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Great Companies: How did you get your idea or concept for the business? Himanshu Tyagi: I strongly believe that every story teaches us something. My 17 years of professional experience in client relationship management, made me realise that every client has their own story. Every brand faces certain struggles and challenges and deals with all of them to attain ultimate success. That is why, on one fine day I thought of creating a platform that would celebrate the stories of different people. And here we are with “The Global Hues”, a Global Media Organization that celebrates the experiences of successful & ambitious Entrepreneurs, Executives, Leaders, Change Makers, Legacy Builders and Decision Makers across the globe. The Global Hues becomes the right choice for businesses as it helps to: ● Enter New Markets Internationally & Nationally ● Launch & Promote new products & services ● Strengthen customer relationship ● Gain Brand Recognition & Credibility ● Explore investment opportunities ● Boost traffic & sales Great Companies: What are the various services provided by The Global Hues? Himanshu Tyagi: ● Magazine Publication The Global Hues comes up with its Monthly & special editions on a wide array of industries including BFSI, Education, Healthcare, Information & Technology, Manufacturing, Interior Design & Architecture, Organic, Digital Marketing, and many more to the list. We, through our print and e-magazines, enable businesses to connect with their customers. We tell the stories of different industries & businesses showcasing their success stories, services, mission, vision, and milestones that drive change for the community through features, guest columns, listings, and advertisements. ● Additional Offerings a) Digital Advertising b) Social Media Promotions c) YouTube Videos Creation d) Public Relation Services e) Content Marketing Great Companies: What makes The Global Hues different from hundreds of other similar service providers? Himanshu Tyagi: That is quite evident from our motto which says “Inking Stories That Matter Today And Even More Tomorrow!” Our actions make us stand out from the crowd. What we do makes a striking difference in the business world. ● Amplifying the unique ideas and stories of the business world, The Global Hues pledges to enrich the knowledge of its readers with credible and quality content. ● Delivering sincere, trustworthy and unadulterated business journalism is fundamental to us. ● We are building ourselves on the core values of honesty, integrity and transparency. ● The enthusiastic, creative, and young minds at TGH ensure that the content that goes on the website is factually correct and steers clear of hate speech, unnecessary sensationalisation, half-truths and biased opinions. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Himanshu Tyagi: The Global Hues was founded in the most challenging times i.e. 2020 when Covid was at its peak. But as said by the great business tycoon- Ratan Tata, “Ups and downs in life are very important to keep us going because a straight line even in an ECG means we are not alive.” We did not see the challenges as obstacles but as an opportunity to perform even better. With each challenge faced, we became stronger and wiser every time. Within just two years of inception, Today, we are reaching Indian and Global Businesses with a Subscription Base of over 200k. Our circulation base includes Emerging entrepreneurs, C-Suite (CEO, CFO, CMO and CCO), Managing Directors & Executives, Venture Capitalists & Angel Investors and Decision Makers from different industries across the globe. Moreover, in today’s digital world where every second forwarded message consists of some kind of fake news, it is hard to sieve out the truth in the pool of fake news. And one thing that we cannot compromise on is the credibility and trustworthiness of each and every story we cover. We ensure that we provide a trustworthy source of information to our readers. Great Companies: How do you plan to grow in the future? What does 5 years down the line The Global Hues? Himanshu Tyagi: TGH envisions becoming a platform that aspires for a better business world. Supporting local and global businesses with mindful and ethical business practices, TGH aspires to explore deeper into the wider range of industries and sectors. We would like to further expand our services in content and digital marketing. Connecting businesses with their customers, we are expanding our services to the Public Relations Sector also. Great Companies: If you had one piece of advice for someone just starting out, what would it be? Himanshu Tyagi: Nothing is permanent but change. When you start your business, many times you find yourself in a position that makes you feel like you are failing. But you must trust yourself in those hard times. Keep moving ahead even if it is a small step. Remember it is always small efforts that make big changes. So work hard, believe in yourself and you can achieve everything you dream of.

