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Jun 26, 2017

Jun 25, 2017 Loyal customers are an asset and knowing how to acquire more assets is a skill in itself. In today’s competitive economy loyal customers must be valued and maintained to sustain a brand’s consistent reputation in the market. Here are some tricks and tips to cultivate brand loyalty in customers: 1.Give something to look forward to: give the customers something that they can wish to have. Contests, vouchers or coupons can interestcustomers. When they get an opportunity to get something for free now and then they will not lose interest 2.Value them: giving customers a sense of being valued exclusively makes them feel special and they would therefore prefer being attached to a brand that exclusively cares for them. Giving exclusive vouchers for customers with total purchases up to a limit or cards with reward points is a good idea. 3.Maintain standards: often when a product gathers a market the standards of quality and value for money are not cared for anymore. To keep your customers loyal you also must stay loyal to them. Maintaining quality standards, price and overall ‘worth’ of the product is important. ​ 4.Feedback: encouraging customers to give reviews and feedback is important. This gives them a sense of being involved. Capturing customer reviews and displaying them on your online channels offers greater transparency and boosts trust and loyalty. Displaying original customer reviews both positive and negative also displays transparent nature of the brand. 5.Personalize: giving valued customers a specially crafted individually engaging experience gives them a sense of being personally valued. Making their experience as personalized as possible through specifically attending to certain customers like special vouchers, secret sales for certain customers, personal shopping attendants etc. 6.Focus on 24X7 customer care: The job of attending to a customer does not end when the purchase is made, customer care is essential. Building a system of 360 degree customer care through toll free numbers, helpdesk and service attendants allows customers to feel that the brand genuinely aims at giving them a holistic experience. 7.The element of surprise: Do something extraordinary and unexpected for your loyal customers. Give your customers something worth talking about. For example: Online retailer Zappos produces the wow factor by providing free surprise upgrades or overnight delivery, random gifts, and hand-written notes to their customers.

Jun 24, 2017 1.Role modeling: To inspire others a leader has to become someone who people can look up to. Becoming a role model to others requires setting examples through ones behavior. To be inspiring, you have to Try new things, make a statement, and be creative and unique. 2.Listen: Inspirational leaders truly listen to what is said to them and respond appropriately. Listening is important because people respect people who respect their opinions. . Practice an open door policy; construct feedback mechanisms and complaint channels. Only listening however, is of no use, listening to what people have to say, replying and acting accordingly is important. 3.Be original: A good leader must be authentic and unique. Leaders who copy are not really leaders but followers. Leaders with authentic ideas and opinions are respected for their creativity and intellect as they have something to offer that nobody else has. 4.Be humble: leadership does not mean that a person has earned the right to do anything and everything. A good leader must know how to be polite and humble with those who work with them. 5.Trustworthiness: Employees need to be able to feel comfortable with their manager or leader with questions and concerns. It is important for a leader to demonstrate their integrity — employees will only trust leaders they respect. By being open and honest, you will encourage the same sort of honesty in your employees. 6.Unbiased: to be inspiring one must first become a good leader and to be a good leaders one must always be fair, objective and unbiased. Trust is a feeling that begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. You must earn trust by communicating and demonstrating that you share the same values and beliefs. 7.Relaxed: leaders must understand how to balance their work and keep their head cool. They cannot lash out or afford to be short tempered. They must stay calm to handle tricky situations, only when they are relaxed they can inspire others to think clearly is difficult situations.

Jun 23, 2017 Although being a short messaging communication tool, twitter reaches out to almost half of the world.In the social media world, Twitter falls into the category of micro-blogging tools but it has its perks and is one of the basic social media platforms, where every business needs to have its presence at. Here are some tips and tricks to acknowledge about the use of twitter for business: Once you are done with making an account, its time to organize the list you’ll follow. It is important to target the appropriate group of people;the customers, suppliers, nieghbouring business, peers, and competitors, to spread the noise. To be able to identify the right market, twitter lists allows you to group important people you follow. Whom you follow determines your experience with Twitter, and to be in touch with the people who inspire you without ignoring anyone else is, it is recommended to create a private conversation list and categorize them to make Twitter become a joy. Customizing the look and color of your Twitter profile page, gives you an opportunity to provide additional information about your business to everyone who visits your profile. Make it easy for people to find your Business on Twitter by adding your username to all of your business material. Also posting a Twitter Follow button on your website or blog makes it easy for people to follow your business on Twitter. Pictures and animations usually attract more people, so don’t forget to include photographs in your tweets whenever possible. Posting photos of the business activities for your twitter community also provides a sense of personal touch to the followers. Twitter Ads for smaller businesses, although is a challenge but it can prove helpful by providing a new experience of learning altogether. One needs to have a proactive approach to get the leads on twitter. Start measuring your Twitter performance, whether it is beneficial to the business, is it showing positive results and to check how your twitter strategies are working. Regularly examining the business activities, brings about more effeciency and enhanced results. So, Is Twitter a part of your social media marketing? If not, grab your nearby device and make an account immediately. You wouldn’t like to lose out on such a fun platform to work on.

अच्छे काम की तारीफ कर प्रोत्साहित करे। You should Motivate people doing good work by constantly praising them. This would encourage them to work better and much more.

हर छोटे लक्ष्य भेदने के बाद तारीफ करे। We should constantly praise our employees to support their work and keep them motivated after smaller accomplishment.

अच्छाइयों को सराहें, बुराई को नज़रअंदाज़ करें। When we intend to curse the negative work, the tendency to repeat that work is much higher. So, we should rather praise the good work so that person must feel really happy to repeat and perform in better way.

हमें वही मिलेगा जिसकी हम उम्मीद करेंगे We should start expecting positive from people whom we think to be of no use.

अच्छे परिणामों से ही असली प्रोत्साहन मिलता है We should help our people to improve throughout their working time. By doing this, we not only help our employees, but also improve results of our company and potential, output and profits as well. we achieve our targets much sooner.

काम के बाद प्रतिक्रया का महत्व Feedbacks are important parts of any business enterprise, this helps the employee improve himself and return home in complete satisfaction. leaders should invest time in the same to increase outputs and profits to achieve better results.

हमारी इज़ाज़त के बिना कोई हमें नीचा नहीं दिखा सकता! We can always be open to learning. Even when we are being criticised, we can take out the beneficial part from it and then be happy the whole day of adapting new thing for a betterment each day.

​​​कभी कभी अपनी तारीफ करने मई संकोच नहीं करना चाहिए When you are praising others work too often, It's okay to limelight your own once in a while. this improves your confidence, helps you improve work and result in a better relationship with others.