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Stuti Khoda Wish N Wed I juggle between various role at Wish N Wed. Content Creation, Client management , design creations , vendor managements to social media marketing and brand managementt. Company Details Wish N Wed is an online platform that helps couple plan their weddings. Our main service includes designing Digital invitations and we serve clients from all across the world. We also have wedding vendors like photographers, makeup artists, wedding planners etc so that the search for the vendors is is hassle free for the couple and the family What challenges have you overcome to reach where you are now The biggest challenge that we have overcome is the acceptance of e-invitations. Its common practice in India to have wedding cards printed , it not only leads to wastage of paper but also are a costly as compared to e-invites. Bringing awareness towards this medium or you can say product was initially a big challenge. Thanks to growing awareness being accepted by all now. Though , it still remains a challenge but it's not as much challenge as it was 2 years back when we started it off. What message you want to give for other aspiring women entrepreneurs Start What You Have Been Thinking For Long. It's one message that I would like to give. We always doubt, and doubt creates more fears than they actually exist. Believe in yourself and give it a shot, initial days may be tough , you may want to quit but keep going as persistence is the key. To what do you attribute your success I attribute my success, to my family and my team. It's been a team effort and they have been believing in me and we all have been working out of our comfort zones to reach where we are. The journey has not been easy, but it's been worth an experience. Website or Social Media Page www.wishnwed.com ; https://www.instagram.com/wishnwed/ https://www.instagram.com/wishnwedinvites/

Sudha Singh WS enterprises IT Personal Company Details An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. ... Entrepreneurs who prove to be successful in taking on the risks of a startup are rewarded with profits, fame, and continued growth opportunities. enjoying most of the rewards. ... Entrepreneurs who prove to be successful in taking on the risks of a startup are rewarded with profits, fame, and continued growth opportunities. What challenges have you overcome to reach where you are now At the age 15 starting to doing job What message you want to give for other aspiring women entrepreneurs Keep calm , believe your self and work hard. To what do you attribute your success Hard work, time management and honesty Website or Social Media Page www.wsenterprises.in

Sumaiya Khan SS Consulting Services Co-Founder & Proprietor/Human Resources Expert Company Details The company's primary motive is to provide suitable career options to the distressed employees of Firestar after the sudden downfall. Notwithstanding that quality comes first, our aim is to source the right skills & match it with client's requirements across geographies. We are a team of professionals who are committed towards talent hunt & to bridge the organization's gap in a timely & effective manner. Also, we aspire to understand the organization's health & accordingly suggest strategic development measures. What challenges have you overcome to reach where you are now Client Relationship & Trust Client/Business Development Time Management/Self-Doubt Team Building/Delegation What message you want to give for other aspiring women entrepreneurs Define success on your own terms, achieve it by your own rules, and build a life you’re proud of!!! To what do you attribute your success Be Positive. Never Give Up & Never Say No. Website or Social Media Page https://indiansnews.com/2018/12/13/the-amazing-story-of-a-lady-who-constructed-success-from-unexpected-layoff/

Sunanda Verma Bhatta The Daftar Branding & Marketing Company Details The Daftar is a Coworking Space designed for startups, freelancers, consultants and independent professionals to work in a growth-ready environment. It offers workspace along with all the infrastructural facilities like wifi, conference room, tea/coffee, fully equipped pantry, training room, relaxing zone, power back and much more. We are a diverse community of more than 150000 startup founders, designers, coders, techies, digital marketers, architects supported by mentors, advisors and investors. We offer a great combination of inspiring, lively space and a close knit community where learning, sharing and collaboration never ends. Events like Brainathon, Happy Hours, workshops and Expert Talks add to the charm and life of the place. Presently with two locations in Pune, there’s a lot going on at The Daftar in terms of Expansion, Community Building, Networking Opportunities, creative initiatives and more. What challenges have you overcome to reach where you are now The biggest challenge was doing something which was very core to us - Community building. It takes a lot of effort & passion to bring people together on a platform, break that ice, make them interact, participate & contribute to the community. After endless experimentation and efforts, we cracked the pulse of community building and here we are at a size of 1500 active members learning & collaborating. The other challenge has been scaling up. Ours is a super capital intensive business hence it became really difficult for us to expand without the support of funds. However, we came up with innovative partnership models with landlords to increase our footprints. What message you want to give for other aspiring women entrepreneurs There was a time when the females didn’t have enough opportunities and they could do little about it. But now, I feel the times have changed, the wave of awareness of the potential that women carry has swept the entire globe.. now the onus is on us women to make the most of it, it’s the time to take the baton, be assertive and learn to exercise our rights both on personal and professional fronts and to create a life we want for ourselves. To what do you attribute your success My almighty & the super power who is blessing us throughout, and family, friends, the clients who believed in us and so many well wishers who came from nowhere as blessings in disguise. Website or Social Media Page www.thedaftar.com

