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Great Companies: How did you get your idea or concept for the business? Donald Kim: I always knew that I wanted to start a business. I chose Digital Marketing because along with Website Design, it's something that I had done for many years (since as far back as 2006) as a side hustle. I love helping businesses succeed online. With the many years of experience working with thousands of businesses, I believe that I've become really good at providing a lot of value and getting excellent results for our clients. Great Companies: What are the various services provided by Optimized Webmedia Marketing Donald Kim: Optimized Webmedia Marketing is an Award Winning SEO/ PPC/ Amazon/ YouTube/ E-commerce/ Digital Marketing Agency. Vancouver, BC, Canada. We are a One-Stop Shop for SEO, Google Ads, PPC, Digital Marketing, Social Media, Amazon, and Web Design. We specialize in driving sales through Digital Marketing, including SEO (organic Search Engine Optimization), Google AdWords PPC, Facebook & Instagram Ads, Content Marketing, Copywriting, Video Content & Video Marketing, Social Media Marketing, Web Design & Development, eCommerce including Amazon, Shopify, and PR Services. We help Businesses Dominate Online - Be at the Top of Google Search. We provide custom digital marketing solutions that get you leads, clients, customers, and grow your business. Great Companies: What makes Optimized Webmedia Marketing different from hundreds of other similar service providers? Donald Kim: We really focus on being data and results driven. In addition, we focus heavily on ensuring that we have excellent communication and transparency with our clients. We go above and beyond to ensure that we provide the very best when it comes to customer service, and we thrive on knowing that we are the very best digital marketing partner for our clients. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Donald Kim: We have been fortunate to have been able to overcome any obstacles that come our way. We are agile, nimble, and positive minded. Additionally, we create systems and processes to ensure that we can overcome any challenges that come our way. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Optimized Webmedia Marketing? Donald Kim: We are excited to continually evolve as a team with the changing times, as well as expand and improve on our services as a Digital Marketing Agency. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Donald Kim: Take massive action. Website : https://www.optimizedwebmedia.com/ Social Media : Facebook | YouTube | Instagram

Great Companies: How did you get your idea or concept for the business? Nuria Gabitova: I started iSchool for the Future when my son started school.  At that point, I sensed that the traditional education system was not set up to meet his foundational social and emotional needs.  He had a very high IQ, and his EQ was about average.  It would not have been that dangerous if the gap between the two was not that huge, as I learned later. At that time, I was working in the corporate industry, high tech, and telecom.  I didn't know much about childhood education besides being a passionate, independent lifelong learner myself.  But I sensed that something was not right. I started doing my research, meeting with educators, education leaders, and experts, visiting various schools, and learning about different schools of thought. The consistent message that I was hearing was that I was on the right track and that education would eventually evolve in that direction, but it would take years. I realized that it would be too late for my children and their generation, and instead of complaining about the current situation, I need to do something about it now. That's how iSchool for the Future was born. After launching it as a pilot and calling it a summer camp, I essentially tested my ideas by mimicking the school settings, Monday-Friday, 9-3, for six weeks during the summer.  By the end of it, my son said,' Mom, during these six weeks of summer, I learned so much more than in the entire year of school!'. Many of our students and their parents spoke of a similar transformation for their children. I knew I was on the right track.  And the rest is history. Great Companies: What services does iSchool for the Future provide? Nuria Gabitova: Since the launch of the iSchool for the Future, we have reached and positively impacted over 6000 students, and we have worked in over 20 schools. This summer, both of my children (now in High and Middle school) were working in our programs, teaching young children, and paying it forward. I have also partnered with scientists and researchers to make sure we measure our outcomes and collect data to inform our design and keep improving. We have three collaborative publications in academic journals about our work and our STEAM SEL learning framework.  