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Rose Fass: Winner of the 2024 Great Companies International Women Entrepreneur Award




Name: Rose Fass

Business Name: Fassforward Consulting Group

Location: Pelham , USA

Establishment (Year): 2001

Category: Training & Coaching

Profession/ Specialty: Professional Business training, coaching, and consulting


Company Detail:

For 22 years, fassforward Consulting Group has been the How-to: lead people, tell your story, and advance your business company. Specializing in training and coaching around Leadership and Storytelling, the company has journeyed through two decades filled with growth, transformation, and continuous learning. Continuously refining content, sharpening approaches, and enhancing unique intellectual property, they teach CEOs, executives, directors, managers, and other professionals the skills they need to be more effective leaders, addressing cultural challenges, improving customer and employee experiences, and providing immediate lift. Leaders choose fassforward Consulting Group because they aren't just any consulting company, they're The How Company:

  • How to build capabilities

  • How to align strategies

  • How to upskill leadership

  • How to address leadership and skill gaps

  • How to present a compelling story

  • How to use storytelling tools to be a more effective communicator

  • How to have better leadership conversations

  • How to help clients learn, lead, and communicate more effectively Believing that every engagement is worthy of fresh, top-to-bottom thinking to turn any challenge into an opportunity for true leadership, personal growth, and ultimately, organizational success, they aim for everyone they work with to feel respected and ready to put their new knowledge to work to drive themselves and the organization forward. They don't just improve the client, they improve their business.


Unique Selling Proposition or Competitive Advantage:

Many firms offer training, coaching, and personality tests such as DISC and Myers Briggs to focus on the WHAT. However, fassforward Consulting Group focuses on the HOW: How to inspire people, manage work, shape the culture around you. How to build credibility, communicate effectively, and influence through storytelling. How to drive transformation in your business. How to create thinking partnerships to help you work in new ways, with better outcomes. With a refined approach, 22 years in the making, and over 20 years of experience working with world-class Fortune 500s, they have created a set of tools and a rich, unique IP that they apply to everything they do:

  • Thinking Pattern (How you think, moving from problem-reacting to creating outcomes)

  • Conversation Pattern (How you have conversations, framing a point of view and moving people to action)

  • Presentation Pattern (How you message and present, it's not the best ideas that win, it's the best packaged ideas)

  • Rapid Insights (360 Interviews conducted with peers, directs, and upper management. Feedback is organized into a rapid insight synthesis that outlines key areas of strengths and opportunities) Providing practical, can-do, how-to's to move from vision to reality, they help clients learn, lead, and communicate more effectively. Tirelessly researching to prepare and interviewing countless employees in the workplace, from CEOs all the way down to administrative assistants, their executive coaches, facilitators, and other team members have logged decades in the corporate world, navigating the people, politics, and personalities in boardrooms and conference rooms across the globe. They're 100% referral-based, with clients bringing them along on their leadership journey, time and time again.


Challenges Faced During the Journey:

The typical challenges that come with moving from a corporate executive role to starting a business from scratch and building it to where it is. Without the financial deep pockets, mistakes are costly and can't easily be covered up. Getting the right talent in place is crucial, as average doesn't work in a startup. Overcoming the fear of the unknown and taking calculated risks are necessary steps. For example, in their first year, 9/11 happened, and their only client had to cut their budget by a third. Despite desperately needing additional business, they walked away from subsequent client opportunities knowing that the wrong business would hurt their brand and future growth.


Advice for Women Entrepreneurs:

Common sense is your best guide. Put together your value proposition: what makes you unique, how are you different from your competitors, and why would clients do business with you. Go out and secure your first client. Be choosy and build a reputation, touching a client every day, and never compromising on the deliverable.





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