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Interviewer: How did you think of an idea of replacing paper cards with digital linkcards? Kapil Agarwal: I am a sales guy, with experience in Business Development. Had been into this industry for 3 years before Linkcards, i was able to identify the hassles with paper cards experienced by sales professionals on daily basis. Linkcards - Digital Visiting cards are able to increase the Networking efficiency of sales professionals and increase their productivity. Interviewer: What are your core values which you follow to set your foot in this competitive world and making people understand avoid use of paper to save trees for next generation? Kapil Agarwal: Digitization is the need of the time. Being from technical background as my qualification, i was able to identify problem and formulate the solution. Did some research and found that 1. Atleast 1500 trees are cut per day for making paper. 2. 72% business cards are thrown away within a week of sharing them. With Linkcards, we are able to partner with some large Enterprises in India and China and providing our platform; replacing paper cards. Interviewer: What do you think were your obstacles past years to bring your company to this position? Kapil Agarwal: We think we are still Small and hence, working towards learning and resolving all the obstacles we face during day to day activities. Interviewer: What initiatives will you take in future to bring Linkcards as cutting edge leader of new age platforms and stepping more steps on ladder of digital evolution? Kapil Agarwal: We are regularly improving our product, making it easy for professionals to connect and Network with anyone without a need of an actual paper card. Linkcards has evolved a lot since its launch. Interviewer: What experiences would you like to share with upcoming small business corporations in order to encourage future budding small corporations and entrepreneurs? Kapil Agarwal: Stay hungry, Stay Foolish. This phrase has always inspired me to do more. #DigitalBusinessCards #BusinessNetowrking #BusinessCardsApp

Interviewer: How did you generate the unique idea of books by kilo? Mr. Abhishek Sayam: ‘Booksbykilo’; to term this as a unique idea would be generous, although it is not, but we may call the idea of execution as unique. Today, when the habit of reading books is almost dying, we wanted to reintroduce the physical book which no matter what cannot be replaced, may it be e-books or audio format books. Yet, the digital, expensive and fast-paced era has lost the interest of a book lover to visit shops, buy high-priced books, carry them back home to read and repeat this tedious process over again. Therefore, the introduction of ‘Booksbykilo’ the very first online platform which brings books to readers of great quality, extremely low priced as per their weight and not as per discounted MRP and most importantly at their doorstep. The alternate is also available in the form of our offline store ‘Booksbykilo’ located in Navi Mumbai. This allows book readers to re-embrace the joyous feeling of turning a page all at ease. Being a part of the books industry for some time now, we all have seen temporary book exhibitions which sell books by weight, and shops which sell books at a low price but the books there were of poor quality. Hence, by launching the website and offline store at Kamothe, New Mumbai which solves all the downsides of making good quality books available to readers at an economical and easy way; the idea of ‘Spend Less and Read More’ is no longer an idea. Interviewer: Do you deal in all genres of books? Mr. Abhishek Sayam : ‘The more you read, the more you know; The more you know, the more you aspire to read’. We have a wide book collection comprising of thousands of titles, including award winning and critically acclaimed fiction, non-fiction books by National and International writers. Our Children Category includes not only fairy tales and boogeymen story books but also activity and colouring books. We also offer vivid coffee table books ranging from Photography to Earth Science. In the future, we are looking forward to expanding our current collection of regional language books. Interviewer: Can you explain about the working of this site to our budding entrepreneurs in order to answer their curiosities? Mr. Abhishek Sayam : The ‘Booksbykilo website is most importantly customer-friendly. It neatly categorizes books as per their weight into three categories: Premium, Classic, and Standard Collection as per book quality and market value of books, making it very simple for readers to pick their choice of books. The website tries to solve all the problems a reader faces while shopping offline at book exhibitions and stores and online at other e-commerce book portals. At ‘Bookbykilo’, a customer’s choice unlike at other outlets is not restricted to just one book category or the customer is not forced to buy books in a kilo. The reader as per their wish may pick up books across different categories and may even choose to buy a single book and not the entire book bulk. This unique book purchase model, allows readers to avail books at an almost three-fold discounted price as compared to purchasing the same books at MRP. Speedy and economical book delivery of online orders is also our major priority. On receiving orders we ship books across India for nominal delivery charges and within Mumbai at zero shipping for orders above Rs 1000. Most of our deliveries out of