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हमेशा संभावित आपूर्तिकर्ताओं के संदर्भों की जांच करें Knowing your supplier as much as they know you! For building up mutual trust and sense of responsibility towards your customer, you must be fully aware of your supplier and have the necessary details of his work and background. Because, You are responsible for the goods you sell, whereas the supplier remains hidden.

Jul 18, 2017 As products and services become increasingly commoditized, buyers are aware they can get a similar offering from another company. So it becomes for the particular seller to strategize ways and techniques to make the customer stick to him and sell the most of its products in the market. Here are some tips on how to sell products to your customers: 1.Make the customer believe that the particular product is just the one for him and at the best price and perfect quality that he can get in the market. For this one should possess good convincing skills so that they succeed in influencing their customers well. 2.Let the customer feel involved in your marketing and sales department by listening to their questions and comments and answering them in a diplomatic or affirmative manner. Try to take out as much information of the customer and serve according to his needs. That proves to be a good way to providing what he needs exactly instead of wasting time and making the customer least interested in your products. 3.Do your research well; knowing about the market is more important than actually entering it and making sales. If one is well informed about the actions and characteristics of the market audience they would be able to serve them better in the time provided. 4.There's no such thing as a purely rational decision. Our emotions color how we process information and make decisions. With this in mind, salespeople who appeal solely to their buyers' logic are doing themselves a disservice. Every sales message, presentation, and meeting should speak to the prospect's emotions as well as their rational mind. 5.Don’t ignore your competition. That is the biggest mistake of any company to ignore the strategies of their competitors. One should always be aware of their performance and have ways ready to combat their plans and tricks. 6.What makes you better than everyone else in the industry? Be clear with customers from the start. Perceived advantage is built on factors like greater prestige, more convenience, superior effectiveness or better value for the money.

Jul 16, 2017 Establishing your own business is a mammoth task and expanding that business is an equally challenging one. However, to avoid stagnancy expansion must be done, it keeps up the pace of business growth and the engine of vitality running. Here are some tips to help you deal with this challenge: 1.Introduce a New Product: Once you have a successful product/service that you have been offering for some time and have been collecting data, customer feedback you can introduce a new product in the market that will specially attract your current customers. This will expand your business by adding another line of production. 2.Merger/Alliance Formation: A merger combines two companies and automatically results in increased level of workforce, infrastructure, and customer base and brand value. It also diversifies the business along with expanding it. 3.Franchise: Once your business has acquired good brand reputation and customer base, you can offer franchise ownership to other business owners in return for some commission, this would expand the business name and build a greater market for the product. 4.Diversify: you can introduce a complimentary product, trade your product on the international level (import/export) or go out of the box by becoming a paid speaker, motivation speaker or columnist. Diversification opens up new channels of generating income while expanding your business. 5.Target Other Markets: if your current target group is students then to expand your business target other similar groups such as research fellows or higher studies students. Modify the product a little to suit the needs of other target group as well. 6.Go Online: If your product has acquired a good market in your area then it is time to surpass the pin code limitation, go online as sell all over the country or internationally. E-commerce can help boost your sales and build stronger brand value. 7.Expand literally: the simplest way to expand is expanding your very production. Install another production plant for long term returns or employ more workforces to boost production.

क्या तुम्हारे बिजनेस का नाम उचित है? The name for your business is the leading engine to its betterment. A good name will lead it to a high in short period of time. While an unsuitable name will take some time to be popular although it will also become popular eventually.

ब्रांडिंग की शक्ति और स्थिरता Branding is as much important as changing your business name and tagline. But with this change you also need to be consistent and keep a balance in your business to work in better way

आपकी कॉर्पोरेट इमेज कोन कन्ट्रोल कर रहा है? The facility of controlling the logos, corporate images is quite incredible. It is a kind of promotional activity, which should be prefered by every businessmen to deal with their business in a more effective manner.

तुम्हारे बिज़नेस की टैग लाइन क्या है ? A tagline is most important part of the name for your business. It is the way to answer the questions of customers, which are arising in their mind.

एक समय पर कॉर्पोरेट इमेज बदल देनी चाहिए ' For the betterment of your business, you need to change your corporate images, logos time by time. so that, customers mentality remains positive towards your business and you keep going higher

“A word of encouragement during a failure is worth more than an hour of praise after success.” Mr. Debansh took such an initiative to provide a platform for the skillful handicraft workers, who lacked appreciation from the society. Interviewer: Please tell me something about the company. Mr. Debansh: It is an online platform for traditional handlooms and handicraft. It is a platform to showcase the work of award winning and talented designers along with their profile and portfolio. Interviewer: How did you come up with such an idea? Mr. Debansh: We realized that it is important to bridge the gap between the people who don’t have the knowledge about such intriguing things and the designers who don’t have any platform to showcase their work and talent. These upcoming designers had to face the adversities of dishonest middlemen, and people who copied their designs. Many people started taking advantages of the skilled. Since then we wanted to take up the initiative of working with them directly. Also, we as customers didn’t trust the authenticity and genuinity of these items. So we developed a reliable platform to order handcrafted and hand loomed products. Interviewer: What were the challenges you faced and what did you learn from them? Mr. Debansh: Being a startup, one has to always face challenges. But we have always been courageous, and dedicated to our goals. We believe in working with the attitude of giving our best to achieve the desired goal whatever comes our way. The problems would always exist, but the right decision and perseverance would take you forward. Interviewer: What are the three things important for a successful business? Mr. Debansh: A much focused goal, a right plan and execution, and the attitude to overcome the challenges are the three things, I believe, are important for any business. Interviewer: What would you advice budding entrepreneurs who are willing to start up their own business or facing challenges? Mr. Debansh: One should always look for the best idea and something exclusive so that no one else can imitate or take the credit of coming up with the same idea. An entrepreneur should never copy while performing their daily functions or even just start a business because it is trending or it looks attractive. They should rather work hard for something about which they are passionate and do that in a systematic manner to get the best results. Interviewer: What are some of your habits which make you a successful entrepreneur? Mr. Debansh: I am a polite person, always ready to take up challenges. I think, that is important for sustainability. Also, I always promote optimism. One should never think that they won’t be able to do something or achieve a goal; they should always give it a try. I have also been much focused on only promoting handloom and handicrafts. Interviewer: How does entrepreneurship change a person? Mr. Debansh: Entrepreneurship comes with responsibilities and being responsible affects one’s persona. After becoming a businessman, they always forget about their circle and their own self, which is a very wrong habit. Someone who has the capacity to balance their personal life and the spirituality of business has more probability to become a successful businessman. One needs to be balanced and developed as an individual to reach heights. Being calm also comes with the essence of entrepreneurship. Initially, I was not able to take up the responsibility which came along with the running of a business. But, eventually, I took certain steps to overcome my personal shortcomings and it is now also reflected on me as a human being.

