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As an entrepreneur, what is the overarching goal that you are always striving toward, and why? Achieving Motivational Alignment: All of my entrepreneurial pursuits are motivated by positively impacting specific communities. It’s important not to forget about overarching motivation as you dip into the weeds of pursuing a business outcome. This alignment ensures that the desired results remain in alignment with impact and motivation. Creating Value: Everything I do is directly tied to the creation of value, whether it’s value for myself or for people that I work with and my company. Things like constant learning and striving to be the best at what I do are also dependent on the value creation for other people and businesses. Because at the end of the day, what’s the meaning of it all if you are not helping create more value for society? Contributing to Economic Development: I live and work in a small city in Pennsylvania called Wilkes-Barre (it’s about 20 miles from Scranton). Over the years, I’ve realized that my success in hiring employees, expanding offices, investing in companies and supporting local businesses directly and positively impacts the economic development of the city. The end result is a higher tax base and more success and opportunities for others. Building a Nurturing, Sustainable Business: My overarching goal is to grow and build a nurturing, sustainable business using ethical practices. The larger we get, the better able we are to serve our community and further our mission to help and heal through social outreach. Making a Difference: My goal is always to make a difference in my customers’ lives, helping them in any way that I can. Having this as my overarching goal keeps me focused on continuing to improve because there is always more I could do in terms of making a difference and addressing pain points. Getting Better Every Day: This goal can be easily forgotten in the everyday runnings of a small business, but it’s important. You should be focused on improving your business and/or yourself personally, at least in some small way, every single day. Staying True to Your Standards: I think it’s important that you always stay true to your standards and principles. Keeping your own values close to your heart while you work is very important. It shapes the way you treat others, how you treat your business and, ultimately, the real intrinsic value of the money you are earning. Making Yourself Obsolete: My goal is to become unnecessary within my own business. When I can create a role out of a subset of my responsibilities, I hire someone immediately. It’s for the better; your impulse may be to wear lots of hats, but it’s simply not sustainable in the long run. Specialization is the key to a well-oiled machine and creates more sorely needed time for big-picture thinking and optimization. Furthering Educational Growth : Although personal financial growth and seeing my team members succeed are great outcomes of running a successful business, my true desire as an entrepreneur is to learn. It’s that singular goal of furthering my own educational growth by learning from my daily challenges that has pushed me forward and helped me maintain momentum in the industries within which I’ve operated. Taking Care of Coworkers and Companies: My motivation to build creative alignments is intertwined with my desire to create a place for people to work where they feel respected, work-life balance is a reality and being yourself is honored and appreciated. I’m also motivated to offer companies a true recruiting partner that has their backs and treats them respectfully and fairly.

Ideas are everywhere! Some of the best and brightest business ideas have come from people just going about their daily lives and finding inspiration. Other people say, “I wish this product or that company would do this,” and thus a new business is born. So how do you develop an epic idea? How do you take a good idea and turn it into something great? Before you quit your day job, invest tons of cash and try desperately to get on Shark Tank, only to be embarrassed by them, you may want to engage in a few gut-checks. Let’s examine 8 of the key guidelines to both generate and build great business ideas. Focus on the problem: This is the essence of ‘Starting with the Why’. Identify problems first and then come up with a clever way to solve them. This may include enhancing existing products or finding entirely new solutions. Most great ideas came from a problem that required a quick fix. Focus on your own area of expertise or interest. You will save time and hopefully find a problem that you can get excited about. Walk in someone else’s shoes : If you could transplant your brain into someone completely different - a senior, a child, the opposite sex, a parent - you can see the world in a whole new light. For example, you may walk around the house or do your laundry with ease, but a person with mobility issues will have challenges. This new lens may help you discover new ideas for products or services. Brainstorm without judgement : This is harder than it looks. No matter what industry or setting, the one thing that every group finds challenging is holding back that judgement and critical analysis. The beauty of free brainstorming is the way thoughts can springboard to new areas, ideas and opportunities. Just have patience with the process and spend that extra time with an open mind. Think laterally : Every problem or idea has multiple dimensions to it. We just have to see them. For example if you want to produce a new “orange”, you can play with the size, shape, colour, smell, taste, aftertaste, packaging, distribution, way it is used by the consumer or to whom it is marketed. Try to find ways to innovate across every single aspect - like product, business model, position in market, manufacturing process and distribution - and then maybe think about how your product can be “green”. Get feedback : Are you so in love with your ideas you cannot objectively criticize them? This is where other people can help. Talk to the people closest to you, but what you really want are people who are good listeners, well connected, accessible and with expertise. The more diverse your pool the better they will critique and solidify your idea. Your feedback team can then become the “buzz agents” for your idea and spread the word! Do your research : Building a business case - and eventually building your business - takes a ton of homework. You need to be able to answer any question and defend against any critique. Make sure you research your idea and the benefits to your target market. Think about your company, your customers, your competitors and your collaborators. This will help you refine your concept and sell your idea more effectively. Ask the right questions : This is one of the most important parts of the process. Is there a need for your idea? Can you make money fulfilling this need? Your idea doesn’t have to be a revolutionary game-changer that no one in the world has thought of ever. (Although, that would be nice!) It has to make sense and it has to have a market. So second-guess yourself and ask the big questions along with the thousands of small obsessive questions. Build the story : The best business ideas have a story around them. You need some way to connect with your customer so everyone “gets it”. Imagine the first cell phone description - “It’s a phone that goes where you go”. It makes sense now, but that first person selling it was probably a great storyteller. This story will clearly outline the “unique selling proposition”—the reason people will buy from you and not the others. So find that inspiring idea, build the case for it and start selling the story!