It holistically combines Science, Technology, Engineering, Arts and Math with Social and Emotional Learning skills. Now, we take this project one step further, aiming to reach 1 million students in the next 5 years by retooling thousands of teachers through our Transformative Teaching programs. We know that, compared to any other aspect of schooling, teachers have the greatest impact on student achievement. We believe that every child deserves a great teacher, and every teacher deserves the support that they need to become a transformational educator: one who shifts the paradigms around them and puts education for their students on a new journey. Our Teaching Transformation Programs offer effective retooling to build teacher effectiveness and improve student success. Great Companies: What makes iSchool for the Future different from other similar organizations? Nuria Gabitova: We strive to stay true to our mission and values in everything we do. iSchool for the Future is enabling a new generation of Compassionate Innovators TM to reach their full potential through STEM, Arts, and Social and Emotional Learning Skills. Staying true to our values, we create an environment for our students and teachers to LEARN with Passion, DREAM with Empathy, and SUCCEED with Excellence. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Nuria Gabitova: There is a saying, If you need therapy, become an entrepreneur's, This journey makes us face so many challenges – internal and external. But the believe in our purpose, and vision helps us persevere, pivot, and reinvent ourselves on that journey. One of the main challenges on the way to innovation and improvement - whether in the corporate environment or in education - is our natural resistance to change. Even when people are unhappy with the status quo, they have a hard time getting out of their comfort zone. I understand, change is uncomfortable, but it is inevitable so we can grow, advance, and innovate. To evolve and to thrive, we need to learn to embrace the fear of the unknown. The intentional SEL practices like Growth Mindset, learning from and celebrating mistakes and failures, ability to self-regulate and persevere through challenges, partnering and learning with and from others – can help both educators and students overcome setbacks and issues. All of us at iSchool are committed to those practices and to walking the talk! Great Companies: How do you plan to grow in the future? What does 5 years down the line iSchool for the Future? Nuria Gabitova: Here at iSchool, we believe that every one of us has an inner genius, and we all need the right environment so we can flourish and be our best selves. We believe that every child deserves a great teacher, and every teacher deserves the support to be great. We are looking to transform education through the Teacher Transformation Program, where every teacher will have access to authentic, ongoing support to be great - professionally and personally. Not by chance, but BY DESIGN. We are set out to invent the Future of Teaching by creating unforgettable learning experiences for thousands of teachers - so they can do the same for their students. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Nuria Gabitova: Education improvement and innovation is a challenging but a very rewarding field. It may not be as hard to venture into it as it is to stay there. Based on my own lessons, I think it is very important to learn from others – mentors, advisors, successful entrepreneurs, and education experts - who have gone before us, listen to their advice and experience, learn from their mistakes and successes. But do know your own WHY. Why you do what you do? When you discover your why, you will see the how. The path becomes clear. While listening to others, do not compromise with your vision that fired you up and moved you into this field in the first place. It will likely evolve and shape over time as you learn more and get more experienced and rounded, but in its core stick to your WHY and your values. That’s what will keep you going when the going gets tough. Also, team up with people, organizations and teams who share your mission and can be your community partners in advancing your vision together – create your improvement network. That can help galvanize your community support. Finally, pack up your patience, your perseverance and grit for the trip to the long-term success – it can be a rough road. Your belief in your mission, your values and your WHY will be your guiding stars that will help you maintain the laser focus and to tap into all your strengths to make it a reality.

Great Companies: How did you get your idea or concept for the business? Dr. Gunjan Garg Pandey: I started to feel confined to my typical 9 to 5 job. I knew I wasn’t using my full potential and could do a lot more. The idea of working on something that gives me freedom and helps utilise my skills gained from 18+ years of working in the education industry was intriguing. I longed for a business idea that really excited me and it had to be around education. My experience gave me enough knowledge to capitalize on the growing trend and I still learn every day. As a mother of two and an academician, I always saw kids struggling for tuition classes, running from pillar to post, and losing their time and energy. This got me thinking. What can I do to make their life easier? This inspired me to "provide an online educational platform for children to strengthen themselves academically through the comfort of their home." Over time, the concept of offering online supplementary support classes emerged, and as the covid era began, it became even more of a blessing for the children who were confined to their homes but could still learn from their own