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Interviewer: How did you get the idea for Nine Hertz? What was the process behind the creation of this company? Kapil Kumar: I wanted to find a reason first for having another organization similar to what were existing , I got it ! It was the gap where client with an idea in his mind or maybe for existing business has to discuss his requirements with a person who is a sales expert and not the one who not only understands the concept from the sales point but also pitch the client with the technical feasibility of it. I nourished this opportunity by training our sales people with the basics of the technology we are well versed in and thus maximizing our sales targets together with the client satisfaction. Process was simple, I have team behind what we have achieved so far. Since I was aware about the programming and was interested in sales pitching as well, I, together with our other co-founders established an online platform, we partnered with various online sales channels and started promoting our brand, we also tried various bidding portals for grabbing the business and gradually we were successful. We started with very small projects, but those indeed were the most crucial ones so far as it has given us the experiences needed. I was not bothered of the results at that point of time as I was happy with even a single line reply from a client after our initial sales pitch because that brought the confidence needed to pitch them again with maybe better understanding of their ideas or maybe with our past experiences. I was happy with little positive signs and fortunately it turned into bigger and better ones . Interviewer: What steps do you take in order to make your company stand out in this vastly competitive field? Kapil Kumar: As mentioned above we stand for not just sales pitch but rather we call it as a Brain Storming session with a client where we try and understand his ideas or requirements keeping in mind the previous encounters of ours with similar cases or maybe the technical feasibility of the same. Adding our experiences with the client's ideas definitely gives client more confidence in us which lead to much detailed discussion over his ideas ultimately benefitting both. Involvement with the client is the key here, person responsible for client communication or a project manager has profound understanding of the system as they are aware about the technical know-hows of what would be programmed and what are the pre -requisite required for the same. Therefore, client from the very first day has full confidence in us and shares his vision which is then being adopted by the team in order to reach towards a common goal. Interviewer: You provide various services. How do you make sure that you manage to deliver top notch performances in all that your company offers? Kapil Kumar: Keeping it simple , Hire most experienced candidates for individual services , give them their team , allow them to choose their team themselves and assign a task to them. When they are equipped with the required experience, know the team under their belt well and do understand the client's needs a desired outcome is not difficult. Person in charge is free to manage his team for individual projects, they are free to design their schedules of work, off time, breaks needed, perks to be shared in case of successful delivery, modules to be worked upon jointly or separately, with freedom and a deadline, results turn into solutions. Interviewer: What are your core values? What measures do you take to stick to your core values? Kapil Kumar: I feel whatever values one has defined, stay intact with them, you will reap the benefits out of it in a longer run. When it comes to our core values, we have always tried to be honest with the client with the timelines for their project. We were offered to have some additional fee for our services to finish the task in lesser time, but it was always denied from our end because we never put our commitment at stake. We have built a reputation based upon our commitments towards timelines of the project. There were cases we failed as well but staying intact with our values of being honest with the timelines and resources to be deployed we did achieved great results in terms of client satisfaction. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Kapil Kumar: At the moment we are providing services to the clients overseas, our goal is to reach them physically, skipping Skype and video calls to have an in-person meeting with them. We are working towards expanding our offices worldwide in order to tap the markets not yet explored. An in-person meeting is far more productive than an online video call, it generates faith and hence a fruitful business relationship. We are also expanding our vertical expertise, we have already started producing Apps with Artificial Intelligence and Augmented Reality and soon would make it an integral part of most of the Apps we will produce. Interviewer: You have worked with so many companies. What do you think makes your clients decide to keep coming back to you? Kapil Kumar: Human tendency of being comfortable with a person who understands you well and willing to communicate with you over your needs is what we capitalize here. Communication is the key to our business as we are miles apart and it’s just our voice which unites us with our client and sometimes our mails even. Besides communication I would also recommend our project management tools which provides an extensive platform to the end clients for maintaining their communication with us on daily basis over the project progress. They are aware about the complete tasks being worked upon any day as well as delays and their reasons. This help them to plan their marketing plans for the product launch which makes them happy as their entire journey of getting the product launched is seamless. Interviewer: How did you manage to garner such success in such a short amount of time? Kapil Kumar: I guess reading through above would definitely give you an idea of how we have achieved this whatsoever success . Standing there irrespective of time and position was the key here I make sure I am with the team in case of the deadlines of their project. Its same as parenting, during exams parents stay awake late nights with their children to boost them for their preparation and to take care of them when they are studying, being at whatever position I have achieved so far, if needed I stay with the team when they are stuck and ensure they don't stress themselves. Staying with them as and when needed even now gives them more confidence and we never miss our targets since they are always up for challenges and to encounter them. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Kapil Kumar: Don't just be maniacal with an idea of being an entrepreneur, though the old school saying stands true 'No Pain No Gain.’ Having said that one need not to get discouraged as its always quintessential to understand the risks involved with whatever you are planning to do. Plan your moves, calculate your risks, ensure a backup plan. Planning doesn't just mean setting your calendar up for tomorrow's meetings, you have to be organized in your goals. Once you are sure of your plans and activities comes hard work. Make sure you need not to rely on anyone else to motivate you for what you have to do. Thrive upon your own self-esteem, motivation from within and a zeal to push things forward and you will be strong headed then. You will fly high at some point of time but there will be disturbances in between, but you have to keep on moving and don't just stop and give up on something as its part and parcel with everything you will do in your life, it can't be seamless all the time but it will be result oriented. Last but not least, take care of your health, don't stress yourself. Work OUT, Work HARD, Party HARDER.