Great Companies: How did you get your idea or concept for the business? Tanvir Qureshi: The future of education lies in educational technology, and Q Academy's e-learning methodology will eventually overtake the physical classroom form of education. The idea behind our business is to focus on the delivery of learning through digital resources. It provides every learner the comfort of learning from anywhere and anytime. All our professional courses enable learners to achieve beyond contemporary learning boundaries. Our idea is to create a fast-paced learning environment and provide a professional course where everyone deserves access to a world-class education. Great Companies: What are the various services provided by Q Academy Tanvir Qureshi: Q Academy offers curated and specially designed online industry-relevant certification programs that bridge the skill gaps and help professionals upskill their knowledge. We also provide a Study Abroad program for students who wish to pursue their education in foreign universities. We support them right from college and course selection, provide IELTS coaching classes, and assist them in getting Education loans, Travel and Stay support. We also provide career assistance services. Great Companies: What makes Q Academy different from hundreds of other similar service providers? Tanvir Qureshi: Q Academy's endeavors are centered around helping people get the right skills they need to flourish in the digital economy. We are unique because our e-learning platform is easy-to-use and offers affordable pricing for everyone who wishes to upgrade their skill. Q Academy is the perfect option for anyone who wishes to upskill their career in the comfort of their home. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Tanvir Qureshi: The challenge faced during the launch of our business is the competition. As there are Top eLearning companies that provide programs for millions of students, it was quite challenging to take our Q Academy brand to reach the audience. But with the efforts of our Highly efficient team, we were able to overcome the competition and partnered with AWS, NASSCOM, and Future prime skills. Many students started enrolling and we have created our own brand now. Great Companies: How do you plan to grow in the future? What do 5 years down the line Q Academy do? Tanvir Qureshi: I am passionate about merger growth within the eLearning industry. I admire the business’s significant role in creating a robust growth-driven business that is compatible with the brand and customer experience. In five years' time, I would expand our growth strategy with merger, acquisition, or partnership as this is potential for us to help our business innovation and increase the likelihood of Q Academy’s success through collaborative efforts. Great Companies: If you had one piece of advice for someone just starting out, what would it be? Tanvir Qureshi: Being a lifelong learner is my advice for everyone. Keep an open mind to options that can lead to a better or more enlightened viewpoint while remaining aware of your primary beliefs and thoughts. You must consistently adjust to changing needs and market competitors.

Great Companies: How did you get your idea or concept for the business? Aaditya Singhal: With a rich corporate sector experience of more than 18 years in the IT sector, finding, attracting, hiring, and retaining the best talent for companies / individuals is difficult, especially for small to medium-sized enterprises. This is the main factor which has forced me to launch a small-medium size company in 2016. From a team of two members, we have grown to over 40 and we are working towards a head count of 100 very shortly. We know that only one thing has made it possible - our focus towards your needs. My aim is to provide IT consulting and solutions for the next-generation technology business models around the world. With a comprehensive intelligent system across diverse industries and domains, our team is dedicatedly working for the client's project to turn it into the most successful and high-performing organizations with their low budgets and connect them with the appropriate talent which they require. TGSane Technologies has become a renowned name for providing best quality and successful online solutions to businesses around the world. It has become India's best Website and Mobile-Application Development Company in the last few years. Great Companies: What are the various services provided by TGSane Technologies Pvt. Ltd. Aaditya Singhal: Find your talent with your way. We provide a wide variety of IT Services for offshore Websites and Mobile App Development in India through highly Skilled and dedicated Developers and resources at a very cost-effective price, so our client gets more of their investments. We are passionate, committed IT professionals with decades of collective experience. We design, build and deploy world class customized solutions to meet our client's business needs. We excel at what we do because of our unwavering commitment to client support and satisfaction for your offshore software Development team. Being trusted & satisfied by more than 200+ clients around the world, we provide highly skilled and dedicated software developers in many latest technologies with online and offline solutions to our clients. We have more than 50 highly skilled, experienced and fully energetic team members as Software Developers, Graphic Designers, Project Managers, Team Leaders, Web Designers, Developers, Mobile Developers (Android & iOS) and Quality Engineers. Another addition of our services offers highly practical software solutions used by even the most novice users. Our range of products spans niches as device Performance, Protection and Optimization (PPO) which ensure users utilize their digital devices efficiently. Our products are below: Duplicate Files Scanner for Mac Macfaster Pro for mac Great Companies: What makes TGSane Technologies Pvt. Ltd. different from hundreds of other similar service providers? Aaditya Singhal: We baked our clients with “Success is guaranteed” using our efforts, hard work, customer-centric approach and organized team effort. With a comprehensive intelligent system across diverse industries and domains, our team is dedicatedly working for the client's project to turn it into the most successful and high-performing organization. We believe in generating trust, reliability and integrity and have always helped our clients and thus, reached the benchmark with more than 100% client satisfaction. We believe and pretty strongly too that business is about relationships. Relationships can only be fostered with a commitment to be a partner of choice and drive business growth & profitability and we believe even more strongly so our growth is dependent on your growth and success. By simplifying existing technology, TGSane Technologies has established itself as one of the most promising IT companies with trust of customers as "TGSane! A Signature of Excellence & Quality." With a major focus on quality and practicality, our services span across all major platforms and technologies with clients and users across North America, Europe and Asia. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Aaditya Singhal: The initial phase was very challenging as it was very difficult to bring customers with them and how could they trust us financially or technically. As I think, the biggest challenge in a start-up company is to recruit good candidates, support the company, and trust the employees in the company. Without good employees companies do nothing. As everyone wants to go to a big company. But I would like to say to all the employees who feel humiliated to join a small company, they must know one thing, every big company started a small start-up at some point and later became a big company. As usual every customer wants to take interest in reputed or trusted brands, which can never be a fresh start among thousands of big branded companies because they are too big like an elephant. We asked all the customers to do the work for you and then paid us. We said "We will take payment from our customers only when they are 100% satisfied with our work". And it really worked for us and it was a really good learning experience with many customers. We always focused on what they really need and what we are giving them. With persistence and excellent service, our customers achieved top results and paid us big. Great Companies: How do you plan to grow in the future? What does 5 years down the line TGSane Technologies Pvt. Ltd.? Aaditya Singhal: In five years I would like to expand my horizons by jumping in feet first and expanding my company as much as I can, as quickly as I can, with Team TGSane. I would like to become a more trustable and reliable Brand name in the world with trusted values, Trusted Brand globally. We are planning to expand our team as well as clients in order to serve more and more in an efficient manner, among other things. We are planning to extend our services to more international markets. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Aaditya Singhal: I would love to say to all our new Start-up partners, they should have a Goal, a Vision and Right direction. Your Right direction will always take you to the top, which is the key to Success. Don’t be afraid of any failure or any kind of hustle in life. Never Give up, be Consistent and Honest in your Efforts and always believe in yourself. Website : https://www.tgsanetechnologies.com/ Social : LinkedIn | Facebook

Great Companies: How did you get your idea or concept for the business? Raina Jain:It all started when I decided to take a sabbatical from the rut of the corporate culture. And when I was travelling to London, I spent time contemplating, introspecting and reflecting. Taking a step back from the external world and diving deeper into the inner world helped me expand my thought process. I had always been someone who wanted to contribute to the greater good. And I thought to myself: no better way than podcasting to reach the world. Along the podcasting journey, I reached 1.2m listeners worldwide while podcasting, and because of COVID in particular, the demand for connection was greater than ever. I spent a lot of time researching issues related to mental health, including its effects on society as a whole and on an individual level, how the medical establishment is motivated more by political than by scientific considerations, the contribution of consumerism and capitalism to mental illnesses, and the reasons behind the current state of the world and how human nature has shaped it over the past century. In our cultures and cities, mental illness is increasingly acknowledged as one of the leading causes of personal suffering and unhappiness, on par with poverty and unemployment. What could be a stronger indictment of a system than an epidemic of mental illness? Consumerism and materialism are now commonly acknowledged as being major contributors to a wide range of mental health issues, from addiction to depression. This research findings convinced me. And it led me to step up and fill the existing gaps by just happening to be in the right place at the right time to contribute my skill sets to this world. And I can't think of anything more fulfilling than making a difference in someone's journey. Thus, The Happiness Project began with the intention of having as much of an impact on people's lives as possible through my work. I recognised the need and realised how, over the next few decades, mental health will become increasingly relevant. Great Companies: What are the various services provided by The Happiness Project Studio Raina Jain: Well, there are multiple services provided by THP: Counselling and psychotherapy (group/individual therapy, online/offline) – children, teenagers, women, men Skill building workshops – schools, colleges, corporates, NGO’s, medical institutions Podcast interviews: International Content writing: Mental health and lifestyle management Therapies used: Play Therapy, Person-centered Therapy, EFT & TFT, Trauma focused therapy, Cognitive Behavioural Therapy, Strength-based Counselling, MBCT, Mindfulness, Meditation and Grounding Techniques (Currently pursuing: NLP and Arts Based Therapy). Great Companies: What makes The Happiness Project Studio different from hundreds of other similar service providers? Raina Jain: The happiness project caters to individual needs and takes a very non conventional and non traditional approach to therapy where therapy is not constrained to four walls, it’s beyond that. What also makes it more reliable is the fact that we have a success rate of 100% client satisfaction as all clients have come through referrals. My best work has been featured in CNA Asia, Global Women Power, Mental Movement Magazine (U.K.) and in the publication ‘The Heroine Journey’ by Peter de Kuster, Times of India and The Go Solo magazine just to name a few. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Raina Jain: Honestly, I struggled the most before starting The Happiness Project because I was quite unsure as to what do I really want to do with my life. I consider this my baby and since the existence of THP, everything has simply fallen into place. There are struggles always, but it’s the way you look at things. I have hustled and I have loved that time frame because there was so much growth involved. Personal branding, marketing, public relations, and networking helped massively to overcome any challenges that I faced. I also had unconditional support from my family and friends. Great Companies: How do you plan to grow in the future? What does 5 years down the line The Happiness Project Studio? Raina Jain: Well, the goal is to take The Happiness Project to the world. Be recognised on the world forum platforms; get involved with WHO, UNESCO I want my work to talk for itself. I want to be an unstoppable force of good in this world and keep creating. Never stop creating. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Raina Jain: Be consistent, be creative and most importantly: be authentic

Great Companies: How did you get your idea or concept for the business? Zachary Bernard: The concept of beginning a PR firm began back in 2021 when I saw an underserved need of helping companies and individuals build their digital presence as authorities in their industries. So many people offer services without trying to differentiate themselves. Having media coverage is one of the best ways to stand out from the crowd. Great Companies: What are the various services provided by We Feature You Zachary Bernard: We Feature You provides public relations services, our main focus is media placement in top-tier media outlets like Bloomberg, Business Insider, Forbes, and others but we’re not limited to just that. We do offer podcast guest appearances, TV segment placements, social media verification, and growth. Great Companies: What makes We Feature You different from hundreds of other similar service providers? Zachary Bernard: We’re a boutique firm focused on over-delivering for our clients, we don’t just help you gain media coverage and wish you luck with that. We take a DWY approach where we help you implement your media coverage within your marketing to make sure you get the best ROI and we’re also always looking forward to helping clients grow their business in any way we can, whether it’s providing them with referrals, ongoing support in their marketing or general PR strategy, we’re there for them Great Companies: What were the struggles and challenges you faced and how did you overcome them? Zachary Bernard: To be frank, it’s never a smooth road in business, I started in the agency space serving clients offering them professionals services but I never realized how tedious the client acquisition process could be, I fulfilled easily anything I’ve ever offered, but it’s always been finding the next client that would be the biggest challenge along the way. You need to be consistent in what you do and tell yourself that if you keep going at it for 6 months, it’ll eventually work out, obviously with the right amount of work. Great Companies: How do you plan to grow in the future? What does 5 years down the line We Feature You? Zachary Bernard: Currently, we’re focusing on scaling our operations while still working with a strict number of clients to maximize results and continuously provide great customer service. Our future growth plans include creating a lot of strategic partnerships with companies in similar areas that we know we’d be able to help with their growth and generally just continue reaching out to people we think could benefit from being featured in the media. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Zachary Bernard: If you’re starting out in business, my main piece of advice would be to be consistent, it might sound like the usual motivational advice, but it’s a pure truth. If you can keep working on something for 6-12 months without any expectations, great things will come. You have to be ready to go through a lot of doubt, stress, and mental struggles, but it’s part of the journey, and if you manage to overcome those. You can do anything.

Great Companies: How did you get your idea or concept for the business? Jerin Joy: The seed for the business I have now was actually planted when I was working in a firm where I saw many clients were not able to get an affordable cost for the service they need and get all solutions under one roof. Since the company is fundamentally solving customers’ problems in exchange for money, it makes sense to start with a problem and solve it as I have multiple skills to solve the client's problem under one roof by proving the project with Quality & Timely Delivery we have started the business and also got Business Star Award 2020 for bring more people into business successfully. Great Companies: What are the various services provided by DigitalPro World Enterprises Jerin Joy: We have various services in our company as said below: 1)Graphic Design Logo Design 3D Logo Design Animated Logo Social Media Poster Visiting card Design Brochure Design Flyers Design E Wedding Card Design E Visiting Card Design ID Card Design Packing Design Product Label Design 2) Website Design & Development 3) Mobile App Design 4) Video Creation & Editing 5)POS (Point of sale) 6)SEO (Search Engine Optimization) 7) Branding 8) Content Writing 9) CRM & ERP 10) Media Ads TV ads Radio Ads Print Ads Theatre Ads Outdoor Ads 11) Online Ads Google Ads Linkedin Ads Youtube Ads Other Website Ads 12) Social Media Promotions 13) Marketplace Management Services - Seller Accounts in Amazon, Flipkart Etc 14) Paytm, Easebuzz & other Payment gateway integration Services 15) Recruitment Services Direct Placement Payroll Placement Great Companies: What makes DigitalPro World Enterprises different from hundreds of other similar service providers? Jein Joy: Unquie services are not done by other Digital Marketing agencies as we have Like Recruitment Services, Marketplace Management Services & Also we have many other Business Collaborators with different categories of business that we can help our clients to get connected for their business growth. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Jerin Joy: Getting clients regularly every month, Getting high ticket clients to solve the Salary issue, Costly investment in Rent for Office & other expenses for employees. We have solved these issues by getting clients from the existing clients through "Word of Mouth referral", Getting Recurring Types of projects to solve the salary issue, and Moved to a Co-working space to avoid Costly investment in Rent for Office. Then It was focusing on the customer’s desire as opposed to running the business for the convenience of its owners. We solved that problem by going out of business and becoming more focused on customers in the future. Great Companies: How do you plan to grow in the future? What does 5 years down the line DigitalPro World Enterprises? Jerin Joy: We are planning to be a SAAS-based Digital Marketing Company that will bring more startups to try business with less risk & investment. In 5 Years we will increase the strength of Employees by recruiting more staff in each department, Implementing many strategies in the Sales department, Overall we plan to set strategic goals, these are likely to be achieved as "SMART" objectives or targets i.e. Specific, Measurable, Achievable, Realistic, and Timely. Achieve Benefits for Employee & Clients Great Companies: If you had one piece of advice to someone just starting out, what would it be? Jerin Joy: I would say before starting any business have a complete plan of action so that they can withstand Failure & Success. Have enough knowledge of business by working in any of the companies to gain experience if it is a new concept of business then have a complete plan of action to withstand & have the company's regular gradual growth.

Great Companies: How did you get your idea or concept for the business? Atanu Roy Chowdhury: In my previous professional experiences I observed that my technology delivery teams were spending upto 30% of their time interviewing pre-screened candidates. The candidate CVs met the Job Description in letter, but not in spirit. When I dug deeper I realized that the college curricula had not kept pace with technology tools in the market. Thereafter, candidates had very limited time to explore new technology tools, even if they knew it would improve their productivity significantly. Therefore I wanted to build a “TikTok” for creating technology exposure, in a high intensity short duration format. My vision is that we will be able to create a highly productive technology talent pool using effective short term intervention programs. Great Companies: What are the various services provided by Gapcrud Private Limited Atanu Roy Chowdhury:We operate in the academia industry. So we interface with and service Higher Education Institutions (HEIs) and technology-led companies. For HEIs we offer new-technology workshops, hackathons and competitive coding events at an intermediate level for students and at a deeper level for faculty. Our corporate customers leverage our university reach for introducing their next generation commercial systems to the young graduates. For tech-led organizations we offer custom online hackathons and competitive events to streamline their recruitment process. We also support them with outsourced learning and development among new hires. Great Companies: What makes Gapcrud Private Limited different from hundreds of other similar service providers? Atanu Roy Chowdhury:We've developed a unique Capsule Labs SHOTS platform that can be configured to run a workshop, hackathon or coding event. This cloud-based platform can be used to run concurrent events and provides support for multiple evaluators. The SHOTS platform also has many built-in productivity and gamification tools that allow us to recoup the costs of developing high-quality curated content and delivering high-impact events to thousands of participants simultaneously. The combination of our curated content and the participation experience create lasting impressions on our learners and encourages them to explore a topic deeply. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Atanu Roy Chowdhury:We faced some initial resistance when introducing a new pedagogical approach in HEIs. But, the overwhelming positive feedback from the participants helped to change that outlook. Over the past couple of quarters we have been able to sign up MoUs with more than 30 HEIs and we have successfully conducted over a 100 events. What started off as a push model for academic relationships and now pivoted into a pull model with HEIs approaching us for MoUs. The second challenge was to scale our delivery to match the event requests. We achieved that by rearchitecing our SHOTS platform, helped by a generous USD $5000 cloud credits from AWS Activate Founders program. Great Companies: How do you plan to grow in the future? What does 5 years down the line Gapcrud Private Limited? Atanu Roy Chowdhury:With a content team of several PhDs and a scalable delivery platform, we are set on expanding beyond our test markets in the near future. Our mission is to work with at least 10% of AICTE approved HEIs and provide technology exposure to at least 1L candidates annually. Our AI based recommendation engine is currently learning from the event results in order to provide potential employers with candidate alignment insights. This will help technology led companies organizations identify raw talent beyond the Tier 1 institutions and democratize their recruitment processes. In 5 years I envision that many of our learners will leverage their technology exposure to solve hyperlocal issues and build their own start-ups around them. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Atanu Roy Chowdhury: The wave of digital transformations will touch every one of the billion plus Indians and unlock tremendous economic potential over the next decade. This is the time to materialize ideas and create value for our citizens. When we initiate an activity with nation building in its spirit, support will come in unexpected forms from unexpected quarters.