comfortable places. Several months and a lot of hard work later, we have built a very successful start-up that has helped many students achieve remarkable milestones. Great Companies: What are the various services provided by ClassesGuru Pte Ltd Dr. Gunjan Garg Pandey: As we all know, the right to education is fundamental in this modern society, everyone has a right to educate themselves and ClassesGuru aims to contribute and do their part by providing a plethora of online enrichment lessons for K 12 students of different backgrounds in the most feasible way. I am proud to say that even though we are a new start-up, we have managed to understand the working of various curriculums and in just 2 years, we are able to provide world class education for not only Singapore (MoE) and Malaysian curriculums but also other International and well-known boards such as IB, IGCSE, CBSE, ICSE. For the last 2 years, we have been equipping our students with invaluable knowledge in mainstream subjects such as maths, physics, chemistry, English, economics, and languages etc but now we believe that we are prepared enough to explore new boundaries by providing classes for subjects that cannot be taught by textbooks. This is just the start of our marvellous journey as we hope to extend our reach and provide training for other international level exams in future. Great Companies: What makes ClassesGuru Pte Ltd different from hundreds of other similar service providers? Dr. Gunjan Garg Pandey: I must agree that standing out amongst the thousands of companies has been a daunting task but I believe that the ClassesGuru team has done an incredible job in doing so. Even though a direct comparison cannot be made as each company is unique in their own ways, I believe that what makes ClassesGuru stand out from the rest is the fact that we take students' learning experience with the utmost priority — and at the same time ensure it is affordable to everyone. You might be surprised to know that our lessons are 50% more economical than our competitors yet the quality of service outshines others. Moreover, our teachers are highly trained to adapt their teaching style to benefit the students and play by their strengths so they can overcome their weaknesses. We see that all our students as part of our growing family hence we try to take care of each and every one of them by providing the most we can, we don't look for profit as much as we look for customer satisfaction and I believe that this quality of ours is something that not only wins the parents heart and helps us to create a great connection with our parents but also helps students excel in academics. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Dr. Gunjan Garg Pandey: You might already know that about 90% of start-ups fail in the first year due to uncountable issues, it is a real struggle to be able to build something from nothing out here and I have to admit that ClassesGuru wasn't different. Every business faces several challenges such as building up a brand, developing a customer base, developing the trust of customers, and of course one of the biggest one, financials but in my opinion, there is nothing a little bit of hard work and teamwork couldn't do. ClassesGuru hasn't faced any catastrophic problems which couldn't be solved by our team of experts but I’d be lying if I say that we didn't face any major problems. One major challenge that has been haunting the company since the start is the acceptance of online education. E-learning has recently grabbed the attention of many and has become a billion-dollar industry yet somehow parents are hesitant and doubt the effectiveness of online tutoring but ClassesGuru's vision to provide the best to their students fuels our team to work day and night, trying to revolutionise this transformation from conventional physical classes to digitalised classes by providing all the support parents and students need but it's still a long way to go. Great Companies: How do you plan to grow in the future? What does 5 years down the line ClassesGuru Pte Ltd? Dr. Gunjan Garg Pandey: Personally, I want ClassesGuru to support students all over the world with the goal of fostering student growth by offering the best online learning environment at a reasonable cost. As you might know that at present we are only operating in Singapore and Malaysia but down the line I hope that ClassesGuru could reach millions of students across the globe and become a symbol of quality education. Sadly, this dream of mine is still a long way off, but my team and I are absolutely committed to making this dream a reality. In order to do this, we intend to learn from our competitors and of course give our 100%. As mentioned before, the acceptance of online education has been hard for the parents and majority of them prefer face-to-face classes over online tutoring. We aim to change this by doing better than our competitors and putting everything we have on line just to assure the parents that we indeed are providing an E-learning environment which is just as good as traditional education, if not better. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Dr. Gunjan Garg Pandey: Patience and perseverance are the key elements, if you’re just starting out — keep sailing with a positive attitude and things will fall in place with time!