Interviewer:How did you get the idea for MAD Designs? What was the process behind the creation of this company? Ms.Mohana Basran: As a part of marketing team in my previous organization, I shared routine interaction with graphic designers and creative teams. It was back then that I first found my interest in it. Since then, it has been a long journey of learning and polishing my skills to creating MAD Designs and growing it ever since. The process was simple and the focus was clear right since the beginning: Quality Delivery and Customer Satisfaction. So, the first thing I did was to define the services that we want to offer and pen down the marketing strategy and next was to find people those are equally MAD about designing and excellence. Once we had these in place, rest of the pieces started falling in place on their own. Interviewer: What steps do you take in order to make your company stand out in this vastly competitive field? Ms.Mohana Basran: Fortunately, our name ‘MAD Designs’ wins half the battle for us. Since it speaks volume about our passion for designing and consumers find it easily relatable, we automatically enjoy an edge over the others. So, this helps us overcome the entry barrier. Once that is done, the next thing that keeps us apart from others is our punctuality. We respect consumer timelines and do our best to stick to deadlines; a trait which is becoming rare these days. Also, we invest deeply in building long term relationships with our clients; even it means going an extra mile. Another factor that builds consumer confidence is our habit of accepting mistakes gracefully rather than covering it up. We rather fix them quickly and remember that ‘to err is human’. Also, we disbelieve in false commitments. Saying ‘No’ is a better option than ‘Yes’ when something cannot be achieved – This discipline is sincerely practiced at MAD Designs. And yes, in an era where everyone is running behind money, we are chasing excellence; since excellence automatically will pull the former. Interviewer: You provide various services. How do you make sure that you manage to deliver top notch performances in all that your company offers? Ms.Mohana Basran: Top notch services are impossible without trained and experienced professionals which are our formula number one for delivering excellence. Next, to keep up with the dynamic business environment, we stay committed to continuously learn and study the latest trends in our field. Also ‘what gets measured improves’; thus we follow a consistent process for evaluation and improvement within our team and all that we do to stay on top of the game. Interviewer:What are your core values? What measures do you take to stick to your core values? Ms.Mohana Basran: We practice the core values of Commitment, Ethics, Unity and Excellence within our organization. These are like pillars to our business and keep reminding us about what we stand for. Here are a few things that we do to stick by our values:- Maintain check sheets and daily reports to evaluate tasks Put quality above everything else Take client feedbacks on regular basis Performance based incentives Indulge in team activities, appreciation and recognition Background check of employees Interviewer:What are your future plans in order to expand your company further? What new things do you plan to do? Ms.Mohana Basran: The expansion plans certainly involves taking MAD Designs to the next level and achieve a global status. We have plans to open a flagship office in London in the next few years which will earmark our journey of transforming into a global brand consulting firm. In short term, we look forward to keep pace with market expectations for which we shall expand our bouquet of offerings and soon include services such as Market Research, TVC Ad development, Brand Audit, etc. Also, the Branding Workshops, a tool which we believe is extremely important for creating branding awareness in Indian marketplace, shall now be held more frequently. Interviewer:You have worked with so many companies. What do you think makes your clients decide to keep coming back to you? Ms.Mohana Basran: As said earlier, we do few things to bring out a distinct flavour in our services and perhaps this is what helps us in client retention. Here are a few factors that continue to work for us:- Time-bound & result-oriented services. Commitment is commitment and we never falter on that. Consistent communication with new, old clients & prospects. Clients have several options in the market and consistent communication is the key to influence them to choose you each time. We listen to our clients & try to give solutions standing in their shoes. Delivering more than expectations and creating an experience for them. Interviewer:How did you manage to garner such success in such a short amount of time? Ms.Mohana Basran: I don’t think I have reached the point yet where I can call the venture a successful one. There is still a long way to go. Interviewer:What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Ms.Mohana Basran: The first advice is to follow your passion. If you love your work, it resonates and impacts the people around you. This naturally gives way to best end products and quality service deliveries, which of course is the mantra to success. Another crucial tip is to be far sighted and keep the bigger picture in mind while designing your business model. Always create one that is scalable; irrespective of the current size of your business. This will eliminate the need for business remodelling in the phase of rapid growth and help you achieve success at a faster rate. Also remember that business ideas alone cannot do wonders unless accompanied by smart processes and impeccable execution. Therefore, work well on both aspects, lay a strong foundation and be market ready. Market readiness also comes by keeping a close watch on the changing consumer demands and latest industry trends. Be agile and flexible. If you want to go a long way, do not resist change but flow with it. Last but extremely important, business is much more about relationship building than anything else. Never stop building good relations with your consumers, employees, vendors. Remember, people work with and for people, not companies.