Swarupa Chavan Published Award winning Fiction Writer Award winning Fiction Writer Company Details I am a writer by Passion. I love to write fiction and have published 3 Novels and 4 Anthologies of short stories and Poems till now. One of my Novel THE PREDICTION has won the Best Science Fiction Award. The genres in which I have written are Humor, Romance and Science Fiction - Sixth Sense. I love to connect with the readers through my stories. The names of my other novels are A JOURNEY TO REMEMBER & TO ERR IS HUMAN. Apart from several online Interview coverage, one of my interview was featured with a cover story coverage in one of the prominent Literary magazine INVINCIBLE. INFINITE CONVERSATIONS - A collection of Interviews of Contemporary women writers across the globe featured my Interview in their book. IF I HAD A LAST WISH - a short story Anthology featured my short story as a Guest Writer. FUSION, PO'TRY & WHISPERS OF LOVE'2 are the names of the other Anthologies in which my short stories and poems are published. What challenges have you overcome to reach where you are now Perseverance, being consistent and believing in my work has taken me a long way. Once I completed my first manuscript my real challenge began. Not knowing anybody from the literary field I was unaware of the process to go ahead with getting my work published. Searching for the right publishers, contacting them and following up with them relentlessly I pursued my dream and although it would have been easier to give up I persisted for nearly one year and finally succeeded in publishing it. From there on, there was no looking back. What message you want to give for other aspiring women entrepreneurs My message to aspiring writers would be just one thing - Follow your heart. Be original in whatever genre of writing you are comfortable in and write that. Getting your work published would require you to be persistent and patient. I think the best thing a writer can give to the reader is to influence the readers's thought process, change the perspective, motivate and uplift their spirits, make them feel the feelings of the protagonist and relate to their story. To leave them feeling better after reading their work. To what do you attribute your success I am a self-motivated person. I strive to keep doing better in whatever i am attempting. To be a better version of myself with every passing day. I am grateful and humble about whatever little success I may have achieved with my hard work. Website or Social Media Page https://www.facebook.com/SwarupaChavanOfficial/

Swati Gaonkar STEP IT services and Product Company Details Robotics Process Automation and Quality assurance services and Product development. Academy is our key element in education era What challenges have you overcome to reach where you are now Team is the strength of any organization. Learning is a key. Cross functional training will be useful for company growth. I will more focus on retrospective and implement discussed items immediately wherever needed. What message you want to give for other aspiring women entrepreneurs Believe in your team. Make pyramid of core team. Always think long term perspective. Follow your dreams with actions. Failure is first step of success so learn from failures and never repeat. Definition of Success should define by you not others. Customer is important but never lose your team. Make your 9 ratna's in team always. Surround yourself with people who believe in you and your dreams. To what do you attribute your success Success is rarely sudden.Success is typically the culmination of many late nights and early mornings.Sudden success is more likely luck than anything I can attribute something to. I’m just trying to be disciplined in my daily routines and actions.Simple and small daily disciplines add up to massive results over time. Website or Social Media Page https://steponestepahead.in/