Great Companies: How did you get your idea or concept for the business? Shubham Sharma: From the very young age, I was a very curious and hardworking person and always have had this knack of learning, to learn about new things, products, applications, etc. So, after completing my school I started working with one of the premier chemical company of Jaipur that manufactures various chemical products. During my working period, I realized that the company is facing challenges with the turnaround time in processing its chemical products for the end user industry which resulted in a loss of numerous clients, even few of my HVDs, so I and other business developers with the help of management onboarded a professional R&D team from Bangalore who not only improved the quality of our product but reduce the T.A.T time by almost 10 hours and this resulted in getting an edge over our competition as our products are just the best in quality but can be faster to be used by end user industries. Now, at this point I realized when a small R&D team can do wonders for a manufacturing company then there will be 1000s of other companies who are looking for market researches. So in view of the same I started with my own venture “The Research Industry” to provide end-to-end market research services to various industries across the globe so as to enable them to explore the growth opportunities available in the market, understand competition landscape, analyse how current technologies and applications are getting disrupted with the growing adoption of new and effective advanced technologies to enable them to achieve economies of scale. Great Companies: What are the various services provided by The Research Industry Shubham Sharma: “The Research Industry” offers four different types of services: 1) Syndicate Market Research Report: This is the flagship service of our company. Our off-the-shelf market report covers in-depth qualitative & quantitative analysis of the high growing niche markets providing market data & forecast, Competitive Landscape, trends & Growth dynamics helping CXOs identify the future potential market opportunities, market disruptions, also helping in implementing strategies to achieve them. 2) Custom Research: We have always strived hard to deliver maximum value proposition to our clients & to ensure that we have a dedicated team of our professional research analysts who cater the clients with their specific needs. 3) Consulting Services: Due to constant advancements in technologies & applications the markets have become more volatile than ever before and thus companies strive hard in implementing changes. Thus, here our specialized consulting team works side by side with the companies helping them in identifying the potential future opportunities & challenges, also helps them in formulating & implementing the strategies to achieve their goals Cross Segment Analysis Market Lucrativeness & Entry Services Exploring Potential Partners, Merger & Acquisition Services Consumer Strategy & Distribution Network 4) Analysts Support: We provide each of our client with the Analyst support, this service helps them in understanding in depth knowledge of Market behaviour, Penetration rates, Answers to Competition based questions, Product & Application assessment, Regional & Country level-based analysis, etc. Great Companies: What makes The Research Industry different from hundreds of other similar service providers? Shubham Sharma: I started “The Research Industry” with a vision to offer our clients maximum value proposition on their investments. Thus, I am highlighting few of major differences which I feel none other companies do and this makes our company “Standout” from our competition. 1) Made-to-Order Model: In this model, we offer our clients a completely new market research report. The data numbers and qualitative data provided are fresh and updated, this supports our clients in their analysis, research decisions, proposals, presentations and business plans, etc. Other companies only revamp a small portion of their reports and deliver the same report to their clients and due to this, we have certain challenges, like customers are asking for some data to validate our report numbers and other qualitative data. Thus, we came out with this model where we assured all our clients who will purchase the report from us that we will offer them only the new reports that are build up from scratch. 2) Maximum Value Proposition: Like you must have heard this specific “word” several times in my interview. The reality is this helps us in retaining our client’s trust. Our business with clients does not end with only delivering the market research report but “we continue our engagement with the client to affirm that what we provided is what our client has expected from us”, we make sure that we gratify each of our client’s queries and doubts thus leaving them fully satisfied with our services. 3) 6-Month Updated Report Support: Our post sale services end with this model, wherein if we track that there will be a major disruption within the 6 months of delivery of our market research report then we offer our clients an updated market research report (inclusive of the trend that might hamper the current revenue sources of our clients) Great Companies: What were the struggles and challenges you faced and how did you overcome them? Shubham Sharma: 1)“The Research Industry (TRI)” is a bootstrap start-up, I started this company with my savings. Thus, I believe not having enough resources to support a venture that would be engaging with the global clients is major setback. I lost so many clients certainly because I do not have enough proper sample resources, could not run my marketing initiatives due to lower budgets and could not even onboard experienced personnel due to their higher wages requirements which led me to opt for cheap/low experienced substitutes and ultimately I could not scale my business. 