Interviewer: How did you get the idea for Pinnacle? What was the process behind the creation of this company? Anil G.Chowta : In the day and time when ‘Plastic Products’ especially ‘Shopping Bags’ were being manufactured and sold in huge numbers, it takes lot of courage to believe in your self to do something different for the betterment of the environment and humanity at large. After having established a successful business of Telecommunication Training Products, the desire of giving back to the society is what led to creating Pinnacle and the birth of ECOSAC. Interviewer: What steps do you take in order to make your company stand out in this vastly competitive field? Anil G.Chowta : Innovation is the key and being a pioneer in this field helped us get a head start over credible competition. We continuously and consistently invest time in developing and creating Re-usable, Convenient and Sustainable Products Interviewer: You provide various services. How do you make sure that you manage to deliver top notch performances in all that your company offers? Anil G.Chowta : It starts with a firm belief and it is this quality that percolates down to deliver top notch products and service to our Distributors, Retailers and overall our customers. Interviewer: What are your core values? What measures do you take to stick to your core values? Anil G.Chowta : Honesty in dealings, Integrity in product and services, Commitment to deliver high quality re-usable merchandise, Teamwork, Create value for all Internal and external stakeholders. Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do? Anil G.Chowta : Within the next 3 years we look to achieve a turnover of Rs.100 Cr and to achieve this ambitious goal we plan to rope in people who are better than us. Interviewer: You have worked with so many companies. What do you think makes your clients decide to keep coming back to you? Anil G.Chowta: It is the trust that we have developed over the years with Customers, Agents, Employees and Vendors. Interviewer: How did you manage to garner such success in such a short amount of time? Anil G.Chowta : It has not been a short time, it has been 5 long years and there is a long way for us to go, despite all this time we firmly believe that we have a product range that is a game changer and being a pioneer in this space of re-usable shopping bags has helped us cement our position on the top. Now, due to the ban on Plastic Shopping Bags and other products our business has been growing exponentially on a daily basis. Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Anil G.Chowta : Believe in your idea, even when the world thinks otherwise and pursue your vision with steadfast focus. Your time will come. Rome was not built in one day. #Bags #ShoppingBags #ecofriendly

