Search Results

Aug 30, 2017 Consumer tactics is driven by the thoughts and feelings and beliefs of your audience. If your brand fulfils their needs,this will motivate your customers to make a repeat purchase. So here are some powerful tactics :- 1.Promote Positivty :- Positivty is powerful. It has the ability to inspire ,to persuade ,to motivate. You can win customers with a positive approach in all aspects of your marketing. 2.Make it about them :- Make sure ,it’s not all about you . When you are attempting to influence another person’s thinking ,it’s important to focus on the benefits of your product or service and what it can do for them. 3.Offer testers :- There comes a point in the buying process when a decision has yo be made. Testers enable uncertain customers to try out your product or service before having to commit, giving you the opportunity to build a relationship and convert them. 4.Encourage loyalty :- Brand loyalty is one of the best ways you can secure reliable business, building brand loyalty is key . 5.Communicate a consistent message:- Every business needs a consistent voice . Define your primary target audience ,and don’t try to be everything to everyone. Develop a clear and compelling message than can be delivered consistently across all touch points. 6.Improve your brand image :- Consumers decision are hugely influenced by their awareness and relationship with your brand . Not only should your brand image reflect your values and message, but it should really engage with your target audience. 7.Sure bet :- Make purchasing a sure bet , buying is a risky business . The higher the price tag reads , the higher the risks are ! Yep , a customer is just looking price that they can buy and the product that they can purchase.

Aug 29, 2017 While companies are renowned for meticulously managing their financial assets and resources, securing manpower for the sake of micro-management and think-tanks for investment policies to keep themselves afloat, most firms today fail to adequately nurture their greatest resource - employees. Although the welcome rise of trends such as office cultures that have successfully managed to bind firms the world over into harmonious units of production continues, more traditionalistic, and indeed those constrained in their interaction due size, fail to adapt. But there are merits to a human-oriented approach, some of which even enable greater monetary savings, the first such advantage coming from the initial recruitment process itself. It comes as no surprise that a majority of firms, with their overtly finance-driven objectives, often require exorbitant qualifications in the forms of education or extensive experience for vying candidates to join their companies, disqualifying younger applicants. This allows for the company to filter out those they feel possess adequate training and understanding of their business from the rest, training for whom could potentially cost a fortune and require the mobilization of an entire human resource department. But, while the initial investment in the latter might sound less than tempting, it's in the long-term where this strategy rakes in the benefits. For one, while experience suited to a particular financial sector is valuable, an employee whose very training has molded them to serve a particular firm is of even greater importance. Moreover, fostering loyalty within workers has become a task of priority for firms today, something that can be achieved without too much additional effort if one does choose to develop inexperienced candidates. Recent studies have also proven that although hiring a seasoned applicant might seem a better idea, the cost attached to achieving the same too comes at a premium, and considering how no firm can obviously stop at one or two hires, the total expenditure can often come toe-to-toe with that of the above stated procedure. Furthermore, according to the Society of Human Resource Management, an employee who salary comes in at $60,000 could cost their company upwards of $45,000 to replace them, and even more if the knack for hiring only experienced candidates is taken into account. Of course, money is an asset meant to be managed and manipulated, while its very nature demands little else of the one handling it. Humans on the other hand, come with a set of emotions that can be, at times, so vastly contradictory of each other it's hard to believe they belong within a singular psyche. But not unlike money, there are also professionals who expertise in handling this asset - and what comes along with it. 21st century firms have taken toward psychology and banishing the social stigma attached to handling mental health problems in a big way, with companies handling experts in droves and each one boasting of their personal therapist available at all times for the sake of work or career-oriented concerns that employees may be harbouring. But a company's role doesn't end at securing professional help to alleviate their employees' mental woes, for their job is to identify why they exist in the first place. The American Institute of Stress acknowledges that almost 46% of the American population's stress stems directly from their workload, while 20% feel their job renders their ability to effectively communicate with their loved ones useless due the workload upon their shoulders, and another 6% are consistently paranoid of losing their job, an ode to companies not assuring even the most efficient employees of job security. Panoply of studies can attest to the existence of positivity linked efficiency at the workplace, boosted by recreational activities that, in turn, reduce stress for employees, all of which can be brought about by the company only if greater emphasis is placed upon human management. Meanwhile, loyalty, as mentioned before, too has been proven time and again to motivate employees to emerge over their daily tasks and contribute toward the company's overall growth, while ensuring that their chances of abandoning are kept to a minimum and thus saving costs. Therefore, the merits of taking the approach contained within this article are aplenty and are consistent with most company's greater objectives, which they can fail to comprehend due their lack of investment in employees. But, if it were to be adopted around the world, companies could be assured of not only more impressive balance sheets, but exponentially more productive workers, too.