Maharashtra make it in 2-3 working days whereas within Mumbai we deliver on the same day or on the next day. Interviewer: There are a lot of book stores out there, what makes you different? Mr. Abhishek Sayam : The name ‘Booksbykilo’ says it all. Yes, there are a lot of bookstores out there, but ours is just the one which uses the concept of selling 100% original pre-loved books priced as per their weight. You may have heard or seen quite a few sellers dealing with books and at a low price too, but if you check the quality of such books you will know that they are mostly pirated copies, old and dusty, some with pages missing and some even beyond reading condition. At ‘Booksbykilo’, we make sure the books are available at a pocket-friendly price along with its originality and reading quality kept intact. You may have also come across regional book exhibitions which last only a few days and disappear, making it difficult for readers across different cities to coordinate with the timings and locations of such temporary establishments. Ours is the only online and offline portal available throughout the year and accessible to readers all across India. Interviewer: Do you plan to expand your business in the near future? What are your major areas of concern? Mr. Abhishek Sayam : Yes, of course, we would like to spread our reach towards more and more book lovers, in the form of a chain of ‘Booksbykilo’ offline stores and more awareness regarding the website existence to readers all over India. For this, we have a few ideas to take this business model forward and we are currently in process of executing them. To make this happen we require a lot of smart and hard work along with a pinch of investment. Our major concern is the investment part, which will play a major role in adding flavor to the promotion of ‘Booksbykilo’ model and will give us the strength to implement other ideas to allow us to leap forward. #Books #BooksByKilo #PremiumBooks #ClassicBooks #StandardBooks

Interviewer: How did you come up with the idea of Onspon? What was the process behind the creation of this company Mr. Hitesh Gossain: It all started when I was managing sponsors ships for the events at IIM Ahmedabad and realized that despite me being from one of the most premier institutes of India - it was a challenge. When I took a job and was on other side - realized sourcing of sponsorships is a equally big challenge. Hence a perfect opportunity to create a responsive marketplace based on information arbitrage and knowledge enhancement. My last salaried role was as the CEO of India's biggest EMC company owning one of the biggest Music Festivals - and it was facing challenges in streamlining the best way to sell it - and was willing to pay for these services. At the same time, when I had a chat with brands - they said 'Hitesh - why don't you give us the right events at the right time for my brand instead of just recommending that one event that you own ?' - and I thought the famous 'Eureka' - its a simple marketplace based aggregation problem which can be sorted by a information arbitrage management. Interviewer: What steps did you take to make your company stand out in this vastly competitive field? Mr. Hitesh Gossain: As we are trying to disrupt a very archaic media sales setup, there was a lot of resistance by the agencies who are brand custodians on media procurement decisions. Event sponsorship's happen to be non-traditional media. Here my experience of working with one of the biggest EMC organisations came handy and we created a structure where agencies benefit tremendously from our algorithms and use it to recommend their clients the best partnership opportunities - which as almost impossible earlier. To overcome it, We do not charge the brands or their representatives to view and evaluate events. The idea is for them to develop a comfort around the service being agnostic and the economics being based on scale rather than transaction fees. No one has never attempted to do it this way – hence a lot of engagement through emailers and posts are getting generated. We are also invited to a lot of brands forums where we engage with brand stakeholders to help them understand our model. Interviewer: What are your core values? What measures do you take to stick to your core values? Mr. Hitesh Gossain: Core Value : No push sales on the platform As I have been on both sides of table - as a brand and as an event IP owner - I understand the problems and concerns first hand. Entry barrier for supply (events) and/or demand (brands) can prove fatal unless the value proposition is clearly established. Every event expects that they would get a sponsor as soon as they list the event and brands expect the wildest fitting events for their needs - that obviously will take time as conversions in this un-organized market takes time.. Till the time we achieve that scale, we have been extremely careful about that and have tried to create a seamless , no obligation entry process for both brands and events - and the monetisation is around advanced features which is optional. Success stories of multiple events have helped fuel the growth significantly. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Hitesh Gossain: · We are launching exclusive B2B sponsorship marketplace for effective event services for conferences and exhibitions too · Launching a 24X7 call center for events · Technology backbone creation for events to better coordinate on their technology needs – engagement with all event stakeholders in backend This will be a rapid scale-up backed by tremendous traction on paying clients – we would definitely look for a second round once the gap starts coming between the cash outflow and projected revenues – we don’t see that happening for next 12 months at least as our revenue pipeline growth is also very promising.. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Hitesh Gossain: This applies to startups in media and experiential marketing space : Think scale before monetization. There is a temptation to work like an agency and create immediate monetization but hang on to the model - the size and sheer scale shall more than make up for it. Doing everything yourself. Won't work. Delegate Customer thinks different from investors. Took me quite sometime to understand #Sponsorship #Marketpalce #Brands

Interviewer: How did you come up with the idea of Oxyzen Financial Advisory & Services Pvt. Ltd ? What was the process behind the creation of this company Mr. Madhu Menon: 2006, after spending a little over a decade in Banking & Financial Services Industry; The idea of creating a boutique came with 5 sole purposes: A. Simplicity B. Convenience C. Advisor Workstation D. Proximity 24x7 E. Innovate Started building a Family Investment account management concept and in 2006 probably we were the 1st in Ahmedabad, Gujarat to provide Online Portfolio viewer on web www.oxyzenfin.com with login and password. We also bundled financial /investment solutions under one wrap so as to provide every personal finance services under one roof. 2016 We were again the 1st in Gujarat to launch Investment Mobile App #oxyzenfin Bionic way – The Machine & Human Come together and help in your personal finances Interviewer: What steps did you take to make your company stand out in this vastly competitive field? Mr. Madhu Menon : The Brand – Oxyzen Financial on Social Network The OPS (Operations, Systems & Processes) – Customer Delight, Defining TAT of less than 10 minutes Ready with 10 Year Road Map / Business Plan Concept of Invest in Self & Team Revenue / Family - Personal Finance Solutions – 360 Degree Approach Tech based Infrastructure - Open an Investment Account in, While you Finish your Coffee, Good to Invest !! We are both Web Based and Mobile Based operators. One can see their portfolio live on Mobile App and Web both - Apart from live portfolio, Online Transactions can be processed – Purchase, Switch, Redemptions, SIP/STP/SWP Registrations Financial Calculators are helpful tools Goal Reports are inbuilt to help clients track their investments & map their goals Solution form Investment to Insurance, Estate planning to Will Services, Car Insurance to Health Insurance, Fixed Deposits to Bonds, Equity Accounts to NPS, & More in a click of button Interviewer: What are your core values? What measures do you take to stick to your core values? Mr. Madhu Menon : Vision: To distinguish Oxyzen Financial as an admired financial services company, trusted partner, and provider of innovative solutions for growing and protecting wealth. Mission: To help our customers achieve financial prosperity with peace of mind. Focused Areas: Communicate & Innovate Core Values: How we conduct our business is just as important as what we do. Our core values are the principles that guide us daily. At all times, we strive to distinguish Oxyzen as an admired financial services participant and trusted brand that is differentiated by top talent and innovative solutions for all stages of life. Worthy of Trust: We keep our promises and are committed to doing business the right way Customer Focused: We provide quality products and services that meet our customers' needs. Respect for Each Other: We are inclusive and collaborative, and individuals with diverse backgrounds and talents can contribute and grow. Winning with Integrity: We are passionate about becoming the unrivalled industry leader by achieving superior results for our customers, shareholders, and communities. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Madhu Menon : We have already launched our “Join Virtual; Invest Digital” wherein any new investors can be on board in matter of minutes. Fast paced life, We have launched “Plug & Invest” – Invest instantly and take control of your personal finance form the word go Goal Mapping & Goal Based Portfolio – Have a purpose to all your investment, Connect all your investments to Goals Advisor Work Station – So as to access, analyses investment decision with right parameters Instagram Videos – our within 60 seconds videos on answers to various investment related queries. Launching Bots – Our new Age Oxyzen Financial Academy Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Madhu Menon : a. What A Client Wants - Identify the Need & Market, Do a Research b. Re-define your Strengths & Opportunities c. Create a Reserve to run the family expense for next 12 to 18 months d. Innovate & Communicate Effectively & Efficiently e. Build a Small but meaningful Team #MutualFunds #Insurance #EquityInvestments #NRIServices #FixedDeposits #StructuredProducts