Interviewer:How did you come up with the idea of your company? What was the process behind the creation of this company? Mr.Manish Namdev:The idea came since my partner Alok and I have been working in IBM where we figured out there were a lot of tools for solving very specific problems. But when we were doing our task, especially in terms of campaign, marketing and analytics, these tools were a hassle for us – going back and using one tool, then another tool, and another and ultimately it wasted a lot of time in terms of getting the objective done. So, we realized that these things are very simple but why complicate it with these tools. That is how we came up with the idea of an integrated marketing platform which would have a feature of analytics, campaigning and managing data in a single platform. This is how we came up with the idea for Marktine which is, Marketing + Einstein. Interviewer:What steps did you take to make your company stand out in this vastly competitive field? Mr.Manish Namdev: As our company boosts ahead, we have to decide in which direction our money is going to be invested where the cost is less, and it started yielding from day 1. So, we started building our service portfolio as the first step rather than investing heavily on product. So, we started building a small sales team, small ops where we try to get smaller clients where we can test our hypothesis as well and also get some sort of revenue as well during our study. That’s how we started our company with a service model rather than a product-based company. Out of our overall revenue 70% comes out of services. Gradually we are investing in product, whatever margin we save, we invest in products. Interviewer:You provide various services like analytics, marketing and consulting, and so on. How do you make sure you deliver top notch performances in all that your company offers? Mr.Manish Namdev: Sometimes client expectations are too high wherein you have to set SLA’s. Like initially it happens in normal software delivery firms. So this we had earlier experienced in terms of project management and client service so from day 1 we started using project management and time sheets for the people who have been working on those projects irrespective of whether they are in technology development or not. Even our campaign specialist also has to build timesheet and project plan. So that is how we have been managing our projects. Interviewer:It says on your website that you’re committed to excellence. How do you make sure you deliver on this promise and stick to your core values? Mr.Manish Namdev: What we have been doing; rather than working on projects, we have been working on the CEO agenda. When we start pitching our offerings, we talk directly to the CEO. The reason we do that is we believe in yielding to the business and unless you align with this business it won’t happen. In terms of delivering excellence, as a start up with very small employee base we can’t get every capability in-house, so we partnered with companies that already have delivery excellence and they are our business partners. In terms of products we have partnered with Adobe, Meltwater and so on. Parallelly, in terms of delivery, wherever we don’t have capability to serve in terms of manpower, we have service partners as well who have delivery experience of 15-20 years. We hire from outside based on the project plans and specifically defined objectives. Interviewer:What are your future plans in order to expand your company further and what else do you plan to do? Mr.Manish Namdev: We have developed the first phase of our CRM that we are planning to launch this Diwali. That is our next logical step to expand and that would be very low-cost premium version of our product that would be given to companies especially restaurants, so we would be giving our technology free of cost initially and once this product will be accepted by customers then we will look for investment and we will gear up. That is our initial plan. Interviewer:You have worked with various companies. What do you think makes your clients decide to keep coming back to you? Mr.Manish Namdev: Working in many companies you learn a lot, when me and my partner Alok worked for various global companies like IBM, Cisco, HP, etc. We learnt a delivery excellence and creating a process out of a business objective given to you as a project. So, we create that particular project in very small bits and pieces and how the problem should be solved and then we create a process of delivery and then we deliver it. If the client asks for a product, even then we align that product into the business objective how this product would help the business and then only we deploy it. Interviewer:What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow? Mr.Manish Namdev: I think they have to manage their costs very well and very smartly and they have to keep saving their money. They have to keep their focus on what they want to do and at the end of the day, live their dream. As a start-up you face a lot of bad time when everything is opposite of what you planned. That time you have to be strong and keep your consistency and perseverance. It takes time to stabilize or start your journey in the business world so be patient.

Begin with praise and honest appreciation. Don’t call attention to people’s mistakes directly. Talk about your mistakes before criticizing others. Don’t give direct orders, ask questions instead. Let other people save face. Don’t judge a person’s character by their failures. Praise all improvements, even tiny ones. Don’t spread appreciation and praise thin, always thick. Give others a reputation to live up to. Don’t forget to use encouragement. Make faults and mistakes seem easy to correct. Don’t forget to make others happy about the change.

Show respect for others opinions. Don’t argue and never tell them “you’re wrong.” Admit when you’re wrong, and do it quickly. Don’t hide from your mistakes or failures. Give people sugar with their tea, start out friendly. Don’t rush into asking for things from others. Get others saying “yes,” immediately. Don’t do most of the talking. Let the other person feel the idea is theirs. Don’t outshine the person in power. Dramatize your ideas. Don’t limit yourself to facts, build stories around them. Throw down a challenge. Don’t tell people what they should do.

