Search Results

Name: Michelle D'Attilio Business Name: Sosh, LLC Location: Milwaukee, Wisconsin , USA Establishment (Year): 1999 Category: Advertising & Marketing Profession/ Specialty: Digital Marketing Website: www.getsosh.com Social Media : Linkedin Company Detail: Sōsh is a full-service, independent marketing agency that focuses on building meaningful connections and brand affinity through marketing plans tailored to fit their clients’ needs and budgets. They work strategically to deliver the best value and results to their customers. The team is celebrating 25 years as a woman-owned small business this year! One thing they love about marketing is that it constantly evolves; they stay primed for changes in the industry through continued education and dedication. Ultimately, it is all about their customers’ success. If their customers are growing, they are growing. Unique Selling Proposition or Competitive Advantage: Their team is their differentiator. Sōsh is a creative and empathetic group with steadfast moral standards. They believe clients are partners. They believe in doing the right thing. They believe building brand affinity isn’t as simple as pushing out messages or following the latest trend. Every client and potential client is unique—so they take a unique approach to every brand strategy. They fully immerse themselves in each client’s world so they become an extension of their team rather than just a vendor. Challenges Faced During the Journey Sōsh’s great days empower them to weather the tough days. Their challenges have tested their fortitude as a company and individuals; they value the difficult lessons. They have navigated ups and downs in the industry and days they thought they would have to pack up shop. Over 25 years, the biggest challenge as a business owner was dealing with a betrayal by one of their own, directly impacting the owner and sōsh as a whole. The former business partner was stealing money from the company. They have had to work through the damages caused both professionally and personally. The team has had to rebuild and heal—but it’s only made them stronger. A key takeaway is that it is important to hold everyone accountable—even your business partner. Don’t be afraid to ask questions. Most of all, trust your team but also trust your intuition. When you feel that something isn’t right, explore the feeling and figure out why. Know that if you built it before, you can rebuild it again. Advice for Women Entrepreneurs: The biggest secret to having a successful company is showing up every day. If you are working on plans to start your own business, you still have to show up and do the work in your current role. If you are full-time at your own company, it’s critical to show up and do the work. You can’t give up, no matter how hard it gets. If this is your dream, your vision, don’t give up. Be smart about your choices, but don’t give up! You will inevitably face moments in which you fail or lose. Turn those failures and losses into lessons. Then get up, brush yourself off, and keep moving forward. No matter how slow the progress, keep moving forward. One day, you will look back and 25 years have passed. You built something you can be proud of—because you showed up.

Name: Lisa Malcolm Business Name: Lynk PR Location: Los Angeles, California , USA Establishment (Year): 2020 Category: Advertising & Marketing Profession/ Specialty: Public Relations Firm Website: https://lynkpr.com/ Social Media: Linkedin | Instagram Company Detail: The organization, led by award-winning celebrity publicist Lisa Malcolm, is the driving force behind Lynk PR, a pioneering firm in the public relations and marketing sphere, particularly within the entertainment sector. Lynk PR is renowned for its unique approach, seamlessly integrating contemporary digital strategies with traditional communication methods to offer unparalleled PR services. Under Lisa Malcolm's visionary leadership, Lynk PR excels in crafting bespoke campaigns that not only elevate brand visibility but also foster meaningful connections between clients and their target audiences. Their services are designed to empower entertainment professionals and organizations, guiding them through the complexities of the industry to achieve sustained brand growth and recognition. With a focus on innovation, expertise, and results, Lynk PR stands as a beacon for those looking to navigate the ever-evolving landscape of public relations and marketing. Unique Selling Proposition or Competitive Advantage: What sets Lynk PR apart in the competitive landscape of public relations and marketing, under the leadership of award-winning celebrity publicist Lisa Malcolm, is their unparalleled blend of traditional and digital PR strategies tailored specifically for the entertainment industry. Their uniqueness lies in the personalized approach they take for each client, ensuring that every campaign is not just a showcase of their brand but a strategic narrative that resonates deeply with their target audience. Lisa Malcolm's expertise and visionary leadership enable Lynk PR to navigate the complex dynamics of celebrity and entertainment publicity with unmatched precision and innovation. This personalized approach, combined with their deep industry insights and relationships, allows them to create campaigns that are not only memorable but also highly effective in achieving their clients' brand visibility and engagement goals. Moreover, their commitment to staying ahead of the curve with the latest digital marketing trends and tools means that they offer their clients cutting-edge solutions that many traditional PR firms cannot. This forward-thinking methodology