Interviewer: What according to you is your 'Success Mantra?' Ms.Silky Singh: I believe in enjoying the work on day to day basis. Start up’s are like climbing a mountain .. if you keep looking up where to reach you will get tired. “Just one firm step at a time & keep going “ Interviewer: Do you have plans of training fresh entrepreneurs in the same field with your experiences so far? Ms.Silky Singh: I definitely do .There are number of budding entrepreneurs from all walks of life. I try and provide them perspectives of start up’s . Many of us are not informed about government supports, subsidies & incubation centers. It’s very important that we spread the word. As per food business ,I am also learning by hit and trial. I come from IT & consulting background . On daily basis I learn and unlearn the traditional ways of running a “hotel business”. My plan is to make this industry more robust and I will be glad to share the learning with anyone wanting to venture into this space. Interviewer: How do you deal with impatient clients with specific clinical goals like losing or gaining weight? Ms.Silky Singh: Many big brands promise “lose up to x kgs’ however we never give any commitment for weight loss & gains.We educate them on how clean eating helps one to start the weight loss/gain process. Many of our clients have seen results. We encourage them to follow healthy sustainable eating habits.Also,we help our clients with sugar less desserts and other healthy snacking options. This enables them stay on the plan and obtain maximum results. Our clients don’t go impatient our food & service keeps them happy ! Interviewer: Upto what extent do you think you have been successful in providing your clients healthy and lipsmacking food? Ms. Silky Singh: We are a fairly new company but our client retention is high. We have carefully curated balanced meals which are not only healthy but also tasty.Our menu is quite unique and we are constantly evolving to improve.We are serving good number of clients on day to day basis and sales graph is upwards. This is also because we offer wide range of healthy menu options. From salads to biryanis ;our pizza is all whole wheat & loaded with veggies & our salads can compete any pizza as I say. Interviewer: What are your plans about opening your outlets in other cities too? Ms. Silky Singh: We plan to open outlets across India and even abroad. Currently, we are focusing on Mumbai market which itself generates huge demand. It is very important in food business to establish credibility before you expand. Each center will cost and only good brand value can give you consistent returns.Also,food business is quite operation heavy and we are taking baby steps to maintain quality & consistency. Interviewer: What are the advice you will give future entrepreneurs in same field to establish themselves in the market? Ms.Silky Singh: Food business is operations heavy and requires micro management . One has to be ready to do from cooking to deliveries when you decide to venture into a food start up. Unlike a tech start up ,food businesses involves lot of running around and people management. Skilled labor is still a challenge in this country even if you pay well. My suggestion will be to research well , keep in mind the break even point and prepare well to fund your project. Also a very important point is partnership, make sure all your terms and conditions are in place before you start investing money. Many entrepreneurs start company and run on mutual understanding & faith. This mostly turns out to be fatal. So everything on paper. In short, just be prepared to dirty your hands and have fun ! #FreshFoodFactory #Nutrition #SuperFood #SnackPacks #Meals

Interviewer: How did you come up with the idea of Entit Consultancy Services Pvt. Ltd? What was the process behind the creation of this company Mr. Amit Agrawal: Coming from a business class family, probably Entrepreneurship was running in my veins since childhood. Perhaps this is the reason that even through my years at Infosys (India, Canada & US), I always planned about my venture, though quite diversified than IT. However, back in 2011, I had to rush to India for a family emergency, post which I decided to settle down in India for good. After pondering for a couple of months on different projects, I finally came up with the plan of Entit, an IT company in Central India (which was one of the very few here). The reason to choose IT was our vast experience and an immense potential in the region. My Infy mate Abhishek and my friend Akansh joined me to incorporate this venture together. Interviewer: What steps did you take to make your company stand out in this vastly competitive field? Mr. Amit Agrawal: We didn’t want to go for the overseas clients through web marketing like thousands of other Indian IT companies are doing. Hence we decided to work for domestic markets. The initial days were quite challenging, because of the location that we were based out of. The region lacked the awareness. We literally had to educate our customers regarding the solutions. Our efforts paid well and we bagged our first order worth 60 lakhs within 6 months of our setup. The things carried on from there. Interviewer: What are your core values? What measures do you take to stick to your core values? Mr. Amit Agrawal: We believe in “Customer First” and thrive towards giving them the best service. We have maintained so far to serve for the domestic markets and give opportunities to local talents thereby generating employment. With these values we have been able to achieve a robust growth (more than 100% YoY) and a dedicated team of 150+ professionals in such a short span of time. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Amit Agrawal: We are working rigorously on product engineering. Recently we have come-up with a very Innovative product called TimeKompas App. It is a Selfie based Attendance & Payroll system that carries a lot of advantages over the traditional Biometric attendance systems. It is highly secured and easy to use solution that is Aadhaar verified, Geo-tagged, Face detected, True Liveness Checked and is good for any organization be it government departments, corporate, sales and marketing companies etc. We already have more than 35000 users taking attendance from this system everyday. We plan to take it to next level and market it across at a very aggressive pricing on a SaaS Model, starting with Free Subscription for a certain number of employees. Interviewer:What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Amit Agrawal: Entrepreneurs must always realize that True dedication & the focus towards their goal are the two most important things in achieving success. As I always believe “Time & Tides are always on the side of the best Navigator” #EnterpriseSolutions #HumanCapitalManagement #WebandBeyond #GISApplications #ITInfrastructureServices #BPO #Training

Interviewer: How did you come up with the idea of The FD Centre Services India P Ltd ? What was the process behind the creation of this company Mr.Rajarshi Datta: The FD Centre Services India P Ltd (Brand Name: CFO Centre) is part of the CFO Centre Group headquartered in the UK. They did not have a presence in India till 2014. I’ve always liked building from scratch and I also realized many SMEs/Startups in India lack from not having the CFO brain in their system to help them set up systems/ processes and ultimately to help them scale up. With that in mind, I got in touch with the CFO Centre Group. When I went to UK to finalise the deal, the Founder of CFO Centre, Colin Mills liked the ’colour of my eyes’, as he likes to put it, and we started the Indian company, which is a subsidiary of the UK holding company in Feb 2015. Jokes aside, I guess there was an instant connection between me and the founders (Sara & Colin) cemented by our common purpose. Interviewer: What steps did you take to make your company stand out in this vastly competitive field? Mr.Rajarshi Datta: The holding company of the CFO Centre Group is Liberti. The word ‘Liberti’ in Latin stands for freedom from slavery. We have a panel of CFOs who have chosen freedom and flexibility over prestigious corporate jobs. In turn what we want to achieve for our clients is to give the business owners that freedom and flexibility, which allows them to pursue whatever they choose to, without having to compromise on a good night’s sleep or family time. And they can afford to do it, peaceful in the knowledge that we, as their business partners, are safeguarding and keeping a hawk eye over their businesses at any given time. Interviewer: What are your core values? What measures do you take to stick to your core values? Mr.Rajarshi Datta: Our induction program imbues and nurtures these values from day one with every new joinee. We start with trying to ensure that we get the right kind of people who have these core values, to begin with, when we go through the recruitment process. As a group, we don’t work as a corporate although we are the world’s no.1 in part time CFO services category. We work as a family and that’s the culture we cultivate. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Mr.Rajarshi Datta: Right now in India, we have operations in Mumbai, Bengaluru, NCR, Pune & Hyderabad. In the next 6-8 months we plan to start our operations in Chennai, Kolkata, Coimbatore. In the next Financial Year we plan to start our operations in Sri Lanka. For us it is very important that we have the right team who will build on our core values and not just take this as a delivery model. So we are being, consciously, very cautious and steady in our growth path. Primarily, till now we have worked with companies who don’t have or can’t afford a full time CFO. We have been approached by quite a few CFOs who have more than 25-30 years experience with solid corporate exposure at the highest levels and we feel that we can leverage that experience in servicing bigger corporates where their board will appreciate an outside perspective and expertise, which will elevate them to an entirely different level. Sometimes the existing CFOs of corporates don’t have the time to practically do everything if they don’t have a very strong team. We see a huge opportunity here. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr.Rajarshi Datta: Few points come to mind : 1) Speed - Its the essence of any growing business. You need to achieve faster than the best in the business, 2) Culture- It is very important that employees understand the start up culture while they work for a growing company, The founders need to develop/imbibe that culture within the organization. 3) Honesty & Ethics - This is a must and there is no supplement to it. 4) Hard Work – Again there is no alternative to this. 5) Vision & Patience – Every entrepreneur needs to have a vision, a business plan to achieve that vision and the patience to see things falling in place. #CFO #parttimeCFO #FinancialOfficer #business