2) Secondly, I feel I got into the business at a very early stage, I was pretty naïve when I entered though I have the basic knowledge but I certainly failed to connect the two ends in the beginning and this led to loss of several HVDs. Though, with the time I got the expertise and we are a pretty good track now but still till today I feel even I had a good amount of experience I could have taken my start-up to a whole different level by today. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Research Industry? Shubham Sharma: We are working on our flagship product i.e. a platform which will be a library for all the market research reports of all industries. Not only this, the AI-powered platform will show how new technologies and applications like AI, IOT, Blockchain, Big Data, Metaverse, etc will be impacting the current working model of industries, making their work processes more effective and efficient in the coming time period. Though, this platform is still in the planning phase and will be launched for our customers by end of first quarter of 2023. Moreover, we are currently more focused on increasing our customer base and strengthen our core services so that we can tie-up with certain government organizations and help them in their research needs. We have a great start in this financial year and we have signed as permanent vendors to several premier Global and Domestic firms operating in different Industries thus if we can maintain the same growth, I believe in coming 5 years we can expect to be among the top 20 market research companies of India. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Shubham Sharma: There will be hardships, There will be shortfalls, you will feel like the corporate job was worth more than running your own company but to my dear friends the company that is offering that job was once a start-up only and they began from somewhere they had the same difficulties then that you are facing now and to be honest they did not even had the resources that are available to you today. Thus, keep on working till you get that first sale because once you have it, you will get the motivation to thrive and earn more. “When you start realizing your worth, you will automatically stop focusing on the people who don’t”

Great Companies: How did you get your idea or concept for the business? Pawan Pawar: Well!! Since childhood I have always wanted to be an entrepreneur & dive into business. I learnt web design and development skills at a very early stage of my life and during my college days, I used to offer web design and development services to businesses as a freelancer. Right after graduation back in 2007, I founded my company, Aalpha information systems, an ISO-certified, top rated IT company with clients in more than 45+ nations. & Aalpha has been awarded multiple awards for quality IT solutions. Great Companies: What are the various services provided by Aalpha Information Systems Pvt Ltd Pawan Pawar: At Aalpha we provide multiple IT development services like custom software development, web development & mobile app development, MVP development, SaaS product development, blockchain development, AI development, IoT app development, AR VR development and many more. Great Companies: What makes Aalpha Information Systems Pvt Ltd different from hundreds of other similar service providers? Pawan Pawar: As an innovative IT company, we have a highly talented and experienced team who can handle and deliver any complex IT projects according to the clients needs. Importantly, What makes Aalpha different from other similar service providers is that at Aalpha we regularly conduct workshops for our resources in order to hone their skill sets as per the market trends and deliver the value adding services to our clients. We believe in offering the quality IT solutions at an affordable price. Great Companies: What were the struggles and challenges you faced and how did you overcome them? Pawan Pawar: Early days were quite challenging for me in terms of hiring suitable candidates for the company who can learn and adapt quickly. Importantly, I know it is part of any business and I overcame it and today we have a team size of 250+ members. Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Aalpha Information Systems Pvt Ltd? Pawan Pawar: Well!! We are expanding year over year and we have started adopting new technologies like artificial intelligence, AR VR, blockchain technology and many more in order to stay ahead of the competition. Also, we are planning to build some problem solving products in the market as well as expand our team size from 250+ to 800+ in the next five years. Great Companies: If you had one piece of advice to someone just starting out, what would it be? Pawan Pawar: Yes, for the upcoming entrepreneurs, I wish them all success. They should always keep in mind that there is no short cut for success; all you need to have is patience during tough times. Importantly, do not wait for the right opportunity, take action now and follow the righteous ways.