Seek to understand others. Don’t criticize others and their opinions. Look for common ground. Don’t condemn others and their actions. Discuss solutions and ask for help. Don’t complain to others about problems. Give honest, sincere appreciation. Don’t fish for compliments. Become genuinely interested in other people. Don’t talk more than you listen. Smile, and often. Don’t overlook how you present yourself to others. Encourage others to talk about themselves. Don’t think of responses while others are talking. Talk in terms of the other person’s interests. Don’t use buzzwords or jargon. Make people feel important and do it sincerely. Don’t flatter others if you don’t mean it.

If you want to know what it's like to deal with your business and how to improve, why would you not consider going to the source? The key is to ask the right questions. Try and find out what clients don't like, rather than simply what they do. Client surveys can only give you so much insight. To get the really good stuff, it needs to be a two-­‐way conversation where you can explore feedback in more detail. Over lunch isn't a bad option, but make sure you're talking to the type of client you want more of.

There are businesses out there in other industries who are brilliant at what they do. Some of what they do is 100% portable to financial services. Cross industry pollination is where significant development leaps are made and completive advantage suddenly won. Research examples of excellence in other industries. Visit those businesses, talk to the owners and find out their "secret sauce' and how they found it. You'll be surprised how openly people are willing to talk about their business. Leave your own ego at the door.

An advisory board can help you leverage the combined wisdom of a group of specially selected people to enable better business decisions. It can also provide a number of other benefits of having key people closely invested in and associated with your success. Choose a group of people who have both time and expertise to provide valued advice regarding your business. Despite the name, what you're really looking for is counsel, rather than advice. You want people who have more experience or are more knowledgeable than you are in the areas that matter most. Consider perhaps your most valued strategic partners, one or two personal advisers, your PDM and perhaps even a top client or two. Quarterly is a good frequency. Don't skimp on the surroundings and make sure you prepare the session with formal agendas, pre-reading and discussion points.

“If you can’t feed a team with two pizzas, it’s too large.” -Jeff Bezos, founder and CEO of Amazon “Every time we launch a feature, people yell at us.” -Angelo Sotira, co-founder of deviantART “Always look for the fool in the deal. If you don’t find one, it’s you.” -Mark Cuban, owner of the Dallas Mavericks and AXS TV chairman (among about a million other things) “If you define yourself by how you differ from the competition, you’re probably in trouble.” – Omar Hamoui, AdMob co-founder “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” -Biz Stone, co-founder of Twitter “We are currently not planning on conquering the world.” -Sergey Brin, co-founder of Google “Stay self-funded as long as possible.” -Garrett Camp, founder of Uber, StumbleUpon and Expa “I like to pride myself on thinking pretty long term, but not that long term.” – Mark Zuckerberg, Facebook founder “Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.” -Tim O’Reilly, O’Reilly Media founder and CEO “It’s not that we need new ideas, but we need to stop having old ideas.” -Edwin Land, Polaroid co-founder “Don’t worry about failure; you only have to be right once.” -Drew Houston, founder and CEO of Dropbox. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, cofounder of LinkedIn “Get big quietly, so you don’t tip off potential competitors.” -Chris Dixon, Andreesen Horowitz investor “Best startups generally come from somebody needing to scratch an itch.” -Michael Arrington, TechCrunch founder and co-editor “In the end, a vision without the ability to execute it is probably a hallucination.” -Steve Case, co-founder of AOL “A ‘startup’ is a company that is confused about – 1. What its product is. 2. Who its customers are. 3. How to make money.” – Dave McClure, 500Startups co-founder “As long as you’re going to be thinking anyway, think big.” – Donald Trump, president of The Trump Organization “I never took a day off in my twenties. Not one.” – Bill Gates, co-founder of Microsoft “You jump off a cliff and you assemble an airplane on the way down.” – Reid Hoffman, co-founder of LinkedIn “It’s hard to do a really good job on anything you don’t think about in the shower.” -Paul Graham, YCombinator co-founder “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” – Josh James, Omniture CEO and founder of DOMO “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” – Ryan Freitas, About.me co-founder “Data beats emotions.” – Sean Rad, Adly and Tinder founder “I don’t look to jump over 7-foot bars — I look for 1-foot bars that I can step over.” -Warren Buffet, Berkshire Hathaway chairman and CEO And last but not least…“If you’re not a risk taker, you should get the hell out of business.” -Ray Kroc, founder of McDonal