Interviewer: How did you come up with the idea of Runtime Solutions ? What was the process behind the creation of this company Mr. Arjun Chatterjee : Always had the “keeda” to be on my own and do something independently. Like any young turk, I had dreamt of at least 50 different business plans from as diverse as opening a restaurant to a pet spa to a car wash home delivery service. However, access to capital was limited and the prowess to navigate the financial ecosystem non-existent. Hence it was easiest to start with the thing I knew best which was what I had been working on in some shape and form for 6 years – Digital Marketing. Post MBA from XLRI, worked with Tata Group and Network18 Group. Network18 sparked the fire and set the imagination going since it had a very entrepreneur-driven culture. Runtime helped me to connect all the dots into a composite whole. The idea occurred to me in mid-2009 while I was still working with Network18. Would give lot of credit to the environment I was in, which was crackling with entrepreneurial spirit and triggered what was still a nebulous thought of “What if” to a concrete reality. As I kept exploring the emerging space of digital marketing, it became increasingly clear that there were under-served areas in the space of creative, product and Customer experience thinking. That’s when it became clear what I had to do and the rest was learning by doing. Interviewer : What steps did you take to make your company stand out in this vastly competitive field? Mr. Arjun Chatterjee : Getting Product and Marketing orientation into client briefs is something that was a critical differentiating factor. This coupled with robust delivery mechanism. Full credit to the team and their “never say die” attitude is another thing I would pick as a differentiator. We have not really marketed ourselves far and wide in a very large way. Belonging to the digital industry, we do leverage social platforms such as Facebook, Twitter and Linked in to spread the word around. However, we find that a satisfied client/customer is actually our most effective marketing device. Interviewer What are your core values? What measures do you take to stick to your core values? Mr. Arjun Chatterjee : “Ek baar jo maine commitment kar di, toh main khud ki bhi nahi sunta… “Commitment, integrity and fair play across the board are the only sustainable currency for a business. It gets difficult at times with various external pressures but values come from the top so it is extremely important for me to reinforce this at all times, especially during challenging times. The fact that we are around after 9 years stands testimony to that. Interviewer : What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Arjun Chatterjee : We are on our 3rd wave of evolution, from being a Website Design/Development Company, we became a Digital Media agency to now when we are increasingly an Innovation Partner to the brands we work with. Who knows what the future holds but one thing is for certain, our Mission Statement will still ring true. Curro Ergo Sum I run, therefore I am. Interviewer : What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Arjun Chatterjee : Mantras for young entrepreneurs Have a partner. Being solo is tough and it builds pressure on yourself. You can't be a James Bond who can do everything. And choose partners with similar mindsets. Need to have lot of patience. You can't change the world overnight and world moves at a different pace than it feels inside your own head. Working in corporate jobs for some years helps. It builds perspective and you are better prepared. If the toss up is between technique or temperament, go with the latter. You need to be rock solid temperamentally. Having a good mentor helps. Always have one. And be open to learning. #WebDevelopment #SEOOptimization #Innovations #ContentManagement #MobileApps #SocialMedia

Interviewer: How did you come up with the idea of RockPock Technology Private Limited (DropMore) ? What was the process behind the creation of this company. Mr. Sunil Vishwakarma: It's a long story, but, I will try to make it short. We love online shopping & we always try to find a way to buy product at the lowest price. Also, we are really fed-up with a boring shopping platform, we wanted to make more interesting, fun-loving and smarter. So consumers don’t have to waste time to find a product at the lowest price or in budget. So we came up with idea to revolutionize the entire shopping industry by developing Next Gen Platform, which is more exciting, fun-loving, intelligent and extremely budget-centric, soevery Indian should live a quality standard of living in his budget to the fullest. Interviewer: What steps did you take to make your company stand out in this vastly competitive field? Mr. Sunil Vishwakarma : DropMore is consumer first company whose main focus is customer-service. Continues Experimenting new things, Not using the traditional way to launch new product & Categories, Getting engaged with consumers directly through social media & events and taking constant feedback which will help us improve our product & services. Interviewer:What are your core values? What measures do you take to stick to your core values? Mr. Sunil Vishwakarma: We only have two core values Integrity and transparency. We are ready to lose money, butnot the consumers. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Sunil Vishwakarma: We don’t have any number of futures, But we are going to run an online campaign via Ketto Crowdfunding platform to raise funds to implement two core features 1. Budget-centric feature for budget consumers. 2. Open-centric feature for the rest of the consumers. And both features have his own uniqueness. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Sunil Vishwakarma : Believe in yourself, let people talk against you. Don’t take the traditional path to scale your businessalways “Think out of the box”. One most important thing NEVER QUIT!

