privileges and how they utilize them, consciously or subconsciously. Comparing oneself to others when everyone has different advantages can lead to failure.