Business Name: Adomantra Digital India Pvt Ltd Name: Dr Vikas Katoch Location: New Delhi, India Establishment (Year): 2014 Category / Industry: Marketing and Advt Sub Category / Sub Industry: Digital Marketing Number of employees: 11-50 Employees Website URL: adomantra.com LinkedIn URL: https://www.linkedin.com/company/adomantra/ Company Detail: Adomantra is the leading Digital Marketing Solution Provider that has been a trusted partner for numerous brands for over a decade. Ever since its inception in 2012, its strategic planning has ushered 200+ ‘Fortune 1000’ Companies to the pinnacle. At Adomantra, they work on customized strategies for each client based on innovation, collaboration, creating an experience, infrastructure modernization, operational excellence, information, and insights They use next-generation platforms that influence the power of programmatic buying with absolute transparency. They deliver remarkable results to all their clients as their forte lies in all prominent digital pillars such as PPC, Display Ads, SEO, Inbound Marketing, Outbound Marketing, Web Designing, PR Services, and more. With them, always get an edge over competitors. The solutions to Customer problems: Programmatic analysis and creative innovations enable brands to optimize their global advertising through efficient planning and monitoring. Adomantra helps in strategizing a social intelligence practice that moves businesses past the data to action, optimization, and ROI. They see next-generation platforms that influence the power of programmatic buying with sheer modesty and clarity. Adomantra makes it seamless to track digital matrix, conduct industry research, calculate ROI and make strategic decisions. From impression to transformation, they constantly profile, score, and deliver to meet Brand objectives Unique Value Proposition: Affordable, Transparent digital tool to optimize all brand campaign Target Market: India, southeast Asia Company’s Internal Objectives related to innovation, customer service, and operational excellence: Most innovative products/services, Improve or focus research and development, Improve customer retention, Streamline core business processes A customer’s review: Best value for the cost, Reliable products/services, Most innovative products/services Benefits to Employees: Positive work environment, A fair salary, Freedom in the workplace, Offer training and development Community / Society Service: Learning, Digital growth

Business Name: Ace Pro Factor Name: Dr. Jeffin Ani Johns - CEO-Asia Pacific Location: Navi Mumbai, India Establishment (Year): 2016 Category / Industry: Education and E-Learning Sub Category / Sub Industry: Skill Development Number of employees: 50-100 employees Website URL: www.aceprofactor.com LinkedIn URL: https://www.linkedin.com/company/aceprofactor/ Company Detail: They are an organization with specialisation in skill development, recruitment & staffing, consulting services, and CSR outsourcing. The solutions to Customer problems: Problems- To analyse human resources skills and how to enhance them Solution- Using scientifically created tests to analyse the problems or gaps, create training and development solutions and analyse the effectiveness of solutions Unique Value Proposition: Ace Pro Factor's strong partnership with 500+ experts from across the globe to deliver world-class skill services in virtual, hybrid and classroom formats. Due to their varied expert base and strategic tie-ups with different brands they are able to create and deliver services and solutions at varied costs to customers from every step on the organisational ladder from students to entrepreneurs to multinationals in over 4 continents. Ace Pro Factor also has a divergent LMS (Learning Management System) which enables them to deliver e-learning across borders without the constraint of timezones between learner and instructor that also on a highly commercially viable costing . Target Market: Academics & Corporate Company’s Internal Objectives related to innovation, customer service, and operational excellence: Improve or focus research and development, Investing on great customer service, Improve customer retention, Reduce waste by a certain amount, Streamline core business processes A customer’s review: Best value for the cost, Reliable products/services, Best service, Understands my needs Benefits to Employees: A fair salary, Freedom in the workplace, Work-Life balance, Offer training and development, Growth career opportunities Community / Society Service: Ace Pro Factor conducts various CSR activities in fields of skill development, employment and more through self and other brand tie up funding which is estimated to benefit over 10000 students each year across Asia & Africa. Ace Pro Factor is partnering with several international organizations under various CSR activities to reach the goal of benefitting to over 1 million students by 2025