Interviewer : What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr. Vishant Sharma : Trust on your core ethics & product / services, keep patience, resist very frequent changes, focus should be more on sales than marginal profits in every deal, market respect is very important hence every customer is precious. Interviewer : How did you get the idea for WishLead? What was the process behind the creation of this company? Mr. Vishant Sharma : WishLead thoroughly made to support businesses in their growth, by fulfilling their R&D requirements and after successful executions of strategies, innovations and branding, projecting them for VC funding for instant market capture up till global platform and for much important portfolios. Interviewer : What steps do you take in order to make your company stand out in this vastly competitive field? Mr. Vishant Sharma : WishLead works on simple motto of serving, working devotedly on every single project with best of efforts is the single key have for timely execution and project completion. Interviewer : You provide various services. How do you make sure that you manage to deliver top notch performances in all that your company offers? Mr. Vishant Sharma : WishLead only serves to business growth that lie under our and our associate expertise (as for funding). Interviewer : What are your core values? What measures do you take to stick to your core values? Mr. Vishant Sharma : Bring change in the current trend of corporate culture, that is just to ripe profit by copying, competing or keeping no space for R&D, to bring something more useful to further comfort human lives (in terms of product, services, or job creations etc.) exploring and researching for business growth mediums and Innovations are very important factors. Interviewer : What are your future plans in order to expand your company further? What new things do you plan to do? Mr. Vishant Sharma : We have few in pipelines, yet awaited, after completion of few on going projects. Interviewer : You have worked with so many companies. What do you think makes your clients decide to keep coming back to you? Mr. Vishant Sharma : Persistence in our honest efforts. Interviewer : How did you manage to garner such success in such a short amount of time? Mr. Vishant Sharma : Belief, being pro-active, and pure hard work. #branding #StrategyResearch #InnovationResearch #Funding #Startups

Interviewer: Can you tell us about yourself, What’s your experience and background and about your expertise? Mr. Sandeep Sudhir: I have been in this Industry for more than 25 + years, it has been a great professional journey with certainly lots of learnings so far in technology world. As my educational background, I did my B.Tech Computer Science from India and MBA from SIUC - Illinois US, I ventured into networks and Infrastructure services business in Dubai (UAE) and Muscat markets. Post that, after moving to Singapore I had an opportunity to work with top tier consulting companies such as Robert Walters PLC and Solutions Net where I was majorly involved with Software services business catering to Singapore and APAC markets. My product journey started when I came back to India being Country Head to WFM CRM company Teleopti AB, this was followed with HCL BPO Services where I was managing US and European markets followed by managing Product applications business for NICE systems and finally with Oracle India where I was handling commercial business for Oracle India for North on Cloud CRM Business (Sales, Marketing, Social). Hence, in nutshell different International markets and varied technology landscape and across various Industries such as BFSI, Manufacturing, Real-estate, Commerce, Education. I always wanted to do something on my own and believed that having worked with in different technology landscape all these years it was natural transition to translate the same for our own start-up business. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr.Sandeep Sudhir: We all are aware that “Start-ups “are and have been the buzz word since past few years but unfortunately the glitz of the same in some cases is always short lived. Despite having an excellent Product idea or Business plan any new up and coming entrepreneurs has to struggle during setting up its business base which is a harsh reality and has to go on investing capital through its various means, could be having investors under its belt, or pledging the assets it is easy to get a capital at times as that is seen but in reality the actual execution and spending each penny wisely holds the crux. Once we get in to business we are convinced on our business plans. Ideally, one should and has to have passion to grow and be profitable – which is why they are in business but having said that a sound mind set, perseverance and focused approach holds the key for any business of grow. Most of the times we have observed a great business plan on paper viz a viz its execution on ground are two different things and yet is extremely critical. Hence, orderly spending with smart cash flow management is extremely important. It is also seen post funding we try to look for immediate expansion towards hiring people in bulk and spending our cash flow towards resources I wouldn’t say it is not needed it is important but one should work wisely towards funds allocation on business operations. Secondly, to get a competitive advantage and futuristic sustainability going slow yet firm towards net new logos and new client acquisition coupled with excellent customer service holds the key to success, customer retention is important. Celebrate your success but be humble with laser sharp focus towards growth and expansion. Interviewer: How did you get the idea for 18.h? What was the process behind the creation of this company? Mr. Sandeep Sudhir: Today, 18.h Consulting is run by industry veterans having more than 25+ years of Industry experience. Our formulation is more like a traditional entrepreneurial mind set organization. If we look at any organizational business ecosystem today there are few areas which gets mandated to get addressed, we have Sales, Service, Marketing, Operations, Finance, HR and IT as core pillars for any organizations and the key is to get an insight from each function/s and look towards transformation for optimal results, be it getting Data from various BU’s and providing meaningful insights against the desired KPI’s , Automation across various multiple systems using CRM ( Process Automation or Business Process Reengineering) , Targeting Sales growth engine and securing top line for any organization using online mediums / channels ( App, Websites) or Off line medium