Making the customer feel like an individual and not just another customer or objects, increases customer satisfaction. In this age of automation and innovation, caring for your customers has never been more important. Here are some ways to value your customers and make them feel important: Even if the business is occupied with other activities, acknowledging the customer about its presence satisfies the customer. That way the customer is even willing to wait for a little longer. Warning the customer by sharing a tip or secret about any of your products or services makes it confides more in the company. And even after a mistake or mishap the customer is more likely to come up to you again and share their experience and even give a feedback. Returning phone calls and emails immediately makes the customer feel important. The reply that comes minutes or hours after the message received portrays leniency regarding value of time. When you promise something to a customer, delivering it on time creates trust with the customer. Setting realistic goals and not constantly falling behind schedule or coming in over price are also some that should always be kept in mind. In a situation when a client is let down by any of your mistakes, the first thing should be is to apologize and make sure the same mistake is not repeated again. Fully understanding the issue regarding what went wrong from your client’s point of view is also important. Keeping the dignity of the customer intact encourages him to actively communicate and avail more of your services. The most skilful service providers gently nudge the clueless in the right direction instead of making them feel stupid Listening to the customer’s need and complaints helps serve them better. Keeping your patience is the key to giving your customer the time to air out their issue. To solve customer dissatisfaction, provide excellent service to the customers on an ongoing basis. Be ready to present a special offer or discount with the hope of up-selling the customer to buy more. No matter the circumstances, the customer is always right. One should follow this rule to guide their business through growth, from customer service to user experience to product development. Taking feedbacks from the customers is a good way to show that you really care. It helps you to identify areas where you need improvement and where you are doing well. The fact that the company is taking an initiative to know the customer’s opinion shows that they matter. Never let your customers forget your business by following up effectively. It is recommended to deliver a good customer service and not just talk about it.

1.Alternate advertising: Heavy expenditure is incurred by business firms on advertising. Through alternate means of advertising this cost can be reduced to bare minimum. Social media platforms like Facebook and Instagram can be used as effective means of interactive advertising. Products can be advertised through collaborations with brand specific blogs and youtube channels. For example: Approaching Fashion Bloggers and youtubers to advertise latest beauty care products and fashion trends. 2.Reducing permanent staff: Employing permanent staff adds to the total fixed cost incurred by the firm. If the size of permanent staff is limited, then the wage bill can be reduced. Employing freelance employees or interns for seasonal works or outsourcing seasonal work to agencies when required is a viable strategy. For example: websites like Internshala, freelancer, linkedin, letsinterns etc can help you hire employees for short term. 3.Outsourcing: Big firms who are running short of funds can outsource certain departments such as customer care, marketing, designing etc. to other firms or consultants outside to avail the service at a much lower price. 4.Small things matter: Going paperless, recycling, selling scrap or second hand computers and furniture can save some precious bucks. Reducing electricity wastage, making maximum use of natural light in the office and using cloud storage for record keeping are few ways of cutting down small expenditures that can cause a difference in offices where capital is short. It can be beneficial in the long run. 5.Get techy: Harnessing technology can reduce expenditure significantly. Using email, video conferencing and file sharing can save money spent on avoidable business trips. Using customized software to maintain records and accounts can save salaries of a few employees. 6.Repair instead of replacing: Purchasing new office equipments such as computers and other electronics and even office furniture is a big part of the firm’s expenditure. Instead of replacing items that are not heavily damaged or totally worn out, repairing them is a better option for any business which aims to cut costs. 7.Bulk is good: Bulk production reduces the marginal cost considerably while the price remains the same, this increases the profit margin of the firm better returns directly imply better growth for the business. Bulk production requires capital initially but once the production line is up and running cost minimization is drastic. 8.Long term contracts: Vendor, sellers and suppliers are more often than not willing to enter in long term binding contracts for lesser monetary consideration. Long term contracts cost the firm much lesser than the expenditure they would incur if they have short term based or order based contracts. 9.Employee retention: Retaining employees for long term saves the company training cost, cost incurred while giving the joining bonus, cost of conducting the recruitment drive etc. 10.Inventory management: Managing inventory on the basis of demand can help cut costs of stocking the inventory. It will also make accounting of stock easier and the cost incurred due to damage of stock due to its storage beyond the shelf life will be completely nullified.