Great Companies: How did you get your idea or concept for the business? DEVASHISH RAWAT: In 2008, I graduated from high school and enrolled at Auburn University in Alabama, USA, to study engineering. During my tenure, I personally felt the need for a foreign language as a massive opportunity in the immigrant community. Eg. Spanish is a widely spoken language in the United States and around the world. I discovered a foreign language craze among the student community and saw it as a privilege if you knew more than two languages other than English. In India, as per the new education policy 2020 emphasises three languages, and we can see a significant number of candidates looking forward to studying abroad in various countries. Professionals are moving for businesses as well as a surge in the number patients coming to india for medical tourism. Hence the requirement of languages. Great Companies: What are the various services provided by PLANGAMY DEVASHISH RAWAT: Plangamy is offering multiple foreign languages - Live Interactive Classes through video conferencing for multiple languages - Subscription Model (Pre Recorded Languages) through Plangamy App (in the development phase) We also have the future plans to enter into language translation services and becoming strategic partners of academic institutions & for-profit organisation Language offering – Spanish, French, German, Japanese, Korean, Spoken English, Mandarin, Soft Skills & Etiquette Great Companies: What makes PLANGAMY different from hundreds of other similar service providers? DEVASHISH RAWAT: Plangamy, makes each class with the learner entertaining by engaging in multiple learning activities throughout the class. Live interactive classes is always the winner I believe whether you are taking it online or offline mode. In the subscription model, we are trying to bring the atmost usage of pen tablet and focussing on depth of the keywords with in the ecosystem of each language. On the other hand, Some of the big players are offering Live classes & subscription model. We have evaluated the content & methodology but found to be low stickiness as interaction between the trainer n learners are limited. In our market research, we found there is a paradigm shift in language learning and the language learning is perceived as a need instead of a want. However, the big players have not considered this opportunity and have only focussed on reaching out to the masses, and have not been concerned about the learners success in their learning journey. Plangamy on the other hand understands, we are a service company and we keep the success of the learners learning journey at the core of the business. Great Companies: What were the struggles and challenges you faced and how did you overcome them? DEVASHISH RAWAT: Over the last decade, edtech has expanded rapidly. It's no surprise that the industry grew in 2020, with global lockdowns disrupting traditional face-to-face methods of teaching and learning. There is no shortage of opportunity in this space, but starting and growing an elearning company has its challenges. - Standing out in a crowded market - Creating a killer GTM strategy - defining your target market, making your product market ready, pricing appropriately, and reaching out to customers - Choosing the most appropriate revenue model - Increasing user activation and experience - Influencing retention rates So far, we've determined our target audience, pricing, and GTM strategy. We are still learning from the edtech industry's giants on a daily basis, striving to create the perfect formula for us to succeed in the market. Great Companies: How do you plan to grow in the future? What does 5 years down the line PLANGAMY? DEVASHISH RAWAT: Post seeking seed investment, we intend to expand our operations in the Indian, Middle Eastern, and South/East Asian markets, with the app subscription model and live interactive classes remaining our top priorities. In the next five years, we will incorporate technological features such as artificial intelligence and the virtual reality concept into our application, as well as global expansion to last mile connectivity. A personalised learning coach/bot for user experience, for example. Great Companies: If you had one piece of advice to someone just starting out, what would it be? DEVASHISH RAWAT: The best advice is to keep learning and striving diligently; you will eventually make it to the top. The key is concentration, perseverance, and determination. Focus solely on implementation and finding your product's market fit as soon as possible.

Business Name: BeMahika Tech Pvt. Ltd. Name: Hiren Kulkarni Location: Mumbai,India Establishment (Year): 27/01/2022 Category / Industry: Education and E-Learning Sub Category / Sub Industry: Skill Development Number of employees: 1-10 employees Website : https://www.bemahika.com LinkedIn : https://www.linkedin.com/company/mahika Company Detail: Their Purpose: To improve employability of women and diversity at work. For companies who want to achieve their employability and diversity goals, Mahika provides access to their portal with an industry-ready talent pool and highly trainable women candidates who have exposure to simulated work environment. Their Mission: To lead women towards financial independence by giving them a career headstart. Mahika is a free digital learning & placement platform for women. They intend to create a socioeconomic impact by skilling women with basic class 12th education, making them financially independent and thus improving their quality of life. As a result, benefiting both the women and the corporate sector, thus participating in building a prosperous nation. The solutions to Customer problems: Mahika aims to solve problems at both demand side and the supply side. While on one had companies struggle with long hiring lead times, unplanned absenteeism, early attrition, low productivity, high employee acquisition costs and low diversity ratios, there are aspiring and educated women on the other hand who are completely unaware of job opportunities in such cmpanies because of low exposure to the industry, low employability and barriers to employment due to personal issues. Mahika works as a bridge between both these parties by providing easy access to skill-based online learning at no cost and preparing them to be the preferred candidates at job interviews. Companies get an access to their