Swati Nathani Team Pumpkin Digital Marketing & PR Company Details We are a 100+ member team working out of Mumbai, Bangalore and Delhi. In 7 years of our business, we have garnered top brands in India as our clients like Axis Bank, Bajaj Finance, Mahindra Group, ITC Group and many more. Our boot-strapped business has doubled its revenue and booked positive EBIDTA every year. Proud to say, we are one of the most sought after Digital Marketing agencies in India today. What challenges have you overcome to reach where you are now Just about 6 months after we started, my co-founder was diagnosed with Stage 4 cancer. Shortly after, my parents were diagnosed with cancer themselves. As a woman born and brought up in a small town of Patna, I had to overcome my own challenges as an entrepreneur along with looking after my parents, and my business partner. Looking back, those times made me realize my strength and now I am not scared of any adverse situations coming my way anymore, and full of gratitude for the life and success bestowed upon me. What message you want to give for other aspiring women entrepreneurs Be ambitious. I think an ambitious woman can turn the world upside down, but ata very young age, we are taught to give away our ambitions for happiness and discipline in our families. We need to get over this notion and embrace our ambitious self. To what do you attribute your success The wonderful people I am blessed in my life with. From my family, which supported me through my journey to my wonderful team members who work day in and out to make Team Pumpkin a success, I cannot be more grateful to God for everyone who I have come across in my life. Website or Social Media Page https://teampumpkin.com/

Tamanna Mordani Envision Brand Solutions, Experiential Events, Event Management Company Details Envision is a global operating brand solutions agency, promoter of International DJs, International IP’s & Event Concepts. Envision serves a new generation of music lovers and connoisseurs. Built on grit and determination; Envision is a young, dynamic & ambitious enterprise. Envision was recently covered under the 30 under 30 Forbes India edition. What challenges have you overcome to reach where you are now There have been some fundamental challenges. To set up any business you need the 3 core ingredients of land, labour & Capital and I had none of it. Being from a small town, doing a job in Mumbai and then not getting paid salary for 6 months and being at your financial lowest and deciding then; exactly when you have nothing; to start your own venture. That was the biggest challenge. Sometimes you have to take a step and it may seem risky but with risks come the rewards and the reward did come. Having my own company has been the most empowering and the most liberating feeling. What message you want to give for other aspiring women entrepreneurs To believe in yourself and to be brave and to see dreams that stir you up. You yourself are your strongest support and your biggest cheerleader and one needs to realise that. Women are an untapped source of great talent and potential; all they have to do is a take a step ahead in the right direction and they are capable of creating wonders & making waves of change. Also, that failure is a key ingredient and a necessary part of the process. Each failure brings with is lessons that help us grow, help us become sharper and smarter about not repeating the same mistakes again. Your mind is a source of great power and once you channelise that there is no stopping you; you can program your mind for great success. Build an empire & leave a legacy; you are a multi-tasker and that is your biggest strength. Know your worth, never doubt yourself; and don't let anyone ever let you believe even for a minute, that you are incapable. To what do you attribute your success There are couple of key factors that I would like to attribute my success too. My parents for providing me with the opportunity of a good public school education; for being surrounded with the right kind of friends and family who always encouraged me in my thought process and wanting to start my own venture and never for once told me that I couldn't achieve it. Also, that I am able to set my mind to targets and work towards them with blinders on and have a laser focus; the ability to work hard and not getting swayed away with peers your age doing other things. I am also glad that I never gave up - there was a point where I had absolutely nothing and at that stage when you are at your lowest to be able to train your mind to believe you still can achieve and you still can do what you set your mind to has been something that has immensely helped me. Website or Social Media Page https://www.instagram.com/envision_ind/