Every person has a dream to lead a successful life but it is not everyone’s cup of tea .Usually when a person wants to start a business in a developing country he has to undergo many hurdles like finance, local politics, fake and discouraging people etc., But a winner never gives up even though he has to face the toughest problems in his life. Passion brings courage and hopes gives brightness in the darkness .So, never loose hope and never loose passion for your dream .Confidence and courage in you can make even adverse situations in to your favorable situations. Adversity can lead a person to an extraordinary destiny. Generally, we people don’t cherish anything which gets easily. Some people make these adverse situations in to wonderful opportunities and some people will get depressed. But, for people who treat these bitter trails as blessings can lay a firm foundation with the bricks adversity has thrown at him. Life conducts a test for every person who lives on this earth. It makes everyone a stronger person. So, you should never go in to your shells and ask for mercy .you has to face the toughest exam in your life and gain success .Even if you fail 10,000 times, you should stand against failures and grab success. Life is not easy for everyone. That doesn’t mean that we have to quit the job and sit without doing anything .we have to go against problems of life then life will become so beautiful that you never thought of .Give one chance to yourself. Bring out the talent that is sleeping inside you then miracles can happen every day .Generally only business people are dare enough to take risks because without risk there will be no meaning of life and also business people only give up their passion because they are discouraged by many people around them but just think this passion for you towards your business can lead you to heights so never give up. Because people who are willing to do business are born winners .They have zeal to build an empire which cannot be happen by everyone .Keep in mind that you are an emperor of your empire and emperor doesn’t fear for anything. So, take a deep breathe and relax .This time of year can be stressful. But if you see these difficulties as opportunities you can break the records. Keywords: - adversity, hope, achievement, oppurtunities

Here are 7 ways to expand your brand : 1. Demonstrate value. Identify who your target audience is and give thought to the kinds of things they need to see to be engaged and perceive value. This means frequently posting good content that will appeal to your followers. The 80/20 rule is a useful guideline: for every five updates, post strictly value-driven content for four of them and post something business-related for the fifth. 2. Use your existing content streams. Not sure what content to post? Why not use content you have that has already proven popular on other social networks. For example, what content received the most retweets? What was shared on Facebook? As long as it is consistent with your brand message, sharing that popular content on LinkedIn can get you access to a whole new audience. 3. Don’t neglect your personal profile. Remember that, in terms of branding, your personal and business profile really are intertwined. Make sure your personal profile has a professional photo of you so that people are able to put a face to your name and so you are seen to be putting your best foot forward. Ensure that your profile is complete and that the overall message is in alignment with your company profile. 4. Create an information hub. Your company page gives you the opportunity to showcase your brand. Make sure that you include any logos and a banner image as well as a captivating description of who you are and what you do. 5. Showcase your products and services. The products tab is one of the cool features available for company pages, yet a surprising number of companies don’t use it at all. Why should a prospect choose you? Here is your opportunity to demonstrate the greatness of your products or services and it’s free! 6. Encourage colleagues/employees to connect. Your brand potentially has much wider exposure when colleagues and employees add their current position at your company to their profiles. Encouraging them to have complete and professional-looking profiles is also helpful for your brand image. 7. Participate in key groups. Identify key groups in which you want to establish yourself and your brand as an influencer. Participate in the conversations, always ensuring that you add value.