ensures that their clients' brands are not only seen but are also engaging and relevant in the rapidly evolving digital landscape. Clients choose Lynk PR over others because of this unique blend of personalized service, industry expertise, and innovative strategies. They don't just represent their clients; they partner with them to ensure their brand stories are told in the most impactful way possible. Their dedication to their success and their proven track record of delivering results are what make Lynk PR the go-to choice for entertainment professionals seeking to elevate their brand and career. Challenges Faced During the Journey: Navigating the path to becoming the boutique powerhouse that Lynk PR is today, under the leadership of Lisa Malcolm, has been a journey marked by resilience and strategic adaptation in the face of unprecedented challenges. Two of the most significant hurdles they've encountered include the worldwide pandemic and entertainment industry strikes, each presenting unique obstacles that required innovative solutions. The global pandemic fundamentally altered the landscape of the entertainment industry, prompting a swift pivot in their operational and strategic approaches. With live events canceled, productions halted, and traditional media engagements disrupted, Lynk PR had to quickly adapt to the new normal. They embraced digital and virtual platforms to maintain their clients' visibility and engagement, transitioning to online press events, virtual red carpets, and social media-driven campaigns. This period not only tested but also expanded their adaptability and creativity, pushing them to explore and master digital realms more thoroughly than ever before. Moreover, the entertainment industry strikes posed significant challenges, disrupting the usual channels of content production and promotion. These strikes called for a heightened level of strategic foresight and flexibility from their team. Lynk PR responded by focusing on building deeper relationships between their clients and their audiences through storytelling and content that transcended traditional media boundaries. They leveraged this time to enhance their clients' personal brands and prepare for a robust comeback once the strikes concluded. These obstacles have been instrumental in Lynk PR's growth into a boutique powerhouse. Facing a worldwide pandemic and industry strikes head-on, they've honed their ability to adapt to rapidly changing circumstances, embrace innovation, and always put their clients' needs at the forefront. These experiences have not only strengthened their resilience but also enriched their expertise, enabling them to offer unparalleled PR services tailored to the unique challenges and opportunities of the entertainment industry. Advice for Women Entrepreneurs: In an interview setting, when asked about advice for young women who want to be entrepreneurs or those who already are, emphasis would be placed on the importance of mentorship, networking, resilience, continuous learning, advocating for diversity and inclusion, prioritizing self-care, and believing in one's vision. It would start by highlighting how crucial mentorship has been in Lisa Malcolm's own journey. Finding mentors who align with one's vision and values can provide indispensable insights and guidance. It's not just about seeking advice but also about being open to learning and sharing perspectives, making mentorship a mutually beneficial relationship. Networking is another key aspect. It's essential for building relationships, not just for potential clients or partners, but also with peers who can offer support and understanding. It's about creating genuine connections that can grow alongside one's business. Remember, approach networking with a mindset to both offer help and seek it. Resilience and adaptability are the cornerstones of successful entrepreneurship. The journey is filled with challenges; embracing failure as part of the process is crucial. The ability to pivot and innovate, especially in the face of adversity, is what can set an entrepreneur apart. This has been particularly evident during the worldwide pandemic and entertainment industry strikes, where adapting quickly to changing circumstances was key to survival and growth. Continuous learning is also vital. The business and technological landscapes are constantly evolving, and staying informed about trends and developments in one's industry is crucial. This commitment to personal and professional growth can take many forms, from taking courses and attending workshops to dedicating time for reading and research. As women in business, there's also a unique opportunity to champion diversity and inclusion. By fostering an environment that values diverse perspectives and promotes equality, one not only enriches business culture but also resonates with a broader client base. It's also important to prioritize self-care. The demands of entrepreneurship can be overwhelming, and balancing these with well-being is crucial for sustaining long-term success and avoiding burnout. Finally, believing in one's vision is essential. The entrepreneurial path is uniquely yours. Embrace it with conviction and passion. Belief in one's business, combined with hard work and strategic planning, will guide through challenges and towards goals. In summary, the advice to young women entrepreneurs is to seek out mentorship, build a strong network, remain resilient, continuously learn, champion diversity, prioritize self-care, and firmly believe in one's vision. These principles have guided Lisa Malcolm in her journey, and they are key to navigating the complex landscape of entrepreneurship.