Great Companies: How did you get your idea or concept for the business? Subir Batra: I have been in the healthcare industry for about 10 years, running a successful healthcare product manufacturing company. While working on the sales and distribution side of the business, I realized that there were a lot of issues faced by both the end customers (hospitals, doctors) and intermediaries (distributors, dealers): On top of the list were the three items that form the bedrock of out brand value 1.Price Transparency - different customers were paying hugely varying prices for the same product from the same company 2.Reliability - the supply chain was extremely unreliable, and despite a lot of time and effort being spent by customers and distributors in supply follow-ups, goods were being delayed way beyond schedules 3.Quality Assurance - Other than a few big companies, the industry is filled with a large number of small and mid-sized manufacturers who are forced to compete on price as they do not have the marketing wherewithal to promote their product basis quality or establish a strong brand. So the end customers had no option but to go for the safety of the established companies when looking for quality products, even if that meant paying more This is where we sensed an opportunity to make a difference in the industry by creating a layer between the manufacturers and hospitals that 1.Guaranteed quality of all products that we offer - if a doctor or hospital buys from Docuses, they do not need to worry about quality irrespective of whether they have heard of the brand or not 2.Ensures timely deliveries - Docuses is building predictability in the supply chain by removing uncertainty and inefficiencies 3.Ensures rice transparency - Docuses ensures the doctor or hospital gets the right products at the best prices without the friction of unnecessary bargaining The end goal is to reduce the cost of healthcare by ensuring quality products reach doctors, hospitals and patients at the lowest cost Great Companies: What are the various services provided by Docuses Healthcare India Pvt Ltd Subir Batra: Docuses Healthcare is a Hospital Procurement Organization, and we have received multiple awards for our innovative business models For Hospitals and Nursing Homes, we provide the following services 1.Basic Procurement - We offer a wide range of products used by hospitals, backed by our assurance of quality at very competitive and transparent prices 2.Product Selection - We have a team of medical experts and product managers who assist hospitals select the right medical products for every procedure, keeping in mind various factors like costs, criticality and patient considerations 3.Price Benchmarking - We use our extensive procurement experience to help hospitals benchmark their product purchase costs against industry 4.Purchase Audit - We analyze the hospital's data to reveal how much can be saved by managing purchase costs, and better forecasting and inventory/order management 5.Smart Sourcing - We work closely with the purchase department of hospitals to get right products and negotiate the best deals with new and existing suppliers 6.Inventory Management - We use proprietary scientific algorithms to help hospitals determine the minimum inventory they need to keep for each product while avoiding stockouts, thus releasing precious funds for critical expenses or investments Great Companies: What makes Docuses Healthcare India Pvt Ltd different from hundreds of other similar service providers? Subir Batra: Docuses is one of the very few organized Hospital Procurement Organizations in the country, with a comprehensive offering of products and solutions. We have both offline and online sales modules that cater to the requirements of every player in the healthcare supply chain, from the largest hospitals to the smallest of doctors. Our various solutions complement each other and provide us with a unique understanding of the dynamics of the healthcare distribution industry, which we utilize to further fine-tune our services on an ongoing basis. Our partnership based approach to customer management also brings about a higher level of trust and openness with our customers, leading to more closer and more long lasting relationships Great Companies: What were the struggles and challenges you faced and how did you overcome them? Subir Batra: Our biggest challenge was that when we started the company, Covid had just hit the world and it was impossible for us to meet doctors and hospital management who are our primary customers. Only a small number of medical products were in demand - those related to Covid treatment - and supply for those was also very constrained. Without established supplier relationships or existing supply streams, it was extremely difficult for us to establish a consistent and predictable business. Although the first year was difficult, we managed to overcome the difficulty through the persistence and tenacity of our team. We also managed to get a few big clients, giving us enough sales to tide over those times. Great Companies: How do you plan to grow in the future? What does 5 years down the line Docuses Healthcare India Pvt Ltd? Subir Batra: The future is extremely bright, and this is a very exciting time to be in the healthcare industry. Covid has changed everything, from the hospitals are run, use of technology, treatment protocols, and cost management. Procurement management is a big part of this change, and hospitals are actively looking for ways to cut costs and improve efficiencies. In addition to this, smaller hospitals and nursing homes have also realized that they have to manage their costs and operations much better to compete with the bigger hospitals, and they too are looking at partners who can help them do this. We see ourselves as India's most trusted Healthcare Procurement Organization in the near future, contributing actively to the Government of India's objective of making healthcare in the country more affordable and accessible to all citizens. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Subir Batra: I would say that entrepreneurship is filled with challenges and pitfalls, but with persistence and intelligence these can be overcome - it is not easy, but if you have a reasonable understanding of your customer and their needs, you can build the right solutions to build the road towards success. Website : https://docuses.com/ | https://www.docuses.in/ Social : LinkedIn | Facebook | Instagram