A company must identify its goals in all fields i.e. not only in product development in marketing and sales but also in human resources starting in the company and ending with the customer…...adding the human and personal touch all the way. To keep the success going the company should stress on consistency and perseverance. Along with that continuous rethinking and improvisation is the key to the definite rise of the organisation. Modern times mean media, especially social media. Good use has to be made of the current media scene. It is easier than before to connect to the audience wherein your target group lies. Connecting with the audience through their sensibilities, playing on their emotions will definitely help establish the business. Messages to them can be very easily put across to them through the internet, applications on the smartphone and not to forget the ever-dependable television. Print media is not to be left far behind. The company and its products have to be bombarded with the audience day in and out through advertisements…… the more, the better. The larger the advertisement, the better the visibility. Nothing like a small ditty to humor a meaningful sentence to remember to influence the customer. Remember that out of sight is out of mind. So never give the customer a chance to forget which is so easily done nowadays. One should know how to delegate the different aspects involved in developing the business. Juggling design, sales and marketing recruitment and accounts and finance will lead to a total chaos. Specialized services are freely available now and should be made use of generously and intelligently. Sustaining the business and its growth is another core issue of modern time commerce and trade. Customers have a very low loyalty threshold as well as a very low product retainable threshold. They forget very easily and move on smoothly to the next product and in the market which offers better, say, products along with better marketing and sales. So, the organisation needs to constantly reinvent itself and stay abreast of its competitors. It needs to retain the old customers, engage him in repeated and multiple sales as well as get hold of new customers. Last but not the least is the management of the firm by the owner or the leader or the manager. The higher-ups in the hierarchy have the great responsibility towards the firm and also to those working under them. It’s a matter of great organizational skills to balance the power of a manager and the need to get the work done through the whole team correctly and in time the manager has to be on his toes constantly setting an example on how the organisation needs to be run. He should be very flexible yet firm continually rethinking all principles and strategies that the firm runs on. Becoming complacent is the worst quality he can ever develop. His motto should be ‘not anything is enough.’

Promotion is a creative business area it requires originality and a unique vision. Here are some product Promotion strategies that make it to our list of top 5!! 1.Social Media: social media today has the power to reach anywhere and everywhere. To reach a wide spectrum of audience social media is the cheapest, easiest and the moat hassle free way to go. Creating Facebook pages and profiles on Instagram or simply sharing the product through circulation of pictures is enough to start with. However managing social media marketing is also task which has to be dealt with care keeping in mind all legal and ethical norms. 2.Promotional gifts and discounts: To gain a strong foothold in the market which is so competitive attracting customers initially is a challenge. To attach them one can launch the product with a promotional discount for the first few days or a complementary promotional gift to the first few customers. This will allow the product to get some recognition in the market. 3.Print Media: even in the presence of today's advanced technology, print Media hasn’t lost its charm. Advertising through Newspapers is beneficial for reaching a wide audience, at the same time print also offers the option for reaching a target audience through pamphlets, brochures, vouchers or banners, they are affordable, easy to distribute and comprehend and conveniently produced as well. 4.Establish communication: once a consumer is hooked to a product they will continue to purchase it for a long time. However, a brand must not mistake their loyal customers to be blindfolded, once they get to know of a better deal they will grab it. Therefore communication must be maintained between the brand and customer. This can be done through emails or messages so that latest information can be shared easily. 5.Contests and ambassadors: Rolling out a lucky draw contest giving some lucky customers a chance to win free goodies or having collaboration with a few customers who can further advertise the product and become an ambassador is also an effective strategy. People trust other people, when a friend or relative introduces a product, it is trusted. "Be a Sales Rock-star. Make Competition Irrelevant" By Suneil Stanly A Small Business Coach who's on a mission to help small business owners make more money, find more time.

