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Jul 5, 2017 You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust. Organizations with great customer relationships have the tendency to expand their businesses without gimmicks, fee cuts or special treatment. Customer retention is enormously profitable. Returning customers spend nearly three times as much as one-time customers -- and they’re likely to become brand advocates who can bring you even more customers. But, in order to grow a base of returning shoppers, you’ve got to convince new shoppers to trust you enough to make that first sale. Some ways to build and maintain customer trust are: 1.About 60-80 percent of e-commerce site visitors are first time visitors. And it is important to leave a good first impression. First impression includes three main factors: professional design, good UX, and a quick loading site. Having such healthy factors attracts the customers and induces in them a sense of trust. 2.After the initiation of usage of the site, the customers analyze the reliability of the site; if it is safe to provide them with personal information or not. To make the customer trust you more, offer comprehensive, easy to find contact information. Make sure there are enough ways for the customer to reach out to you. 3.Earning a customer’s trust starts with offering great customer service. It is generally preferred if the service comes naturally instead of strategically planned. Having a healthy relationship with the customers through your service encourages them to stay with the company for a longer period of time and also spread a word in their social circle. 4.Transparency is a factor which is again expected to be present naturally. Customers and clients are smart enough to judge if you committed a mistake and if you are trying to hide the same from the common public. Instead of hiding or covering up the issue, address the issue and share what steps are you planning to take up to map out the faults or errors in the system. 5.Good marketing is not just about making promises; it’s also about keeping them. Framing slogans which lead to huge customer expectations might also be disappointing for them at the same time. 6.In case something goes wrong while carrying out the basic functions of the enterprise, reacting to it quickly is considered to be a better option. Instead of sitting and figuring out how it occurred, acting towards solving the issue makes the customer trust you more. Also, it is more profitable for the firm to respond to a discrepancy as soon as possible to avoid delays and inconvenience. It also portrays an attitude of responsibility on the part of the company. 7.The brands leading the market identify .the competitive and financial rewards of asking customers what they think—and taking the radical step of listening to them, understanding their wants and needs and actually utilizing this feedback to better serve them. They might also end up with better and innovative ideas from the feedbacks taken. Building trust takes time and a lot of hard work. But is entirely doable if you and your team work on three of your most important core competencies: service, consistency and transparency.