Aug 28, 2017 Pulsating work environments have for long been deemed desirable in offices the world over, but the prioritisation of developing a comprehensive office "culture" is a relatively recent phenomenon that has embedded itself into firms around the globe. Of course, as with the term in its sociological context, there exists no single established procedure for devising a pragmatic office culture, and one is left to either grasp at straws, or scour through entire bibliographies regarding the subject. Thus, the following few paragraphs are a compilation of just some valuable hints they’ve been proliferated over the years as to just how a office culture is exactly formed, and what tasks are supposed to be performed for its realisation by those who initiate its creation - leaders. Office cultures exist first and foremost for the achievement of objectives, and to realise a firm's long-term interests, but this goal-oriented nature is only upheld due any company most invaluable resources - employees. Thus, it comes as no surprise that the process begins right from recruitment rounds hunting for suitable candidates among a myriad of differing resumes and skill-sets, and it's the job of the person in-charge to provide effective guidelines as to what sort of candidate the firm desires at any given period of time. Leaders must, to an extent, have a semblance of an idea about the basic framework or function of the culture they seek to establish, be it one that pressurises its participants to extract greater efficiency, or one rife with recreation and vibrancy. Therefore, a list of preferences that are to be given importance or the like authored by a senior employee enables recruiters to hire only those who they, upon assessing, know for a fact can thrive or at least fit into the firm, often at the cost of more qualified candidates, squandering opportunities to recruit seasoned veterans. This particular task's importance also becomes all the more pronounced when the firm in question is a recently established one, forcing higher ranked officials to filter through potential employees with even greater caution and restraint in order to lay a solid groundwork. Beyond the procurement of a substantial workforce, company leaders are also the ones responsible for enabling communication at their firm, something that can be achieved by simply, in every manner possible, keeping their doors open. Open-door policies have been adopted in a majority of private firms today in some version or the other, with the basic premise of the top-most directors and officials keeping themselves available at all times for the sake of their employees remaining intact, only the degree of transparency fluctuating from company-to-company. Such a scheme ensures that each worker in a given firm has an empathetic figure in the form of their superior toward whom they can vent their concerns, helping dispel any discomfort either might experience in conversing with the other, while also allowing leaders to get an idea of how their employees feel about any development in the company and make changes accordingly. Moreover, once a superior is adequately versed with each member of their workforce, they can better assign tasks suited to their abilities and encourage employees to interact with each other, thereby aiding the birth of workspace relationships that even the most successful of office cultures can often forget to fully exploit. Providing employees reason to not only think of their work more than just a burden or as a tool to advance purely their own professional interest, but those around them and the firm that they dedicate themselves toward can exponentially bolster efficiency. Another contribution that only leaders can make toward birthing an office culture is identification of objectives for their firm, itself an endeavour that can only be taken up by those with a grasp of the company's founding goals and a workforce's collective desires. Objectives, more than just the periodic formal quotas, aid workers in understanding the gravity of what they're supposed to realise for their employers and the regular re-assessment of these by their superiors, with their feedback, moulds one more irreplaceable aspect of this procedure - workplace practices. Increasingly, recreational activities away from work are becoming commonplace and have proven to be productive alleviators of stress, with a research study conducted by the University of Surrey in 2016 purporting that consistent excursions from the office could help employees with their mood and enable them to participate in activities with fellow workers that would only provide them with further motivation to excel once back at work. Recently loosening restrictions upon paid leaves and attached benefits too are a positive practice, and it can undoubtedly be argued that when even an highly achieved, evidently passionate employee needs a break that they, and their contemporaries, are working at their optimal efficiency, the credit for which can safely reside with their leaders. Thus, be it the very first tete-a-tete of a potential candidate with their company recruiter, or a honest conversation about an employee's hope with the firm, those helming any organisation are responsible for nearly every aspect that comes to define its "culture" - and that isn't something to be taken for granted.

Aug 25, 2017 Every person has a dream to lead a successful life but it is not everyone’s cup of tea .Usually when a person wants to start a business in a developing country he has to undergo many hurdles like finance, local politics, fake and discouraging people etc., But a winner never gives up even though he has to face the toughest problems in his life. Passion brings courage and hopes gives brightness in the darkness .So, never loose hope and never loose passion for your dream .Confidence and courage in you can make even adverse situations in to your favorable situations. Adversity can lead a person to an extraordinary destiny. Generally, we people don’t cherish anything which gets easily. Some people make these adverse situations in to wonderful opportunities and some people will get depressed. But, for people who treat these bitter trails as blessings can lay a firm foundation with the bricks adversity has thrown at him. Life conducts a test for every person who lives on this earth. It makes everyone a stronger person. So, you should never go in to your shells and ask for mercy .you has to face the toughest exam in your life and gain success .Even if you fail 10,000 times, you should stand against failures and grab success. Life is not easy for everyone. That doesn’t mean that we have to quit the job and sit without doing anything .we have to go against problems of life then life will become so beautiful that you never thought of .Give one chance to yourself. Bring out the talent that is sleeping inside you then miracles can happen every day .Generally only business people are dare enough to take risks because without risk there will be no meaning of life and also business people only give up their passion because they are discouraged by many people around them but just think this passion for you towards your business can lead you to heights so never give up. Because people who are willing to do business are born winners .They have zeal to build an empire which cannot be happen by everyone .Keep in mind that you are an emperor of your empire and emperor doesn’t fear for anything. So, take a deep breathe and relax .This time of year can be stressful. But if you see these difficulties as opportunities you can break the records. Keywords: - adversity, hope, achievement, oppurtunities

