Interviewer: How do you manage to generate such creative content on a regular basis?
Aadil Mehta : We've structured an internal creative session that takes place on a weekly basis. We call it Tubelight session, here small teams are asked to present different ideas and case studies from around the world. These sessions help us get a lot of different creative ideas and inspires our team to deliver better content to surpass quality benchmarks.
Interviewer: How do you plan to take your company further ?
Aadil Mehta : . As an industry, there's enough tailwinds and we're in a good space and growing steadily. We're an inward looking organisation where the current focus is on self-improvement and raising quality standards. We believe that quality, TAT, complementary skill sets and R&D will help us create a better Ting and subsequently capitalise on growth that the industry is witnessing today.
Interviewer: What are your future endeavours with your company ?
Aadil Mehta : We are an integrated full service agency with 7 core services under one roof. We aim to grow in each of our services by upping the quality standards, adding the right skillsets and scaling up the resource base. So we don't have a different plan for the future, our single objective is to raise the quality standards as we scale and become known for our ability to delivery consistent results.
Interviewer: What will you suggest to the young entrepreneurs with creative ideas ?
Aadil Mehta : Find a problem, see if others have the same problem and if it's a big enough problem to be solved, figure the best way to do it. If the problem is not universal or only personal, it may not warrant a creative solution. Entrepreneurs need to be problem solvers and if your creative ideas can do that than you have a winner.
Interviewer: How do you think creativity has an edge over other things in running a business?
Aadil Mehta : The dictionary meaning of Creativity is "the use of imagination or original ideas to create something; inventiveness"
This pretty much explains why it has an edge as it brings out originality to the organisation and gives it a good reason to exist.