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Name : Arti Sudhir Nair Business Name : Archiipedia Pvt Ltd City : Bangalore Country : India Website URL : Archiipedia.com About Brand/Company : Archiipedia is an digital listing and advertising platform for architects,interior designers and professional's of building construction industry

Name : Meenali Business Name : Get Fit with Meenali J City : Bengaluru Country : India Website URL : www.getfitwithmeenalij.com About Brand/Company : We offer diet programs which helps client's to lose extra body weight, Post pregnancy weight loss by changing their life style. Our program is 100 % Online.It's a 14 weeks programs

Name : Swati Gaonkar Business Name : STEP One Step Ahead City : Mumbai Country : India Website URL : www.steponestepahead.com About Brand/Company : STEP one-step ahead is positioned in the Robotics era. We not only focus on RPA as services but we have our own Robotics spectrum, which consist of Robotics Process Automation, Robotics Application Monitoring, Bot Auditing, Robotics COE Setup, Robotic Test Automation, Ready to Use BOT Store. We are continuously delighting customers so that customers will get adequate ROI.

Name : Uma R. Maheswari Business Name : We-Mana Nutrition (OPC) Pvt Ltd City : Bangalore Country : India Website URL : http://wemana.in/ About Brand/Company : We-Mana's product is a packaged, ready-to-eat nutrition bar Ah!rogya Bar made from locally available and traditional ingredients like ragi, jaggery and peanuts without the addition of any artificial flavouring and colouring agents or preservatives. The nutrition bars are a better and healthier snack option and sold in the commercial market. The product is affordable and widely available, thereby, improving access to necessary nutrition. Each 25gm bar is estimated to contain essential micro and macronutrients and at least 6 gm of protein. We-Mana functions as a social enterprise, with its product, it addresses the problem of inadequate, insufficient and hard to access nutritional requirement primarily among vulnerable groups of children, women and any other marginalized groups that are in need of nutrition.

Name : Varuna Mehta Business Name : Light Digital LLC City : Dubai Country : UAE Website URL : www.lightdigital.ae About Brand/Company : We are a boutique digital marketing agency in the UAE offering customised marketing solutions to clients. Our aim is to transform a brand’s digital personality!

Name : Agatha Sushila Dias Business Name : Amcha Ghar City : Bhayander Country : India Website URL : www.amchaghar.org About Brand/Company : Amcha Ghar has been working round the clock for welfare of the society at Large. Charitable Trust "Amcha Ghar" founded by Agatha is majorly working for the Shelter, education and empowerment of the orphans.

Name : Victoria Darin Business Name : Villa Devine City : Toronto Country : Canada Website URL : https://www.villadevine.com/ About Brand/Company : Handbags and Purses

Name : Tarang S. Jain Business Name : Artiste360 - The Art School City : Mumbai Country : India Website URL : www.artiste360.com About Brand/Company : Artiste360 - The Art School aims to build artistic mindsets with unique programs that fashion individuals into imaginative, independent thinkers and creators through exposure to all-round artistic development. Artiste360 is open to all aged nine and above who are curious and passionate about art. Our focus is on establishing a strong, long-lasting foundation of learning. We equip students with essential skills and knowledge for them to independently express their creativity, imagination and perception through art. All our courses are curated by our team keeping in mind—after research—how we can make use of minimum time to maximise the student’s efficiencies. We try to make a balanced program. For example, in our Architecture program students from grade 9, 10 and 11 understand what their 5-year journey in pursuing architecture will look like and what comes beyond that i.e what they’ll require to build their career in the field. We touch upon these essentials and the students then create a design and actually turn it into a 3D model. It’s a complete program where they’ve experimented, they've learned and have been exposed to the multiple dimensions of a program. They gain clarity on what lies ahead and if it’s something that they are truly interested in. Our programs cover a range of art mediums and scopes that include ART PORTFOLIO DEVELOPMENT, DOCUMENTARY FILMMAKING, ARCHITECTURE, VIDEO EDITING, graphic design, creative thinking, zine, comic drawing, digital illustration, figure study, portrait study, charcoal art, sculpture-making, photography, string art, watercolors, acrylic and oil painting.