”The purpose of life is to be useful, honorable, compassionate, and to have it make some difference that you have lived and lived well.” Dr. Shweta Iyengar tells us how she built her career by helping people instill in them more confidence and making them feel good about themselves. Interviewer: Please tell me something about the business and how did you come up with such an idea? Dr. Iyengar: My name is Dr. Shweta Iyengar. Medically, I am a doctor but by heart I always wanted to pursue entrepreneurship and do something in the field of beauty. The reason for choosing the field of beauty is that I felt there should be more confidence in the world and people should be more excited every day. I realized in my growing up years that it is important for people to feel good, and like their own personality. If they are confident when they look in the mirror, they want to do more in life. The way they look impacts not only themselves but also everyone around them. Then I decided to not go into beauty medicine and that’s what my company does. It’s called Skinsense; it is an advanced medical beauty clinic. Here we use lasers and other advance medical devices that transform the cells of the skin, hair and the body so that you get amazing skin, hair and body shape at any age. These procedures are medically approved and have undergone a lot of research globally. They are proven safe are approved by the US, FDA. Interviewer: Who has been your greatest motivation all this while? Dr. Iyengar: I would not want to name just one person. I am a person who keeps getting inspired by people around me and am extremely inspired by those who have a dream and want to make a difference. Even if they don’t know how to cause that change they put things together, progress ahead and are constantly growing. So when I look at somebody, irrespective of their age, doing something different or creating something that makes me feel very good. In my growing up years I have always been attracted to entrepreneurs who love to create. Interviewer: What do you think are the three main things which are most important for a successful business? Dr. Iyengar: First is that a person should know the answer to’ Why?’ Why are you in this field of business? Why do you want to do this and what is the change you want to bring in the world. The people who begin with a purpose are the ones who’ll keep on moving forward, despite of having ups and downs in the business. Second is there has to be constant learning. However good you may be, unless you are improving on yourself and listening to what more can you give, that attitude has to be there. The third is integrity and honesty. One has to look up at the larger picture. If people start evaluating, just the short term gains and losses and not looks at a bigger picture, it wouldn’t be helpful. It would be good for each and every person, for the customer, owner, and the staff and overall for the company. The more you think about everyone, the more the business would grow itself. Interviewer: What are some of the challenges that you faced and what have you learned from them? Dr. Iyengar: Loads of challenges! When I started I had only my medical knowledge, no business knowledge. I did not have any businessmen from my family and friends who could help me with the day to day challenges. Also I had a very low working capital. I started with many challenges and the growing years were very difficult. Every challenge gave a different thing to learn from. Every time there was a breakdown and every time you face what you didn’t expect and didn’t succeed, you must evaluate what you can do in the future. Once you realize that and set it right, that’s the key. In a growing business, there will be challenges at each and every step. When you have a challenge, you must face it instead of blaming other people and circumstances. Interviewer: What would you like to advice young students willing to become an entrepreneur? Dr. Iyengar: I think, it’s a brilliant thing. I took few years of my life to be an entrepreneur. I used to be a very studious person; I studied at a medical college. I think, entrepreneurship is one of the best things that can happen to anybody. It is fulfilling, at the same time, so demanding. It asks you to look at so much about yourself and learn so much about the world. If anybody has the smallest desire to become an entrepreneur, they should go ahead and nurture it. It is absolutely a mazzedar thing. It comes with its own ups and downs but the fulfillment that one gets from making a difference, creating something. You cannot get that kind of fulfillment from anything else in the world. It’s not about the money, if you are doing a good work, money comes. Money is a by-product. It might take a while to earn it but I really believe that money comes all by itself and it is a byproduct of good work. But the fun you get in doing good work, beating challenges, become a person who is not bowed down by challenges is absolutely different. Once you become an entrepreneur, even people who don’t know about you, start looking at you differently because of your attitude towards life. Interviewer: What are some of your habits that have helped you becomes a successful entrepreneur? Dr. Iyengar: One of my main habits is introspection. Whenever I’m going through a very good or bad phase, I look within myself and I judge that what belief of mine or thoughts have made them happen. Another habit is that I am a constant learner. However I might know, I know it’s just the tip of the iceberg and if I’ll learn more, I’ll be able to do more. Be it at a small scale or large scale, in meetings or seminars or from YouTube videos and books. I have this huge learning attitude. Even if I’m sitting with a little kid, I believe I might end up learning something from them. Interviewer: What would you prefer to do if you get an opportunity to pursue something different in the future? Dr. Iyengar: My mission is to help people feel amazing about them, to build their self esteem. Not necessarily only women, but women need more of this kind of a boost. But for both men and women, I would like to be there for them so that they are confident enough to pursue their dreams. Whatever comes my way, in the future, I would like to nurture young entrepreneurs, who are going through the first 3-4 years of their business and finding it very difficult to face the challenges. Anywhere I feel a person is passionate about something but is stuck due to some reasons, I would like to add value and help them.

Customers are like god. They comment anything about our products are always mean for our welfare. These opinions can make us high in our business on Condition that if we follow them and accept them.

It deals with taking out your employees on a visit to your competitors, so that they can judge and compare our positives and drawbacks to help you in boosting out the business.

The gist of the article is to notify that you need to meet and greet to your customers in calm way, so that they can feel free to say and buy anything. This step will step your business to another level.

ज़रुरत को आंकने के बाद काम करना चाहिए। Evaluate the time we should invest on some particular work and also how much would it benefit our company. Give more time to fulfil customer needs and improve your service. This is result in better business relationship and feedback

जीत हार स्थाई नहीं हैं। हमें आगे बढ़ते रहना चाहिए। Nothing is permanent in this world, so we must never Feel too sad for our failure or too happy for our victories. We must always continue our hard work and try for a better and improved result everytime.

Need and necessity of proper guidance and path towards getting and overcoming your targets is really necessary. Visualising your chances clearly and thinking about outcomes through different steps makes it possible for you to accomplish the target. We need to be consistent and loyal towards our targets and then only would we be able to work for the betterment of our self.

Establish yourself as an important team member of the team. Make your thinking and efforts count. This can bring you up in the team. You must share all your plans irrespective of being a manager or employee. This will really help.

पारस्परिकता के सिद्धांत When we need to get high into a business, there we have to follow some strategies to get attention of clients, customers. And principal of reciprocity is one of the golden way to achieve the result of your good deeds to the way of a tycoon.

Procrastination is a better option until and unless you are prioritizing your important plans. Till then it will improve your management skills. And if in the procrastination zone you are wasting time, may sound hazardous for you

If you know well, what is good for your customers and maintain fulfilling their needs, then you can easily develop your sales and maintain the number of customers as well/