Name: Sandra Rieger Business Name: Avantyx, LLC Location: Miami, Florida , USA Establishment (Year): 2020 Category: Consulting Profession/ Specialty: Biotech Website: www.avantyxpharma.com Social Media : Linkedin Company Detail: Avantyx is positioned at the forefront of pharmaceutical innovation, concentrating on developing drug treatments for chemotherapy-induced and diabetic peripheral neuropathy. With an in-depth comprehension of the underlying causes of nerve damage in these scenarios, the organization is committed to devising preventative solutions aimed at transforming patient care. Their research and development endeavors strive to empower cancer patients to undergo chemotherapy treatments without enduring the debilitating side effects of nerve damage. Simultaneously, they are dedicated to providing relief for individuals afflicted with diabetic peripheral neuropathy by restoring nerve function and alleviating associated symptoms. Avantyx envisions a future where these conditions cease to pose significant obstacles to patient well-being. Unique Selling Proposition or Competitive Advantage: The absence of viable treatments for peripheral neuropathy, with no conventional options available on the market aside from analgesics, underscores a notable gap in addressing patient needs. In this context, Avantyx's product or service emerges as a beacon of hope, offering a fresh approach to tackling the challenges associated with this debilitating condition. Many patients, desperate for a solution, reach out to Avantyx, entrusting their hopes and confidence in the organization's ability to provide relief where others have fallen short. By recognizing the limitations of current treatments and embarking on innovative research and development endeavors, Avantyx has positioned itself as a pioneer in the field. Patients are naturally drawn to their offering because it holds the promise of delivering tangible relief and improvement. This unique value proposition not only sets Avantyx apart from competitors but also resonates deeply with individuals seeking effective solutions to alleviate their suffering and enhance their quality of life. Challenges Faced During the Journey As a scientist, the founder made a pivotal discovery with far-reaching implications. However, navigating the business side of bringing this innovation to fruition presented a significant challenge, given their limited experience in entrepreneurship. To address this hurdle, a partnership was forged with Bianca Ruiz, an accomplished investment banker, to spearhead the development of the company. With the team now expanded to three members, steady progress is being made. Yet, securing funding for drug development endeavors, which entail years of dedicated effort, has proven daunting, particularly in the early stages. While sustaining themselves through grant funding from the National Institutes of Health, attracting investors remains a pressing need. Unfortunately, the company's status as a 100% women-owned biotech company appears to present additional barriers in this predominantly male-dominated industry. The need to constantly prove themselves to establish credibility and trust with investors has been an ongoing challenge. Winning an award would not only validate the company's efforts but also significantly enhance their credibility, potentially paving the way for greater investment and accelerated progress towards clinical trials. Advice for Women Entrepreneurs: For young women embarking on a journey in entrepreneurship, the advice is to believe in their abilities and the innovative ideas they bring to the table. Before starting a business, ensure thorough preparation by doing homework. While self-doubt may arise, it is crucial to recognize their capacity for remarkable achievements. Perseverance is key; even amidst challenges, only persistence yields significant rewards. Surrounding oneself with a supportive network comprising mentors, peers, and advocates who provide guidance and encouragement is essential. Their distinct perspective serves as an invaluable asset, distinguishing them in their field. Partnering with individuals who offer diverse expertise in all aspects important for the company's success is vital. Though obstacles may arise, resilience and assertiveness in articulating their needs will propel them forward. Essential for maintaining a competitive edge are continual learning and adaptability. Furthermore, it is important to acknowledge and celebrate achievements, regardless of their scale, as they serve as fuel for continued progress. While the journey may present challenges, it also presents abundant opportunities for personal and professional growth, guided by vision and determination. They possess the capability to navigate this path successfully.