Name of the Nominee : Ridhi Gupta Business Name : Utsaah Learning Pvt Ltd City : Bangalore Country : India Website URL : www.utsaah.co.in About Brand/Company : We train students in the area of Performing Arts, Lifeskills by associating with schools in Bangalore. Went Online in 2020. Recently added programs in the area of STEM and Career counselling etc

Name of the Nominee : Sandhya Ashok Vaishya Business Name : Biotric Pharma City : Navi Mumbai Country : India Website URL : https://www.biotricpharma.in/ About Brand/Company : Wholesaler,exporter distributor of all kind of critical care,anticancer, antihiv medicine

Oct 30, 2017 Managing is often equated with controls rather than leading and developing a business. The manager feels more comfortable and secure when they are able to put in strict controls on everything that happens in a business organization. This is so especially of Senior Managements where the controls and directing becomes so severe that it erodes any creative freedom for the middle managers to work towards achieving the goals set out for them. Here are a few simple prescriptions to get the best out of your managers. Avoid Centralizing Decision Making :- This is perhaps one of the best ways to achieve totals control. You feel by centralizing decision making you will be able to avoid wrong decisions. While this may be so to some extent who is to prevent your own wrong decisions. Unless your managers are able to make mistakes and learn from them you will never be able to develop expertise through experience. Centralizing decision making is also the surest method to kill your business growth. Provide Working Space :- The top management often entrust tasks and responsibilities to their subordinate managers. More often than not any specific time frames which are comfortable to achieve the given responsibilities or tasks are discussed. However in their anxiety or aggressiveness and sometimes over enthusiasm you start chasing your subordinate for action and results. If you do it too soon and too often you are severely limited the working space of your managers. They may be spending more time in complying with your commands rather than focusing on operational priorities and important tasks. If you are not providing sufficient working space for your managers you are surely heading towards disaster as important tasks may be getting neglected to escape from your frequent and aggressive follow ups. Listen to Your Managers :- While experience is an asset it also makes one arrogant and conceited. Sometimes one tends to believe because he is the superior, he always right. The Boss Is Always Right principle looks good only on posters. It doesn’t work if you want to build a Professional organization. Cultivate the ability to listen to the voice of your managers. Most times they know better as they are more familiar with the ground realities. If you decide on their behalf and just issue orders, you will have clerks in the guise of managers as you have killed their initiative. Don’t Get Into the Nitty Gritties :- Once broad goals and objectives are set with specific time frames and key results are outlined leave your managers to perform. If you get into too many details and meddle with the execution at every stage, you may be sure to mess up the entire process and ultimately the results. The key to managing effectively is to empower people across the management structure so that they feel part of the responsibility and ownership.

Minimizing price conflicts in strategic marketing Price conflicts are inevitable when it comes to a competitive market structure, except for Oligopoly where the few sellers with closely identical products try to use methods other than price cutting to compete. The marketing department of any organisation has the crucial responsibility of being the HR to the products being held out for sale. What the product can do, how is it different from the competing products already available in the market and mostly, what it can't-do, to a keen observer. Often it is seen that brands wage a full-fledged price conflict with the competitor as a way of marketing their own product, and this applies only to normal commodities and not luxury items, because of the Snob effect. Price is basically made up of two components-cost and profit margin. A firm has to cover its average variable cost to stay in business in the long run. Reducing the price of a commodity might mean lower profit margin or cost-minimizing techniques of production, the latter being more suitable. While marketing a product, a consumer's basic requirement is seen as larger quantity at the lowest price. However, the commodity can be marketed for having features not found in any other in the market. For example, the telecommunication giant Airtel's marketing as "Promises", like promising to add on the previous remaining mobile data to the present one, or even the test by Oopna which declares Airtel to be the fastest mobile network. Airtel does not need to provide free calls or mobile data to lure customers into its subscription-a promise and a test is enough. What price conflicts do is distort the free market demand and supply structure-the kind that causes deadweight losses when the government tries to intervene. Price is a signal for both consumers and producers to make decisions regarding consumption and production, and these, when distorted, affect producers more because consumers confused between two companies in price conflict will move on to another competitor, which might be inferior and might not have endorsed it's product enough. Also, the momentary shift of consumers to the lower priced product during a particular period of time makes the buyer base of price conflicting companies very shifty, buyer base being the main source of feedback for their product to develop.Price conflicts must be minimized and considered the last option when the product features aren't securing enough market share for the company.