"If you can change people's lives, you have a business." @richardbranson "You have to really believe in your product to deal with the naysayers and persevere." @ariannahuff "Choose something that you both love and are good at doing." @mcuban "You have 90sec to make an impact in your pitch. Show expertise and confidence." @robertherjavec "Don't give up, don't take anything personally, and don't take no for an answer." @sophiaamoruso "Business success is 80% psychology and 20% mechanics." @tonyrobbins "Choose friends wisely. You're the average of the 5 people you associate with most." @tferriss "Focus on the prototype." @guykawasaki "Start now. For an idea to be big, it has to be useful-being useful doesn't need funding." @sivers "Good ideas are cheap. Success comes from hard work, not a stroke of genius." @nireyal "The best way to learn is by doing. Stop waiting and bring your ideas to life today." @taragentile "Scratch your own itch and solve something that's near & dear to you." @chasejarvis "Don't spend any money until you make some." @noahkagan "Don't fall in love with your idea, fall in love with the problem you're solving." @steli "Don't plan everything! Listen to your customers and make changes as needed." @vvanedwards "Don't let perfectionism cripple you. Launch as soon as possible and adapt." @lewishowes "Hustle the right way. It's not about doing more, it's about doing what you need to do." @jonacuff "Perfect is a curse. Innovation is messy. Test, learn, and improve." @syedbalkhi "Don't get caught up in the glamour and don't take things for face value." @sujanpatel "There's no guarantee in business. Approach it with humility, grit and determination." @ilisebenun "Create solutions that cost little to no money & always spend less than you make." @jeff_haden "Don't over-estimate the novelty of your big idea. Wait for a truly great one." @larrykim "Work with people on projects before handing over equity or large sums of money." @UnmistakableCEO "Don't view others in your niche as competition. Network and build relationships." @senseofcents "Take time to learn how your users actually behave with your product." @conradwa "Go out and break shit, it's better to ask for forgiveness than permission." @ankurnagpal @Teachable "Put yourself out there and show others what you're working on." @learncodewithme "Don't invent something new. Copy what works and make tweaks to push over the top." @nathanlatka "Focus on the next step and don't try to make your 5yr vision happen tomorrow." @tonystubblebine "Want to be successful in business? Avoid being a single founder." @steverayson "Without a focus on doing work that makes a difference, your business is just a hobby." @milloteam "If your freelance client won't agree to a 50% deposit, they're not worth working with." @Logo_Geek "Focus on just one project & strategy at a time, you're more likely to succeed." @navidmoazzez "Success in business is NOT pre-determined by the awesomeness of your idea." @timsoulo "Learn before you launch. Take time to build your plan and be patient." @cs_beaton "Spoiler alert for first-time entrepreneurs: Ideas are worthless." @wiredbobby "If you want to succeed in business, count your costs and project revenue ahead of time." @jdquey "Spend time with people who are different than you, it'll open your mind." @laurenholliday_ "Don't build your product behind closed doors. Get feedback and validate your idea." @codyblister "Become your company's best salesperson and marketer before hiring." @VasilAzarov "Don't overthink the things that don't matter. Validate your idea and build from there." @sol_orwell "Stay balanced. Get sleep, exercise and have a life outside of just work." @jenkessler1 "Don't dismiss negative feedback and never fail to validate your idea." @gdecugis "Outsource tasks that stop you from doing what only you can do in your business." @wmharris101 "Build a framework to prioritize and implement changes based on customer feedback." @chiaramcphee "Building long-term value is more important than making short-term money." @bramk "Treat people well and stay humble, you never know where you'll learn something." Silas Moser "Successful freelancers are specialists in one particular service, not generalists." @newstability "Take time to think strategically about the big picture of what you're accomplishing." @rhettpower "Plan for a buffer with your cash flow and keep your plan in line." @caseescape "View your current employer as an investor in your side business while you grow it." @bryanteare "Become an optimistic realist. You can't run a business on the best case scenario." @fowlinator "Have a robust marketing and sales strategy in mind before launching your business." @nickeloss "Focus on taking small steps, being consistent and starting with a tangible goal." @austinbelcak "Only use low-priced gigs to build a portfolio. Charge more as quickly as possible!" @robocopsmom "Ask for the right help from the right people and nurture those relationships." @chriswinfield "When investors tell you why they don't like your pitch, they almost always lie." @billreichert "Stop watching the competition and think for yourself." @aramisguru @semrush "Let yourself wander, try new things, travel, and get outside of your comfort zone." @tomaslau "Success is the continued refinement of goals and KPIs until results start to show." @ericosiu

“Access Trumps Ownership”…are the three ‘magic’ words we keep hearing. More people than ever find themselves asking new questions: Do I need to own the latest album by Newton Faulkner, Ninet, or the Pentatonix, or am I ok having access to their music through online radio andYouTube? Do I need to own all of Seth Godin’s or Michael Hyatt’s books or is being able to access some of them for free as Kindle library books enough for me? Must I own my home, or is having access to living indoors through renting, couch surfing, Airbnb, home exchange, or even house sitting, more than ok for me? Is it important for me to own my own graphic designer or can having access to one through Fiverr, Elance, and ODesk serve my purposes just as adequately? Do I need to own a high school or college degree, or can access to knowledge through Coursera, Khan Academy, TED, and YouTube be all I need for my education? Must I own my car, or is a company lease, Uber, Sidecar, or Lyft, or maybe even bicycle-­‐sharing, something I can do fine with? Do I need to run out and buy all the ‘recommended’ toys for every phase of my child’s development, or can being part of a toy sharing co-­‐op achieve the same result?