Tanya Raj Ficuslot Innovation Pvt Ltd IT Company Details We are into software, website & mobile all development and digital marketing What challenges have you overcome to reach where you are now Every step was a challenge and still it’s there. Getting projects to managing employees. We need fight with all challenges to get succeeded in life. What message you want to give for other aspiring women entrepreneurs Believing on the way of your working style and on your capabilities will never let you down. Situation will ask you to give but don’t do it at any cost. Remember why you have started! To what do you attribute your success Positive attitude and support of my team members Website or Social Media Page Www.ficuslot.com

Tarvinder Kaur PMaps Assessments and People Analytics Company Details PMaps got incorporated in 2012 as an assessment and analytics organization enabling businesses across industries to improve their business KPIs by taking informed people decisions using behavioral sciences, technology and automation. The team is a mix of techies, psychologists, statisticians and marketing experts. What challenges have you overcome to reach where you are now Few of the challenges we faced were quickly changing market needs, consolidation across industries like ITES, Telecom and DTH, boot strapping in initial years and constantly motivating your team. What message you want to give for other aspiring women entrepreneurs Entrepreneurship is a very liberating and strong journey a women can think of because it gives you the courage, platform and independence to create. We women are very social, emotional mature and mentally strong to handle and successfully manage this tipsy turvy journey and can always aim for a financially and socially successful business entity. To what do you attribute your success Primarily my achievement orientation, inquisitiveness, creativity, interest in social bonding & networking, quest for financial independence and unlimited support from my parents and husband. Website or Social Media Page www.pmaps.in