Name: Jessica Shelley Business Name: Dailies, Inc. Location: Gulfport , USA Establishment (Year): 4 Category: Education Profession/ Specialty: Education Website: https://dailiespods.com Social Media: Linkedin Company Detail: Finding and fixing learning gaps, daily, through a gamified microlearning app and online interactive small group classes with certified teachers. Unique Selling Proposition or Competitive Advantage: Personalized learning that is focused on providing teachers AND parents with actionable insights. People purchase their product and service over other options because they have fully certified teachers and incorporate daily progress reports, written by the teachers. Challenges Faced During the Journey The founder had to overcome not being from a traditional business background. Before starting and now leading the company, they were a classroom teacher. They had to navigate the business world when people often dismissed their experience because they were seen sometimes as "just a teacher". Advice for Women Entrepreneurs: Stay true to yourself and don't sacrifice your vision and mission. There are a lot of people with opinions about a lot of things, but what you create and put out in the world should be protected. You don't have to listen to everyone's (or anyone's) advice.

Name: Rashmi Chopra Business Name: Ecloset Location: New Delhi , India Establishment (Year): 2020 Category: Information Technology Profession/ Specialty: Fashion Technology Website: www.ecloset.in Social Media: Linkedin Company Detail: Ecloset addresses daily outfit struggles faced by individuals on their personal style and right fashion choices. Their online platform connects customers with professional stylists who provide hyper-curated styling recommendations based on the customer's personality, body type, lifestyle, and preferences. Using advanced algorithms and fashion analytics, they are able to gain a deep understanding of each customer's unique style and provide tailored recommendations. Their platform also offers on-demand shopping assistance, virtual styling, and a virtual closet that saves time and lets users access their ready-to-wear looks. Unique Selling Proposition or Competitive Advantage: Their unique selling proposition (USP) is that they use a combination of advanced algorithms and human stylists to deeply understand each user's preferences, lifestyle, personality, and body type to provide hyper-personalized style recommendations. An immersive virtual closet automatically saves and updates the recommended outfits for each category of occasions, making it an extremely valuable tool for anyone looking to streamline their fashion routine and stay on top of their style game. Challenges Faced During the Journey Overnight success is a myth. True innovation demands patience and persistence. It's not about reinventing the wheel, but relentlessly improving it. Finding problems still in need of solutions. Apple didn't create the smartphone - they perfected it. Nike didn't invent sneakers - they engineered athletic greatness. Tesla didn't pioneer electric cars - they made them commercially viable. Real change takes time. Years spent honing and developing. Which is why they live the long game every day. They saw fashion enthusiasts, stylists, influencers struggling without proper platforms, so they built one in Ecloset - connecting talent to opportunity. They knew Indian businesses were falling behind in AI and VR, so they constructed the Ecloset Styleverse to even the playing field. The skills gap in education stared them down, so they rose to the challenge - upskilling stylist and influencer talent to stand out from the crowd. Problem by problem, they labor endlessly to move industries forward. To give people the tools to excel on modern playing fields. Their solutions might feel like overnight successes. But they're the product of sleepless nights spent crushing obstacles in the way of progress. They keep their eyes on the horizon, and feet on the pavement. Because real change doesn't come easy. But the lasting rewards are worth the journey. Advice for Women Entrepreneurs: For aspiring entrepreneurs ready to embark on similar journeys, they emphasize the necessity of perseverance through adversity, promising that the journey will eventually lead to fulfilling accomplishments. To all the budding entrepreneurs out there: Embrace the challenges, stay focused, stay resilient, and your journey will pave the way for remarkable achievements.