Aug 24, 2017 Luck doesn’t come for everyone some people gets things easily but some people has to work hard and achieve things .This is the similar story of Gustavo Grabocopatel who is an Argentinean farmer, born of generations of subsistence farmers .Being a small income farmer he wanted to expand the family‘s operations, but Argentina has arable land scarce and farm labor scarce. Even this problems does not change the mind of Argentinean farmer .Lacking the financial resources to expand, he leased land instead of buying it .he doesn’t get discouraged about his financial status .he got new and affordable ideas which led him to success. He sub contracted for labor and rented farm equipment .By 2010, his company Los grobo, had become Latin America’s second largest grain producer .The positive attitude can help you to accomplish a great deal with very little money. Money is just a small part in investment, but the main part is positivity towards life, confidence in you .Without investing these main parts you can’t do anything. Born with less is not your fault, but dying with less is your fault. You should learn how to deal with your life even it doesn’t provide anything when you are born make your brain work get innovative ideas then no one could stop you to climb the steps towards success. Do with whatever you have it will give you satisfaction which makes you happy and successful even if it is a failure step you don’t need to worry because you have done something in what you have ,you haven’t depended on anyone .Gustavo has set a great example for the people who are financially low. Don’t give having less income as excuse excuses is only for losers not for winners .Remember you are a winner and failure doesn’t makes you a looser instead it makes you to win in your life . Less income is also an advantage to you which makes you to know how to manage money even if it is very less .These management skills can make you hero. “Do more with less” challenge presents a golden opportunity for smart, proactive people .they need to challenge life .focus only on things that you do better than anyone else. The right strategy for not only today’s tougher economic time but to prosper in the future will be to adopt a philosophy of “Doing more with less”.

पहले 30 सेकंड Improve your first 30 second interaction to have happy customers. A business is evaluated on the basis of how your staff treats your customers or what your customer goes through during first 30 seconds of the interaction. This will improve your service quality

एक व्यक्ति को कार्यस्थल के रखवाले बनाओ A keeper is the one who will maintain your business and make it look good, sound good. He will at cost manage to give his best. But this best can be converted in very best if and only each staff member starts cooperating with the keeper.

आपको भीड़ से बाहर खड़ा होना चाहिए When one wants to get full output from his business, he drops out all the rubbish thoughts first of all which are given by peoples at the time of opening his business, then he keeps himself dedicated and attached to his work totally. He definitely go outside of the box with a great velocity.

It is important to encourage you staff to bring personality with them to work. It is quite hard but important task to develop a sense of great ownership regarding business. This activity assures you about the great success of your entrepreneurship and business.

हमेशा एक अवसर के लिए तैयार रहें Dont miss any kind of opportunity which you ever get. whether it is talking to any kind of person you find in the way of your business,. always keep business cards and promotional papers in your hand to show them at any time,

कभी चाय या कॉफ़ी ऑफर करो ! Sometimes, small gesture can make a big difference. Observing every single need of your customer, evenif it is small, doesn't matter!. They will lead you a magnificant path of success.