Tina Garg Pink Lemonade Communication (Agency CEO) Company Details My company, Pink Lemonade is a full-service, Integrated Marketing & Communications agency headquartered in Bangalore, India. We come with years of expertise and capabilities to deliver services in the areas of Content, Design, Web, Video, and Digital. Our strength lies in the ability to combine strong strategic thinking with refreshing and relevant communication that addresses tangible business problems. What challenges have you overcome to reach where you are now Hiring and building a team: In the initial stages, building the right team was a challenge. As a new entity, we were not so well known, so people were skeptical of joining us. I came up with a unique idea to manage this well before it became a trend. We took returning mothers back to work and trained them to perform better than the ones with a longer tenure. We also opened Pink Lemonade’s doors to people with the right attitude even if the aptitude was not 100%. The attitude fit was enough for people to chase the right dream and work their way to a long association with us. The diversity ratio was fantastic — 85% women. People came in from finance, marketing, and engineering backgrounds. They had fire in their belly and a will to prove they could do it. This approach has met with immense success, and we follow it to this day — it’s helped me build a truly sound team. Retaining talent: Another stumbling block is the fact that in the advertising industry, the norm is to have a career of 1-2 years and move out of the agency. Having groomed rich talent, this often becomes a growth deterrent. After a tenure of 1-2 years, millennials look to move to less-compelling work environments that allow them to ‘chill’ while working. At Pink Lemonade, we recognize the immense learning these years allow them and encourage them to stay for better projects and quality of work. Their career development is a top priority, and we work towards improving their skills so that they grow within the system. Each team member undergoes 5 days of training in a year and is sponsored to attend conferences, events, online courses, instructor-led sessions and so on. In addition, I have put together a battery of benefits and activities that make our people truly enjoy a culture of learning, enrichment - hobby classes, a Pink Holiday (where 2 team members per month are selected at random for a company-sponsored dinner or retail therapy), learning series, on-the-house snacks, monthly head and shoulder massage, and team outings! As a result of these initiatives, at least 20% of our people have been with us for over 3 years. Funding: For an entrepreneur, working capital and cash flows are critical. Because we were bootstrapped, at Pink Lemonade, our growth was fueled from our own revenues each year, while ensuring the cash flows did not suffer. To hedge our bets, we took ok work from organizations of all sizes. While the smaller ones paid us on time, the larger MNCs had fixed payment cycles. This ensured there was constant flow of capital for our running needs. Further, we did not limit our work to any sector, instead, working with clients from across industries and this opened the doors to more opportunities for us.. Another way I ensured continuous cash flow was by expanding our range of services. We didn’t limit ourselves to just one thing. That’s why, today, we offer everything from internal communication campaigns and talent branding to website development collateral and brand strategy to video production and digital marketing. Thanks to our extensive experience and range of offerings, we’re currently one of the only in-house end-to-end service agencies in Bangalore. Markets: Tapping into new markets is a continuous challenge that I face head-on with a multi-pronged approach - networking, PR, new media, email marketing, SEO, and using my personal network. I ensure media visibility by participating in and speaking at relevant events, where I also build relationships with other industry leaders and potential clients. In addition, speaking at these events and mentoring youngsters in the field gives me an opportunity to share my knowledge and give back to the industry. This, backed by our solid digital marketing strategy, PR, referral and relationship marketing, helps spread the word about our services and keeps work coming! Process and workflow efficiency: At one point in my journey, I realized that the work we were doing was plentiful but not bringing us the revenue we would have wanted it to. Often, long hours were being spent in completing work that would not bring us the highest revenue. Also in the creative process, we often lost time in creating what we felt was the best output for a client, going beyond what they had asked us to do. The only way I could minimize such loss of time, avoid delays, and ensure project profitability was by putting together a workflow system that allowed us to log in time spent on jobs and track the outcomes of the same. Using technology and workflows, we were able to measure the profitable accounts, types of jobs that brought in more revenue, as well as see which industries brought us maximum business. This data allows us to plan for better outcomes today, with higher revenue. What message you want to give for other aspiring women entrepreneurs One of the best pieces of advice I have received is that, it’s important to keep calm and carry on. As women, most of us are naturally shy or unsure of staying there in the midst of adversity or a life situation. But just staying in the game is critical. Marriage and childbirth are life’s phases that can continue alongside work. They need not become your alternative career. I would also like to see more women stepping up, asking for leadership roles, and just believing in themselves. Don’t hesitate to take risks. If you have a dream, go all out to make it a reality! But when you do start your journey, please do it with the right market information. In my journey, I learnt that 99% is data and 1% is inspiration. Women have a strong gut feel. While you bank on that, always back up a business idea with good data. Do a little market research, understand your audience clearly and definitely check out the competition. Once you do all that, find what your uniqueness in the market will be - it will help you position your business for success better. To what do you attribute your success A strong desire to build a robust organization in the truest sense. There are many boxes I ticked to ensure we scale and grow with thoroughness and completeness. People: For a company to truly develop into a thriving force, it’s people need to be invested in. Investing earnestly in the development of my people was something we built early on. From on-the-job-training to online courses, instructor-led learning, and vastly challenging work opportunities, everyone at Pink Lemonade is taught various aspects of work and continuously groomed for more in their role. We formally increase the number of days of training per employee per year and follow it with a rigor. Process: Another factor in the success of my organization has been the focus on optimized processes and ever-improving workflows. I have leveraged multiple tools and platforms to ensure work becomes increasingly efficient. These include: Monday.com for project management and progress tracking MakeLemonade, our in-house proprietary platform to track project progress and utilization Pipedrive to track and streamline our sales processes Zoho to track attendance and other important business statistics such as employee productivity, hours on each project, etc. AskNicely for feedback on customer experience A timesheet system and project schedule allocation to identify the sweet spots in PL projects and the loss-making initiatives An incentivization-based sales engine,ensuring our pipeline is constantly healthy and thriving. Diverse portfolio of services: I didn’t want to limit Pink Lemonade to any one area of expertise. Today, we are an integrated marketing agency specializing in visual and written communication across various spectrums. We are well-known for our creative strategies, design specialization, branding, and production activities, and our repertoire boasts corporate identity creation, marketing collateral, social media support, content, brand activation, exhibitions, internal communications, in-house design and web support, videos, and presentations. Can-do attitude. The attitude to always accept a challenge has stood me in good stead. I groom my people to always overcome a hurdle and develop the spirit to do more, learn more and continuously give back while doing so. One of the things that separates a business person from an entrepreneur is this will to give back to the community and the ecosystem. It’s not only about making money but also about how you can truly make a change. And when that is selflessly done, it all circles back in some form of success. Website or Social Media Page https://www.linkedin.com/in/tinagarg/