Website : https://alphazegus.com/ Great Companies: How did you get your idea or concept for the business? Rohit Agarwal: There were multiple gaps in the Indian Gaming Industry. Brands could not leverage the industry to its fullest potential because 1) They were working with agencies that did not have core knowledge of gaming, nor did they have the right connections in the space. 2) They could not leverage the creator network properly, either because the creators were inaccessible, or they didn’t have knowledge & grooming of working with brands. 3) They did not have knowledge of the types of innovations that can be done in the space eg. live streams, LANs, Discord, etc. After a year of working closely with brands and creators on small-scale projects, networking with multiple stakeholders in the space, and understanding audience needs at the grassroots level, we released how critical these gaps were, and how we could fill them. That is where Alpha Zegus was established. Great Companies: What are the various services provided by ALPHA ZEGUS? Rohit Agarwal: Alpha Zegus predominately caters to the gaming industry. Within this industry, we provide the following services: Talent Management, Social Media Marketing, Discord Management, Production (Photoshoot, Videoshoots), Production (Gaming events), Innovative IPs, etc. We also plan to expand these services across the lifestyle domain, and across APAC in gaming. Great Companies: What makes ALPHA ZEGUS different from hundreds of other similar service providers? Rohit Agarwal: Alpha Zegus has built super-specialization in a certain niche (gaming), which only a very few agencies operate at this moment. Our entire team comes from a background that’s strong in marketing, tech, production, content creation, and most importantly, the love and knowledge for gaming. Also, we are connected to over 500 content creators, 30 gaming organizations, various gaming production houses, 3 (top) gaming publishers, and a whole bunch of people who are integral to this space, which gives us the edge over other similar service providers. Great Companies: What are the struggles and challenges you face? Rohit Agarwal: Majority of the creators in this space are within the age band of 16-25, and they come from various different demographics - making it quite challenging to groom them and get them brand ready. To overcome this, we started onboarding only the creators who we thought could be groomed and nurtured, irrespective of their numbers, and we built an internal team of experts who talk to these creators on an almost daily basis to understand their needs, concerns, and groom them accordingly. From the brands perspective, they definitely understand the potential in gaming, but we still find it challenging to convince them about the right ways to invest in this space (since there are a whole bunch of different tools like tournaments, innovative IPs, live streams, events, etc.). We tackle this by doing water-testing campaigns with these clients, give them proven results, and scaling up over time. Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for ALPHA ZEGUS? Rohit Agarwal: Within the gaming ecosystem, we have some big plans. 1) To expand to the APAC region. 2) To provide Web3, Blockchain, and Metaverse solutions to our clients. 3) To drive the creator economy by creating ROI-based, AI-driven influencer marketing tools. We also plan to expand our services to the lifestyle domain, once we build a strong foundation within gaming. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Rohit Agarwal: Find your niche, and become the absolute best in it. Both your audience and your brands appreciate expertise rather than a jack of all trades Social : Instagram, Facebook, LinkedIn

Great Companies: How did you get your idea or concept for the business? Elena Santolini: My business partner loves online games and he was in brand activation event, during lockdown we both lost our job and he started thinking to an online way to recreate the engagement that he used to have during the events. Being myself in marketing I found the idea really interesting and I decided to join him and after months of brainstorming and trial we came out with our gamification marketing platform idea. Great Companies: What are the various services provided by WorkPlay Studio Pvt. Ltd. Elena Santolini: We develop online casual games to use for marketing scope, for In-App engagement and to gamify the social media ads. Great Companies: What makes WorkPlay Studio Pvt. Ltd. different from hundreds of other similar service providers? Elena Santolini: Gamification marketing is a really new concept, so we do not have many big competitors, and the platform we want to build will allow also small and medium companies to gamify their ads, while now, gamification ia a luxury that only big brands can afford. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Elena Santolini: Initially we were just having an idea, how to structure it was the main issue. Now we have clear where we want to reach and how our peoduct has to function. The main difficulty that we had is that not me neither my partner are coming from a tech background, and our platform is completely a tech product, we had to learn a lot before to reach the point we are today. Great Companies: How do you plan to grow in the future? What does 5 years down the line WorkPlay Studio Pvt. Ltd.? Elena Santolini: Workplay will be the first gamification marketing platform where users can just choose games to use in their marketing like they choose food in a restaurant. You have a menu and different kind of games, subscribe, customize the game with the template available and use it however you need. Simple, fast and cheap. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Elena Santolini: Get ready to have many faliurs, but never give up, learn from your mistake and believe in what you do.