Interviewer : Can you tell us something about your company? Why did you choose to enter this particular field of business? Mr. Anuj: We are e10 Infotech, we are a Pvt. Ltd company and we do a lot of video streaming and live video content as well as on demand video content that we deliver on all channels. Since, I come from a family of failed entrepreneurs, and professionals, it intrigued me to pursue entrepreneurship even more. I was 3-4 years old when my grandfather passed away. I have heard about him from people of my surrounding villages. With his acute entrepreneurship and social thinking nature, he would setup businesses for the welfare of the people of village. I got inspired by this at very young age, though unaware of how to go about it, until I completed my graduation, like anyone else in the city like Mumbai, I wanted to do job for Multi Nationals. Then I completed engineering diploma and found the answer to HOW, I was looking for. I now had the means to solve a problem. All my friends were getting interviewed; I participated in a few too. But being an average student, this was not easy for me. The DOTCOM boom was very much at its peak. And I saw great opportunity to decide the road ahead for me, then to let someone else choose it for me. It’s not a business. You are always an employee, if you don’t serve as a boss; your clients are your boss. Interviewer : To what do you owe your success? What is the driving force that pushes you? Mr. Anuj: Do it better today. I always believe I am a better, smarter person then of my past self. Though I look at what I did wrong yesterday I don’t dwell on it. I seek to find way to improve myself and keep learning. It’s not that I have not made mistakes, everyone does. Sometimes, knowingly by pursuing a decision, bound to fail. And sometimes, unknowingly. Interviewer : The online market has bloomed in the last decade and has become very competitive, what makes your company so unique? Mr. Anuj: It is the niche product itself, technically you would have separate industries where you would have develop a particular product and deliver it to your client. In our case its mostly the video delivery itself, we felicitate the client in bringing the video content online and suggest ideas as to how to bring the content online and enormous amounts of viewership online, whereas in the traditional media houses you would only be able to use the present satellite channels, they have their limitations, somebody has to sit in front of a television to be able to watch those. We always believe we first need to inform and educate our clients for the challenges and ground reality of the technologies and their costs. This helps clients take an informed decision. Our sales team is also engineers at heart and takes a huge pride in finding a solution for you, rather to just increase their sales numbers. We believe earning a Trust of clients if the best revenue we can make. Interviewer : If you had not become a business person, what would you be doing right now? Mr. Anuj: That’s a hard one, you can say I might have done a job for not for long may be 2-3 years and then again jumped back to doing business. Doing a business for me is like raising a child. I cannot, not be doing this. Interviewer : As an entrepreneur why did you think of starting your own business when you could have joined other media houses? Mr. Anuj: We initially started as a central service provider, then we developed from a service provider to being a product development company, we have evolved over time. To take a decision it is really hard, it was never in to my nature to be able to do a job per se, rather to be able to dictate your own terms, to be able to control your own destiny to be able to take the path that you want to achieve, one has to be able to take decisions like this, even if I would have been doing a job, it would be a few years and then I would end up doing business itself. Interviewer : There is a continuous debate about print v/s digital and traditional v/s non-conventional media, so where do you see the future of your industry going, do you think it is going to overtake the traditional media that we have today? Mr. Anuj: Yes definitely, eventually you are going to see only digital media, there is not going to be any traditional one, the paper is going to be dead, it is already dead in most developed nations I feel, you have people who would want to keep it as a treasure from the past, you have people who would treasure a book or a newspaper cutting, but sooner or later it will all be digital. It is going to evolve into full-fledged digital media altogether. Interviewer : What is your basic target audience? On a scale of 1 to 10 how satisfied do you think your customers are? Mr. Anuj: Media houses mostly and somebody who would produce content would need it to be distributed, it is our focus. We try to market to people who would want content to be produced and delivered and distributed. We provide what big channels like YouTube or maybe sound cloud miss, we allow people to have their own channel or space to display their own content with their own branding and own ideas, why would you want to start a business when you would have somebody else’s branding over it. This is where we come into the picture, we try to bring your idea into your picture and move it further from there And, as far as the satisfaction of my customers is concerned, I think, on a scale of 10, the range would be 9.8, and that’s all you can achieve. You can never satisfy anyone 100%. There is always something missing which is what drives you to work harder and push the limits of your ability. And eventually achieving 99% of what you were looking for. Interviewer : Since the last year we have had many changes in the financial policy, demonetization and the GST right now, so how has that affected your company and the industry as a whole? Mr. Anuj: The industry will definitely be subject to any changes in taxation, any policy will increase or decrease the cost, there is very little margining that normally the IT industry works on. Last decade itself the amount of competition has become very vast, you always have a scenario where you would be looking to cut cost or margins. GST is no different there are few gains and few losses as well, setting up infrastructure and hiring resource on top of it, that cost definitely has gone up, it used to be in the range of 14-15 per cent but now it has gone up to 18 per cent, so the cost that has increased in my understanding will eventually even out, there is not going to be much of a difference. Interviewer : Do you have any advice or message for an entrepreneur seeking a place in the IT industry? Mr. Anuj: The first thing is trust in what you would want to do, trust yourself and you would also want to find it in your client. If there is anything that you really want to do deliver it with confidence, if you don’t have confidence in yourself you are not going to achieve it. Once you have it then you would want your clients or students or anybody you want to deliver it to. Trust in yourself when needed. Interviewer : How do you see the future of your industry and of your firm? Mr. Anuj: Very Bullish, online video streaming industry and overall IT industry is bound to grow in long run. Some hiccups might be there, I see a great future for e10, with the first-hand knowledge of having it done for so long and the cloud as infrastructure at your fingertip it’s looking very positive. When the web started it was only text then came the pictures and now with the rise of services like YouTube and Sound Cloud, Netflix etc., it’s time for Video.