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Sudeshna Ghoshal - Great Companies Women Entrepreneur Award Winner 2023



Name: Sudeshna Ghoshal

Business Name: Retail Scan Management Services Pvt Ltd

Location: Mumbai, India

Establishment (Year): 2012

Category/Industry: Legal & Accounting and Finance,Insurance

Profession/ Specialty: Financial Technology

Social Media: Linkedin


Company Detail:

India’s first 100% customised retail execution improvement and payout management company.

Illustrative Client List

Hindustan Unilever, Reckitt Benckiser, ITC, Abbott Nutrition, Johnson & Johnson, Marico, Godrej Consumer Products, Himalaya, Red Bull India, Tata Consumer Products, Unicharm India, Nutricia International, Piramal OTC, Cipla OTC etc.

Retail Scan’s Service lines

Physical Store Audit

Retail Scan tracks stores across categories to measure and score in-store visibility compliance, out-of-stock incidence on Must-Have SKU among top retail stores.

3rd Party Payout Management – Direct Bank Transfer

Back in 2017, Retail Scan was the first company in India to have started managing the entire payout of program stores). Today Retail Scan manages Direct Bank Transfer of 250,000 plus stores & sub-stockist, totaling INR 200 Crore of annual payout. It also manages distributor salesmen incentives.

Market Intelligence studies

In addition, Retail Scan also works in the area of Competition Tracking, Retailer Margin, Customized Offtake and a host of other areas.


Unique Selling Proposition or Competitive Advantage:

Retail Scan is a retail tracking and retail analytics company. Unlike most companies working in their domain, they do not churn out information but give implementable business solutions linked to business results. They curate retail loyalty programs, identify the right category store for their clients, establish an engagement module for the retailer to increase his wallet share for their clients, facilitate retailer payouts and much more. Last but not the least our insights on market intelligence are used by their client companies to devise their product pricing strategy.


Challenges Faced During the Journey:

• Capital

• Client companies prejudiced against a company set up by a woman

• Attracting good talent, so decided the only way to grow would be to groom up those that we have.


Advice for Women Entrepreneurs:

Entrepreneurship is all about dogged persistence … lage rahne ki kshamata.

Entrepreneurs create new businesses, and new businesses in turn create jobs, intensify competition, and may even increase productivity through technological change, so feel proud of what you do, no matter what the world says.




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