Name: Richa Mongia Business Name: Live Fabulous - Redefining Interiors Location: New Delhi , India Establishment (Year): 2017 Category: Interior Design Profession/ Specialty: Interior Designer & Turnkey Services Website: www.livefabulous.in Social Media: Linkedin Company Detail: Live Fabulous - Redefining Interiors is a studio based in Gurgaon, and has successfully completed over 100 projects in Delhi NCR within a period of 7 years. What they do - Residential Interior Design - From planning to design to execution. Their Portfolio - Projects across Apartments, Villas, Penthouses, Independent Residences and Farmhouses. Could be single room to full bungalow. Their USP - Team of Experts, Personalised Functional Design Solutions, Project Management, and On-time Seamless Delivery Unique Selling Proposition or Competitive Advantage: They are excited to create Happy Homes for their Clients! The environment impacts individuals 24*7 and home can be a sanctuary that one would love to come back to. Their USP is to design homes that are sustainable and touch the five senses. Clients engage them because they design homes that meet their functional, aesthetic, and financial goals. No matter the size of the home, they have developed a seamless process to guide clients at every step of the way, including floor plan development, interior drawings, choosing materials, selecting finishes, to effortless execution. They offer a whole spectrum of services from Design-To-Build. Their tagline is.. "Hum makaan ko ghar banate hain, aur ghar ko kuch is tarah sajate hain, ki rehnewalo ki zindagi saj jaye" Challenges Faced During the Journey Every year has been a learning curve for them. Coming from a service class background with no mentor to guide. They carved their own path. Became keen observers, interacted with whoever came in their contact as their guru, and adopted skills & knowledge - learned What to do? Even lessons from difficult people - What not to do? From establishing, to struggling, to evolving and now at this stage to stabilize their business for continuous growth. Advice for Women Entrepreneurs: This is their era to shine. Purpose, Passion, and Perseverance will be their golden mantra for success. PURPOSE - They need to understand what's their purpose behind their vision for their company. What are they doing each day to make positive contributions to society? What problem they're solving? The answer to this is key to their success. PASSION - Write their long-term goals and short-term goals every day in a journal. Also, note what challenges they faced and what they did to resolve it. Learn their book backwards. Be so good at their work, that they don't have to worry about the competition. PERSEVERANCE - Leave no stone unturned, commit 100% to what they believe in. Add that wow factor and make sure their clients get the best value for the money spent. Fight their fears and learn new skills every

Name: Kayleigh Christina and Danielle Gronich Business Name: CLEARSTEM Skincare Location: Los Angeles, CA , USA Establishment (Year): 2017 Category: Personal Services Profession/ Specialty: Skincare Website: https://clearstemskincare.com/ Social Media : Linkedin : Company Detail: CLEARSTEM is the first clean skincare line that targets acne and aging at the same time - without pore-clogging ingredients or hormone-disrupting fillers. Unique Selling Proposition or Competitive Advantage: With the rising interest in integrative health, they're paving the way for an innovative, inside-out approach to skincare. Whereas other ‘clean’ skincare brands contain comedogenic (pore-clogging) oils, they regard themselves as ‘acne-safe’ - safe for sensitive skin of all ages and stages of life. They address multiple concerns simultaneously by using premium active ingredients and working closely with a world-renowned cosmetic chemist to provide the best of both worlds - research-backed, clinical skincare and toxin-free formulations. Beyond their award-winning topical products, they provide an ecosystem of root-cause solutions, supplements and services to support acne sufferers as they achieve clear skin for life: -Their viral MINDBODYSKIN hormonal acne supplement, the only natural alternative to prescription acne medications. -The revolutionary Acne Lab Test, which is helping thousands of people get to the root cause of their acne through comprehensive and affordable lab testing -The Ditch Your Acne Protocol, a customized protocol to uncover your unique acne triggers and find your lifelong solution -Their research-backed and informative interviews on hundreds of top-tier podcasts Challenges Faced During the Journey There have been many challenges, but that’s just part of being an entrepreneur! One time, their bottles arrived with bright pink metallic labels when they were supposed to be light blue. They didn't have a choice but to sell them, as they were about to sell out of the product. Luckily it turned into a really cool social media moment and they relied on their community to understand what happened - they were madly supportive. The lesson is that 99 percent of the things they freak out about are inconsequential in the long run. Just roll with the punches and don’t sweat the small stuff! Advice for Women Entrepreneurs: Their biggest piece of advice for women at any stage of their entrepreneurial journey is to prioritize personal development, conscious communication and regular therapy, if you have the resources to do so. Devoting time and energy to do the hard work on yourself will pay dividends in the long run as you set yourself up to navigate conflict, difficult relationships and key business decisions with grace. They attribute the success of CLEARSTEM to their commitment to going to weekly therapy as co-founders. Working on their relationship to one another has been pivotal for open communication, decision making, and growing as individuals and as a business entity. It's a game changer for the entire business, for them as people, and for their team dynamic.

