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Tania Bustamante Navarro - Great Companies Women Entrepreneur Award Winner 2023

Name: Tania Bustamante Navarro

Business Name: Tuux Meikoo

Location: Queretaro, Mexico

Established (Year): 2022

Category/ Industry: Legal & Accounting and Finance,Insurance

Profession/Specialty: LAWYER


Social Media: LinkedIn

Company Details:

Tuux Meikoo respects the artistic traditions that have been used for social benefit.

10% of Mexicans identify as artisans (12 million). 80 percent are older than 50. Just 14% of workers are paid the minimum. Tuux Meikoo link prospects for ethical and fair trade with the creation, manufacture, and marketing of fine handicrafts. To eliminate inequality gaps, Tuux Meikoo support the strengthening and development of craftsmen.

Unique Selling Proposition/ Competitive Advantage:

In order to deliver a premium tailored project using the appropriate approach (for instance, corporate/social presents, unique décor items, etc.), Tuux Meikoo first must comprehend their client's idea or concept. The project is then valued using a fair trade viewpoint. Tuux Meikoo handle all aspects of logistics. So, through our partnership with Tuux Mexikoo, we are able to advance social welfare while giving all of our client’s access to exclusive partnerships with master craftspeople.

Challenges Faced During the Journey:

Gaining the trust of frightened artisans has been a difficult but rewarding undertaking. Trust has been cultivated by personal visits to the communities of each technique's leaders and direct communication with them. Tuux advocates "fair trade" and collaborates with "master craftspeople" to target luxury corporations who can support their social impact. Recognized incubators have backed Tuux, and the company emphasises to prospective customers their special value addition.

Advice For Women Entrepreneurs:

For Tania, it is important to be proud of your history, where it came from, and how it came from, we do not have to lie about it, and even though it is a challenge for a social enterprise but we have a world that is aware of the enterprise a little more. It is important to believe in yourself.



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