In their famous 1966 experiment, Freedman and Fraser send someone around to ask people to place a small card in a window of their home supporting safe driving. Two weeks later, the same people were asked by a different person to put a large sign in their front yard advocating safe driving. The result: 76% of people who agreed to the first request now complied with the more intrusive request, compared to only 20% of people who were never asked to put a sign in their windows and were just asked to put up a large sign in their yards. The lesson here is that you’re more likely to get a big “yes” from someone if you get a small “yes” from them first. A bond forms between the requester and the requestee during the small request, which makes them more likely to comply with a bigger request. Also, people tend to want to act consistently based on how they acted in response to the first request. This means you shouldn’t ask someone to buy your product or set up an hour-long demo call when they visit your site for the first time. Make a smaller request instead. For example, ask to set up a quick 15-minute call to discuss something indirectly related to your product or service, like a consulting session. Small asks lay the groundwork for bigger asks

Are business-owners shrewd and intelligent? If this was question, then 99.9% of business-owners will say Yes. Years of experience, whether toiling with administration functioning or facing rough weather while marketing, most of the business-owners are aware of their financial health. Based on them, they decide to give discounts to their customers, buy and stock material at times, and even add new products / services to their existing business. Many of the small & medium enterprises (SMEs) off-load basic accounting, i.e., book-keeping activity, to outside agency or person and concentrate of marketing, business development, and administration of their units. This mechanism helps them to concentrate on their business-core; but at times, lead to miss-out of business opportunities. How? Let’s check on this. In this competitive and complex business environment, pricing for almost all raw material / purchases varies on daily / weekly basis. Be it vegetable, food-grain, cotton, cloth, chemical, metal, minerals, plastic, paper, wood, fuel, etc. In addition to this, transportation, bank finance (terms of loan), foreign currency fluctuation adds to business complexity. They and many more, make pricing of a product or services, challenging job for a business-owner. Until an appropriate selling price is levied to cover all such cost and leave some margin (i.e., profit) for the business, continuity of customer servicing cannot be assumed. Similarly, when a business-owner wish to put more funds into growing the business, knowing current health of the business returns (return of investment / net worth, volume of capital employed into each segment of product category), outlook of the business environment and willing to take risk (i.e., forgo returns / risk capital) for some time are important challenges to be handled. If proper accounting of the current / running business is not known, business-owner increases risk of the odds. Like any business-owner would want regular business environment updates to weather any challenging environment or take opportunity if available, regular updates on accounting of expenses (and income) is NECESSARY. Gut-feeling / business instant may be part of business owner’s decision-making process, but if it is backed by accounting updates (accounting of all relevant expenses, booking of income, adhering to accounting principles and policies), decision making process will be stronger and reliable. When we are not well and have fever, we (or the doctor) measure it in the thermometer to know the exact temperature, so the relevance of accounting for the businesses. Skipping or delaying accounting only makes business vulnerable to decision-mistakes and may cause long-term harm to business continuity. So, with regular accounting of expenses and income, will continuity of business be assured? Continuity of business (or for that matter even the current business) is known to be linked to two broader areas – management of controllable and management of non-controllable. Those like government policies, domestic and international business environment, industry innovation and disruptive idea of new incumbent, weather, customer’s taste and likes, climatic environment, etc. are example of factors which cannot be controlled by a business owner (management of non-controllable). Manufacturing (in own unit) or purchasing from outside, purchasing material in volume at a discount and stocking, change in manufacturing process / administrative set up, marketing strategy, etc. are factors which can be controlled by a business owner (management of controllable). Domain expertise, business readying sense, risk taking appetite and detail accounting updates only makes a business-owner more confident while engaging in current business or while expanding. About CMA Manish Shukla CMA Manish Shukla, is a Proprietor at Manish Shukla & Associates. Audits and Management Advisory capabilities developed over past 2 decades. Specialties: Cost Audit, Business Audits & Control, Designing Cost Systems, Management Advisory, Process Improvement, Organizational Restructuring. Visit his LinkedIn profile : https://www.linkedin.com/in/mbshukla69/ Email : manish@mshukla.in