Name: Kanika Kapur Business Name: Spin Wealth Location: Mumbai , India Establishment (Year): 2015 Category: Personal Services Profession/ Specialty: Wealth Creation Social Media : Linkedin | Instagram Company Detail: Spin Wealth is a pioneering financial services company dedicated to empowering women through expertise and demystifying investing. With a remarkable AUM exceeding ₹75 crore, Spin Wealth is passionately committed to enabling women to take charge of their finances and achieve financial freedom. Embracing the philosophy that empowering women to manage their wealth is akin to nurturing the soul, Spin Wealth's business operations are driven by a relentless pursuit of women's financial empowerment, collaboration, and success. Unique Selling Proposition or Competitive Advantage: As the Chief Investment Strategist and Founder at Spin Wealth, Kanika Kapur takes immense pride in their unique and empowering approach to wealth creation. Spin Wealth sets itself apart by championing a personalized and partnership-based model that prioritizes the financial well-being of clients. Instead of selling products, Spin Wealth is dedicated to guiding individuals on their wealth creation journey. They believe in empowering clients to take charge of their finances through tailored investment strategies. At Spin Wealth, products are recommended based on each client's distinct investment goals and risk profile. They don't just stop at recommendations; they take the time to thoroughly explain the reasoning behind each suggestion and address any questions clients may have. Their commitment to coaching and empowering clients extends to granting them the autonomy to make the final decisions regarding their investments. The USP lies in the personalized partnership, empowerment, and education they offer, fostering a unique sense of trust and confidence that distinguishes Spin Wealth from other financial service providers. Challenges Faced During the Journey: In the pursuit of empowering women and promoting financial literacy, Kanika Kapur has faced the formidable challenge of navigating the male-dominated finance industry in India. Convincing women to take control of their finances when societal norms dictate otherwise has been a significant obstacle. The prevalence of financial fraud due to a lack of literacy further underscores the urgency of empowering women to manage their finances. Kanika's unwavering determination to overcome these challenges has led her to advocate for financial empowerment and independence. Advice for Women Entrepreneurs: "Financial freedom is freedom from fear" - Robert Kiyosaki And freedom from any sort of fear empowers you. Kanika's philosophy is to empower Indian women by taking them on this enriching journey of financial freedom. She likes to start by setting an encouraging example. Hence, Spin Wealth employs only women. They also have many wonderful women as clients and work with them to create and grow their wealth and eventually lead them to financial freedom. One of Kanika's very first learnings in this business was that most Indian women were naive and easy prey to all the con men/women. The very simplicity of their queries used to shock her. There are a lot of con men and con women out there who would have definitely taken these naive women's money and vanished. Kanika found this very ironical. In a country where goddess Lakshmi and Goddess Durga are worshipped, those same worshippers cheat women in real life. These women are the feminine energy of the very goddesses worshipped. It's at that moment that Kanika decided that this irony is not going to exist in her own life. She realized the first step on any journey is awareness and education. And she started on a journey to financially educate Indian women to make sure that they don't get cheated. That is when Kanika started conducting workshops to teach women the basics of money so that they can take charge of their finances and not get cheated. Since then, she has been very active in this space of spreading investor awareness and imparting financial education. She has been conducting several workshops to teach the populace the basics of money skills. Also, Kanika has furthered this cause as a guest faculty at the BSE training institute.

Name: Helen Lundin Business Name: BeautyTreat Location: Marbella , Spain Establishment (Year): 2023 Category: Personal Services Profession/ Specialty: Concierge Services Website: https://www.beautytreatgroup.com/ Social Media : Linkedin Company Detail: BeautyTreat offers the 5-star touch in rental holiday villas by bringing treatments and products to the guests that are certified by us. We have a menu that is easy for the guest to book and pay through and all treatments and products are then brought to their door. BeautyTreat work B2B and mostly with real estate companies and concierge companies and give our partners less stress when it comes to questions about treatments and training sessions. Our treatments providers are all freelance and by having that as a requirement many prefer to go from getting paid with cash to become freelance and sending invoices and work the legal way. Unique Selling Proposition or Competitive Advantage: BeautyTreat makes partners, clients and villa owners feel safe when it comes to who they let in to their guests house. We work B2B and are where the clients are, we only work with partners and providers that we choose, we have a booking system and own products. Challenges Faced During the Journey To know if we would only focus on holiday guests or also outside that. We have had pilot clients to try our services to find the way forward. Also to find a recipe to find treatment providers that we can trust and that are loyal to us without hiring them. Advice for Women Entrepreneurs: If you have a feeling that this idea could be successful, just start and let it take time. That could be the best choice you will make in life!