Trisheetaa Tej Pencil9 Entrepreneur - Writer Company Details My initiative, Pencil9 brings work-from-home opportunities to women not only in India, but also across the World. We endeavor to give comfort, flexibility and happiness at work to all our Pencil9ians. We are a team of 3700 wonderful women as on today. Pencil9 has been offering a plethora of content writing, editing, proof reading, translation, designing, SEO, SEM, SMM services for over four years to firms and Fortune 500 companies alike. What challenges have you overcome to reach where you are now Life is never easy! It gives you all the stumbling blocks but crossing these successfully will eventually make you a strong, bold and confident champion. As an entrepreneur, there are many challenges that came across my way too. We live in a male dominated society and many a times, I came across experiences that I am still unsure of handling. It is weird and it ridicules me. But then, this stereotype is the harsh reality of our society even today. All through my startup days until today, I have people coming up to me saying – Don’t you think you are overburdening yourself with these initiatives? I came across dozens of employers who lured me with handsome pay packet and at the end, upon turning down the offer, asked me “isn’t job a better option for a young girl like you”? To not-trust a young girl’s ability was a common scenario – above all, experiences where people tend to not take you seriously at work! Nevertheless, my hubby held my hand tight and mom smiled. The strong support system that God has gifted to me only made me walk ahead without looking back. It is a continued challenge and the only breakthrough this is “awareness” and “change in the mindsets of people in the society that we live in”. While this change will take time to see the dawn, I try to do my bit by giving an opportunity to women to become independent. What message you want to give for other aspiring women entrepreneurs Big achievements are possible. You just have to believe in what you are doing. There is no end to learning; so don’t feel shy to learn something that you don’t know. Being a woman does not mean that you cannot excel in your professional life while you have a family to take care of. Learn to strike the chord right and things will automatically fall in place. You will find tons of hurdles in your way, many people to put you down, many people to break your heart and many professional associates who would leave you in the middle of your journey. Stand strong and move ahead – coz for you – there is no bigger dream than yours!! One piece of advice to the fathers, brothers and husbands – Well! Trust the woman in your house. Believe in her dreams and help her in your best possible ways. Your smile, your appreciation, your love, your care, your support, your trust and above all your understanding will make her the woman she dreams to be. Even your smallest gesture would act as a motivation for her. Give her work equal importance as yours and share responsibilities at home with her. Trust her – she knows how to strike a balance between personal and professional life. All she needs is your support! To what do you attribute your success My go-getter attitude, my smile and traveling gives me all the energy, motivation and enthusiasm to do my work efficiently. “I swear by my MAKE-THINGS-HAPPEN list before I end my day” daily. It is my smile and bubbly nature that does not allow me to go laid back or demotivated ever. Yes! Family support is an integral part of a Womenpreneur’s success journey. Life becomes simpler when you have someone to hold your hand during your lows, pat your back when you do well and be a constant source of energy at all times. I am blessed with a beautiful & extremely supportive mom, a doted dad, a wonderful husband & and an amusing brother. My dad acts as the light house in the sea for me. He has always been there to guide me through thick and thin. He is a restaurateur and the perfect person to look up for advice and suggestions. My brother is that comical character in my life that eases all my stress with his mischievous actions and silly jokes. We have our set of sibling fights too. A drive with him for late night ice creams is something that I always look forward to after a stressful day. My mom is a sweetheart. She understands me, supports me, guides me, appreciates my work and loves me so much that I couldn’t have asked for more from God. My hubby is an effervescent source of energy to me. He brings all my dreams, whims and fantasies to reality. The perk of being blessed with a wonderful life partner is that he understands you in and out. Though a busy man, my hubby manages to give me sweet little surprises out of nowhere that ease the pressure and calm my mind. What more can I ask for? Website or Social Media Page www.pencil9.in / www.facebook.com/pencil9