Great Companies: How did you get your idea or concept for the business?
Mehul Sharma: It is rightly said that even the smallest of the moments can potentially trigger great ideas. For me, it was while flipping magazines containing multiple hotel options in a long flight. Having moved to different places nearly every year, I am more of a true bird of passage and had been to several hotels. I always wanted hotels to be like temporary homes providing warmth and comfort with the experience being the most important factor something which the glossy magazine’s advertisements neither conveyed nor delivered. I was interrupted by an announcement; the journey had ended but the idea stayed. Upon arrival, I started researching the market and came up with an idea of starting a hotel chain which would highlight the indelible mark that experience leaves.
A hotel that would provide the entire family with local delicacies as well as unparalleled service and comfort at exotic locations. The idea was conceptualized, a team formed which soon became a family. The motto was to have a brand that would create a mark and hence, the name “Signum” with etymological roots in Latin meaning a sign or a mark was meticulously chosen. It represents the strong mark that the brand hopes to create; a sign that it is on the path to transform the industry. It showcases that the brand adds significant value to their hotel owners,employees and customers. For me, the simple yet stylish font represents convenience and a relaxed stay while at the same time a promise of top-notch service.
A teammate’s story reminiscing about a place drew the realization that what one remembers about any place are often the experiences they have had. Consequentially, the tagline was decided as “Experiential Stays” reaffirming the company’s focus on providing a pleasant experience and highlights the lasting mark that experience leaves.
Great Companies: What are the various services provided by Signum Hospitatily Pvt Ltd
Mehul Sharma: Signum Hotels & Resorts, the rapidly emerging independent hospitality organization, has several renowned properties spread across India and abroad. This leading hotel chain brand is focused on providing the best hospitality solutions to guests. Our key strength is providing affordable luxury and excellent experience to guests.
Our area of expertise is the efficient management of all the properties. We focus on all the aspects, starting from operations to comprehensive guest service. We understand the unique requirements and preferences of customers from different financial and social classes and work toward winning their satisfaction.
Great Companies: What makes Signum Hospitatily Pvt Ltd different from hundreds of other similar service providers?
Mehul Sharma: Signum Hotels differs from the other similar service providers on grounds of strong architecture, unshakeable support and great service which makes the guests feel secured and comfortable. Delivering on the brand promise – top class services, availability of favourite scrumptious cuisines and calming vicinities are some of our hallmarks and providing ‘Experiential Stays’
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Mehul Sharma: My biggest challenge was unforeseen situations like Pandemic, which affected Hospitality sector adversely. I have been managing to overcome the effects by grit determination hard work we are now moving back to normalcy.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Signum Hospitatily Pvt Ltd?
Mehul Sharma: We plan to strengthen our footprint in India by coming up in 12 new locations in India, soon. Also, we are expanding globally in UK, US and Middles East. We shall be adding approx.300 keys in 2023-2024.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Mehul Sharma: I would advise a budding entrepreneur to have Idea proof of concept , cash flow management, great team , self belief with logic and Business plan on paper and ability to execute the same.