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Ketan Parekh, Founder at Aatithya Events




Great Companies: How did you get your idea or concept for the business?

Ketan Parekh: After being involved directly or indirectly in the food industry, I came to realize that everything in this world can be avoided by a human being, but not food. People used to manage their functions in orthodox manners where they neither execute the functions properly nor enjoy the occasion. Here comes the Aatithya Events, which caters an extraordinary service to its clients so clients can fully enjoy their functions.


Great Companies: What are the various Services provided by Aatithya Events

Ketan Parekh: Being an Event Management Company, Aatithya Events provide anything and everything associated with different functions ranging from baby showers, birthday party, school functions, college functions, engagement ceremony, weddings, receptions, anniversary party, last, corporate functions, and many other functions.


Great Companies: What makes Aatithya Events different from hundreds of other event management firms?

Ketan Parekh:

Unlike other money-oriented event management companies, Quality of Service is an elemental element of the Aatithya Events. Of course money matters, but the initial and important aspect is to serve clients with the top-notch caliber.


Great Companies: What are the struggles and challenges you face?

Ketan Parekh: As I learned very early, the initial stage of business would always be difficult, but with your great determination towards your work, gradually improves the situation.


However, you cannot forfeit all challenges in business as new problems will arise simultaneously. The quick you understand to fight with problems, as quick you will grow.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Aatithya Events?

Ketan Parekh: I am a great fan of Test Cricket, it’s important to execute session by session, unlike in T20 cricket you go, hit, or get out. Similarly, I don’t believe in long-term plans, I would better look at small goals try to achieve those, and then move to another goal. The accomplishment of every tiny goal helps to inch towards a bigger goal.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Ketan Parekh: Have patience. Just stick to the quality service, sooner or later but you will definitely find success.


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