job portal with an industry-ready talent pool and highly trainable women candidates who have exposure to the simulated work environment. The Platform: • World-class content designed by EdTech Scientists from IIT-B • Gamification to motivate learners to achieve their learning goals • Micro-learning methodology to suit the audience’s needs • Chatbots for learner engagement and interactivity • Psychometric and Aptitude tests to assess job fitment • Simulator for hands-on training and learning reinforcement • Job portal for corporates to hire industry-ready talent Unique Value Proposition: Their innovative solutions propose to create employable women candidates suited for back-office jobs in ITeS-BPM, BFSI sectors. These industry-ready women candidates help reduce hiring timelines of companies in these sectors and their cost per acquisition. Their industry-specific and learner-centric courses are designed by EdTech scientist from IIT-B that leads to the holistic development of learners through gamification, micro-learning methodology. The psychometric job fitment assessments and aptitude screening ensures matching of learners to specific job-roles. Target Market: Mahika targets active job-seeking women across India with minimum Class 12 education who can speak decent English. They also encourage women who are on a career break to get back to work. LinkedIn - Hiren Kulkarni - https://www.linkedin.com/in/hiren-kulkarni-82648a2 LinkedIn - Mahika - https://www.linkedin.com/company/mahika/ LinkedIn - Anupama Ramteke - https://www.linkedin.com/in/anupamaramteke Instagram - Hiren - https://www.instagram.com/hirenkulkarni05/ Instagram - Anupama - https://www.instagram.com/anuramteke/ Instagram - Mahika - https://www.instagram.com/be.mahika/ Facebook - Mahika - https://www.facebook.com/MahikaElearning

Business Name: MySunar Jewels Private Limited Name: Sajan Mathews Thomas Location: Mumbai, India Establishment (Year): 2020 Category / Industry: Healthcare & Wellness Sub Category / Sub Industry: Healthcare Services / Health Coach Number of employees: 1-10 Website : https://mysunar.com Company Detail: MySunar is a specialised baby ear-piercing provider. They follow best practices for baby ear piercing. 1) Piercing product - Nickel Free, EO Sterilised, Skin Friendly Gold piercing product 2) Clinical procedure at the comfort of Child’s home 3) Traditional Needle Piercing by Sunars 4) Post Piercing care calendar of 4 weeks for a safe healing The solutions to Customer problems: Problem- Unorganised ear-piercing providers for children are a problem for parents, because of the fear of infection post piercing, the unhygienic environment to visit for piercing, wrong piercing procedures that are unhealthy and the inconvenience of traveling with them. Solution- They provide; Nickel Free (Prevents allergy), EO Sterilised (Prevents blood-borne infection) skin-friendly Gold Piercing product They provide the services in the comfort of a child's home Clinical piercing procedure Traditional needle piercing by skilled Sugars (in contrast to Gunshot piercing) Post Piercing care services for 4 weeks from the day of piercing Unique Value Proposition: Post piercing care services (https://g.page/r/CfmO7m5aa6psEB0/review) NickelFree EO Sterile Skin Friendly Piercing Product to prevent allergy & infection Home Services Sunar Team - Skilled, calm, compassionate, patient (characteristics required for baby piercing) Target Market: Parents with newborn children and also children due for piercing Ideal customer - Children

Business Name: Copylove Communications LLP Name: Gunjan Pai Location: Mumbai, India Establishment (Year): 2015 Category / Industry: Marketing and Advt Sub Category / Sub Industry: Copywriting and strategic content Number of employees: 1-10 employees Company Detail: they are a boutique copywriting and strategic content studio founded in 2015, delivering branding copy, creative communication, and strategic content to brands, businesses, and entrepreneurs. The solutions to Customer problems: Problem- People have bright ideas to make the world a better place. But they struggle to find the right language to reach their customers in a way that customers understand. Here at Copylove, they work like a bridge to simplify their communication and carry their message through. Effectively and memorably. Solution- They deep-dive to discover the challenges and problems of their clients in their interactive sessions, to find the pain points so that they can address them in their writing and solutions. They do this in impeccable writing, allowing them to deliver top-notch writing to the clients that also work for them. Their solutions include: Branding copywriting • Brand discovery • Elevator pitch • Brand Essence • Brand values • Brand naming • Tagline & slogan writing • Tone of voice • Creative strategy • Brand manifesto • Sales decks • Investor decks • Brand catalogs & brochures • Content audit • Advertising copywriting • Environment branding Marketing copywriting • Leaflets • Marketing newsletters • Packaging copy • Point of sale • Event concepts • Press release writing • Internal communication • Crisis communication • Authored article writing • Press release writing • Product copy • Proposal copywriting • Speech writing • Sales decks • Books & Publications Digital Copywriting • Website launch & relaunch copy • Blog writing • Email writing • Banner concept & writing • Award submission writing • Case study writing • Presentation writing • Social strategy & content • SEO article writing • Infographic copy • Mobile app copy • Whitepapers • Tutorial playbooks • E-books • Video scripts Unique Value Proposition: They discovered that clients often struggle to convey their ideas in the right language to their customers. Hence the quality of copy and content produced is below par. Their service is unique because they work as a partner in the journey. And begin creating content with the client’s needs in mind at all times. they offer: • Niche writing specialization – they focus on the craft • Early mover’s advantage – they’re 6-year-old and we bring their advertising background to play • New breed of bright creative writers – their experience Target Market: • Large enterprises looking to streamline and create world-class communication • Small and medium-size companies building brands through effective communication • Newbie entrepreneurs and start-ups looking to shape their communication to convey their idea

