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Great Companies

Laura Fortey: Winner of the 2024 Great Companies International Women Entrepreneur Award



Name: Laura Fortey

Business Name: REITIUM Technologies ltd

Location: Vancouver, BC , Canada

Establishment (Year): 2018

Category: Real Estate Services

Profession/ Specialty: Real Estate

Social Media: LinkedIn


Company Detail:

REITIUM Technologies (REITIUM.com) builds platforms using Distributed Ledger Technology to simplify and make investing more accessible. They focus on providing a safe, secure, and reliable marketplace for various investment types.


Unique Selling Proposition or Competitive Advantage:

REITIUM Technologies stands out in the Canadian market as one of the few companies offering this type of solution. Their competitive edge lies in their pricing and technological advancements. Unlike their competitors, REITIUM Technologies integrates digital payments into their platforms, addressing a significant industry frustration. Additionally, their referral program is designed to foster a two-sided marketplace.


Challenges Faced During the Journey:

As REITIUM Technologies has grown, sustaining the innovative spirit that initially fueled their success has been a challenge. To overcome this, they have focused on nurturing a culture of innovation, encouraging creative thinking among team members, and seeking continuous improvement and evolution. In the fintech and real estate sectors, dealing with complex regulations and ensuring compliance has been daunting. Addressing these challenges has required a thorough understanding of the legal landscape, proactive engagement with regulatory bodies, and often, seeking guidance from legal professionals. Another significant hurdle has been assembling a team aligned with their vision and equipped with the necessary skills. Overcoming this has involved strategic talent recruitment and fostering a workplace culture that motivates and supports employee growth. These challenges are common in the journey of successful entities, and overcoming them demands a mix of resilience, strategic thinking, and leadership skills.


Advice for Women Entrepreneurs:

For young women entrepreneurs, it's crucial to have confidence in their abilities. Understanding that failure is part of the learning process is important, as it offers valuable lessons that build resilience and strength. Building a supportive network, including mentors with similar experiences, can offer guidance and open new opportunities. Continuous learning is vital in the dynamic business landscape. Women entrepreneurs should stay curious and embrace new ideas that can advance their ventures. Taking calculated risks, managing time effectively to prevent burnout, and confidently advocating for oneself and one's vision are also important. Building a business that aligns with personal values attracts individuals with similar ideals. Promoting diversity and inclusivity can lead to innovation and reflects the diverse nature of society. As success is achieved, giving back to the community through mentorship, speaking engagements, or supporting relevant causes is beneficial. Ultimately, success in entrepreneurship is about defining it on one's own terms, staying true to one's values, and daring to create a unique path in the business world.






 


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