What would you advise budding entrepreneurs or the students who want to become an entrepreneur? Mr. Karma Bhutia: There are just so many variables at play that it is impossible to create a winning formula right out of the gate. There are definite things that you need to do: you need to know your product, how you want to sell your product, marketing ideas, etc. But it is really up to you on what you feel are the best ways to approach it, how you build, how you plan and how you execute to scale. You also need to listen to feedback and be open to changes – always. What it takes to become an entrepreneur is having a solid idea, determination, and ability to solve problems. There are so many resources available online that what you lack intuitively you can make up for by researching. The right attitude to have is to keep a curious mind. You will probably have a bad week, month, or even quarter when starting. If you are only focused on the negative things you are probably going to sabotage your own success. I think it helps to create some type of time line or plan to help your progress. You also need to have realistic goals and expectations. Keeping all that in mind you should coach yourself to Never Give Up. Mr. Karma Bhutia, CEO and Founder of iShippo.com Ms. Emmanuel: firstly it’s important to find your passion because starting a business can be hard and it’s your inner drive and motivation that fuels the journey. Second is step out of your nutshell get out and explore be the jack of all trades and master what you love most. It is also important to find out everything from the horse’s mouth and obtain as much knowledge from those who are already running a similar business. Now that you found your passion and collected adequate information about the business you want to start, the next step is to have clarity on the profitability of your business because at the end of the day a successful business has to show returns. My father always told me never to attempt a business which does not give you a 100% profit this guideline helps me set my financials in place. Believe in yourself, evaluate your journey, and be open and flexible to new ideas!! Ms. Ivy Emmanuel, CEO of clockwork Dr. Iyengar: I think, it’s a brilliant thing. I took few years of my life to be an entrepreneur. I used to be a very studious person; I studied at a medical college. I think, entrepreneurship is one of the best things that can happen to anybody. It is fulfilling, at the same time, so demanding. It asks you to look at so much about yourself and learn so much about the world. If anybody has the smallest desire to become an entrepreneur, they should go ahead and nurture it. It is absolutely a mazzedar thing. It comes with its own ups and downs but the fulfillment that one gets from making a difference, creating something. You cannot get that kind of fulfillment from anything else in the world. It’s not about the money, if you are doing a good work, money comes. Money is a by-product. It might take a while to earn it but I really believe that money comes all by itself and it is a byproduct of good work. But the fun you get in doing good work, beating challenges, become a person who is not bowed down by challenges is absolutely different. Once you become an entrepreneur, even people who don’t know about you, start looking at you differently because of your attitude towards life. Dr. Shweta Iyengar, Founder/Director of Skinsense Dr. Arunaagiri: Entrepreneurship is a great journey. It gives you a tremendous amount of freedom, both financially and in terms of the time frame. As an entrepreneur, you are your own boss, so you can carry out tasks at your own pace. And at the same time you can create globalization, jobs for others, products which bring a difference in the society. So, my advice to budding entrepreneurs would be that in such an era of rigorous competition and innovation, entrepreneurship is a very safe profession to take up. When you are working for someone else, although you might be self-employed but you have limitations in terms of income. But when you are your own master, as an entrepreneur, sky is the limit in terms of advancement, progress and the learning potential. I would recommend youngsters, who are willing to go for entrepreneurship, go ahead and lead your life fully. Dr. Arunaagiri, CEO of Empower, Enable, Educate India Pvt. Ltd. Mr. Neeraj: It is important to be really passionate about things and find ways to monetize their ideas. In the earlier times, there was a very limited and restricted access to the Internet and the social media. But now, in this modern age, the Internet and social media has democratized the ability to reach people. So it is so much easier to follow a passion and monetize it. Be really good at it. One of the key things is that you are getting paidto serve others. The better you serve and the larger number you serve, you are proportionatelycompensated at a higher level. So if you are able to find ways to be able to achieve and deploy your passion and proficiency, into ways in which you can serve your target market better, then that really creates a solid business model. Then you will always be excited about doing that work and no one would have to force you to do anything. Even if you’ll have to stay up late at night and it’s fulfilling. It creates an enormous amount of energy, you’ll be willing to get up and give it all that it needs. And also if you are able to leverage technology to run your business, you’ll be able to provide value to your customers. Mr. Neeraj Shah, Founder of Titan Masterminds