Business Name: Harf Name: Hamdi Janabi Location: Baghdad, Iraq Establishment (Year): 2016 Category / Industry: Marketing and Advt Sub Category / Sub Industry: Advertisement & Media Services Number of employees: 11-50 employees Company Detail: Harf Promotions is an Iraqi Arab region-focused public relations and marketing communications consultancy specializing in strategy at the convergence of developed and growth markets. They provide our government, corporate and cultural clients with applied insight that transcends borders. They partner with their clients to harness the power of communications to help them communicate with their stakeholders effectively to build, promote, and protect their brands and reputations. The solutions to Customer problems: Problem- Harf Promotion works across Corporate, Government, and Family Offices and, over the past years, has built a trusted reputation for providing its clients with insightful and research-led PR consultancy that is sector-specific and tailored to their business needs. Harf’s clients usually seek their support in enhancing or creating their public image, promoting their projects, events, or products, and improving their online and offline presence. Solution- Harf offers PR and marketing communications consultancy services. They enable their clients to be the talk of the town and thus improve their reputations and help them achieve their marketing and PR KPIs. Harf also offers creative online marketing, social media management, and web and graphic design services. They are regularly engaged in delivering research-based communication strategy programs. Harf collaborates closely with clients to shape their brand voice, develop their positioning, and increase their market exposure. Their strategy consulting services include: • Communication and Marketing Strategy • Capacity Building • Crisis Communications • Branding •Our tactical PR services include: • Leadership Profiling • Media Relations • Event Management • Content Marketing • Digital. Unique Value Proposition: Harf Promotions is the only genuinely Iraqi PR agency operating in the region. Their core team of senior consultants comes from various backgrounds and condenses specialized knowledge from financial & professional services, journalism, strategic communications, politics, and cultural diplomacy into impactful advisory that delivers tangible results. Our seniorex-patt consultants bring international standard expertise, while our local consultants ensure that our campaigns speak the language of the community and are relatable to them. This has created a unique marriage that birthed a dream team no other agency in Iraq has. This is the reason why all major international brands and organizations operating in Iraq have reached out to Harf to assist them in their communications efforts. Target Market: Harf Promotions works with governments, Corporates, NGOs, International support Programs, International Organizations, and SMEs. They assist all entities that need to work on their image, shed light on their work or products, and increase their market value.

. Business Name: CLASSESGURU PTE LTD Name: GUNJAN GARG PANDEY Location: SINGAPORE Establishment (Year): 2020 Category / Industry: Education and E-Learning Sub Category / Sub Industry: E-learning Number of employees: 11-50 employees Company Detail: ClassesGuru is a mission to educate school students around the globe. They as a group are committed to making every child safe, inspired, and empowered! They offer online tuition lessons to students between Grade 2 - 12 across different curriculums. The tutors are highly qualified and ensure students’ learning progress is on track. The solutions to Customer problems: Problem- They help working parents by helping their children learn well while they are busy being superheroes every day, working in the office, and earning bread and butter for their families. In addition, they offer personalized classes to support child’s learning, as per their preferred way of learning. Solution- They offer it through the medium of online lessons. Unique Value Proposition: They are unique as they offer highly personalized lessons at a super reasonable fee which won’t hurt the pockets of the parents. At the same time, they provide numerous services all-inclusive in the fee (including learning material and after-class support, etc). Target Market: Their target market primarily is parents and elder siblings of the children.

Business Name: Eye-Q Films Name: Suuresh Ramachandran Location: Mumbai, India Establishment (Year): 2005 Category / Industry: Marketing and Advt Sub Category / Sub Industry: Branding / Graphic Design / Video Production Number of employees: 1-10 employees Company Detail: They are confident they have the work and the experience to be a world class Corporate Video Agency. The solutions to Customer problems: Problem- A client’s communication needs can be addressed best through Video. Solution- They give end-to-end services in Video Production. Unique Value Proposition: The founder is a Producer-Writer-Director. This is not a common case. Target Market: CMOs. Marketing and Corporate Communication Heads