Name: Bhumika Iyer Business Name: Kalibre Global Konnects Pvt Ltd Location: Ahmedabad , India Establishment (Year): 2014 Category: Employment Activities Profession/ Specialty: Recruitment Website: https://www.kalibre.in/ Social Media: Linkedin Company Detail: The company specializes in HR services, including talent acquisition, manpower outsourcing, and payroll processing. In recruitment, they focus on industries such as infrastructure, transportation, and energy, particularly for mid and senior-level positions. Unique Selling Proposition or Competitive Advantage: The company prides itself on its deep understanding of company culture and its ability to provide high-quality, thoroughly examined CVs that serve as assets to client companies. They also possess a strong understanding of the industries they operate in, enhancing their ability to meet client needs effectively. Challenges Faced During the Journey: Initially, the company faced the challenge of proving itself in a niche industry. However, they believe that perseverance, discipline, and self-belief have been crucial in overcoming obstacles. They emphasize the importance of hard work and maintaining faith even in difficult times, leading to eventual success. Advice for Women Entrepreneurs: Bhumika Iyer advises women entrepreneurs to believe in themselves and their abilities. She highlight the unique skills of women, such as multitasking and planning, and encourage them to take control of their own destinies. Rather than relying solely on male relatives, she encourage women to become self-reliant, asserting that they can outperform expectations and earn the pride of their male counterparts.

Name: Divya Palat Business Name: Balancing Act Location: Mumbai, India , India Establishment (Year): 2016 Category: Advertising & Marketing Profession/ Specialty: Media Website: https://www.balancingactgroup.com/ Social Media: Linkedin Company Detail: The company works with brands to provide them with the right solutions to amplify their campaigns. These solutions manifest in the form of either content, intellectual properties, celebrity endorsements, influencers, social media campaigns, or sometimes a combination of all of them. Their Film and Influencer Marketing Campaign was nominated for 2 Cannes Gold awards for the categories of Brand Endorsement and Partnership for Artist Breakthrough, for the Puma campaign "Suede Gully”. They identified the right influencers from Across India, produced the track and the film for the Campaign. The film garnered 49.8 Million Impressions with a total organic reach of 20 million. They co-created an Intellectual Property for Nivea called “Nivea Soft Fresh Batch” which completed its 3rd edition in 2023. NIVEA Soft Fresh Batch is a digital platform to enable and support young & budding female content creators across India. The campaign had over 20 million engagements, an organic reach of 14 Million and 2.3 Million in PR with a bonus of an increase in followers on the Nivea Instagram page. For the launch of Colgate Vedshakti (Oil Pulling & Mouth Protect Spray), they took on board 21 Celebrity Influencers to spread awareness about these products. This campaign had an organic reach over 300 Million. They combine their years of expertise in Entertainment, Production, and Planning to craft and execute end-to-end solutions for their brands. They were awarded “Influencer Marketing Agency of the Year- Boutique. Unique Selling Proposition or Competitive Advantage: The company possesses several unique qualities that set it apart from other marketing agencies, making it an advantageous choice for brands: Holistic Approach: Unlike many agencies specializing in specific areas, they offer a comprehensive suite of solutions, streamlining the process for brands, saving them time and resources. Innovation and IP Creation: They go beyond standard marketing tactics by co-creating unique intellectual properties such as NIVEA Soft Fresh Batch, empowering young women and fostering brand loyalty. Expertise in Influencer Marketing: They hold expertise in leveraging the power of influencers, strategically matching brands with the right influencers who can genuinely connect and resonate. Data-Driven Decisions and AI Integration: They utilize AI-powered solutions to gather insights, refine strategies, and optimize campaign effectiveness. End-to-End Execution: They offer a hands-on approach, handling every aspect of a brand campaign from conception to execution, ensuring seamless execution and minimizing the burden on their client Client-centric Collaboration: They build strategic partnerships, actively collaborating with clients, understanding their unique goals, and developing customized solutions tailored to their specific needs. In conclusion, their unique combination of comprehensive solutions, innovative IP creation, influencer marketing expertise, data-driven decision making, end-to-end execution, and collaborative approach makes them a valuable asset for brands looking to amplify their voice, reach new heights, and achieve impactful results. Challenges Faced During the Journey: Looking back, building the company wasn't just about overcoming external challenges, it was also a constant internal battle against the founder's own limitations due to multiple sclerosis (MS). The unpredictable