Jul 15, 2017 1.Fix their current dissatisfaction: A buyer switches to a new product when they are dissatisfied with the one they are then currently using. At times they do not even realize that their product is causing some discomfort. By targeting this latent weakness you can attract buyers to purchase your product. 2.Testers: Testers enable uncertain customers to try out your product or service. Trying the product gives them confidence to purchase it. They do not feel cheated either as they have already tested a sample of the product. Ex: perfume testers, new variants of chips, chocolates etc. 3.Complimentary deals: offering complimentary products attracts buyers to your product. Attractive deals motivate buyers to purchase more and build brand loyalty as well. Ex: toothbrush+ toothpaste socks+ shoes etc. 4.Seasonal schemes: offering special schemes or vouchers or discounts seasonally can help boost sales. Ex: Diwali special offers, Holi special discount or Christmas special sale etc. 5.Reward loyal customers: by offering special rewards to loyal customers exclusively, strengthens brand loyalty. It also motivates average consumers to become loyal to the brand. Ex: giving one free purchase after every ten purchases or giving discount over a purchase of a certain sum.

Jul 14, 2017 A natural instinctive state of mind deriving from one’s circumstances, mood, or relationships with others is called emotions. Emotions can arise from positive as well as negative situations. A business also faces some emotions, generally those faced by the entrepreneur, the workers, the customers and clients. An achievement can lead to a happy emotion, whereas a failure can result in a sad one. Here are some points to help you understand the emotional side of business: 1.After the initiation of the business, the first emotional stage one encounters is the actual success and working of their planned activities. Facing such success generally leads to a gush of overwhelming and positive emotions. When a businessman with a vision is able to transform it into reality, the realization makes him more confident about his ideas and this attitude might also help him to provide a boom to his business. 2.Also the process of selection of employees can also be considered as an emotional step in the life of a business. That is so, because while choosing the workers, it can be compared to as choosing the family one would be taking forward to realize his visions. And in this process, sharing their emotional strength at times of failure and success. 3.Searching for clients and succeeding in finding someone with whom one can actually relate to and build an emotional relationship. Having clients who understand the business and its working is the perfect client and such a client tends to stay for long and builds healthy relations with the firm. 4.Since failure is a part of success, facing failures also contributes to the emotional strata and health of a company. Failures can be of various forms; not being able to find customers, increasing sales or productivity, because of competition in the market and so on. In spite of having a negative emotional influence, it has a positive result in the long run. One learns how to adapt to the challenges and adversities in the running of a business. The way of facing a failure and handling negative emotions should be appropriate. Learning from it and overcoming the drawbacks rather than sitting and grieving is the attitude one should have. 5.Making profits and losses tags along with the functioning of a business. This also builds up emotions and become a part of the emotional side of the business. Being overconfident or upsetting yourself is not the solution. Despite off having emotional conflicts, one should always perform their actions in a more stable manner and come out of it achieving something, be it out of profits or losses. 6.In a business, the workers, the clients, the entrepreneur, the firm and the customer all form a big fat family. So, it becomes important to understand the requirements of every individual and provide emotional support to every being. That creates a friendly and comfortable working condition and improves the productivity of the firm. Ups and downs are a part of life and having a positive emotional outlook on even a negative condition helps to bring about a positive and a more encouraged environment. Hence, being able to understand the emotions of one not only builds the personality of that individual but also helps to spreads positivity and an active vibe around them.

Jul 13, 2017 Every business owner wants to advertise their products and services to the people who are most likely to need them. But the way they reach out to their target audience and how they determine it is more important. Here are the 5 ways to find, target and reach the right audience for your product or service: 1.Know the right audience for your company. Instead of targeting at a large group of people, focusing on a smaller group which is actually interested in the services or products offered by you is a better and more reliable idea. 2.Creating an attractive company name and a message in the interest of the society. If the message is of the society’s well being, it adds up to the name of the company. This can also expand the current target audience and influence more people to join. 3.Changing the message and the ways of functioning of the business from time to time. Change is the only constant; and so it is important to adapt to changes and walk along the society as it changes. 4.Building trust and credibility with your existing audience improves the reputation of the company and makes the customer stay for long in the business. Trust is the base of a good and successful person. 5.Using the means of social media to reach out to the interested clients and customers even in remote areas. Social media is a huge platform and enough to market your product well and to attract the right customers for you.