with a mantra of customer experience and engagement. We have been fortunate to provide the services and partner with Innovative and exciting product organizations (Example: Plumb5) to achieve the same. We also observed the gaps within Corporates and Educational Institutes which demands continuous learning and self-development. Today, we have observed most of the larger Corporates and Consulting companies are thinking and executing policies around lateral assessment, helping towards employee growth and most of forward looking Education institutes wants to bridge the gap from its standard curriculum and skills desired for students to get placed via adopting the futuristic technology which at times happens to be core requirements during placements. Hence, 18.h was formulated using various lines of businesses for Analytics, CRM, Marketing Automation (MarTech) and Trainings. Interviewer: What steps do you take in order to make your company stand out in this vastly competitive field? Mr.Sandeep Sudhir: 18.h Consulting is into various areas of businesses. Hence, across our businesses its vital for us to keep the basics of business correct. First and foremost, area is of customer service post sales. Post sales handholding defines the state and genuinely of any vendor in today’s market and let us not forget customers are equally mindful of this fact and they equate their experience with brands. We try to partner with our customers and work together with them to address their business problems sometimes going far out of our way, we also own and accept our mistakes if the situation happens because of us and develop stronger relationship with our customers, this provides utmost confidence to our customers for repetitive business. We are honest in our business discussions on the areas which we can deliver or which we cannot deliver. Our experience has been keeping the above stated credentials intact and so customer stickiness develops even more stronger. Interviewer: You provide various services like analytics, marketing automation and so on. How do you make sure that you manage to deliver top notch performances in all that your company offers? Mr.Sandeep Sudhir: 18.h Consulting is in to various areas of businesses such as Analytics, CRM, Marketing Automation (MarTech) and Trainings across Enterprise corporates and Education Institutes. Hence, the fundamental for us is to understand each segment well as then positon product / services accordingly to each segments. As each decision makers and stake holders are different in terms of its business problem statements. So, understanding the pain areas more with a consultative perspective and just addressing that bit as a start point is a good start for us, this also needs to be supported by proactive customer hand holding and post-sales support and service. As we are majorly into service business, customer satisfaction holds the prime importance for us. This has certainly helped us creating our own brand and also in client acquisition. Today, we have presence in India and Singapore and have secured top marquee customers across various verticals such as Consulting, Banking, Education Institutes and Manufacturing. #Analytics #MarketingAutomation #CRMAutomation #18HConsulting

Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine(Google Search). It offers services designed for work and productivity (Google Docs, Sheets and Slides), email (Gmail/Inbox), scheduling and time management (Google Calendar), cloud storage (Google Drive), social networking (Google+), instant messaging and video chat (Google Allo/Duo), language translation (Google Translate), mapping and turn-by-turn navigation (Google Maps/Waze), video sharing (YouTube), notetaking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. How does the model work? Google’s business model is polyhedral. This means that everybody sees a different face of the company: Users: see free searches, free email, free maps, free browser, etc. and pay for some premium services like advanced email and google earth features, cloud services, payment services, etc. Companies: see website space where to put their ads taking advantage of geolocation, segmentation (specially in Youtube and Google+), etc. Developers: see a way to monetize their knowledge by means of Android apps in a kind of 2.0 of coding (here is the platform, now fill it with your contribution). Google get IP agreements with mobile OEMs, gets paid to check and use their servers as repository for downloading the apps, etc. Offline: and lately it is trying to move outside the Web with autonomous cars, working humanoid robots, smartglasses, etc. offered to a general public. What makes it so special? There are many reasons for Google’s popularity. The Google homepage is very simple, easy to use, and loads quickly. It provides users with better results than any other search engine and can find a lot of information quickly. Google shows fewer ads on its homepage than its competitors, Bing and Yahoo. The ads Google shows are more related to its users’ interests. Displaying fewer ads gives Google an advantage over Yahoo and Bing because its pages are easier to read. Google is extremely good at ranking sites in order of their relevance to users. It places value on sites that can link to other pages with similar information. The more popular sites that link to your page, the better the chance that your website contains useful information. Other features like google maps, gmail etc are now an integral part of our lives. Action oriented insights Google has spent a decade trying to gain relevance in social, going back to its Orkut network in 2004 and including products like Buzz and Friend Connect. But giants like facebook, twitter etc are potential social media competitors that can steal the spotlight. Smartphone users tend not to go to Google.com to search for hotels, clothes or gifts. They go to particular apps, meaning there is no central front door to the mobile Web. While Google remains at the middle of mobile computing with Android and popular apps like Maps, YouTube and Gmail, it doesn't control the discovery experience. Yelp has criticized Google for giving preferential treatment to reviews of restaurants and local businesses on its own service. The European Commission has spent almost four years investigating antitrust-related complaints against the company. Why is Google faced with a need-to-grow-but-can't-grow conundrum? Google controls one-third of the global digital ad market and more than 40 percent of the U.S. market, according to eMarketer. In its core online ad business, any increase to its share—certainly via acquisition—will be rigidly scrutinized.