nature of the illness made it difficult to maintain consistent energy levels, and they had to learn to pace themselves and delegate effectively. The idea of brand management, especially focusing on building brand stories instead of just celebrity endorsements, was a completely new concept at the time. It took a lot of convincing to get clients on board, constantly demonstrating the value proposition of this approach and its potential impact. Creating a full-service agency, encompassing everything from creative ideation to on-ground execution, was another hurdle. It meant building a strong, diverse team with complementary skillsets and fostering seamless collaboration across different stages of the project. These challenges pushed them to their limits, demanding not only strong leadership and business skills but also a deep understanding of their own strengths and weaknesses. They learned to adapt, delegate, and leverage the expertise of others to overcome these obstacles. It was a journey of resilience, determination, and a commitment to innovation in the brand management landscape. Advice for Women Entrepreneurs: To young women aspiring to be entrepreneurs or already on the journey, the founder offers these words of encouragement and advice: Embrace the Hustle: Building a successful business requires dedication, hard work, and a willingness to go the extra mile. Be prepared to hustle, wear multiple hats, and face challenges head-on. But remember, the hustle shouldn't come at the expense of your well-being. Find ways to work smart and prioritize self-care to ensure long-term sustainability. Find Your Passion: The path to entrepreneurship is often fueled by passion. Identify what ignites your fire, what problem you're passionate about solving, or what product or service you're truly excited to bring to the world. This passion will guide you through challenging times and fuel your long-term commitment. Believe in Yourself: Self-doubt is a common hurdle, but don't let it hold you back. Believe in your capabilities, your vision, and your ability to make a difference. Remember, some of the world's most inspiring entrepreneurs started with just an idea and unwavering belief in themselves. Seek Mentorship and Build a Support Network: Surround yourself with positive and supportive individuals who believe in you and your dreams. Seek guidance from mentors who can offer valuable advice and share their experiences. Having a strong network of peers, colleagues, and mentors can be invaluable on your entrepreneurial journey. Don't Be Afraid to Fail: Failure is an inevitable part of the learning process. Embrace setbacks as opportunities for growth and refinement. Learn from your mistakes, adapt your approach, and keep moving forward. Remember, even the most successful entrepreneurs have experienced failures along the way. Celebrate Your Wins: Take the time to celebrate your achievements, big and small. Recognizing your progress and acknowledging your hard work will keep you motivated and help you maintain positive momentum. Be Bold and Innovative: As a woman entrepreneur, you have the unique potential to bring fresh perspectives and innovative ideas to the table. Don't be afraid to challenge the status quo and forge your own path. Your unique voice and approach can be a powerful asset in a competitive landscape. Finally, remember that the entrepreneurial journey is a marathon, not a sprint. Be patient, stay focused, and never stop learning and growing. With dedication, passion, and the right support system, you can achieve remarkable things.

Name: Parvathy Harykrishnan Business Name: Lotus International School Location: Pennadam , India Establishment (Year): 2002 Category: Education Profession/ Specialty: Joint director of Lotus International School Website/Social Media: www.lotusintlschool.com Company Detail: Lotus International School extends a warm welcome to every child, valuing their individuality. The focus is on nurturing students to become exemplary individuals who understand and embrace social responsibility, contributing to a forward-thinking society. Each child is not merely a student but a beacon of potential and heart, representing the promise of tomorrow. The approach is more than teaching; it's about education for mindfulness, practical demonstration, and sharing enriching experiences, going beyond the confines of traditional textbooks. The school works on assisting the children in finding their North-star, fostering their sense of purpose and direction. Unique Selling Proposition or Competitive Advantage: Lotus International School is the CBSE school in Pennadam. The school boasts a huge campus, great infrastructure, and a strong faculty team, offering schooling at very affordable fees. Challenges Faced During the Journey: Introducing CBSE education to the residents of Pennadam posed a formidable challenge, as ensuring accessibility of the CBSE system to the broader community proved to be a complex undertaking. Advice for Women Entrepreneurs: Aspiring young women entrepreneurs are encouraged to articulate a clear vision and mission for their endeavors. They should trust their intuition, recognizing its valuable guidance. They should never underestimate their capabilities, as many women may not fully realize the extent of their potential.